After rebirth, I became a great master

Chapter 249 All nations come to court
After several months of operation, the acquisition of the Sancai Printing Factory was finally completed at the most affordable price!

This is actually a great deal.

This is a special phenomenon that occurred in the early stages of a market economy when people did not understand the value of enterprises.

Acquisitions similar to "zero-yuan purchases" are commonplace.

For example, a state-owned enterprise with assets worth 3000 million yuan might only be sold to a private business owner through a "zero-yuan purchase" model after local leaders have to beg and plead with them, make all sorts of promises, and offer numerous preferential policies.

This state-owned enterprise has a debt of 5000 million yuan.

On the surface, it appears that the private business owner acquired a state-owned enterprise with 3000 million yuan in assets without spending a penny. In reality, however, he will have to assume a debt of 5000 million yuan for it.

It's equivalent to spending 5000 million to buy 3000 million worth of goods.

Losing big!
Of course, they wouldn't want to; they would only be willing to take over if local leaders offered sufficiently favorable terms.

This brings us to a crucial element in measuring a company's value.

These days, nobody really understands.

That's market capitalization!
The true indicator of a company's value is its market capitalization, not its asset value.

Market capitalization reflects not only tangible assets, but also intangible assets and long-term growth potential.

A company with assets of a few million may have a market value of several hundred billion.

A company with assets of several hundred million may only have a market value of a few million.

The current Sancai Printing Factory, despite its high debt, has wiped out all its assets and acquired them for zero.

But it has great practical value!
This is the best-equipped private printing factory in the port and even in the whole country, it can be called the number one in the country!

Amid the nationwide wave of the printing industry actively opening up to and benefiting the public, the top performer in this sector can truly be considered a pioneering and leading enterprise!
Other companies would find it troublesome to follow suit!
It would take at least one or two years to get the most advanced Japanese printing equipment imported from overseas.

Time is the greatest value!
Zhou Haoran has already reaped the benefits!

Businesses are reopened.

Let's get started!
Thanks to Mr. Zhou's efforts, Changxing Publishing House finally had the foundation to set sail!
It has a significant advantage over its competitors in the same industry.

Ji Yingyang not only manages the trade business but also acts as an HR representative.

They successfully poached Han Hang, Cisco's warehouse manager.

With a monthly salary of 7000 yuan, he was appointed as the deputy general manager of Changxing Publishing House and concurrently served as the factory director of the No. 2 factory!
The Second Factory was the renamed Sancai Printing Factory.

The No. 1 Factory was the original Changxing Publishing House, and Li Changxing was still the general manager and factory director.

In addition, Qi Deqiang, the general manager of Kemeng Culture, has also officially joined Zhongbo Bookstore as the deputy general manager to assist Jiang Xiong in developing the major educational supplementary book project.

"Zhongbo Champion" became an instant sensation.

Bearing the title of "top scorer" and featuring a message from the top scorer in the national college entrance examination on the title page, it quickly became the most popular supplementary textbook among high school seniors across the country, successfully opening up the national market.

After two months of operation, Zhongbo Bookstore received more than 450 million yuan from this project, and also has more than 900 million yuan in accounts receivable due at the end of the year!

Therefore, this meeting of senior executives of Zhongbo Bookstore became a large gathering.

Seniority-based ranking.

They are Jiang Xiong, Li Changxing, Zhou Haoran, Sheng Wenwan, Qi Deqiang, Han Hang, and Ji Yingyang and Qiao Nuo, who were specially invited to join.

Ji Yingyang is the general manager of Haoqi Sunshine Trading Company next door.

Everyone knows each other.

If Zhongbo Bookstore wants to recruit senior executives in the future, it will still have to be Sister Yang who takes charge!

Everyone took their seats.

beaming.

The person seated at the head of the table is Jiang Xiong, Chairman and General Manager of Zhongbo Bookstore.

This includes himself, who is aware of it.

The real person in charge was Zhou Haoran, who was standing next to him and did not hold any position in the company.

Qi Deqiang, a new employee eager to make a contribution, said anxiously, "There's a very tricky matter right now that we need to deal with immediately!"

Jiang Xiong had long heard of President Qi's reputation and expertise in the industry and respected him greatly. "President Qi, please speak freely!"

Qi Deqiang said in a deep voice: "'Zhongbo Zhuangyuan' is a core brand created by Zhongbo Bookstore. With the nationwide promotion of its first product, the 'Zhongbo Zhuangyuan Handbook' series, it quickly gained popularity and became as famous as 'Huanggang Secret Exam Papers'."

"From a long-term perspective, we should spend all the funds in our account on nationwide advertising to strengthen the 'Zhongbo Zhuangyuan' brand in the market and overshadow the 'Huanggang Secret Exam Papers'!"

Jiang Xiong said firmly.

Zhou Haoran smiled and nodded.

very happy.

I feel that Mr. Jiang has improved and can keep up with my thinking now.

This mindset of spending all the company's money on brand building is not something that exists in the domestic market today; it's definitely an internet mindset.

Qi Deqiang didn't quite understand.

However, he didn't argue much.

He was talking about something else.

“In the past month, book distributors from all over the country have been flocking to the harbor to get our ‘Zhongbo Zhuangyuan’ series of educational supplementary books.”

Although Qi Deqiang had just joined the company, he already had a basic understanding of the situation.

Jiang Xiong offered an explanation for this phenomenon—

"There are three main reasons."

"First, the distribution channels are not comprehensive enough. Many places do not have the 'Zhongbo Top Scholar Handbook' series. When local booksellers heard about it, they had no choice but to come to us to get the books."

"Secondly, we have exclusively signed the endorsement rights of the top scorer in the college entrance examination, which has created a market gap and attracted great popularity among senior high school students across the country."

"Third, printing capacity is limited. Changxing Printing Factory has recently received too many orders, resulting in a supply shortage. Distributors from all over the country have to queue up outside the printing factory."

The explanation was very clear. Qi Deqiang was completely baffled, "Why is that? Changxing Printing Factory is a subsidiary of Zhongbo Bookstore. No matter how many orders they receive, they should prioritize their own! Why not print our own books to fulfill other people's orders?"

This is blatantly siding with outsiders!
Zhou Haoran smiled and said, "This is my idea."

"what?"

Qi Deqiang frowned, clearly disagreeing.

Zhou Haoran said calmly, "Fairness is an important principle of market competition. The printing factory has a set of standards for the order of orders. Just because Changxing Printing Factory is a subsidiary of Zhongbo Bookstore doesn't mean it should have priority."

"Isn't it?"

Qi Deqiang found it somewhat difficult to accept.

Jiang Xiong said, "This is Zhongbo Bookstore's organizational principle for production relations, which everyone has already agreed upon. If Changxing Printing Factory cannot provide printing services with reasonable prices and guaranteed quality, then Zhongbo Bookstore will abandon Changxing Printing Factory without hesitation and find other printing factories to cooperate with in order to ensure the success of the 'Zhongbo Champion' series."

"what?"

Qi Deqiang was taken aback, thinking to himself, "This room is full of strange people!"
Han Hang, the newly hired deputy factory director, also found it shocking: "How could this be? Aren't Zhongbo Bookstore and Changxing Publishing House the same company?"

Jiang Xiong said, "Even within a company, organizational principles cannot be violated because of organizational relationships. The corruption of one department cannot affect other departments."

Li Changxing smiled and said, "Even close brothers should keep clear accounts; that's the idea. The clearer the accounts, the stronger the brotherhood will be. The organizational combat effectiveness of a company lies in the strong combat effectiveness of each organizational module. Don't let the corruption of one module affect the entire organizational system."

"That's it..."

As one of the most well-known booksellers in the harbor, Qi Deqiang has developed a new understanding of business management.

No wonder Zhongbo Bookstore was able to stand out so quickly.

This shows that the organization is well-organized from the very beginning!
Productivity can naturally explode!

Changxing Printing Factory is so ruthless that they don't even give Zhongbo Bookstore any face. They insist on providing fair and impartial service to every customer who places an order... How could such a customer not like that? How could they not have a long-term partnership?
Sancai Printing Factory deserves its defeat!
Just as Li Changxing was about to say something, Zhou Haoran raised his hand, and he stopped him.

"In case of special circumstances, the board of directors can make a decision to require Changxing Publishing House to fully cooperate with Zhongbo Bookstore." The rules were set by Zhou Haoran, so he can do whatever he wants. "Currently, market competition is not fierce, and there are no strong enemies. It is enough to divide our forces and fight our own battles. If we really encounter a strong enemy, we can combine our forces and gather our superior strength to unleash our strongest combat power."

Li Changxing said admiringly, "Mr. Da is a strategist."

Zhou Haoran waved his hand and laughed, "The reason why Changxing Printing Factory didn't take on all the orders for 'Zhongbo Champion Handbook' this time is not only due to strategic factors, but also to business reasons. I want to create a grand scene of 'all nations paying tribute'."

"what?"

Qi Deqiang was taken aback.

After hearing this, Jiang Xiong, Li Changxing, Sheng Wenwan, and Ji Yingyang all had a sense of "so that's how it is" realization.

Zhou Haoran said calmly, "The principles of doing business are all the same. Two hot pot restaurants, one packed with customers and one empty. When choosing, customers would rather queue for hours at the packed restaurant than go to the empty one. That's the herd mentality."

Qi Deqiang suddenly realized, "So the intention is to deliberately create an atmosphere of nationwide distributors surrounding us?"

Zhou Haoran said, "If we print the 'Zhongbo Champion Handbook' in full batches, this project can naturally make more money, but the industry influence and brand appeal will be greatly reduced. With a smaller print run, distributors across the country will rush to buy it, creating a buying frenzy. This will not only strengthen the brand power of 'Zhongbo Champion' in the minds of distributors nationwide, but also demonstrate the industry appeal and fair and trustworthy principles of Changxing Printing Factory."

"This is what business should be like!"

Qi Deqiang felt every cell in his body trembling.

He finally understood that doing business is not as simple as the "production-sales" process.

No wonder book dealers from all over the country have gathered at the harbor over the past month; this has never happened in the past few decades!

Previously, Harbour City had also produced a best-selling book.

For example, "100,000 Whys" has sold hundreds of millions of copies nationwide.

There has never been such a buying frenzy.

Because once publishers discovered a surge in market demand, they began printing at an alarming rate. This led to "100,000 Whys" selling extremely well and generating huge profits, but the book's popularity didn't translate into wider adoption of other books, nor did it bring greater success to the publisher.

The book, not the publisher, was the one that succeeded.

Director Zhou Haoran's approach was different.

He orchestrated the current buying frenzy among dealers.

They could have asked Changxing Printing Factory to increase the printing volume, but they just wouldn't add more orders. The supply falling short of demand created a splendid scene in the harbor's cultural scene, like all nations paying tribute!
Such actions may affect the sales of the "Zhongbo Top Scholar Handbook" series to some extent.

Because the print run was too low.

However, this will greatly enhance the influence and appeal of the "Zhongbo Zhuangyuan" brand.

When "Zhongbo Zhuangyuan" launches a new product and the news gets out, won't distributors from all over the country flock to it like they're scrambling to get their hands on it? If they arrive late, they might face another shortage crisis and be unable to get the goods.

This is where the product's potential for expansion comes in.

The product ecosystem has begun to take shape.

Qiao Nuo wasn't involved in these matters, but she could sense something from everyone's words, because this company's philosophy was the same as her mentor's sales mindset.

She said sweetly, "The highest level of doing business is to be in control and establish your own standards. In the past, the book market was about begging distributors to help sell their products. Mr. Zhou's philosophy is to establish Zhongbo Bookstore's own rules, so that distributors from all over the country will come to us to pick up our goods."

Zhou Haoran made the decision: "What Zhongbo Bookstore needs to do next is to establish a nationwide distribution system from both its own perspective and from the perspective of the other party. It's not about competing with 'Huanggang Secret Exam Papers.' What's the point of competing? The only opponent of a strong person is themselves."

Qi Deqiang quickly said, "Right, right, don't compete with 'Huanggang Secret Exam Papers,' we can't even compete with them. What we need to deal with now is the potential chaos that may arise with the booksellers in the harbor."

"Chaos?" Jiang Xiong took his words seriously; he had many connections in the bookseller industry in the harbor. "Old Qi, have you heard something?"

Qi Deqiang said in a deep voice, "Yes, including my former boss!"

"Ok?"

"So many book dealers from all over the country have come here to purchase our 'Zhongbo Top Scholar Handbook.' The booksellers in the port have all seen this cultural phenomenon."

"If there's profit to be made, who wouldn't be envious?"

Zhou Haoran smiled; this was just one part of his overall plan.

Qi Deqiang said, "My former boss told me before that high school textbooks look like a big industry. Many distributors can't get their hands on the 'Zhongbo Top Scholar Handbook,' so what can they do? They might have to find other booksellers and collaborate to create similar products."

Jiang Xiong said in a heavy tone, "I've also heard that several booksellers are secretly working to imitate our 'Zhongbo Top Scholar Handbook' and create several similar educational supplementary books."

Qi Deqiang said firmly, "This is Zhongbo Bookstore's territory, we can't let them come here! We need to find a way to stop this trend! We must nip it in the bud!"

"Why should we stifle them?" Zhou Haoran shook his head, unconcerned. "Even if it's the 'Huanggang Secret Exam Papers,' we don't need to care too much. Let alone our local counterparts in Haigang? Not only should we not stifle them, we should also provide them with assistance, helping them to compete with us for territory!"

(End of this chapter)