After rebirth, I became a great master

Chapter 528: Funding of 100 million!

Early the next morning.

Zhou Haoran went to his workplace and found the station manager, Shan Wendong.

They discussed their collaboration.

There might be some misunderstanding.

Shan Wendong was a little vague, but smiled and said, "It's okay, there's no rush. You can talk it over slowly. In the end, whether it's your segment or hers, you can discuss it at your leisure."

Zhou Haoran was somewhat displeased to see him trying to smooth things over. "Director, her program and mine are completely incomparable. It's like comparing a bright moon to a grain of rice."

"Really?" Shan Wendong chuckled. "The station leaders have all seen her program plan and they all approve of it. It's similar to 'Happy Camp.' Red Star TV needs a program like this."

Zhou Haoran glanced at him. "Director, 'Happy Camp' was created by Volcano TV. This is a harbor, and Red Star TV is actually plagiarizing its competitors. Doesn't that damage its reputation?"

Shan Wendong said, "Ratings are important."

“First, the brand of Red Star TV is more important than short-term ratings,” Zhou Haoran insisted. “Second, my program will not only guarantee ratings, but will also enhance the brand of Red Star TV.”

"Oh?"

Shan Wendong's eyes lit up.

Zhou Haoran placed a document on his desk. "This is the program plan I made, called 'City Songbook.' You can take a look... This is the kind of program that Red Star TV should really make, and it fits the positioning of this port city."

"The City Songbook?"

Shan Wendong was somewhat surprised; this didn't seem like the name of a television program.

Zhou Haoran said, "Crown TV has a very special organization called the Heart-to-Heart Art Troupe. Crown TV collaborates with art troupes to perform for the elderly, children, and people in remote and impoverished areas."

"Ah."

Shan Wendong nodded.

Zhou Haoran said calmly, "Red Star TV cannot be inferior to Crown TV. The harbor is a representative of urban culture. Therefore, I led Red Star TV and the art troupe to cooperate on this program. We do not go to remote, impoverished, or poor places. We only sing songs from the city."

"Is this an outdoor segment?" Shan Wendong looked through the proposal he was given and was quite surprised. "Outdoor segments are not easy to produce, and the costs will be very high."

"It is a bit high, but we can find a way to address it."

Zhou Haoran has never worried about money.

“Oh, 300 million…” Shan Wendong looked at the budget section and said thoughtfully, “300 million a year for production is indeed high. This has reached the level of ‘Everyone’s Art Up’. Shen Mei’s program only needs 100 million. Haoran, we still need to be cautious about the investment!”

Zhou Haoran said, "Director, you've misunderstood."

"You misread it?" Shan Wendong looked at it again carefully. "It's correct, 300 million, it's clearly written here... Did you write it wrong?"

Zhou Haoran calmly replied, "The qualifier is wrong; it's not 300 million a year."

"Huh?" Shan Wendong hadn't quite grasped what was going on. He carefully examined the context before and after, and his expression immediately changed drastically. His eyes widened like pomegranates. "300 million for the first phase?"

"Correct."

"Are you kidding me?"

"I'm not joking." Zhou Haoran said seriously, "Director, Haigang is the richest major city in the country, and Red Star TV should set an example like this. 3 million per episode, 35 episodes a year... total investment of 100 million!"

When Shan Wendong heard him say that, his heart almost jumped out of his throat.

One billion!

In the past year, Red Star TV's total revenue was only 100 million yuan.

Put all the money into one program?

Are you kidding me? !

Shan Wendong looked at Zhou Haoran with a strange expression, as if the kid had taken the wrong medicine. "I don't know what you're up to, but even Crown TV can't afford such a high production budget!"

Zhou Haoran smiled and said, "The programs that Crown TV couldn't produce, Red Star TV has managed to make. Doesn't that better demonstrate Red Star TV's uniqueness in the industry? Doesn't that better reflect the special position of this port city in our country?"

"Money!" Shan Wendong slammed his fist on the table, sounding heartbroken. "Where will the money come from? I could sell everything I own and still not be able to afford a program like this!"

"No need to break the pot or sell the iron, just follow the market."

Zhou Haoran's greatest source of confidence is the market.

"market?"

Shan Wendong frowned.

Zhou Haoran said, "The Lifestyle Channel previously had a program producer named Tang Shiyi. After she left the company, she founded Tangren Media. The program 'City Songbook' can be a collaboration between Red Star TV and Tangren Media. Red Star TV only needs to contribute a small portion of the funding, and Tangren Media will cover the rest."

"Tangren Media?" Shan Wendong's eyes widened in disbelief. "An annual investment of 100 million yuan, with Red Star TV contributing only a few million, and the rest of the funding coming from Tangren Media?"

Zhou Haoran smiled and said, "That's how it is."

"how is this possible?"

Shan Wendong felt dizzy; such a large sum of money, even in charity, people would be so generous.

Zhou Haoran, seemingly unrelated to the question, asked with a smile, "Director, what do you think? Do you want to do this program?"

"Tangren Media funded the production, and Red Star TV broadcast it?"

"Correct."

"Is there such a good thing?"

Shan Wendong can no longer see the world clearly.

Zhou Haoran laughed and said, "It's not free to broadcast. Red Star TV will have to take 20% of the advertising revenue from the corresponding time slot to buy the first-run broadcast rights of this program."

Shan Wendong finally understood, "Tangren Media wants to broadcast on multiple TV stations to generate revenue?"

"Correct."

Zhou Haoran was too lazy to explain the business model to him and gave a vague answer. "Then I'll have to study it carefully!"

Shan Wendong held the column proposal in his hand and felt its weight.

An investment of 100 million!
Ho!
That's quite a big deal!

At the same time, Shan Wendong also had his own ulterior motives.

The program that Red Star TV is currently investing the most in is the "Youth Host Competition," which is overseen by Executive Vice President Gu Hao. After preliminary planning, recording has begun, and it will officially launch at the end of this month.

This left Shan Wendong feeling somewhat uneasy.

He is the true director!

However, the station's biggest program was given to the deputy.

This made him feel a sense of crisis.

Now, here's your chance!
After Zhou Haoran left his office, Shan Wendong sat alone in his office, lit a cigarette, and his eyes flickered in and out of focus in the smoke.

This kid's new segment proposal needs to be approved!
Gu Hao's major program, the "Youth Host Competition," with an investment of 700 million yuan, has already made many people envious and has become the core stronghold of the conservative faction.

If this "City Playlist" is approved...

Shan Wendong is in charge of a super variety show with an investment of 1 million yuan!

This is truly the difference between the bright moon and the light of a grain of rice!

The situation for the reformists will be completely reversed!

……

Zhou Haoran was chatting with the planning team of "Everyone's Art" in his office.

Speaking of the advertising bidding conference that Red Star TV will be holding in the middle of this month.

Unlike local channels like Lifestyle Channel and Entertainment Channel, Red Star TV is a satellite TV station with no shortage of advertisers. It doesn't need to send out salespeople to hire others to advertise.

Merchants all came to us on their own initiative.

Even if businesses come to us wanting to advertise, they might not be able to get a slot. This is because advertising time slots on Red Star TV are limited and very valuable, and many businesses want them… so there's a bidding process.

The one with the highest price gets it.

The advertising bidding meeting held on May 18 was actually a competitive bidding meeting.

It can be said that everyone is looking forward to it.

The most enthusiastic team is undoubtedly the "Everyone's Art Up" program team, as it has become Red Star TV's flagship program. During the broadcast time slot of "Everyone's Art Up," there are a total of six 3-minute commercial breaks.

Each advertisement lasts for 5, 10, or 15 seconds.

There's already a lot of speculation within the company.

As a phenomenal variety show, "Everyone's Art" is likely to attract more than 4000 million yuan in advertising revenue for Red Star TV!

Some people were immediately excited.

Since the company has collected so much money, will they be able to distribute some of it?
Will I get a raise?

Will there be a bonus?

Zhou Haoran made a promise, saying generously, "Everyone can focus on their work and don't worry! Even an emperor won't starve his soldiers. If our program really creates a miracle in advertising revenue for the company at the bidding meeting, I'll talk to the leaders and give everyone a bonus!"

"Thank you, Producer Zhou!"

"Thank you for your hard work, Producer Zhou!"

"Producer Zhou, you're so handsome! Do you have a girlfriend?"

"Are you stupid? Shut up!"

"Oh dear, I forgot..."

Amidst laughter, someone came over and called out, "Producer Zhou, someone's looking for you."

When Zhou Haoran arrived at the door, he found that it was producer Shen Mei.

Shen Mei apologized first, saying with great difficulty, "Producer Zhou, the matter you asked me to do last time, my family is having difficulties, so it may not be possible to do it. It's really not good for him to open back doors as soon as he takes office."

Zhou Haoran asked: "What's the matter?"

Shen Mei said, "It's about you, arranging a job for He Yao."

"Oh!" Zhou Haoran couldn't help but chuckle. "It's alright, I'll have her work at the TV station, it's all the same."

"TV station?"

Shen Mei was taken aback.

She had worked at her company for many years and tried many times to transfer to Red Star TV, but without success. If it weren't for the recent troubles involving Zhan Yushan and Yi Changping, which led to his spouse taking over as entertainment director, she might not have had the chance.

Zhou Haoran said casually, "It's nothing, it's a small matter."

Shen Mei remained silent for a moment, then realized that she really couldn't compare to these people with connections. She had worked hard her whole life, but she was only on the same starting line as these people with connections, just because of a casual remark.

"Oh right, I need to go to the station director's office now." Shen Mei got down to business. "Producer Zhou, have you decided what you want to do in the program? I need to report to the station director."

"Uh……"

Zhou Haoran didn't know what to say.

Shen Mei smiled and said, "This is a new program for us. The station director also said that we only have one slot available, so it's very precious. He wants the two of us to work together closely. It's okay, just let me know if you have any requests!"

"Why don't you go see the station director first?"

Zhou Haoran's eyes were pure and kind.

(End of this chapter)