After rebirth, I became a great master

Chapter 345 The Media Is the Truth
Hu Xiaochen actually managed to contact the elderly couple's son.

His name is Qin Ruiming.

The connection is not working well.

Qin Ruiming works in the capital city, at a domestic chip company specializing in contact IC cards, where he serves as a sales manager.

Sales are not all the same.

TV station salespeople are all ordinary folks, but chip sales are a completely different story.

To become a chip salesperson, one must first understand certain chip-related theoretical knowledge, which creates a professional threshold. As a result, many chip salespeople actually come from chip research and development backgrounds.

Qin Ruiming has a busy job and a high income.

It's almost impossible to get him to come home more often.

During the call, he only mentioned that he would come back to visit his parents during holidays and give them more money during the week. The elderly couple felt sorry for their son, knowing that it wasn't easy for him to live in the capital with his wife and children, and declined, telling him to focus on his work.

The entertainment value was instantly ruined.

The sense of conflict and drama has disappeared, replaced by the mundane details of everyday family life.

Ultimately, it's impossible to fundamentally improve the relationship between the elderly couple.

A few days later, things went back to normal.

Zhou Haoran was a little disappointed with this episode.

It's estimated that when it airs, the average viewership rating will still fall short of the passing grade.

The recording of the program has been completed.

Zhou Haoran was driving to give Qiao Suiqing and Hu Xiaochen a ride.

Qiao Suiqing knew that the two had a close relationship and shared secrets.

He suggested sending himself back first.

Then Zhou Haoran would take Hu Xiaochen home, giving the two of them some alone time on the way, where they could talk more freely.

"This episode may not meet the standards again."

Zhou Haoran sighed.

Hu Xiaochen chuckled and said, "It's okay. You're an intern director, and we all go through this. As you gain more experience and learn more, you'll get better. Don't worry."

You think I'm worried about myself?

Zhou Haoran did not appreciate her words of comfort.

"what?"

Hu Xiaochen was confused.

Zhou Haoran said calmly, "In this case, your most respected teacher, Teacher Tang, may encounter some trouble."

"What happened to Teacher Tang?"

Although Hu Xiaochen is the team leader, he is not at the level where the producer and editor-in-chief disagree.

So I don't know much about it.

Zhou Haoran said, "If the ratings are consistently low, it's inevitable that some leaders will change their minds. Even if she created the 'Family Matters' program, it might not work."

"Aren't you overthinking it?" Hu Xiaochen admired and respected Teacher Tang very much, and felt that he was being unfair. "Master, why do I feel that you are prejudiced against Teacher Tang? Teacher Tang may seem to have a bad personality, but she is actually a very nice person. You don't have much contact with her, so you don't understand."

Zhou Haoran hadn't told her about their relationship, and replied perfunctorily, "I hope so!"

"Master, you're so talented, why did you decide to do a TV show?"

Hu Xiaochen never really understood.

My master has so many big businesses outside, but instead he's become an intern editor at the TV station.

"When falsehood is taken for truth, even truth becomes falsehood; whoever owns the media owns the truth."

Zhou Haoran has a profound understanding of this.

Hu Xiaochen retorted, "What? We in the media demand truth and facts; that's our first principle!"

"That's you!" Zhou Haoran snorted. "Not all media people have your level of awareness. Just like tonight's program, we connected with the elderly couple's son, and only then was the truth of their lives revealed. If we hadn't connected with him, the program would have been more dramatic, and the ratings would have been better. The audience doesn't care about the truth. Whoever can make the audience fantasize can become their master."

"This……"

Hu Xiaochen opened his eyes wide.

I never expected my master to have such a deep understanding of television programs.

That's how making a TV show is.

Often, the truth and viewership ratings go against each other.

So, should one uphold the beliefs of a media professional and uncover the truth, or should one submit to the market-driven demands of their superiors and pursue higher viewership ratings?
Which is more important, morality or wealth?
Ideals versus survival: which should you choose?
Zhou Haoran said with a smile, "The resources of the TV station are very valuable, and working at the TV station is still very worthwhile. Besides, it's always good to have more skills. Learning to make programs, trying to become a director or planner, etc., is not a bad thing. Who knows when you might need them? Luck only favors the prepared."

He was right.

Only by accumulating knowledge and experience over time can one seize an opportunity when luck comes their way.

Zhou Haoran also felt it this time.

Ji Yingyang was moved after their last conversation.

She wants to become the national general agent for the Mikron Group!

This is a Swiss company.

They haven't started operations in the country yet.

Therefore, cooperation is very easy.

The radio frequency (RF) chip technology used in the Mifare smart card, which is now used worldwide, was developed by the Mikron Group, which is currently the most recognized manufacturer in the global RF chip field.

It is very advanced abroad.

There isn't even one in the country.

Currently, all smart cards in China are contact-based.

Smart cards are mainly IC cards, which contain a chip.

Traditional technology uses contact IC cards, which have relatively weak chip performance, resulting in slow, unstable, and insecure data transmission. They require insertion to function. Examples include the IC phone cards used in public phone booths.

This technology is relatively outdated and can be produced domestically. The cutting-edge new technology is contactless IC cards.

It contains an radio frequency chip.

The chip can emit signals, and the IC card only needs to be close to the card reader to complete the information transmission. It is efficient, fast, safe and convenient, and is currently the mainstream smart card in the world.

It can be used not only on university campuses, but also in public transportation in many countries.

This type of radio frequency chip cannot be developed domestically yet.

It can only be imported.

There is no widespread non-RF smart card business in China, and the Mikron Group doesn't even have a branch office in China.

With Zhou Haoran behind him, Ji Yingyang can control the smart card market.

By acting first and becoming the exclusive distributor of Mifare Group in China, one can essentially monopolize the domestic market for Mifare smart cards and RF chips to a certain extent.

However, Ji Yingyang doesn't understand chips.

She needs an assistant who understands chips and sales to help her manage the work of this national distributor.

Ji Yingyang doesn't know much about technology.

So they came to ask Zhou Haoran.

"What a coincidence!"

Zhou Haoran clapped his hands.

"how?"

Ji Yingyang was reporting to him in his office.

Zhou Haoran said with a smile, "A couple of days ago, I directed and produced a program and met the son of an elderly couple named Qin Ruiming. He works as a sales manager at a chip company in the capital."

"Really?"

Ji Yingyang's eyes lit up.

Zhou Haoran laughed and said, "He makes traditional contact IC cards using domestically produced chips. There's not much difference between him switching jobs to work on imported chips. As long as we provide him with a new, bigger stage and give him the opportunity to return to the port, plus the guidance from the TV station, I think he'll most likely choose to come back!"

Ji Yingyang said happily, "If that's the case, then we can establish a nationwide distributorship. That should be profitable, right?"

"Making money is a given." Zhou Haoran is now focusing on both technology and distribution channels. "The budget for the Red Star Card project is guaranteed at least 500 million yuan. Buying cards and equipment, this single order alone is worth several million yuan."

"Orders worth millions, but what about the profit? Can it even reach 20%?"

After Ji Yingyang did the math, he realized it wasn't all that complicated.

It's not much money.

Zhou Haoran laughed and said, "This is just Red Star TV. What if it covers the entire Red Star Media? What if it goes beyond that and all the city's bus and subway cards are upgraded to these smart cards? There are tens of millions of people in Haigang. If each card costs 100 yuan, how much would 1000 million cards cost?"

Ji Yingyang's eyes sparkled with excitement. "That's a really big deal!"

Zhou Haoran said, "As for nationwide popularization, it will definitely have to wait until a domestic alternative comes out. Relying entirely on imports is too costly. But the port is different. There is a sense of superiority here, and we want to be at the forefront of the country. I estimate that as soon as the Red Star Card and Fudan Campus Card are made, the port subway will be the first to be launched."

"Then we need to hurry. You're going to the capital, right? Let's go together! Let's meet the person you mentioned!"

Ji Yingyang needs to finalize the matter of becoming the national general agent as soon as possible.

This is foreign trade business.

One major advantage is that it allows for foreign exchange trading.

This is much more convenient.

In the future, if I want to invest overseas or buy stocks on NASDAQ, I won't need to ask for help or connections to exchange foreign currency.

We have our own foreign trade business, so we can handle it internally.

"Okay, let's go together."

Zhou Haoran has finally found a solution.

Otherwise, that episode would have started strong but ended weakly.

This means the mediation failed.

Bringing the elderly couple's son back to the harbor would allow him to visit his parents more often. Especially with their grandson by their side, the couple would have a shared support system, which would help improve their relationship.

Having a beginning and an end can be considered a way of fulfilling Tang Shiyi's sense of morality.

Sure enough, when Tang Shiyi heard that Zhou Haoran wanted to use his personal connections to bring the elderly couple's son back to the harbor to give the show a perfect ending, her eyes reddened.

"Hey, this is my workplace!"

Zhou Haoran was genuinely afraid that she would shed tears.

Tang Shiyi wouldn't cry, but she did complain a little, "My dad has said several times that he wants you to come to our house as a guest. You haven't been there since he was discharged from the hospital."

"busy."

Zhou Haoran gave a vague answer.

He already knew about the Tang family's plans.

Old Tang felt his days were numbered.

Coupled with his previous kidney transplant experience, he fully realized that this newly promoted young gentleman was well-connected, capable, and trustworthy!
He wanted to take advantage of the few years he still had left and, relying on his old face, entrust his most beloved daughter to someone else.

Even being a concubine is better than living alone.

Tang Shiyi happens to be very filial.

She is willing to listen to her father.

This gave Zhou Haoran a headache.

He's not happy about it.

With Tang Shiyi's temper, it's really impossible to handle him.

If we agree to Old Tang's request, the Tang family's hidden danger will be gone, but the Zhou family's hidden danger will emerge.

To collect or not to collect?
Difficult to handle!

(End of this chapter)