After rebirth, I became a great master

Chapter 292 Half of the Country
Zhou Haoran accepted Dean Cheng's suggestion.

I think this challenge is very meaningful.

If we want to create a model project, why not transform Fudan University into a cashless university campus?

Universities should be cutting-edge and avant-garde places.

We'll get on this after the New Year!

The festive atmosphere was still quite strong during the Spring Festival.

Go to the temple fair.

Visiting Yu Garden.

Visiting relatives and friends to extend New Year greetings.

Zhou Haoran did a great job in this regard. Not only did she go door-to-door in the alley with Qiao Suiqing to deliver red envelopes, but she also bought a lot of New Year's goods and went with Sister Qingmei to deliver gifts to her colleagues' homes.

More than twenty people, including Zhan Yushan, Yi Changping, Zhang Weihong, Xiao Qiang, Meng Xuemin, Tang Shiyi, Yan Hong, Yuan Wenle, Qin Yanhong, He Jin, Chang Lesheng, and Liu Zebin.

Regardless of whether they are leaders or subordinates.

Those with whom you have a good relationship are all covered.

The gifts they gave were mostly fruits, drinks, seafood, candy, nuts, and the like, averaging over 100 yuan per household.

That's quite a large sum of money.

He delivered the items and left without lingering.

This brother and sister really left a deep impression on their colleagues. It wouldn't be so bad if they were just neighbors, but they drove all over the harbor delivering gifts. They were so thoughtful.

Then, Zhou Haoran called on Dongfang Lang to help him carry the things.

I went to deliver New Year's gifts to my colleagues at Zhongbo Bookstore, including Jiang Xiong, Li Changxing, Qi Deqiang, Han Hang, and Sheng Wenwan. Even Luo Jing, the sales vice president who hadn't joined the company yet, received several bags of New Year's gifts.

This truly moved Luo Jing deeply.

"Sir, please wait!"

Luo Jing hurriedly chased after him.

Zhou Haoran keeps a low profile these days, usually driving his beat-up Xiali. When he saw him, he smiled and said, "Brother Luo, come inside quickly, it's terribly cold here. I won't keep you from reuniting with your family any longer, I'm going back now."

Luo Jing came over, stood by the car, and said with a complicated expression, "I really didn't expect that this year, my superiors at work didn't come to check on me, but you did."

Zhou Haoran laughed and said, "Even if a sale doesn't go through, we can still be friendly. Isn't it normal to have people coming and going during the New Year?"

Luo Jing sighed, "Sir, tell me the truth, what exactly is the development plan of Zhongbo Bookstore?"

"To contribute to the domestic education and cultural industry!"

Zhou Haoran immediately escalated the issue to a major level.

“Well…” Luo Jing hesitated for a moment, “How much power can a vice president of sales have? Working in a pharmaceutical factory means being too constrained by the leadership, and the sensitivity of drugs also makes it difficult to implement many sales strategies.”

Zhou Haoran smiled and said, "Don't worry about that. Zhongbo Bookstore is building a strategic structure of 'large middle platform and small front platform'."

"what?"

Luo Jing was slightly taken aback.

Zhou Haoran then explained the idea to him in detail.

Clearly, the gift-giving during the Spring Festival was effective.

Luo Jing was tempted.

He wants to confirm his joining Zhongbo Bookstore!

Zhou Haoran said, "This is very similar to the concept of modern warfare. Instead of large-scale battles between corps, many small teams are dispatched. These teams conduct reconnaissance and engage in small-scale firefights in complex environments. If a large number of enemies are discovered, the aircraft carrier is contacted, and the carrier sends out aircraft or even launches Tomahawk missiles for long-range strikes."

Luo Jing opened his eyes wide. "The editorial teams of different books are like the front line, like many small front-line squads. The sales system is like the middle platform, like an aircraft carrier that provides core power."

Zhou Haoran nodded. "Yes, the central platform is the stabilizing force."

"How large do we want to achieve?"

Luo Jing took a deep breath.

Zhou Haoran said with a smile, "The more front-ends the better. The more front-ends there are, the wider the market search and coverage will be, and the easier it will be to find targets and then notify the middle platform to eliminate them."

Luo Jing then fully understood Mr. Da's business strategy: "Relying solely on the dozen or twenty editorial teams at Zhongbo Bookstore, which only publish a few dozen books each year, is not enough. We also need to bring in many other booksellers from outside. Our central platform should also provide firepower support for the front-line teams outside!"

"Correct!"

"The middle platform provides services to the front-end teams outside the company and then charges a service fee... which is a sales commission."

“That’s right.” This was Zhou Haoran’s overall strategy. “Zhongbo Bookstore’s core business is educational supplements, which is closely related to the upcoming educational reform in China. Once the reform is officially implemented, the educational supplement industry will inevitably experience explosive growth. Zhongbo Bookstore should take the lead and at least capture half of the domestic educational supplement industry!”

With the widespread adoption of digital technology, paper books are becoming increasingly difficult to produce.

Only supplementary teaching materials are an exception.

In the past, the most powerful brand of educational supplementary books in China was the "Huanggang Secret Exam Papers" series, which was once popular throughout the country and covered all school ages.

But it soon became unbearable.

Because designing, editing, and printing educational materials all fall under the front-end.

The front desk is part of the creative industry.

In particular, the lack of a brand in "Huanggang" can easily lead to an overabundance of creative ideas, mutual plagiarism, and uneven quality, ultimately resulting in everyone's downfall.

During the nationwide popularity of Huanggang educational supplements...

Liangshan in Shandong Province is the same Liangshan Marsh from the novel "Water Margin".

In Liangshan, a poor place, a new industry emerged after the education reform in 1999: some locals would buy teaching materials from distributors, package by package, and then travel by car or train to sell them in primary and secondary schools across the country.

Go straight to the front line!
This job is very hard.

The distributors and bookstores who were making a fortune from commissions were too lazy to do it, which gave the group of uneducated people in Liangshan a chance to survive.

Then, Liangshan rose to power!
More and more heroes from Liangshan entered this industry, establishing the Liangshan Book Industry Park, with dozens of book companies all doing this kind of business... They all buy teaching materials and then travel to schools all over the country to sell them at the grassroots level.

After the booksellers who were involved in the "Huanggang" secret textbooks died out, a new batch of booksellers emerged and created new brands of educational supplementary books.

The Liangshan bandits continued their sales work. The place where bandits gathered and robbed in *Water Margin* became the central base of the domestic educational supplementary book industry!
The domestic educational supplementary materials market has an annual output value of only 300 billion yuan.

Liangshan Book Industry's sales alone can reach 150 billion yuan!

They control half the country!

Liangshan is the largest central platform in China's educational supplementary book industry!

Having access to the middle platform resources is equivalent to having control over the backend data.

Having obtained various data on educational supplementary books nationwide and grasped the latest market feedback, Liangshan Book Industry was given further opportunities to invest in and establish numerous front-line booksellers, and begin publishing its own educational supplementary books.

It can be said that Liangshan, which operates around the "middle platform", relied on a group of locals with little education and only relied on the strategy of penetrating the lower levels of the market to defeat the cultural elites of the country and dominate the domestic educational supplement market!

Zhou Haoran is now making early moves in the educational supplementary book industry.

Naturally, we cannot leave the market with even the slightest chance.

He wants to take advantage of the policy uncertainty and strike first!
Ideally, we should build upon the Zhongbo Bookstore and take advantage of the policy adjustments and the government's strong support and promotion of the cultural industry in the coming years to create a Zhongbo Cultural Industry Park in Haigang.

Bring all the booksellers from the harbor to us!

It's similar to internet platforms like Taobao, Amazon, and JD.com.

To win over third-party stores.

I provide you with services, and you pay me service fees, advertising fees, and rent. You all rely on me to make a living.

If Zhou Haoran manages to make this happen...

Then he is truly the "number one" in the harbor's cultural industry.

Money has a stench of greed.

There are also great figures in the cultural industry!

Luo Jing was completely convinced and said through gritted teeth, "Sir, after this Spring Festival, I will report to Zhongbo Bookstore!"

Zhou Haoran extended his right hand. "Welcome!"

Luo Jingdao said, "I have a small request."

"Just say it!"

"If I encounter any disagreements at work, I would like to report them directly to you."

"Yes, report to the board of directors."

Zhou Haoran corrected his statement.

Say so.

Reporting to the board of directors is equivalent to reporting to him.

……

Gifts were given, and more gifts were given.

Even the apprentices have to be given gifts.

First, give Hu Xiaochen a gift.

This made Hu Xiaochen very embarrassed. When she went downstairs to see him off, she said in a charming and sweet voice, "Master, how can a master give gifts to his disciple during the New Year?"

Zhou Haoran smiled and said, "It's all the same."

Hu Xiaochen looked around and whispered, "Let's find a place where I can kowtow to you and wish you a Happy New Year."

"Huh?" Zhou Haoran looked around. "Where is there a place to be seen? It would be too embarrassing if someone saw us."

"What should I do?"

Hu Xiaochen, staying at her parents' house, knew that if anyone saw her like this, she would be utterly humiliated.

Zhou Haoran said dismissively, "It's all just a formality. As long as you have the intention, that's enough."

Hu Xiaochen said coquettishly, "Then I'll make it up to you later!"

"Whatever, there's no need for such formalities between us, master and disciple." Zhou Haoran patted her arm. "Alright, go inside now, I'm going to give Nuonuo a gift."

Hu Xiaochen said in a drawn-out tone, with a hint of jealousy, "The things she gave me couldn't have been more than what I gave her, could they?"

"They're all the same! Don't be jealous!"

Zhou Haoran glared at her, got into his car, and drove away.

Jono comes from a well-off family.

The house is over 110 square meters.

Three bedrooms and one living room!
Housing is scarce in the harbor; ordinary subsidized housing is only about 50 square meters. Better apartments, like those near the TV station, can reach 60-70 square meters. Qiao Nuo's family was allocated a house of over 110 square meters, indicating their comfortable living conditions.

My dad is the vice president of SAIC Motor, and my mom is the branch manager of ICBC.

Among my grandfather's generation, there was also a retired department-level leader.

Zhou Haoran had visited once before, so he didn't stand on ceremony. After giving his gift, he entered the house in a very natural and unpretentious manner.

They met Qiao Nuo's older brother, Qiao Hai, and younger brother, Qiao Jiang.

He also wished his parents a Happy New Year.

At this point, you can no longer address them as elders; you have to call their parents "uncle" or "aunt."

Zhou Haoran has helped Qiao Hai and Qiao Nuo so much.

The Qiao family also responded.

The job transfer has been arranged.

SAIC has an affiliated auto parts factory outside Zhou Haoran's hometown county. He could transfer his father's job to that factory, thus making him a proud SAIC state-owned worker!

This is the largest company in the port!
Looking at Qiao Nuo's smug and winking expression.

Zhou Haoran thought to himself, "This disciple was worth taking on!"

(End of this chapter)