After rebirth, I became a great master

Chapter 422 Everyone's Artistic Awakening

Zhou Haoran, Hu Xiaochen, and Tang Shiyi worked together to plan the project.

Finally, a new plan was put forward.

It was handed over to Zhan Yushan.

"New moves already?"

Zhan Yushan felt that young people were full of energy and efficient in doing things.

Zhou Haoran frankly stated, "We have to be quick; we need to seize the time and cooperate with the station's overall strategy."

"Grand strategy?"

Zhan Yushan couldn't help but laugh.

But I'm used to it; this kid always likes to use big words.

Zhou Haoran said solemnly, "Next month, the Red Star Card will be officially rolled out and put into use throughout the station. At the end of next month, Red Star TV's training course will begin, and more than a hundred domestic television colleagues will come. This is an opportunity to showcase Red Star TV's soft power and hard power."

Zhan Yushan had already heard this before.

This was his reason when he recommended the "Youth Host Competition".

"You still want to represent Red Star TV?"

Zhan Yushan's eyes widened.

Zhou Haoran laughed and said, "This time we're not going to do it on a big scale. We'll just make a small segment that airs on the lifestyle channel. If I were to produce the 'Youth Host Competition,' it could probably air in November. But since it's being handled by Red Star TV and they've approved such a large budget, we probably won't be able to get the project up and running until May next year."

Zhan Yushan suddenly realized, "So you want to use your new column to showcase your strength to your domestic counterparts in the training course in November?"

"Strive for it."

Zhou Haoran knew what the pain points of these leaders were. Talking about how much money a program could make or how many viewers it could get was not very appealing and was all subjective speculation, which was hard to convince people.

Using "political achievements" as a starting point makes it easy.

It's easy to assess whether a project has political achievements.

Zhan Yushan shook his head. "You should focus on making a solid program first, and don't be too ambitious."

"At the booth, please take a look at my proposal first."

"Ah."

"This program will be broadcast on the Lifestyle Channel. The Lifestyle Channel's mission is to be close to the lives of ordinary people, so my program will no longer pursue elitism or internationalization, but rather aims to create a stage for ordinary people to showcase their talents."

Zhou Haoran knew which programs had high viewership ratings.

He summarized what he had seen and heard in his previous life.

There are roughly three characteristics.

First, it is accessible to the general public, making it acceptable to the vast majority of people;

Second, the competitive nature and uncertainty of the outcome can greatly increase the audience's anticipation, just like a ball game;

Third, the talent show format. The essence of talent shows lies in accompanying and nurturing. Watching your favorite contestants succeed step by step gives the audience a sense of nurturing and concern.

Then, he conceived this program.

Zhan Yushan took a look at the proposal and exclaimed, "Wow!"
Impressive!
They came up with six names alone!

"Avenue of Stars..." Zhan Yushan couldn't help but ask, "Why does this sound so familiar?"

Zhou Haoran laughed and said, "Yes, a few days ago, entertainment news was reporting it widely. It said that John Wu, a famous director from Hong Kong, pressed his handprints on the Hollywood Walk of Fame. I think the name 'Walk of Fame' is very good, meaning that ordinary people have the opportunity to embark on the path to stardom."

"Oh, it says here..."

Only then did Zhan Yushan realize that there were reasons behind each name.

"People's Starlight" continues the "starlight" symbol and emphasizes public participation.

"Celebrity Mobilization" uses the pun "celebrity" to emphasize the transformation of ordinary people into celebrities.

"China's Got Talent" highlights a strong inspirational element.

"Talent Show" succinctly highlights the core format of the program.

"Everyone's Artistic Awaits" is a dynamically named program that emphasizes interactive participation.

Zhan Yushan was secretly surprised.

good boy!
Putting everything else aside, just these few names alone are enough to show its quality. It's much more attractive than the common shows of this era, such as "Zhengda Variety Show," "Variety Show," "Quyuan Zatan," "Football Night," "Harbor Story," "Consumer Frontier," and "Family Matters."

"How long have you been working on this project?"

Zhan Yushan was deeply moved.

Zhou Haoran smiled and said, "It took two days. I did it with Hu Xiaochen."

"You..." Zhan Yushan simply didn't believe it. "Really? I reckon this project report took at least a month to complete!"

"what?"

Zhou Haoran was a little confused.

Zhan Yushan quickly flipped through the planning report, squinted his eyes, and said, "This is a new format, a variety show that has never been done in China before. In my opinion, the appeal of this program is even greater than the host competition you did before!"

"is it?"

Zhou Haoran laughed.

Zhan Yushan questioned, "Isn't this a case of feigning one move while secretly making another?"

"Exhibition booth, what are you saying? I don't understand."

Zhou Haoran couldn't help but laugh.

Zhan Yushan took a deep breath and said slowly, "I was wondering how such a smart young man like you could not understand what I meant. The 'Youth Host Competition' is such a big event, and it's going to be transferred to Red Star TV. You were bound to lose control, right? So that's what you were waiting for! The purpose of the host competition is to exchange for the 'Revolutionary Theater,' isn't it?"

He waved the planner in his hand again: "This is your new column!"

Zhou Haoran laughed and said, "I really didn't think that much about the booth."

"Amazing!" Zhan Yushan thought about the cause and effect and couldn't help but exclaim.

He viewed this matter from the perspective of a global power struggle.

The Youth Host Competition is like a knife.

They want to be based at Red Star TV.

If Executive Vice President Gu Hao allows Zhou Haoran to host this program, it would be tantamount to Shan Wendong using Zhou Haoran to create a breach in Red Star TV's security. Since he doesn't want to let it happen, he has no choice but to step in, block Zhou Haoran, and take over the task himself!
If it can be done, that would be the best outcome.

This is also one of Shan Wendong's major achievements.

If things don't go well, Gu Hao will be the primary person responsible and will have to take the blame.

Regardless of the outcome, Shan Wendong will be the beneficiary!

Zhou Haoran said calmly, "At the booth, all I want to do right now is to do a good job with the new program."

"Yes, this plan can be done."

Zhan Yushan agreed without hesitation. He had a feeling that this kid had already entered Director Shan Wendong's inner circle.

The Red Star Card and the host competition were both handled exceptionally well!

Zhou Haoran said very seriously: "There will be 52 episodes throughout the year, with one episode airing every Saturday night. There will be reruns on Sunday, Monday, and Tuesday. The total budget for the year is 200 million yuan."

"The budget is too high. The lifestyle channel is a small channel. We can only give you a maximum of 50 yuan, with a budget of 1 yuan per episode."

Zhan Yushan frowned slightly.

Zhou Haoran said casually, "It's okay, the channel only needs to contribute 50. I'll find a sponsor for the remaining 150 million and get it named as a title sponsorship."

"Really?"

Zhan Yushan became increasingly certain that this kid had planned this all along.

Zhou Haoran said, "Yes, the thermal underwear brand Nanji Ren's annual sponsorship fee is 100 million yuan. Finding one or two more co-sponsors will be enough."

"From sales to product..." Zhan Yushan was surprised and impressed. "You've chosen a really good career path! Many producers have great ideas and excellent plans, but it's difficult to make a program successful. But you can. Even if the channel doesn't approve funding, you can find sponsors yourself!"

Zhou Haoran smiled. "So you agreed?"

“Okay, you can do it. As for the topic…” Zhan Yushan looked down at it, “I think ‘Everyone’s Artistic Awaits’ is a good one, vivid and descriptive. Let’s call it that!”

"Where's my office?"

"Come on! I'll take you there!"

"This booth, this must be the most important program on our lifestyle channel, right?"

Zhou Haoran went downstairs with him to the sixth floor to choose an office for the new program "Everyone's Art".

"A production budget of 200 million yuan for the whole year is at least five or six times that of other programs. Only you could pull it off; no one else could do it."

Zhan Yushan made up his mind to give this kid the strongest support in this new project.

It's not just about making amends.

It is also a political achievement.

Zhou Haoran joked, "My column will have at least seventy or eighty staff members, so you have to give me the biggest office."

"If one isn't enough, then merge two!"

Zhan Yushan was straightforward and called on Meng Xuemin, the deputy director in charge of logistics, to provide him with the best office environment.

"Harbor Stories" is a program that is about to be discontinued. It occupies the large office that was previously used by "People's Livelihood Investigation". This is the largest program team office on this floor.

Clear the area!

Make them give way!

Meanwhile, the "New Project R&D Office" of a neighboring elderly care facility was also cleared out and moved to another location.

The two offices have been merged to become the main venue for "Everyone's Artistic Awaits"!

If you squeeze in, at least 100 people can work here!

There was a lot of movement.

It quickly spread throughout the sixth floor of the lifestyle channel.

This surprised many people.

Unexpectedly, Hu Xiaochen and Zhou Haoran, who were implicated in the Tang Shiyi incident and left "Family Matters," have found a new path and created a new situation! These two have risen against the odds!
What's even more enviable are Qiao Suiqing and Hong Zhenru, who firmly stood by their side before.

Upon hearing this, Lin Guiyan quickly ran out.

They happened to bump into Zhou Haoran, who was about to leave the company.

"Haoran!"

Lin Guiyan swayed her hips and walked over with an elegant gait, showcasing her attractive breasts and pelvic muscles.

"Oh, Editor-in-Chief Lin."

Zhou Haoran's reaction was rather indifferent, and he didn't change his address just because she had successfully been promoted to producer of "Family Matters".

Lin Guiyan walked over with a smile, tucking a strand of hair behind her ear. "Are you free tonight?"

"No time."

"What about tomorrow night?"

"No time."

"What about the weekend?" Lin Guiyan asked with a slightly reproachful expression. In front of him, she unbuttoned one button of her shirt collar, revealing a patch of snow-white skin, even showing the edge of her black bra. "You're not busy even on the weekend, are you? Work is important, but you also need to balance work and rest. Relax a bit."

Zhou Haoran said firmly, "Editor-in-Chief Lin, I don't lack women."

Lin Guiyan retorted, "You wouldn't even take it if it were free?"

Zhou Haoran is an internet professional, and he understands this perfectly: "Free things are the most expensive."

(End of this chapter)