After rebirth, I became a great master

Chapter 218 The trump card
Zhou Haoran proposed a plan and asked Jiang Xiong and Li Changxing to implement it.

Qiao Nuo had to organize the letters and then continue writing.

Zhou Haoran also made arrangements for her.

The content of future letters will mainly fall into three categories.

First, success studies.

Inspiring.

Second, corporate management.

Teach management skills.

Third, practical cases.

Write some real cases to illustrate this.

Zhou Haoran listed dozens of questions.

"Confidence is the First Key to Success," "Review is the Mother of Success, Change is the Father of Success," "Do the Most Important Things When You're Most Energetic," "The Law of Attraction: The Secret to Making Your Dreams Come True," "Use Wisdom for Survival, Use Brains for Development," "Don't Get Angry, Everything Will Be Fine: A Must-Have Course in Emotional Management," "Discovering Business Opportunities: From Life Details to Entrepreneurial Practice," "Lifelong Capital: Resource Integration and Wealth Accumulation," and "Incentives and Performance: Building a Compensation Strategy to Enhance Competitiveness."

Write out the letter first.

Print it out.

In the future, you can just take it and use it as you like according to the classification of different customers.

Given the huge market space that may exist in the future.

Zhou Haoran's proposal was to print 1 copies of each article as a backup for the next 1 letters.

For such a large-scale printing, the office printer is definitely not enough. Fortunately, we have our own printing factory and have ready-made resources to use.

Jono took on a lot of work.

There are some complaints.

Zhou Haoran promised her that this was to cultivate her writing ability. When she was mature enough, he would publish her book and make her a famous female writer in China.

Qiao Nuo felt dizzy.

Although I felt it was unreliable, I was still full of hope and poured my full enthusiasm into the work.

Zhou Haoran was at ease, holding Aunt Wan's hand and walking around various real estate agencies.

Go house hunting with her.

She has already picked out several properties she likes.

"If you like it, just buy it."

Zhou Haoran didn't want to waste time looking at houses.

Sheng Wenwan refused and said angrily, "Buying a house is such a big deal, how can the male owner not participate? Let's take a look at it together."

Zhou Haoran asked: "Who is the male host?"

Sheng Wenwan rolled her eyes at him and said, "You."

Zhou Haoran leaned close to her ear and whispered, "Then I don't quite understand. What you said is ambiguous. Am I the male owner of this house, or am I your male owner?"

Sheng Wenwan's face flushed, and she said angrily, "There's a place for training, and we're outside!"

Zhou Haoran teased her, "Isn't this a test of the results?"

Sheng Wenwan chuckled, and seeing that the real estate agent in front was far away, she whispered, "The house was bought in the name of the company, and the property rights belong to the company. It is rented to me for one dollar a year. You can't be considered the male owner."

Zhou Haoran asked: "Then whose male master am I?"

"Mine, mine, mine." Sheng Wenwan took his arm affectionately, her expression charming and gentle, "You are my male master, okay?"

Zhou Haoran had never asked her to do so, so he nodded repeatedly, "Aunt Wan, you are very aware."

Sheng Wenwan glanced at him with a radiant look in her eyes and said softly, "Haoran, I have a favor to ask of you."

"The training isn't finished yet, let's confirm the relationship later."

"I didn't say that."

"what is that?"

Zhou Haoran took her hand and walked into a second-hand property.

Sheng Wenwan couldn't speak louder anymore. She put her foot up next to his ear and said in a long tone, "Don't call me Aunt Wan anymore. It makes me feel uncomfortable. It's like... like that."

Zhou Haoran laughed, "You are Aunt Wan."

Sheng Wenwan said in a delicate voice: "Since they have recognized you as the male host, you should pay attention to your identity, right?"

"What's that called?"

"Call me Wan'er."

"Well..." Zhou Haoran frowned slightly and said hesitantly, "Isn't this a bit disrespectful? It's a bit disrespectful."

Sheng Wenwan was almost mad to death, gritting her teeth and saying, "When we first met again, you went to my house and did that to me without any respect. Why didn't you realize this at the time?"

Zhou Haoran sighed and said, "I was really obsessed with sex at that time. Seeing your charming and beautiful temperament, I wanted to taste you. How could I resist?"

"I don't care anyway." Sheng Wenwan was a little annoyed, and then she pleaded softly, "We're already in this situation, I don't want to be an elder anymore. Before, my parents called me 'Wan'er' at home."

Zhou Haoran squinted his eyes and said with a smile, "You don't want to be the elder, so I will be the one?"

"What are you doing?"

Sheng Wenwan was a little surprised.

Zhou Haoran suppressed his laughter and said in a playful manner, "You call me Daddy, and I call you Wan'er, that's perfect."

"Pooh!"

Sheng Wenwan got angry and started playing with him.

This building was built a few years ago.

There are only six floors and no elevator.

This is a second-hand house.

The intermediary girl was walking in front, listening to the flirting and playing sounds behind her, and felt jealous.

I just saw that handsome guy driving a Mercedes over here, and it made my heart melt.

It’s a pity that I don’t deserve it.

It’s better to sell the house!
Houses nowadays are very small.

They are generally around 60 to 70 square meters.

This is a second-hand house, and it is fully furnished with furniture and appliances, all of which were bought when I moved in two years ago.

The previous owner of the house wanted to immigrate abroad, so he entrusted the sale to another owner.

Zhou Haoran took a look around, thought it was okay, and decided on it.

Purchase the house with full payment.

15 million.

Took the key and changed the door lock.

We'll be able to move in next week.

Then, we went to a new real estate project not far away.

This is the elevator building.

Quite high-end.

Pre-sale properties are not popular in the harbor these days.

Most of the transactions are for existing properties.

This house is relatively large and is mainly provided for elite white-collar workers. It covers an area of ​​98 square meters and the price is 3300 yuan.

There is no need to take out a loan.

It is also a cash transaction.

For the new house, the next step is to find a design company to do the design and decoration.

I guess I won’t be able to move in until next fall, so I’ll live in the second-hand house first.

After buying a house, Sheng Wenwan felt at ease.

That night, she stayed in the hotel and snuggled in Zhou Haoran's arms, being extremely charming and affectionate. In the excitement and trembling of Yunding, she actually called out "Dad" a few times in a daze as he requested.

It gave Zhou Haoran a huge sense of accomplishment and satisfaction.

The house is bought and the beauty is obtained.

Zhou Haoran now has a stable life and can be considered to have a second home.

There was also good news in my career.

After several days of operation, positive feedback soon came from the Writers Association.

They are willing to cooperate!

Jiang Xiong was particularly excited and told them a piece of good news that was cruel but very beneficial to them.

"Luo Luo, chairman of the Writers Association, has lung cancer and may not be able to make it."

Jiang Xiong conveyed this news at a meeting at noon that day.

Zhou Haoran guessed from his expression, "The next chairman of the Writers Association is Wang Anyi?"

Jiang Xiong chuckled and said, "I'm not sure, but she's already the vice chairman. If her work 'Song of Everlasting Sorrow' wins the Mao Dun Literature Prize for Harbor Literature, it'll probably reach the top with its prestige."

“That closes the loop.”

Zhou Haoran finally put aside all his worries.

It’s done!
The reason why he pushed Zhongbo Bookstore to publish "The Song of Everlasting Sorrow" was because it was a classic masterpiece. A few years later, it won the Mao Dun Literature Prize and was a best-seller across the country.

"What closed loop?" Jiang Xiong didn't understand.

Zhou Haoran waved his hand and said, "How's 'Sprout' going? This must be done. In the past, domestic literary genres were all scar literature, reflective literature, revolutionary literature, and root-seeking literature. But young people haven't experienced that special era and lack the sense of it. The new generation of young people will definitely be popular with youth literature."

Jiang Xiong's eyes lit up, "There really is such a sign."

Zhou Haoran said, "Our collaboration with Mengya for the New Concept Essay Competition isn't free sponsorship. It's a mutually beneficial partnership. We need to obtain the publishing rights for New Concept Essay. At the same time, we want to secure priority publishing rights for future works by outstanding authors who emerge from the New Concept Essay Competition."

"it is good."

Jiang Xiong lowered his head and took a pen to take notes.

Zhou Haoran was afraid that he might compromise on the execution, so he added forcefully, "Old Jiang, don't ask why, just execute it! Whether it works or not, we'll know in a few years!"

New Concept Essay Competition...

hum!

This was a landmark cultural phenomenon of the era and caused a sensation across the country.

Its popularity was similar to that of the later "Super Girl".

A group of young writers who broke through the circle emerged. In school, they were more famous than stars and were sought after by thousands of young students.

The most famous ones are of course Han Han and Guo Jingming.

These two can be said to be the best-selling writers in China in the next ten years or so. Signing them to Zhongbo Bookstore is a guarantee of future profits.

Jiang Xiong nodded and said slowly: "Now, we have good news and bad news."

Zhou Haoran said with a smile: "Old Jiang, don't keep me in suspense!"

Jiang Xiong said, "Good news! Mengya is very happy to cooperate with us. The new concept of the National Essay Competition also aligns with their current philosophy. The Haigang Writers Association needs a 'product' to gain national literary influence."

"so what?"

"If Zhongbo Bookstore is willing to sponsor and host the essay competition, Mengya Magazine will also express its sincerity and give all future publishing orders for Mengya Magazine to us."

"That's great!" Li Changxing cheered up after hearing this. "Sprout magazine's sales have exceeded 40 copies! The price of the magazine increased to 6 yuan per issue last year, which is why sales have declined. So, each issue must have sold at least 20 copies."

"Well, that's a good thing. As long as the essay competition is held, the sales of 'Mengya' will be further boosted."

Zhou Haoran was also secretly surprised.

I thought that this literary and artistic wave that has continued since the 1980s has not yet passed!
A youth reading magazine sells hundreds of thousands of copies per issue.

The subscription volume is even higher than the most popular online article thirty years later.

"Getting the printing order for 'Mengya' is like having a long-term meal ticket. This is good news." Jiang Xiong sighed, "However, the bad news may disappoint everyone. Our recent operations have deepened our relationship with the Harbor Writers Association, but it's not enough for them to give us the order for the series."

Zhou Haoran nodded, "I know, so I still have a trump card."

"The trump card?"

Jiang Xiong raised his eyebrows.

Zhou Haoran snorted coldly, "Market competition is brutal, it's a life-or-death struggle. If you don't give your opponent any wiggle room, you must first give yourself no wiggle room! How big is this order? 120 million?"

"Yeah." Jiang Xiong sensed a hint of solemnity from him, "Yes, 120 million."

Zhou Haoran said sharply, "Other printing houses ask for 120 million yuan for this order. We'll take it and cut it in half! We only want 60 yuan! Tell the Writers Association that we'll guarantee quality and quantity while also lowering the price, so they can save money and use it for other PR projects!"

"60?"

Jiang Xiong's eyes almost fell to the ground.

"That's impossible," Li Changxing blurted out, also thinking it was ridiculous. "If we accept an order for 60, we're probably going to lose money!"

“I’ll take it even if it means losing money!”

Zhou Haoran's competitive philosophy is a bit too far ahead of its time.

Everyone in the office was stunned.

Even Sheng Wenwan covered her mouth in shock.

She was the one who did the cost accounting.

Not all work in a printing factory is automated. Printing can be done quickly and fully automatically by machines, with only a few workers maintaining the machines.

The main limitation to efficiency is the book binding process.

It has to be half manual and half machine.

If it is photocopies, magazines, brochures, etc., the binding speed will be very fast.

Formal paper books are very slow.

Workers work 10 hours a day and can only bind about 50 books.

The printing house can bind 5000 books a day.

The total volume per month is 15 books.

The order from the Writers Association is for 1 sets of books, totaling 18 books.

In other words, if the printing factory accepts this order from the Writers Association, it will be busy for more than a month.

Every month, the printing factory's labor salary cost is 12 yuan, water, electricity, maintenance, warehousing and other costs are 3 yuan, and equipment depreciation is 5 yuan.

That’s 20 yuan.

Furthermore, these printing orders require the printing house to advance the printing costs, which necessitates short-term debt. The material costs for this Writers Association order alone were 40 yuan, and if they borrowed short-term working capital bonds, even for six months, they would still incur interest payments of 4 to 5 yuan.

Other miscellaneous expenses are not counted.

Just taking all these into account, the cost of this order is as much as 65 yuan!
Li Changxing was very familiar with the printing factory's accounts and said anxiously, "No, Mr. Zhou, this won't work! I've calculated that taking on this order from the Writers Association will cost us at least 70 yuan."

Zhou Haoran shook his head, "You calculated wrong."

"That's right." Li Changxing thought he had made a mistake in the calculations. "Manager Sheng, the account books are all with you. You know the costs best!"

Sheng Wenwan bit her lips tightly and said nothing.

She couldn't always go against Zhou Haoran.

Li Changxing was almost crying. "We can't do this. The basic cost is 70. If we accept the order at 60, we will lose at least 10. No printing factory in the country, let alone Haigang, can afford such a price!"

Zhou Haoran smiled and said, "Isn't that perfect? ​​No one else can afford this price, but we can. Then publishers and booksellers across the country will come to us for printing. By then, we won't just dominate Haigang, we might even dominate the entire country."

"Isn't this a huge loss?"

Li Changxing felt as if he was having difficulty breathing, fearing that his hard work would go bankrupt due to Mr. Zhou's nonsense.

He thought he could earn hundreds of thousands of dollars by winning the order from the Writers Association.

In this way, the printing factory can still have food to eat even if it is closed for several months.

I didn’t expect the result to be like this!

Jiang Xiong was also in disbelief, his eyes widened, "Mr. Zhou, is this your trump card?"

In the "combat team", Qiao Nuo plays the role of secretary, mainly taking notes and summarizing and organizing documents.

He was very unhappy to see that his master was being questioned.

"Boss Jiang, Boss Li, we're in a meeting, why are you so excited?" Qiao Nuo held a ballpoint pen in his hand, his delicate face stern, looking very unconvinced. "Master said this move is a killer move, so he has his reasons."

Li Changxing took a deep breath and calmed down. "I really don't understand this trump card. If we want to start a price war, we can just offer 80 yuan. Just consider it as us working for the Writers Association for free."

"80?" Zhou Haoran glanced at him. "We asked for 80, and the price of the three-color printing has also been reduced to 80. What should we do?"

Li Changxing said, "They can't lower it. Their costs are higher than ours. When we take this order, our base cost is 70, but theirs is at least 80, or even 90."

Zhou Haoran asked, "What if Mr. Mai gets angry and wants to take over the deal even if it means losing money? What should we do?"

Li Changxing blurted out, "Let them grab it!"

Zhou Haoran said calmly, "We must get the Writers Association's order! There's no need to provoke them. We have to get it done in one go. In psychology, this is called... well, you've all been to an auction, right?"

Li Changxing shook his head, and Jiang Xiong shook his head.

Sheng Wenwan and Qiao Nuo stared at each other.

Zhou Haoran cleared his throat and said, "It's just like bidding at an auction. Don't provoke your opponent. If you see something you like, just bid a whopping price. Your opponent will see you're determined to win, and they'll give up. But if you raise the price a little bit, it's easy for both sides to get angry and start competing with each other, and it's easy to get a price that's even higher than the sky-high price."

Qiao Nuo's face lit up with excitement as he said crisply, "Yes, we need to do it all in one go. Just offer a price of 60, so that the Sancai Printing team won't even have the courage to follow suit."

Li Changxing was bitter and couldn't believe it. "Does it really mean I have to lose money to take this order?"

Zhou Haoran asked: "How much compensation?"

Li Changxing said: "This order will pay at least 10!"

Zhou Haoran laughed and said, "If we lose 10 per order, how much will we lose if we take ten such orders? Lao Li, you're good at math, can you calculate it for me?"

Li Changxing was a little dazed, not quite understanding what he meant. "If I lose 10 yuan per order, wouldn't that mean I lose 100 million yuan for ten orders?"

"Well, that's math. But business isn't math. The math in business is, if you lose 10 on one order, you might make 100 million on 2000 orders, and maybe million on orders."

Zhou Haoran felt a little tired.

I feel like I'm really powerless doing business with people of this generation.

The gap in the level of thinking and concepts is too big.

Thirty years from now, many newly graduated college students will have a basic understanding of some common Internet logic.

Jiang Xiong and Li Changxing are both businessmen who have been in the business world for many years, but their business knowledge is still too shallow.

However, the young disciple Qiao Nuo blinked his eyes and seemed to be thinking about something.

I feel like this is the same principle as when she wrote a letter.

She spent a day writing a letter.

If she only sends one letter, it means that the letter takes up one day of her time.

If she mailed ten letters, it meant that each letter only took up one-tenth of her time.

If she mailed 10,000 letters, the time cost of her writing them would be negligible.

Cost is closely related to scale!
(End of this chapter)