After rebirth, I became a great master

Chapter 416 The Selection of Concubines
"Director, there's been progress on the Red Star Card issue. Next Thursday, the relevant experts will come with their equipment to give everyone a simple demonstration."

Zhou Haoran went to the station director's office and found a starting point.

Shan Wendong laughed and said, "You'd better hurry up with this. I've already sent out the notices. The training course will start in November, and practitioners from all over the country will come."

"That's great! As long as this training course is well-run, Hongxingtai's industry standing will rise accordingly!"

Zhou Haoran naturally knew what the leader wanted.

For state-owned enterprises like this, political achievements are more important than actual performance.

Shan Wendong encouraged him, saying, "So you must do your best!"

"Director, I don't think a training course is enough to demonstrate the strength of Red Star TV."

"Oh?"

"I think we should start a large-scale national program so that our domestic colleagues in the training course can have the opportunity to witness firsthand the strength of our Red Star TV station!"

Zhou Haoran used to want to work under Zhan Yushan.

It's different now.

After the "Youth Host Competition" was established, it became Zhan Yushan's achievement, which is a bit too good for him.

It's better to communicate directly with the station director.

"A large-scale program?" Shan Wendong, having reviewed the relevant documents, asked, "Are you referring to that 'Host Competition'?"

Zhou Haoran laughed and said, "You know that?"

Shan Wendong said, "That was approved by me!"

Zhou Haoran said seriously, "Director, I heard that Crown TV's advertising revenue will reach 5 billion yuan this year. But Red Star TV's advertising revenue is only 50 million yuan. That's only one-tenth of Crown TV's! Even Capital TV and Volcano TV have caught up!"

"Ah."

Shan Wendong looked somber; he had almost stepped down at the beginning of the year.

One reason is that the slow pace of market-oriented reforms has led to a slowdown in income growth, which has been overtaken by many local TV stations.

Zhou Haoran said matter-of-factly, "The competitiveness of a TV station lies in its content. Only with excellent programs can you attract viewers and achieve high ratings. The best programs in the country are all on Crown TV, so it's no wonder their advertising revenue is so high."

Shan Wendong understood his meaning, "You have such big ambitions for the 'Host Competition'?"

“Yes.” Zhou Haoran met his gaze. “Director, if you want to change the status quo, you must have ambition. Just like you are determined to push forward with reforms, only change can lead to a way out! Otherwise, in a few years, the Capital TV, Volcano TV, and even more local TV stations will catch up, and Red Star TV will not even be able to maintain its second place in the country.”

Shan Wendong remained silent for a long time.

Zhou Haoran stated bluntly, "Currently, the most watched and influential television program in the country is the 'Young Singers Competition' hosted by Crown TV. Red Star TV should at least have a comparable program that can create a nationwide sensation!"

"Your 'Host Competition'?"

Shan Wendong squinted.

Zhou Haoran said, "The official name is the 'Youth Host Competition.' Judging from the ratings, viewers prefer to watch handsome young men and beautiful young women, just like the 'Young Singers Competition.'"

"Is that what you told the booth manager?"

Shan Wendong will make different judgments depending on his position.

Old Zhan will definitely not agree!

Because Lao Zhan was in charge of both the general channel and the lifestyle channel.

They are all local channels.

If Red Star TV wants to create a program that rivals the CCTV Young Singers Competition, it must air on Red Star Satellite TV. This is Red Star TV's trump card, capable of covering the entire country.

As a result, Lao Zhan's business was ruined.

This became part of Red Star TV's performance.

Zhou Haoran remained calm. "Yes, but the booth manager disagreed with my plan, saying the funding was insufficient. But I believe that past funding standards should not become a stumbling block on the road to reform. If we don't work harder, Hongxingtai will fall far behind."

How much funding do you need?

"600."

"How many?"

Shan Wendong opened his eyes wide.

Zhou Haoran laughed and said, "Director, there is a lot of funding, but as long as it is managed properly, the station will not spend much money at all. Just like the 'Young Singers Competition,' every time it is held, it is an opportunity for Crown TV to make money. As long as the scale is set and the influence is spread, more sponsors can participate."

"A single program requires a production budget of 600 million..." Shan Wendong couldn't help but chuckle, "You're quite the talker!"

"To meet the high standards of the CCTV Young Singers Competition, the funding cannot be too little."

Zhou Haoran spoke with righteous indignation.

"Ah."

Shan Wendong nodded, silently assessing the risks here.

Zhou Haoran sighed, "This year, Volcano TV launched 'Happy Camp.' The show was poorly made, but it gained a group of young viewers. Local TV stations are all gaining momentum, and there are more and more satellite TV channels across the country. The competition will only become more and more intense. Director, Red Star TV must make a move as soon as possible, otherwise, let alone competing with Crown TV, it may not even be able to compete with other local TV stations."

Shan Wendong gave him a deep look, “The cost of a single episode of Happy Camp is less than 1 yuan.”

“But those noisy and chaotic programs don’t meet the standards of our port. What Red Star TV should pursue are sophisticated and international high-standard programs. What we want is not down-to-earth programs, but high-class ones.”

Zhou Haoran's display of superiority is a surefire way to win over the local port residents.

Shan Wendong pondered for a moment and said, "What you said makes sense, but the cost is too high."

Zhou Haoran smiled and said, "Boss, I now have a position as the deputy director of the sales department of the lifestyle channel. I know many big clients and can bring in two or three million in sponsorship fees."

"How many?"

Shan Wendong was stunned for a moment.

Zhou Haoran said calmly, "Initially, there will be at least two or three million. At the same time, Red Star TV can lead the industry trend and create a new advertising model—broadcasting while simultaneously recruiting." "Broadcasting while simultaneously recruiting?"

Shan Wendong's heart stirred slightly.

Zhou Haoran laughed and said, "Yes, we can be flexible and recruit sponsors as we go. The 'Youth Host Competition' has just been launched, so it may lack popularity and market attention in the early stages, and there will be relatively few sponsors. After two or three episodes, when the market buzz picks up and the ratings feedback comes out, we can attract more sponsors to participate. Director, although this program has a high budget, it will definitely not lose money!"

"An advertisement within the program?"

"Yes, my plan is to design advertising slots in at least 20 sections. This way, we can have more sources of advertising revenue in addition to the regular channel ads."

"Would you like to be the producer?"

Shan Wendong thought this kid really had ideas; youth is a good thing.

Zhou Haoran said with a smile, "I still lack production experience, but I recommended Hu Xiaochen to the booth and he agreed. Hu Xiaochen worked on 'Family Matters' for two years before, so he has experience and qualifications."

“This is no small matter…” Shan Wendong felt uneasy. “How about this, you submit a detailed plan, and we’ll discuss it at the station’s office meeting later.”

"Okay, then I'll wait for the station director's good news!"

Zhou Haoran has already grasped Director Shan Wendong's sore spot.

It's just like making a product.

Whether it's winning over a leader or a user, as long as you grasp their needs and pinpoint their pain points, you can often deliver a fatal blow.

Shan Wendong was almost dismissed...

He'd rather take risks than be conservative now!

After Zhou Haoran left, Shan Wendong stared at the spot where he had just been sitting, silently lit a cigarette, and felt even more strongly that this was an era belonging to the young.

Then, he picked up a ballpoint pen and personally drafted a reform document.

He believes that Red Star TV needs to be rejuvenated!
All producers in Taiwan who are over 50 years old have stepped down to the second line and made way for younger people!

……

"Hey bro, how's your beauty pageant going?"

Jiang Feibiao was wearing a white vest, floral shorts, and slippers, looking like a street hustler.

Zhou Haoran's attire was much more formal. "It's progressing."

"Really coming?"

Jiang Feibiao's eyes lit up.

Zhou Haoran smiled and said, "The official name is the 'Youth Host Competition'."

Jiang Feibiao asked excitedly, "Is there a swimsuit segment?"

"That's probably very difficult."

Zhou Haoran shook his head; the policy definitely wouldn't allow it.

"That's good too..." Jiang Feibiao chuckled. "Aren't they all beauties?"

Zhou Haoran said, "Of course, hosts are naturally more female than male."

"This is the landlord's selection of concubines."

Jiang Feibiao's words hit the nail on the head.

Landlords don't like celebrities. They think that apart from being pretty, they are useless and have nothing in common with each other. At most, they can just play around with them, and it is almost impossible for them to marry them into their families.

Female hosts are different. They are not only beautiful and intelligent, but also have high emotional intelligence and are cultured. They are suitable for all kinds of occasions and are presentable.

Zhou Haoran said with a smile, "You can be the main sponsor, and you can choose first."

"Oh, right, I know a young girl who's studying broadcasting and hosting at the Maritime University..." Jiang Feibiao suddenly remembered something, "I'll have her give it a try."

"no problem."

Zhou Haoran came here to sign a contract.

All the paperwork for the old villa has been completed.

Just the last step.

Including all the costs at each stage, the total came to 1485 million yuan.

Take it directly!

Jiang Feibiao came with him and, outside the villa, gestured and said, "Tear down all the iron fences and build brick walls, make them higher, to separate the inside from the outside."

He was accompanied by Mr. Qiong, the general manager of the decoration company.

Just like on his own territory, he gestured and pointed.

Zhou Haoran naturally accepted them all.

Such luxurious mansions, located on the top floor, are not suitable for display to ordinary people; it would be better to keep them enclosed by high walls.

“The boiler over there…” Jiang Feibiao pointed to the small house next to the old villa, “The boiler equipment has all been replaced with new ones. The old boiler equipment and pipes are all antiques, so they’ve all been dismantled.”

"There's also a boiler?"

Mr. Qiong was a little surprised, as many new houses in the harbor don't have boiler heating.

A hundred-year-old villa already had these features?
The elite society and the public society are completely two different worlds.

"This is the Huangpu River Beach!"

Jiang Feibiao walked in with his hands behind his back, looking very proud.

(End of this chapter)