After rebirth, I became a great master

Chapter 137 Sense of Superiority

"Uh……"

Zhou Haoran looked at Dongfang Lang.

The scene was chaotic.

It seems like a big mess has been caused.

There are only two people who are calm and composed.

One is Zhou Haoran and the other is Dongfang Lang.

The tiered pricing system was invented by Zhou Haoran.

Dongfang Lang had not noticed the loopholes in this quotation mechanism before and was quite panicked for a while.

However, after he found that Zhou Haoran was calm, he calmed down and began to look at this book-selling scam from another perspective.

"What do you think?"

Zhou Haoran intends to train Dongfang Lang.

Speak as little as possible.

Leave all the opportunities to him.

Dongfang Lang asked tentatively, "Giving them an advantage?"

Zhou Haoran smiled and said, "There has been progress."

Dongfang Lang breathed a sigh of relief and said with a smile: "I knew it!"

Tian Yueran looked puzzled. "What are you two talking about?"

Dongfang Lang smiled and said, "Don't worry, everyone. Um... Let me tell you a story first. It's a true story. It happened a while ago after the college entrance examination, and it had a huge impact on me."

"what story?"

Chen Zixuan's eyes widened, like a curious baby.

Dongfang Lang said, "After the college entrance exam, Zhou Haoran wanted to work at the TV station, so he went to the newsstand to look for a job application. The newsstand owner asked for fifty cents, but I was very angry and didn't want to pay."

Chen Zixuan said quickly: "The job applications are all free!"

Dongfang Lang smiled and said, "Yes, it's free. I thought so too at the time. I was very angry and thought the newsstand owner wanted to bully me because I was a student."

"and then?"

"Then I had an argument with the newsstand owner and was about to leave. Zhou Haoran stopped me, took out fifty cents, and bought the job application."

"what?"

Chen Zixuan looked suspicious.

The other students also found it difficult to understand. Wasn't this just being taken advantage of?

Dongfang Lang said, "Later, we wanted to read the TV newspaper, as well as the morning and evening papers, to look for job information. These were serious newspapers, so we had to pay to buy them. However, the attitude of the newsstand owner changed, and he allowed Zhou Haoran to temporarily browse these newspapers."

"Ok?"

The students seemed to understand something vaguely.

Dongfang Lang said, "Doing business is about interpersonal communication. In this process, letting the other party take advantage can create a kind of psychological suggestion force. This suggestion force can drive the other party to act according to your intentions."

"Where did this argument come from?"

Tian Yueran didn't understand and thought it was ridiculous.

Chen Zixuan was also confused and asked in a daze, "Dongfang, are you kidding?"

Dongfang Lang said seriously, "I'm not kidding. Put yourself in their shoes. If you were negotiating a business deal and the other party was at a disadvantage while you were taking advantage, how would you feel? You would definitely be proactive in promoting cooperation and would be more anxious than the other party."

"what?"

Wang Wenrui seemed to understand this principle.

Tian Yueran also opened his eyes wide and said thoughtfully, "Just now at school, we didn't negotiate much. The other party asked for 3050 books the first time, and 3200 the second time. That's how it was settled. It seems...it seems like what you said, they didn't even bargain."

"Yes..."

After hearing these words, the chaos was brought under control.

A pensive expression appeared on everyone's face.

Sheng Weicheng was shocked!
He is the top scorer in the college entrance examination!
And he is always the top student in the grade.

Facing these students, he had a deep-seated sense of superiority. He thought these students selling books were quite enterprising, but as for their level... they were just so-so!
He is the number one!
But at this moment, his mood changed and his sense of superiority disappeared.

He seemed to have touched upon an unknown world.

In this unknown world, it seems that Zhou Haoran and Dongfang Lang are the real protagonists.

Chen Zixuan's mentality also calmed down.

She was almost crying just now.

Now that he had recovered, he asked in surprise, "Haoran, is that really the case? Are you deliberately setting up a loophole to allow the other party to succeed and take advantage of us?"

Zhou Haoran smiled and said, "15 yuan per copy is indeed a bit high. After all, these are photocopies, not officially published books. However, if we want to make a profit, lowering the price is not the best way."

He is an Internet person and he is very proficient in this kind of promotional strategy.

The essence of promotion is not cheapness, but taking advantage.

Even the promotional price can be higher than the original price.

The Internet has a firm grasp on human nature.

Zhou Haoran went on to say: "When you consume, you will feel a sense of pain in paying."

“Pay for pain?”

Chen Zixuan was very curious.

The other students also pricked up their ears to listen.

They felt that Zhou Haoran was always able to invent some new words that they had never heard of.

Zhou Haoran said: "Payment pain is the physical pain that customers feel when they spend money."

Chen Zixuan blurted out, "Lower the price!"

Zhou Haoran shook his head. "If you spend 1 yuan, it hurts; if you spend 100 yuan, it still hurts. Lowering the price can only reduce the pain of payment, but it won't eliminate it. It's a psychological phenomenon."

"Hmm." Chen Zixuan's eyes sparkled. "Haoran, you really know a lot." Zhou Haoran ignored her flirtatious glances and said solemnly, "The way to eliminate the pain of paying is to let the other party take advantage. Let them feel that spending money doesn't hurt, but rather a smug sense of superiority. Consumers don't want a bargain, they want to take advantage."

Others are still ambiguous.

Dongfang Lang truly understood and slowly said, "Those school leaders just complained, saying that the 15 yuan price was too high. But even if it was 10 yuan, they still wouldn't be satisfied and would still think it was expensive. Even if it was 5 yuan, they would still bargain."

After hearing his explanation, Wang Wenrui finally understood. "We just sold 3200 books so smoothly, without any haggling. It's actually because those school leaders are very experienced. They have a sense of superiority over us students."

Zhou Haoran smiled and said, "Yes, it's a sense of superiority."

Wang Wenrui said, "They're afraid we'll regret it!"

Zhou Haoran said, "This is the core strategy for our B-side book sales this time."

Wang Wenrui said tentatively, "We deliberately played dumb, leaving loopholes in our tiered pricing, waiting for them to find them. Then they'd exploit them and secretly take advantage of us."

"That's probably what it means."

Zhou Haoran is very familiar with this kind of thing.

As an executive of a major Internet company, he has even personally managed many operations.

For example, in the e-commerce industry, there are "cash-back gangs".

Specializes in finding loopholes in e-commerce platforms.

Then go and spend lavishly.

However, is this kind of loophole left behind by the merchant's mistake, or is it a loophole deliberately set up by the merchant to attract attention and traffic, waiting for the attention of the outside media and a group of traffic to come and take advantage of it?
Traffic needs to be purchased.

The conversion rate of purchased traffic is often very low.

If the traffic comes from consumers actively seeking you out, the conversion rate will be much higher.

In the era of live streaming sales, there are even more ways to do it.

The anchors are all pretending to be stupid, as if they have lost a lot of money, so that consumers can develop a sense of superiority and a mentality of getting a bargain, and then they start placing orders crazily regardless of whether the products are useful or not.

A similar routine was used in 96...

Even if you are a seasoned educator in the book industry, you still have to get involved.

Guo Zhiyuan felt a little distressed, "But we still lost money."

Wang Wenrui nodded. "Well, it's a small loss, but it does effectively reduce the difficulty of selling books door-to-door. If we follow the normal process, high school students like us with little experience will definitely not be a match for those school leaders who purchase books all year round. This is good."

Dongfang Lang said with a smile: "We signed such a large order and immediately received over 30,000 yuan in cash. How could we have lost money?"

"Okay, let's find a place to eat!"

Zhou Haoran ended the discussion on this topic.

There is no such thing as losing money.

The price of 2800 books is the same as the price of 3200 books... At first glance, it seems like a loss of 400 books.

But that's not the case at all.

The existence of 2800 books serves as a benchmark for comparison.

The school is not stupid.

There is no way any school would be foolish enough to sign an order for 2800 books.

The purpose of this number is to highlight the advantageous nature of the order for 3200 books and to give the other party a sense of superiority as an experienced signer.

"Eat?" Wang Wenrui looked at his Casio watch. "It's too early. It's only a little after ten."

Zhou Haoran said, "Let's find a restaurant and write a summary first."

"Write a summary?"

Wang Wenrui found it very interesting.

"Yes, summarize the results of this morning's process. You were all too nervous this morning and didn't say much. Think back to what Dongfang and I said this morning and write it down. Next time you go to another school, everyone will have to speak. This is a rare opportunity to practice."

Zhou Haoran writes a work summary every night.

Analyze the pros and cons of today, learn what should be learned, copy what can be copied, and improve what needs to be improved.

This has been his habit for many years.

These high school students learn things very quickly.

A good memory is not as good as a bad writing.

Write them all down.

You can grow faster.

I found a pretty big hotel.

Go directly to the box.

The waiters were stunned and wondered, are you here to eat or to study?

Zhou Haoran pulled Dongfang Lang over so he could discuss some deeper business matters. He whispered, "In business, giving the other party an advantage is a strategy. But it can be very passive. You should always try to make the other party pay."

Dongfang Lang said, "The other party has taken such a huge advantage, so it's only right that they make some appropriate concessions."

Zhou Haoran smiled and said, "That's what I mean."

Dongfang Lang suddenly realized something and said, "No wonder Vice Principal Liu said that his school never gave us a deposit when purchasing books. We always received the books first and paid later. But this time he promised to pay us a 5000 yuan deposit."

"You believe it?"

"what?"

"Whether it's true or not doesn't matter." Zhou Haoran didn't care. "No matter what, I have to get the 5000 yuan deposit. With this money, even if they don't agree to buy it later, it will be enough to cover the cost of 3200 books."

Dongfang Lang took the responsibility, "Okay, didn't they say they would pay within three days? I'll keep an eye on this matter!"

"this is for you!"

Zhou Haoran handed him his cell phone.

"What are you doing?"

Dongfang Lang was startled and retreated repeatedly, not daring to take it at all.

(End of this chapter)