After rebirth, I became a great master

Chapter 294 The Art of Substitution
the next morning.

Zhou Haoran knocked on the door of Editor-in-Chief Lin's office.

"Haoran?" Lin Guiyan waved to him. "I was just looking for you!"

Zhou Haoran said, "Editor-in-Chief Lin, I need to ask for leave. I have something to attend to, so I'll be leaving now."

"Huh?" Lin Guiyan was slightly taken aback. "Something wrong? Where are you going?"

Zhou Haoran couldn't tell her the truth, "It's a part-time job; I have to go out and visit clients."

"If you ask me, let's just stop the sales work!"

This wasn't the first time Lin Guiyan had given such advice.

Zhou Haoran laughed and said, "That won't do. I'm the main force in sales. I'm only working part-time in the program team. Even if I come over later, I'll probably have fewer opportunities to participate and be absent for longer periods."

Lin Guiyan was a little angry, "You came here for a part-time internship and all you do is cause me trouble?"

"Zhao Qiaoqiao?"

Zhou Haoran knew what she meant.

Lin Guiyan said unhappily, "Disagreements at work are normal; communication is key. If you can't communicate, you can come to me. Why did you resort to violence?"

"Who did it?"

Zhou Haoran felt he had been slandered.

Lin Guiyan said angrily, "I saw it all! Last night during the recording, I noticed that half of her face was a little swollen. When I asked, I found out that it was you who pinched her. She's a host. You ruined her image. Doesn't that delay the recording?"

Zhou Haoran said calmly, "She deserved it. If there's a next time, I'll definitely slap her across the face!"

"We're all colleagues, what are you doing?"

Lin Guiyan completely disapproved of his way of doing things.

Zhou Haoran said matter-of-factly, "She wanted to take my spot for the subsidized housing and asked me to give it to her. I said no, and she threatened me with my sister... Editor-in-Chief Lin, tell me, doesn't she deserve a beating?"

Lin Guiyan said with a headache, "I already told you, come to me if you have any problems. Your sister is the top star of 'Family Gossip,' and she came later. What right does she have to bully your sister?"

"They'll use dirty tricks! They'll set someone up or something!"

Zhou Haoran has seen too many underhanded tricks in the workplace. Many things may seem to be good to you on the surface, but in reality they can cause great harm.

Lin Guiyan said, "With me here, she can't cause any trouble."

Zhou Haoran tentatively asked, "Editor-in-Chief Lin, who is Zhao Qiaoqiao's backer?"

"What are you going to do?" Lin Guiyan looked at him very seriously. "Don't do anything reckless!"

Zhou Haoran said calmly, "Why would I do anything reckless? She's just a female host, I won't stoop to her level. I'll just go and take care of her backer, and she'll be done for."

Lin Guiyan was both annoyed and amused. "Stop messing around!"

Zhou Haoran said formally, "I'm being serious. She was transferred from the urban channel by you, so someone must have spoken to you about it, right? Who was that person?"

Lin Guiyan didn't tell him, but sighed and said, "I'll handle what happened yesterday for you, and let it go. Don't do that again. If Zhao Qiaoqiao really does anything inappropriate, just come to me directly. Don't fight back. A grown man fighting with a woman will only make you a laughingstock."

"As long as she doesn't mess with me, and especially doesn't mess with my sister."

Zhou Haoran had never bothered to fight with a female colleague.

I left my workplace and went to the headquarters of Zhongbo Bookstore.

Welcome Vice General Manager Luo Jing to the company.

In his inaugural address, Luo Jing spoke with a menacing tone, saying that if Zhongbo Bookstore wanted to cut costs, the first step was to eliminate its current distributors.

Change the book distribution model from a dealer-retailer model to a direct sales model.

Zhongbo Bookstore directly establishes sales branches throughout the country.

However, doing it this way is too slow.

We can directly cooperate with some existing book distribution companies... His term for this cooperation is "transplantation".

It involves transferring the core sales team of a book distribution company to Zhongbo Bookstore.

To put it bluntly, it's about poaching the other party's core team!
Let's eradicate it completely!

This is the most common business tactic in this day and age.

Very brutal and cold-blooded!

These days, there are no non-compete agreements, not even employment contracts; wages are paid in cash.

Especially private enterprises.

There is no legal relationship between the employees and the company.

The absence of a legal relationship means that the company is not responsible for its employees.

Similarly, employees are not required to be responsible for the company!

That makes it much easier to do.

This is the mainstream of the current era of fierce competition among private enterprises.

In normal business practice, if you want to acquire the resources of a company, you need to spend hundreds of millions or even billions to acquire that company.

How expensive is that?

Simply double, triple, or triple the salary to poach the core team from the other company!
In any case, there is no need for companies and employees to be responsible for each other.

A company worth 100 billion might only need to spend 100 million to poach its competitors!
This is the harm caused by inadequate laws.

It not only fails to protect the interests of workers.

It also fails to protect the interests of capitalists.

Upon hearing this, Jiang Xiong felt a sense of dread. "To use a partner to play a game of 'switching flowers and grafting trees'? That's far too ugly!"

Luo Jing is a genuine salesperson. He said simply, "Sales is all about competing, grabbing, and being ruthless! How can you make it in this industry if you don't fight to the death?"

"What kind of talk is that? Sales isn't about fighting and killing; it's about human relationships and social skills!"

Jiang Xiong felt that he was too stern and imposing.

Luo Jing couldn't help but chuckle. "Mr. Jiang is a big businessman, but I'm different. I climbed my way up from the bottom." Jiang Xiong said seriously, "You're the vice president now!"

Luo Jing completely disagreed with his opinion and sighed, "President Jiang, without fighting and killing, where do human relationships come from? The so-called human relationships must first go through a process of fighting and killing to distinguish who is superior and who is inferior."

This is simply a matter of different people having different ways of thinking.

Jiang Xiong is a cultured man.

He ventured into the business of publishing, targeting intellectuals.

Luo Jing is different.

He's a real salesman.

These days, sales doesn't require high education or strong connections. Every industry is made up of ordinary people, full of gray areas, and rife with scams, fraud, and theft...

Luo Jing climbed up step by step from the bottom, and his mindset was completely different from Jiang Xiong's.

He would not show any womanly compassion.

They completely lacked the weakness of the intellectual class.

“A scholar’s ​​rebellion will not succeed in three years.” Luo Jing remained unmoved and looked at Zhou Haoran. “Zhongbo Bookstore has a grand plan. If it wants to control half of the national book market, it will have to break the existing distribution pattern. Just like a rebellion, it must not have the slightest scholar’s ​​manner.”

Zhou Haoran is well aware of this, saying, "The more we go down to the grassroots level, the more we need to let go of moral constraints."

"is this okay?"

Jiang Xiong was filled with worry.

Of the other senior executives, Li Changxing remained silent, and Qi Deqiang also dared not participate for the time being.

Needless to say, Sheng Wenwan was an even bigger deal.

Such a grand strategy cannot be decided by the general manager alone.

It depends on the board's decision!

Mr. Zhou is the board of directors!
"It's not a matter of whether it works or not; it's the only path, it's human nature. Ruthlessness is a must. As long as it's not illegal or against regulations, then go for it! In business competition, it's winner takes all and loser is condemned!"

Zhou Haoran made his stance clear.

He is very familiar with this.

Let's not even talk about now.

Even twenty or thirty years from now, nothing will change.

Just like the rise of Pinduoduo.

If you want to penetrate the lower-tier market, you can't pursue a high-end image like JD.com.

Qi Deqiang suddenly spoke up, frowning, "Following our current strategy, we've offered four or five times the salary to poach the core sales teams from other book distributors. From a cost perspective, we may not necessarily have an advantage."

"Yes! That's the truth!"

Jiang Xiong slapped his thigh.

If you have to pay such high costs to do sales yourself, why bother? Wouldn't it be better to just ship directly to distributors and let them promote it nationwide?

Offering four or five times the salary to poach talent is too costly!

Zhou Haoran said dismissively, "Don't even mention four or five times the salary. For some key resources, we should even offer ten times the salary! This is a strategy!"

"hiss!"

Jiang Xiong gasped.

Li Changxing couldn't help but say, "The cost is too high. In the long run, Zhongbo Bookstore may not be able to afford it!"

Luo Jing laughed and said, "There's no such thing as a long-term problem, only a short-term one, so don't worry."

"Ok?"

Jiang Xiong raised his eyebrows.

Li Changxing quickly asked, "What do you mean by that?"

"In sales, a crucial element is sales resources... that is, customer resources. The purpose of poaching the core team is to control the customer resources they possess." Luo Jing displayed the ruthless nature he had cultivated through his own hard-earned success. "Once we control their customer resources and establish a robust sales network, what value will these exorbitantly paid salespeople have?"

"what?"

Jiang Xiong was dumbfounded.

Luo Jing said coldly, "Teaching the apprentice can starve the master. Our sales system should implement a master-apprentice system. As long as the apprentice gets up to speed quickly and masters the customer resources of those sales masters who were poached with high salaries, then we can clear out the market."

"Discarding a donkey after it has served its purpose!"

Jiang Xiong, being a cultured man, offered a classical Chinese idiom.

Such a ruthless business practice sends chills down my spine.

Where did Mr. Zhou find such a ruthless person?

This is a shopping mall, not a battlefield!
Li Changxing was quite accepting of this idea, and said in a deep voice: "I think this is a good approach. We can poach the core team with high salaries, acquire their core resources, and have them help us build the foundation of the sales building! Once the new sales staff arrive and the core resources are in hand, and the foundation of the building is completed, these old guards should be eliminated."

Jiang Xiong sighed, "It's always been like this throughout history!"

Li Changxing laughed and said, "It is precisely because every dynasty has killed its meritorious officials that this path is correct. Many short-lived dynasties in chaotic times, such as Song, Qi, Liang, and Chen, were unstable in the court because the power of the nobles was too great after the founding of the dynasty."

"The purge is the right thing to do. Otherwise, if we poach these people with several times the salary, they will seriously disrupt the salary structure. I think it will be enough in a few months. They can betray their old masters today, and they can betray us tomorrow. It's better to get rid of them sooner rather than later."

Zhou Haoran felt he had finally found a ruthless and ambitious executive.

This Luo Jing is indeed a sales expert.

Unlike Jiang Xiong, Li Changxing, Qi Deqiang, and Han Hang, he is wild and ruthless enough!
However, such people are often ticking time bombs.

There is no need to rush.

Let him establish Zhongbo Bookstore's sales network first!
In a few years, once Zhongbo Bookstore's sales system is established, if Luo Jing continues to be disapproved of and ostracized by senior management... we can simply discard him after he has served his purpose.

The sooner it's dealt with, the sooner it'll be cleaned up.

(End of this chapter)