After rebirth, I became a great master

Chapter 573 is given away for free.

Zhou Haoran has been such a great help, Gao Huayu wants to treat him to a meal.

Let's go to Jinbaxian together.

The meal was too quiet for the two of them, so Gao Huayu called Meng Xuemin over, while Zhou Haoran called Dongfang Lang over.

Dongfang Lang usually lives near the school.

Zhou Haoran drove to pick him up.

When are you heading south?

Dongfang Lang was also eager to go and see for himself.

"We're waiting for the funds to arrive," Zhou Haoran said, not in a hurry. "Let's wait until next month, and head south in August."

"Is it reliable?"

Dongfang Lang didn't beat around the bush when he spoke to him.

Zhou Haoran scoffed, "If it weren't reliable, would I have put on such a grand show?"

"Are you really going to confront international capital?"

Dongfang Lang found it somewhat hard to believe and didn't think his childhood friend had that kind of ability.

Zhou Haoran laughed and said, "What can we do? International capital is making such a big fuss in Hong Kong, the national team will definitely have to get involved. When the time comes, the national team will take action on the front lines, and we can just quietly strengthen our power behind enemy lines."

Dongfang Lang smirked, "I knew it!"

"Oh right, I haven't asked you yet," Zhou Haoran said, suddenly remembering something. "How did you manage to get Lenovo?"

Dongfang Lang said, "Threaten them!"

"How was it threatened?"

Zhou Haoran was quite curious; this kid was pretty good at using unorthodox methods.

Dongfang Lang laughed and said, "Internet cafes? This is an emerging industry, and they're already in big cities. I estimate that by next year, the number of internet cafe orders nationwide will exceed 20 units."

"Hmm?" Zhou Haoran's eyes lit up. "You're pretty good!"

Dongfang Lang feigned modesty and said, "It's all thanks to you. The internet cafe management system is the only one of its kind in the country, and it has already dominated the Huangpu Beach area. Now it's also spreading to the Yangtze River Delta region. If you want to open an internet cafe, the first thing you should do is buy this management system."

"Bundled sales are theoretically not allowed, as they are suspected of monopolistic practices, but they are allowed these days!"

Zhou Haoran could tell his strategy just by listening to his opening remarks.

It's nothing more than forced binding.

If you want to introduce the internet cafe management system developed by Zhongbo Software, you need to cooperate with Dongfanglang and purchase Lenovo computers from them.

If we don't cooperate...

hum!

That would be embarrassing.

These days, there's not much antivirus software, and even people in the IT industry lack sufficient understanding of computer security.

The biggest risk of opening an internet cafe is not customer disturbances offline, but online hacker attacks.

Without some defensive measures, hackers can simply lock the computer after breaking in and demand that the internet cafe owner transfer money to a designated account.

No money, no unlocking.

Let alone internet cafes, many companies these days, once they connect to the internet, will suffer from this kind of attack and have to pay extortion to avoid trouble.

Zhongbo Internet Cafe Management System solves this problem very well.

After restarting, everything was restored.

While ineffective against top-tier hackers, it can effectively handle general attacks.

Dongfang Langdao said, "Within one or two years, our internet cafe management system will have a huge market, targeting a market of 20 to 30 orders! Sales could reach 20 billion. Which computer manufacturer would dare to give that up?"

Zhou Haoran asked curiously, "How did you do the statistics?"

"No need for statistics, I just said it casually."

Dongfang Lang said casually.

"what?"

Zhou Haoran was at a loss whether to laugh or cry.

Dongfang Lang laughed and said, "Just give a rough guess, do you think Lenovo would dare not believe it? Internet cafes are a major trend. Two or three hundred thousand orders can generate 20 billion in sales. If Lenovo dares to refuse me, I'll go find Great Wall, or maybe HP or Dell to cooperate with."

Zhou Haoran nodded. "You've got some skills."

Dongfang Lang said, "Also, if Lenovo dares to cancel my agency, I'll turn around and go after Great Wall. Lenovo has already unified the northern market and is working hard to develop the southern market. Harbor is my territory, they wouldn't dare to antagonize me."

"How does the harbor become your territory?"

Zhou Haoran was somewhat taken aback.

Dongfang Lang laughed and said, "I told him that my backer is Mr. Zhou Haoran, the manager of the Red Mansion Teahouse!"

"Depend on!"

Zhou Haoran cursed at him directly.

Dongfang Lang joked, "Who told you to be so famous? The big boss of Huangpu Beach, you saved the local housing market and now you're going to the Hong Kong government to save the financial market. You're really amazing! Who doesn't know that if you want to do business in the harbor, you have to get your approval first?"

"Alright, here's your next task: continue to use the 'Master Da's' name to threaten businesses."

Zhou Haoran wouldn't let just anyone use his brand name, but this kid is an exception.

"I knew it! He even drove all the way to pick me up; it couldn't be anything good!"

Dongfang Lang snorted.

Zhou Haoran laughed and said, "I'm giving you an opportunity to practice!"

Dongfang Lang asked, "What's the matter?" Zhou Haoran replied, "It's about managing the sales of 'Princess Pearl' VCDs."

"Princess Pearl..." Dongfang Lang didn't have time to watch this kind of TV series, but he knew how popular it was. "How was it produced?"

"Free."

As an internet professional, Zhou Haoran's forte is the sales strategy of giving things away for free.

"Huh?" Dongfang Lang was taken aback. "What kind of new move is this?"

"Tell me later."

When Zhou Haoran talked about giving things away for free, he was reminded of the Xiaomi car launch event, where the most impressive part was the series of free accessories, which truly ignited the entire audience.

……

We arrived at the restaurant.

All four of them were present.

Zhou Haoran, Dongfang Lang, Gao Huayu, and Meng Xuemin.

The main topic of discussion was the DVD business of "My Fair Princess".

"My sales target for the VCD of 'Princess Pearl' is at least 1000 million copies. Normally, it's impossible to achieve this result. There probably aren't that many consumers across the country who would support the original DVDs."

Zhou Haoran has a fairly clear understanding of this.

Those who support genuine products are people with a certain level of awareness and spending power. Such people generally have good taste and are unlikely to be attracted by farces like "Princess Pearl".

Gao Huayu asked, "Then what should we do?"

Zhou Haoran said, "The most important point is that it's free. They don't need to spend money to buy the original, we can always give it away."

Gao Huayu and Meng Xuemin exchanged a glance.

They all looked completely bewildered.

Dongfang Lang asked decisively, "Who will cover the costs?"

Zhou Haoran said, "VCD manufacturer."

"Hmm?" Dongfang Lang was taken aback at first, then his eyes lit up. "Good strategy!"

Meng Xuemin couldn't help but ask, "What strategy?"

Zhou Haoran laughed and said, "It's actually quite simple; it's just a bundled sale. VCD players are selling very well in China right now; they're practically a standard appliance in urban households. If you have a color TV, you need a VCD player."

"Bundled sales..." Meng Xuemin understood something slightly. "Does it mean selling the 'Princess Pearl' DVDs together with the VCDs?"

"Yes, that's what it means."

Zhou Haoran is skilled at free strategies.

But there's no such thing as a free lunch.

The so-called free service actually involves a third party paying for it.

The third party he found was a VCD player manufacturer.

Currently, domestic VCD player sales are at their peak.

96年卖了600万台，97年卖了1000万台，98年卖了1500万台，99年的销售突破3000万台。

It's fair to say that every urban family across the country needs to buy a VCD player, and many young people in rural areas also consider it a standard feature when they get married.

To attract consumers to buy their VCDs, many retailers offer a variety of free discs as part of their promotional efforts…

This is the opportunity.

Gao Huayu and Meng Xuemin still seemed to understand but not quite.

Dongfang Lang had completely understood his meaning and said with a smile, "Princess Pearl is currently the most popular TV series in China. Buying a VCD and giving away a set of genuine Princess Pearl DVDs is a great promotional tactic."

Zhou Haoran said, "There are many VCD manufacturers in China, but the three major manufacturers, Wan Yan, Aido, and BBK, occupy 70% of the market share. Don't worry about those smaller manufacturers. Just get these three manufacturers on board and sign cooperation agreements with them for the joint production of 'Princess Pearl' DVDs. Then, in the next six months, 'Princess Pearl' DVDs will sell at least several million copies using this model!"

"That's okay!"

Gao Huayu's eyes widened, as if he had discovered a new world.

Meng Xuemin asked, "Why do those VCD manufacturers want to cooperate with us?"

"Princess Pearl is popular!" Zhou Haoran said matter-of-factly. "Another point is that by cooperating with us, we can get the factory price, which is cheaper. A set of genuine Princess Pearl DVDs has a list price of 108 yuan, but retailers can sell it for 60 or 70 yuan with discounts. The factory price that VCD manufacturers can get is 30 yuan."

Meng Xuemin nodded. "When we sold VCD players, we said we'd give away a free copy of 'Princess Pearl' worth 108 yuan, but the actual cost was only 30 yuan. The manufacturer's cost was lower, and the consumers got a better deal. Our discs sold... It was a strategy that satisfied everyone."

Dongfang Lang, who had many unconventional methods, suddenly had a flash of inspiration and said, "These are all easy to talk about. The most important thing is actually portrait rights, which is what attracts those VCD manufacturers the most."

"It really is!"

Zhou Haoran understood what he meant.

Meng Xuemin asked, "What portrait rights?"

Dongfang Lang smiled slightly and said casually, "Now that 'Princess Pearl' is a nationwide hit, the value of those main actors must have skyrocketed. It would be too expensive to hire them for advertising."

Zhou Haoran added with a smile, "It's different if you cooperate with us. You can use the image rights of those popular stars in 'My Fair Princess' for free, which is equivalent to free endorsements. You get a great deal."

"Huh?" Meng Xuemin was taken aback. "That's a huge sum of money! If we were to hire someone like Little Swallow or Fifth Prince to endorse it, it would cost at least a million, right?"

"So, cooperation is a win-win situation. Director Meng, how about you lend a hand? You represent the TV station and go with Dongfang Lang, the two of you?"

Zhou Haoran has a sales background, but he's too busy to work on the front lines now.

Arrange for former leader Director Meng to step down.

Previously, Meng Xuemin had arranged for Zhou Haoran to work in sales.

Now it's the other way around.

Zhou Haoran is the one in power.

(End of this chapter)