After rebirth, I became a great master

Chapter 289 Let the medicines on the shelf gather dust

The New Year is approaching.

Social efficiency has decreased significantly.

Many businesses have entered a state of partial shutdown, and employees from other places are returning to prepare for the Chinese New Year.

This created space for Ji Yingyang's hunting.

Then, they found their prey.

On the 29th day of the twelfth lunar month, Ji Yingyang called Zhou Haoran out and told him that the vice president of sales had been selected and asked him to come and take a look.

We agreed to meet at the Red Mansion Teahouse.

"Take a look first."

Ji Yingyang handed over a resume.

"Hmm, Luo Jing... Sales Manager for the Southwest Region of the Ninth Pharmaceutical Factory... He sells medicine?"

Zhou Haoran hadn't expected Yangyang's range of subjects to be so wild.

Ji Yingyang nodded. "Yeah, selling medicine. I originally had two targets in mind, the other one was direct sales... You know what direct sales are, right?"

"It's similar to a pyramid scheme."

Zhou Haoran couldn't help but laugh.

Ji Yingyang said softly, "I talked to him for half a month and met him seven or eight times. As time went on, I felt more and more that his sales pitch and theories were like a pyramid scheme, so I gave up. This Luo Jing is different; he is a legitimate salesman in a state-owned enterprise."

Zhou Haoran asked, "What are the different models for pharmaceutical sales?"

Ji Yingyang laughed and said, "Sell the medicine to hospitals and pharmacies, or cooperate with the local health bureau for unified distribution. That's the common practice. But Luo Jing is different; his sales methods are more direct and sharper."

"Connecting with doctors? Giving them direct rebates?"

Zhou Haoran blurted it out without thinking.

"Huh?" Ji Yingyang was slightly taken aback. "How did you know?"

Zhou Haoran said casually, "For the sales industry to penetrate deeper into the market, it must reach the ultimate stakeholders."

Ji Yingyang pursed his lips and said, "If you went to be a pharmaceutical salesperson, you could definitely be the best in the country!"

Zhou Haoran was somewhat surprised, "This Luo Jing, he's become number one in the country?"

“At least in the pharmaceutical industry in the harbor, he is the most famous.” Ji Yingyang paused for a moment, then added, “The Ninth Pharmaceutical Factory’s performance was originally very poor, and it was almost losing the market in the Southwest region. Two years ago, 26-year-old Luo Jing was appointed as the sales manager of the Southwest region. Then, the Southwest region took off.”

"Another legendary story."

Zhou Haoran should not underestimate the heroes of the world.

"Yes, it's legendary. In the first year, the Southwest region became the top-selling region for Factory Nine. In the past year, the Southwest region's sales accounted for 40% of Factory Nine's total sales!"

Ji Yingyang was also surprised by such data.

Zhou Haoran said worriedly, "With such good data, the pharmaceutical company will definitely value him highly. Can they poach him?"

Ji Yingyang lightly tossed her hair, "There's an opportunity."

At this moment, Old Master Liu Zhengyue brewed some tea and brought it over.

He quickly thanked her.

Ji Yingyang chuckled and said, "This is a state-owned pharmaceutical factory. Although Luo Jing has created a sales miracle, his income is not high. I asked him several times, but he didn't say. However, I feel that his income last year should not have exceeded 50."

"That's quite a lot."

Zhou Haoran twitched the corner of his mouth. Last year, his sales commission was only a little over 100,000 yuan.

Ji Yingyang said, "There is an even more important point, which is that it is unfair."

"Oh?"

Zhou Haoran's eyes lit up; this was a common method for winning over ordinary people's hearts.

The reason why the vast majority of people are ordinary is because most people act on impulse rather than driven by self-interest. They often give up huge immediate benefits for the sake of so-called "dignity," "face," or "fairness."

Ji Yingyang said in a low voice, "This Luo Jing is only 28 years old this year. With his performance, he could easily be promoted to deputy general manager of the Ninth Factory, in charge of sales. But he has no qualifications, no background, and no connections."

Zhou Haoran nodded. "State-owned enterprises and private enterprises are indeed very different. Performance is not the primary consideration."

Ji Yingyang laughed and said, "The pharmaceutical factory may be going to promote someone who is not as good as him in any way to be in charge of sales, so Luo Jing is naturally very unwilling... and has the idea of ​​changing jobs."

Salespeople don't really have the concept of being employed under a government-affiliated organization.

Having a formal position is actually a burden.

They're not on the payroll, they're temporary workers, and they only earn wages... It's more flexible, and the tax rate can be lower.

Zhou Haoran said, "So he has a subjective element."

Ji Yingyang hummed in agreement. "If he hadn't intentionally left, I would have had a hard time getting in touch with him. However, he might be going to work in a private pharmaceutical factory, which is his comfort zone."

"What future can one have by selling medicine for a lifetime?"

Zhou Haoran strongly disliked this system of pharmaceutical representatives.

Ji Yingyang laughed and said, "That's right, that's what I was thinking too, using this strategy to poach him. Just like how Jobs poached Sculley... You know Jobs, right?"

Zhou Haoran was both amused and annoyed. "Sister Yangyang, I know more about Silicon Valley than you do! Don't forget, I'm a technical expert; my papers have been published in top journals!"

"Then tell me, what happened?"

Ji Yingyang tucked a strand of hair behind her ear.

Information communication is very underdeveloped now, and most people haven't even heard of Bill Gates, the world's richest man. Zhou Haoran said, "That's a very legendary story. At that time, Jobs was just a crazy young man in his early twenties. John Sculley was the president of Pepsi, in his forties or fifties. Under his leadership, Pepsi became a world-class giant that could rival Coca-Cola. It was under these circumstances that Jobs poached Sculley to Apple."

Ji Yingyang gave a thumbs up, "Awesome."

Zhou Haoran laughed and said, "The most devastating thing Steve Jobs said was, 'Do you want to sell sugared water for the rest of your life, or do you want to change the world with me?'"

Ji Yingyang nodded slightly, "This is our main strategy for today!"

"Don't rush." ​​Zhou Haoran pointed to the screens displayed in the teahouse. "First, show him the history of the Red Mansion Teahouse, and ask the old man to tell you about the glory of the Red Mansion when it dominated the industry and commerce of Jiangnan."

After searching for a long time, Luo Jing finally arrived at the Red Mansion Teahouse.

Zhou Haoran went upstairs to change his clothes.

He changed into a long robe and mandarin jacket.

It has a strong Republican era feel.

The clothes were just not very appropriate.

These are the clothes of old man Liu Zhengyue. They are a bit small, but fortunately, the size requirements for long robes and mandarin jackets are not so strict.

Liu Zhengyue said, "I'll ask the local craftsmen to come and make a few sets of clothes for the master."

Back in the Huangpu River area, there were two types of clothing craftsmen.

One type is the Red Gang, which came from the Jiangzhe region.

It shares the same origin as Dream of the Red Chamber.

Hongbang tailors made suits. The harbor bosses all had their suits made by Hongbang tailors.

Another type is the local tailor.

They were all locals from the harbor, and they all wore traditional clothing such as long robes and mandarin jackets.

So many years have passed.

Hongbang tailors are still on the front lines, and there are still many handmade garment workshops in the harbor.

There are basically no more tailors left in this area.

The remaining local tailors all transitioned to making funeral clothes... Twenty years later, Hanfu culture emerged, and these local tailors who made funeral clothes saw an opportunity, so they all closed their funeral clothes shops and changed their business to make Hanfu.

On the other side, Luo Jing was seriously learning about the history of the Red Mansion Teahouse.

very interested.

When Luo Jing saw Zhou Haoran dressed in a solemn and neat long robe and mandarin jacket, with one hand behind his back, gracefully descending the stairs... he couldn't help but feel as if he were caught in a vortex of history, and bowed deeply to him.

Zhou Haoran cupped his hands in greeting and smiled, "You must be Mr. Luo Jing?"

"I dare not address you as 'sir'."

Luo Jing quickly offered a humble response.

That's why people say the environment influences them—it's incredibly effective. For example, someone who litters on the street will instinctively put their trash in their pocket when they go to a clean and bright shopping mall.

With such an environment, the subsequent recruitment efforts will be much easier.

"As the old saying goes, 'I'd rather the medicine on the shelf gather dust than see people in the world be free from illness.' The benevolent heal the heart. When faced with the choice between making money and pursuing a vision, if we want to make more dignified moral judgments, then the vision must take precedence."

Zhou Haoran's single sentence set the tone.

"Yes."

Luo Jing was involved in the situation, and he felt the same way.

He made some changes to the previous drug sales model. In the past, they directly dealt with health bureaus, hospitals, and pharmacies, which was too inefficient a sales strategy.

They could only passively wait for the doctor to prescribe medication.

The initiative is entirely in the hands of the doctors.

So Luo Jing pioneered a new path: directly connecting with doctors. By making private contacts with doctors and promising them a certain commission, he established a relationship of shared interests, which led doctors to prescribe his medications in large quantities.

His sales then experienced explosive growth.

However, this model also has its drawbacks.

His income wasn't high, so he transferred all the kickbacks that were rightfully his to the doctors. More importantly, he felt guilty; such shady dealings couldn't possibly be tolerated by morality or the law.

Ji Yingyang smiled and said, "Come to Zhongbo Bookstore. Zhongbo Bookstore sells books, which is a cultural industry and a way to promote culture. You can also adopt your model and connect with schools and teachers across the country. However, books and medicine are completely different in nature."

Zhou Haoran concluded: "Books are education; the more books you sell, the more widespread education becomes. Selling books is a responsibility and an honor, allowing you to stand firmly on the moral high ground. Even if you sell a book that costs 10 yuan for 20 yuan, you can still have a clear conscience, because knowledge is priceless!"

"In the past, you could only exist in the shadow of morality. Coming to Zhongbo Bookstore is different. You are the vice president in charge of sales. You can appear on all kinds of big stages and speak out about your achievements! This is cultural promotion, this is a long-term plan!"

Ji Yingyang's words struck a chord with Luo Jing.

Because his performance was too good.

Therefore, many colleagues consulted him, and his unit even held a special lecture to provide guidance to other units.

This is very embarrassing.

The lectures were very rigorous.

Lecture information must not be leaked, outsiders are strictly prohibited from attending, and the information must not be disseminated... The scene at the time resembled a gathering of a bunch of underground rats who couldn't stand the light of day.

I joined Zhongbo Bookstore.

Then you can embrace the sunshine.

(End of this chapter)