After rebirth, I became a great master

Chapter 532 Not a penny needed!

The "City Songbook" project can be said to be the ultimate embodiment of Zhou Haoran's internet thinking.

Even if it seems to have nothing to do with the internet.

Zhou Haoran invited his apprentices Ji Yingyang, Hu Xiaochen, and Qiao Nuo, along with his roommates Qiao Suiqing, Sheng Wenwan, and Jiang Minsi, and Tang Shiyi, to go out and have fun together on the weekend.

Go to the Jiangsu and Zhejiang region.

They could either head north to Jiangsu or south to Zhejiang.

Finally, Hu Xiaochen suggested that they go south to Wuzhen for a trip.

Wuzhen was not yet developed at that time.

It has a strong local flavor.

However, the old-fashioned buildings are still there. Renting a wooden boat on the river and touring the town's scenery was quite picturesque.

"This place is so nice, how come it's so poor? We just ate here, and we ordered 12 dishes, and it only cost 99 yuan in total."

Sheng Wenwan's judgment was very accurate.

High prices are not necessarily a bad thing; in fact, they often indicate strong economic vitality.

Jiang Minsi said softly, "This place has a thriving culture, but not much industry, right?"

“Developing tourism would be a good idea,” Sheng Wenwan suggested. “This place is so beautiful; if we develop tourism, it might become a core industry for the area!”

Zhou Haoran laughed and said, "After all, it is located in a prime location in the Yangtze River Delta. If we propose to develop the tourism industry, they may not be willing to accept it."

"Not reconciled?" Sheng Wenwan, sitting in the row in front of him, turned around. "Working in the tourism industry is great, what's there to be reconciled about?"

"That's because you don't understand the official language."

Zhou Haoran shook his head.

Sheng Wenwan retorted with a reproach, "You understand?"

Zhou Haoran laughed and said, "The tourism industry is so unstable. It's an industry that has to beg and plead with people from other places to come and spend money. So you have to lower your standards, provide good service, and build a good brand and a good impression fairly and justly in order to improve the local tourism environment. But once you do that, the space for rent-seeking by those in power shrinks. Is the public interest more important, or is personal interest more important?"

"Uh……"

Sheng Wenwan realized she had oversimplified things. She was considering how to promote local economic development, but those involved were only thinking about their own personal interests.

Zhou Haoran said, “It’s the same all over the country, just take a look. If a place is vigorously promoting the tourism industry and making tourism its main industry… then it can only prove one thing: that the local industry, agriculture, handicrafts, manufacturing and so on have nothing, the economy is a mess, and they have no other choice but to make tourism their main industry.”

"It really is."

Sheng Wenwan nodded gently.

Qiao Nuo, standing beside me, said crisply, "But I think Wuzhen still needs to develop its tourism industry. The environment here is so good. If factories and industries are built here, it will be too destructive to the ecology. It's best to keep it as it is."

"The tourism industry isn't easy either; you need a brand. Who in the whole country knows Wuzhen?"

Hu Xiaochen gently shook his head.

She knew that Wuzhen was a tourist destination with stunning scenery and was a well-preserved Jiangnan water town because her classmate's family lived there.

Qiao Nuo said softly, "Yes, it's not easy for the tourism industry to do a good job of promotion and build local reputation. It's just like product marketing for a company."

Hu Xiaochen added, "This is the most difficult part. For corporate products, they can hire celebrities and spend a lot of money on commercials to promote them extensively. But it's much harder to do that for local promotions."

“Well said.” Zhou Haoran was quite pleased that the topic had turned to this. “That’s exactly why I created the variety show ‘City Playlist’.”

Hu Xiaochen's eyes lit up, and he said excitedly, "Master, you made the 'City Playlist' to help promote the local areas?"

Zhou Haoran nodded. "Creating a business model is nothing more than finding market demand and integrating business resources."

Everyone was very interested when this topic was brought up.

Everyone here knows this.

Mr. Zhou is going to create a major variety show, with an investment of up to 1 million yuan!

Among them, Tang Shiyi is the one who is of the greatest concern.

"Where will the money for a 1 million investment come from?"

After Tang Shiyi asked him last time, Zhou Haoran didn't answer, telling her to think about it for a few days, and maybe he would find a clue in the proposal.

But she just couldn't understand it.

"Then I'll teach you all a lesson!"

Zhou Haoran laughed heartily and called everyone over, crowding together.

Qiao Suiqing said reproachfully, "Teacher Zhou, we know you're amazing, we all admire you, please start the lesson!"

"We need to grasp the demand and integrate resources."

Zhou Haoran is currently lying low in the TV station mainly because the TV station can be said to be the most important social resource at this stage.

"First, Red Star TV has a huge national influence; second, Red Star TV needs to produce a heavyweight variety show; third, the actors in the arts troupe need stable commercial performance opportunities; fourth, Tangren Media needs a significant product to support its image; fifth, many cities across the country are starting to develop their tourism industries and need promotion; sixth, local leaders all want political achievements and promotions, and all want to appear on well-known television stations; seventh, to create a 'Shanghai circle' that can rival the 'Beijing circle,' it is necessary to win people's hearts and minds, and to constantly give money to domestic stars; only with money will they flock to us; eighth, to demonstrate Tangren Media's strong position in the entertainment industry; ninth, companies like Zhongbo Bookstore, Zhongbo Software, and Zhongbo Real Estate want to enter certain markets, so they need to cultivate good relationships with the authorities and find a bridge to establish relationships in order to obtain green channels, rather than going through normal investment promotion channels; tenth..."

Zhou Haoran spoke at length, rattling off 16 points in one go.

These are all visible needs, and the resources he currently possesses.

A huge amount of information!
After he finished speaking, the women fell silent.

Some were thinking, some were daydreaming, and others, like Qiao Suiqing, who knew nothing about business, could only stare at each other blankly.

Ji Yingyang, the most business-savvy person here, squinted and said, "The program 'City Playlist' promotes local cities by inviting celebrities to perform, and then broadcasts the process on Red Star TV. 'Celebrity effect + local brand + TV station promotion' are the three key elements of this program."

Zhou Haoran smiled and said, "That's right, that's how it seems on the surface."

"Huh?" Ji Yingyang was slightly taken aback. "There's a motive behind it?"

Zhou Haoran said calmly, "The best products must start from human nature and be designed logically from the perspective of human nature. The core of the 'City Playlist' program is to provide local leaders with an opportunity to appear and be exposed on Red Star TV and even more TV stations across the country to showcase their achievements."

Ji Yingyang opened his mouth, but couldn't say a word.

It was a perfectly good model.

The way he said it changed its meaning.

It's like a conspiracy or trickery.

Zhou Haoran didn't elaborate much on this, explaining that this is the underlying logic of internet products: to start from the weaknesses of human nature.

Hu Xiaochen then realized, "So this program invites a group of celebrities to perform in a certain place, providing fame and recognition to that place. At the same time, the process is recorded and broadcast on television. This allows the television station to create a heavyweight program through the performances of many celebrities and generate revenue. It also allows the local area to gain further exposure."

Qiao Nuo said crisply, "And those celebrities too, you can hire some cheap, washed-up ones, they also need the TV station platform to get exposure. You can also promote the actors in the song and dance troupe, they can be backup singers or dancers, that's also like being on TV."

At this point, everyone else understood what kind of program "City Playlist" really was.

A performance should have at least 20 acts.

Inviting so many celebrities to the event must have cost a lot of money.

It's not surprising that an investment of 1 million would be made.

but……

"Where's the money?" Tang Shiyi was fixated on the money. "1 million? Where are we going to find that? Tangren Film & Television doesn't have any money in its accounts!"

Zhou Haoran shook his head, "No need to pay."

"what?"

Tang Shiyi was taken aback.

Zhou Haoran laughed and said, "Although it's an investment of 1 million, Tangren Media doesn't need to spend a single penny. They can even earn 1 million every year through this program!"

"what?"

Tang Shiyi stared wide-eyed, his face full of disbelief.

Ji Yingyang couldn't help but chuckle, "Sister Tang, you still don't understand what he means? He's already found a buyer!"

“The buyer…” Tang Shiyi blinked, then realized, “The local leader!”

Ji Yingyang said with a smile, "Yes, that must be it. Tangren Media planned this whole performance and also used its own resources to invite Red Star TV and many celebrities to perform and promote the show. They can't just pay for it themselves, can they? Someone has to foot the bill."

"This..." Tang Shiyi took a deep breath, "Will this work?"

“Great, excellent! Local governments all have budgets for promoting their city image.”

Zhou Haoran's inspiration came from a story he had heard about Li Yapeng.

When Li Yapeng was in college, he invited all the most famous rock bands in China to perform in his hometown in the border region, so that the local people could experience the most trendy culture.

As a poor student, he naturally had no money.

The entities involved are local authorities and local businesses.

He doesn't have to spend any money.

On the contrary, they can earn back their tuition and living expenses while studying at the Central Academy of Drama by organizing an event.

"So that's how it is!" Qiao Nuo understood and exclaimed in admiration, "That's amazing, Master! Is this the kind of thinking you used to talk about, where the wool comes from the pig but the dog pays the bill?"

Zhou Haoran smiled and said, "Pretty much. This is a typical platform model. City Playlist is a platform that connects resources from all parties."

"Mmm-hmm!" Qiao Nuo nodded repeatedly like a chick pecking at rice. "I understand! I think Wuzhen is great. We can contact the Wuzhen authorities in the future and do a 'City Playlist: Wuzhen Edition'. We'll charge the local authorities 500 million, and the local businesses will sponsor another 300 million. We'll spend 300 million and make a net profit of 500 million!"

"Then..." Tang Shiyi was still shaken. "If that's the case, 'City Playlist' will be a super-heavy program, enough to crush all the current variety shows. The start-up capital is not a small amount either. To get it running, it may need several million as a base! Tangren Media doesn't have that kind of money."

Zhou Haoran said with a smile, "Red Star TV will also contribute to the production cost of this variety show; this will be the start-up capital."

"what?"

Tang Shiyi was immediately stunned, deeply impressed by the wonder of commerce.

So they really didn't spend a single penny!
With its "City Playlist" program, Tangren Media has the television station on one side and the local authorities on the other... sitting in the middle, profiting from both ends!
(End of this chapter)