After rebirth, I became a great master

Chapter 540 The finishing touch
Zhou Haoran didn't care about any "Young Master Zhou" at all.

Horses will still run, and dances will still be performed.

He is now the assistant director of the station, a position with real power. His first task is to make the upcoming Red Star TV advertising sales conference a success!
A new official has taken office.

We must produce tangible results!
The previous investment promotion planning was overseen by Deputy Director Liu Yuanqing.

Zhou Haoran participated as an advisor and directly seized power.

Liu Yuanqing naturally disagreed.

Zhou Haoran was quite decisive; the previously set advertising revenue target of 2.6 million yuan was far too low. Crown TV's advertising revenue this year has already exceeded 30 billion yuan; couldn't they have a little more ambition?

So he directly proposed a huge target of 4 million yuan!

Liu Yuanqing was speechless.

Nobody hates money.

With the strong support of Shan Wendong and Gu Hao, Deputy Director Liu Yuanqing voluntarily stepped down, giving up his position as the person in charge of this advertising sales conference.

However, time is very tight.

There are only four days left until the investment promotion conference.

How could the task possibly be completed?

Many station leaders thought that Zhou Haoran would use his status as a prominent figure to get his friends in the business world to help him. They were all secretly hoping it would be beneficial to Red Star TV.

In reality, Zhou Haoran would never use personal relationships for something like this.

He implemented a reform measure.

Change the billing method for advertising placements.

In the past, the cost of television advertising on Red Star TV was fixed for each time slot. If a advertiser paid 1 million, then regardless of whether the program's viewership rating was 100% or 10%, the advertising fee would still be 100 million.

This is actually unfair to both sides.

If the viewership rating is only 1%, the advertisers lose money because they paid too much for advertising; if the viewership rating reaches 10%, the TV station loses money because they need to pay less for advertising.

Therefore, Zhou Haoran formulated a tiered pricing standard.

During regular time slots, the standard viewership rating for the program is 5%.

During prime time, the standard for a program's viewership rating is 10%.

The initial advertising fee is determined based on the standard viewership rating.

If the ratings are low, a refund of 30%-50% will be issued according to tiered rates; if the ratings are high, the advertiser will need to add 50%-100% of the advertising fee.

In this way, the cooperation between businesses and television stations is conducted within an open, transparent, fair, and just framework.

Everything is based on viewership ratings.

Nobody should cheat anyone else.

"So that's it!"

When Dong Lan saw the new version of the advertising placement guide, she understood what was going on.

Zhou Haoran asked with a smile, "You know?"

Dong Lan said, "In the past, the initial standard for advertising sales was a 3% viewership rating during regular time slots and a 6% viewership rating during prime time slots. The standard was low, so the advertising fees were naturally low; now that you have raised the standard, almost doubling it, the advertising fees are naturally higher."

“Yes.” Zhou Haoran nodded. “Let’s not worry about anything else for now. Let’s collect the money first! I need some amazing data to prove my performance!”

Dong Lan couldn't help but chuckle. "If the ratings don't reach the initial standard, the station will need to issue a refund. That's not your responsibility; it's the responsibility of the program that didn't do a good job."

"right?"

Zhou Haoran chuckled; that was exactly what he was thinking.

Dong Lan was quite knowledgeable about the workings of power, and said with a pursed lip, "You've achieved an amazing result in attracting investment, that's your credit. If the performance targets aren't met in the future, and we need to keep refunding the merchants, that's the producer's responsibility, not yours."

"It's the producer's responsibility, so it can't fall on my shoulders, can it?"

Zhou Haoran spoke with righteous indignation.

Dong Lan said with some concern, "What you're doing might work in the short term, but the final result will depend on the annual revenue. What if everyone fails to meet their targets and all the advertising fees collected are returned? What if the total annual revenue is actually less than expected?"

"No, we have 'Everyone's Art Up' and 'City Playlist,' as well as 'Yan Shuangying' and 'Princess Pearl'..." Zhou Haoran was very confident. "Once these phenomenal programs are launched, they will be enough to create a sensation. The resulting advertising revenue will be enough to offset the refund costs of those low-quality programs."

"The contract for 'Princess Pearl' hasn't been signed yet..."

Dong Lan was sitting in his car, going to pick up Tang Shiyi, and then the two of them would go on a business trip to the other side of the strait to find Qiong Yao and discuss the matter.

"We must win this deal no matter what," Zhou Haoran said firmly. "If it really doesn't work, we can offer more money. We must show the utmost sincerity."

Dong Lan took a deep breath, "Okay!"

Zhou Haoran smiled and said, "If you handle this matter well, I'll give you a reward when you get back."

"What's the reward?"

Dong Lan immediately became beaming with anticipation.

"Let's go dancing."

Zhou Haoran could only say that you can't catch a wolf without risking your cub.

Dong Lan was unhappy. "I thought you were going to do 'that' with me."

"First verify his identity."

Zhou Haoran sighed inwardly, thinking to himself that it was really hard to be a good man. He had been seduced step by step into a morbid abyss of lust.

……

The advertising and investment promotion conference has begun.

Apart from a slight change in strategy, everything else is the same as before, proceeding step by step.

Zhou Haoran did not interfere.

They simply appointed Meng Xuemin, the deputy director of the entertainment channel, to be in charge of the on-site execution of this event and to handle some unforeseen events.

Even so, his change in advertising strategy was like the finishing touch, instantly altering the logic of this advertising sales effort.

Because it's fair and transparent. Any business can buy viewership ratings data. Businesses can accurately reflect the effectiveness of their advertising by using feedback from viewership rating companies to determine specific advertising costs.

Unlike before, it's not all done in a black box.

In the past, businesses would advertise in specific sections of a program.

With the same advertising budget, everyone wants to invest in better programs and pursue better advertising results.

No more now.

It's okay if you submit to a low-quality program; if the ratings are too low, you can get a refund.

This hidden danger has been eliminated.

This sparked a surge of enthusiasm among businesses for advertising.

That's how many things are.

Once a clear standard is established, market mechanisms can be utilized to smoothly advance cooperation. The real problem is the lack of standards, leading to outdated practices, opaque operations by the client, and a severe undermining of market fairness and openness. In such cases, the market will inevitably provide negative feedback.

Zhou Haoran made a very simple adjustment.

This advertising sales conference was an unprecedented success!
The investment attraction scale reached 4.5 million.

The advertising revenue from the 90-minute program "Everyone's Artistic Achievements" exceeded 1 million yuan. This was divided into three parts: the premiere on Saturday night generated 7000 million yuan in advertising revenue; the rebroadcast on Monday night generated 2500 million yuan; and the rebroadcast during Tuesday daytime generated 1200 million yuan.

Zhou Haoran deserves the primary credit for the great success of this investment promotion conference!

"Zhou Tai, are you free tonight?"

Meng Xuemin had a smile on his face, but it seemed somewhat forced.

Without realizing it, he had become a subordinate.

"The station's leaders are having a celebration banquet tonight."

Zhou Haoran didn't really want to go, but he couldn't refuse this unavoidable social obligation.

"Oh, if you have something to do, then never mind." Meng Xuemin chuckled. "I was actually thinking of treating you to a meal to thank you. Participating in this advertising conference has given you a chance to make an appearance."

Zhou Haoran said casually, "It's okay, we'll go together tonight."

"Huh?" Meng Xuemin was taken aback. "Is this appropriate?"

He was just a mid-level manager at the station and wasn't qualified to attend the dinner with the station's senior leaders.

“That’s fine, you can come with me. There are some people in the company who are just good at flattering the powerful and belittling the weak, don’t take it to heart. The booth manager’s job has nothing to do with you. You can work in the entertainment channel for a while first, and I’ll give you a better opportunity later.”

Zhou Haoran's actions can be seen as repaying the trust he had placed in him.

"Okay, thank you."

Meng Xuemin felt a mix of emotions.

It's unbelievable that their circumstances would take such a dramatic turn.

Zhou Haoran asked, "By the way, what's the new director of the entertainment channel, Qiu Feng, like?"

Meng Xuemin nodded. "Not bad. He's quite decisive and is pushing forward with reforms."

Zhou Haoran said, "I've spoken to him and asked him to support your work. He's just taken office and isn't familiar with things yet. Once things are more stable on his end, he might adjust your job and put you in charge of a more important position."

Upon hearing this, Meng Xuemin almost burst into tears.

He thought that his biggest backer at work was Zhan Yushan, a close friend who had gone to the countryside with him.

Unexpectedly, the real opportunity came from a young man whom he had previously promoted.

The celebratory dinner that evening.

We chose a three-star hotel.

We ordered three tables.

It would cost at least 20,000 to 30,000 yuan of public funds.

Many leaders bring their families along to enjoy some delicacies.

Zhou Haoran naturally did not bring his family members; he was accompanied by Meng Xuemin.

"what?"

Zhou Haoran was stunned for a moment.

Upon arrival, however, they saw a familiar and graceful figure—Lin Guiyan.

"Why is she here too?"

Zhou Haoran was very surprised.

Meng Xuemin also saw her and said in a low voice, "Lin Guiyan's rank is not high enough. After Yi Changping's accident, she could not come as a family member to accompany him."

Zhou Haoran nodded. "I guess they contacted some station leader."

Meng Xuemin said, "It should be. I heard she's not having an easy time. Song Yongjun from the Lifestyle Channel is very assertive. 'Family Matters' is undergoing a complete reorganization, and she'll probably be taken off her producer position soon."

Zhou Haoran's words were laced with sarcasm: "She's trying to find connections and connections."

Meng Xuemin said, "It might be because of the former station director."

“The old station director?” Zhou Haoran shook his head. “The old station director, Xu Guoyi, used all his old favors on Yi Changping. If he were still useful, Lin Guiyan wouldn’t be in such a difficult situation.”

"That is……"

It's hard to guess what Meng Xuemin is like.

"It's alright, we'll see how it goes in a bit."

Zhou Haoran wasn't in a hurry.

There are three tables in total.

The leaders from the station, including Zhou Haoran, naturally sat at the main table, while Meng Xuemin could only sit at the side table. After the banquet began, the people at the side table would come over one by one to offer a toast and say a few words.

When Lin Guiyan comes over to offer a toast, you'll know who takes the initiative to speak up for her.

(End of this chapter)