Chapter 142 Assistant

The ad is done.

Then you can launch it.

There is a lot of knowledge involved in placing advertisements.

But no one understands this these days.

For example, the advertisements on the lifestyle channel.

There are only two types: popular time periods and unpopular time periods.

Morning, afternoon and late night are unpopular times;
Noon and evening are popular times.

There is absolutely no concept of precise delivery.

It is indeed difficult to accurately deliver television advertisements.

But it’s not impossible!
Zhou Haoran is going to do this next.

He had already planned everything when he was making the advertisement.

Two ads.

The first live-action advertisement was filmed with the top scorer in the college entrance examination as the spokesperson. It was filmed in the studio of "Family Affairs" and was aimed at parents.

The placement point for this advertisement is, of course, the advertising time before, during and after the broadcast of "Family Gossip".

The prime-time pricing for the Lifestyle Channel is 15 seconds of advertising, which costs 10 yuan per year.

Zhou Haoran compressed the time.

Only broadcast for one month.

The cost is only 5.

This means that advertisements can be played in a loop six times a day around the "Family Gossip" column.

It is necessary to rely on constant repetition to strengthen attention and improve conversion rate!

Another animated ad, based on Doraemon, is aimed at young people. This ad is naturally centered around the animated series Doraemon.

Comprehensive channels are more expensive than lifestyle channels.

But Doraemon is not in prime time.

The terms of cooperation are similar.

It was also centered around this program and was played 6 times.

There is a small trouble in this process.

The original advertising time slots were already filled with ads, so a temporary adjustment was needed to insert Zhou Haoran's ad and move the others' ads to the back.

This is the advantage of having people on the inside.

Zhou Haoran asked Director Meng for help and quickly coordinated everything.

The commercials will officially air starting this Thursday!

After Meng Xuemin helped him with the matter, he took him back to the office and said earnestly, "Haoran, you still have to work hard."

Zhou Haoran smiled, "Director, I know."

"Your work attitude lately hasn't been very good."

Meng Xuemin was worried that his young age would make him impatient and become complacent after achieving some small success at work.

"Don't worry, I promised you before, I'm sure to win the sales crown!"

Zhou Haoran is very experienced in dealing with this kind of thing.

In the workplace, you have to be humble when you need to be humble, otherwise all kinds of trouble will come your way.

But most of the time, bragging is a necessary quality.

You must brag when it is time to brag.

If you don’t have confidence in yourself, how can your leader trust you?

If I brag, I can get all kinds of company resources to use. Even if the bragging fails in the end and the performance is not achieved, I can find various excuses to prevaricate.

Playing modesty...

Even if your performance meets the standards every time and you become an "invincible general" in the workplace, it is difficult to obtain company resources beyond your own strength, and it is impossible to have breakthrough development.

Zhou Haoran is just a newcomer in the workplace.

He has obtained resources from the station that far exceed his current status, and has also received Director Meng's unremitting help.

Meng Xuemin whispered, "I'm going to tell you something, don't tell anyone else." "What news?"

When Zhou Haoran saw his mysterious look, he knew it was a good thing.

Meng Xuemin said, "Now that the universities are on vacation, there will be a few apprentices joining the sales department at the end of the month...all of them are college students!"

"apprentice?"

Zhou Haoran was slightly stunned.

It has only been a short time since he was promoted from an apprentice.

Meng Xuemin said seriously, "This time the apprentices are different. They're all college students, so there will probably be two or three of them. If you can produce some impressive results and rank higher on the sales list, then maybe an apprentice will choose you."

"Choose me?" Zhou Haoran didn't know whether to laugh or cry. "I've only been a regular employee for two days, and you want me to take on an apprentice?"

Meng Xuemin snorted, "I told you, he's a college student!"

"What's wrong with college students?"

Zhou Haoran came from the future and had no idea that college students were all gifted children.

Meng Xuemin said, "Don't you think about what kind of job sales is? Why would a college student be doing sales?"

"You mean..." Zhou Haoran understood immediately and asked tentatively, "Are these college students here to rotate in the sales department? To gain experience?"

"Do you know about rotation?"

Meng Xuemin was somewhat surprised by his knowledge.

Zhou Haoran asked curiously, "What kind of training is this rotational training? Management trainee?"

"Huh?" Meng Xuemin was confused. "What management trainee?"

Zhou Haoran changed the question, "Is it to train reserve cadres for the station?"

Meng Xuemin said solemnly, "Yes, they are reserve cadres. The country is now calling for professionalization and rejuvenation. Many positions in the station are filled by old people. They are all from the past era and lack sufficient cultural knowledge."

Zhou Haoran nodded, "So we need a major blood transfusion."

Meng Xuemin said, "The higher-ups hope to replace some of the key leadership positions in the station with young, professional, and highly educated cadres within a few years."

Zhou Haoran was not so optimistic. "This plan is too big. The resistance to reform is so great. It will be difficult for the director to become a director..."

Meng Xuemin said: "We may not benefit from it, but you can."

"what?"

"The college student who's coming to the sales department as an apprentice might grow into an important leader in the company in the future. He was an apprentice under you before, so with this relationship, you won't have a bad time in the company in the future."

"As for it?"

Zhou Haoran was at a loss whether to laugh or cry.

I think Director Meng is really thinking long-term.

Meng Xuemin said seriously, "I'm not kidding you. These days, college students are scrambling to get into TV stations. They can get in right after graduation, and they can even be assigned to rotation positions right away... How can this be easy?"

"That's right, then I understand."

Zhou Haoran doesn't need to make this kind of network investment at all.

But he knew that Director Meng meant well.

Seeing that he understood, Meng Xuemin smiled and said, "This is a good opportunity. You must strive for it. When the time comes, having an apprentice can also help you with some small matters."

"It's okay to have an assistant."

Zhou Haoran really needs someone to assist him in his work.

Meng Xuemin instructed, "The apprentice follows you, and we have a master-disciple relationship. After signing the contract, don't be stingy and give him a larger share of the profits. This will further strengthen the relationship of interests. Regardless of whether he can reach the top of the station in the future, he can at least become an important ally of yours within the station."

Zhou Haoran smiled and said, "Director, you are my ally!"

"Me?" Meng Xuemin sighed. "It's still uncertain what I'm like."

Zhou Haoran said calmly, "Director, you really don't have to be so pessimistic. Once I take over the sales crown, won't all those competitors collapse? Maybe with such great achievements, even if the director is disciplined, he can still be promoted to deputy director despite his illness!"

"Alright, alright!" Meng Xuemin thought the boy was boasting too much. "Think carefully about what I told you. Work harder these days and try to regain your second place in the sales department. What if only two apprentices come and you're ranked third? How can you get your turn?"

"I see!"

Zhou Haoran was somewhat absent-minded.

I think it would be quite comfortable if the station could really give him a little assistant.

(End of this chapter)

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