After rebirth, I became a great master

Chapter 124 Demand Points
Editor-in-Chief Lin was indeed willing to help.

She looked around the office and seemed dissatisfied.

Just then, someone else came to work.

A cold and aloof beauty.

Zhou Haoran had seen her before.

It seems his name is Hu Xiaochen.

He is the leader of the second editing and directing group.

Once, Zhou Haoran came to find Qiao Suiqing and wanted to ask her for help, but she just snorted coldly and ignored him.

"That's great, Xiaochen, come and help me!"

Lin Guiyan used a negotiating tone.

Hu Xiaochen was no longer so cold in front of Editor Lin. He chuckled and said, "Editor, what's the matter?"

Lin Guiyan told her.

It is said that Qiao Suiqing’s younger brother wants to shoot an advertisement for a client.

Need help.

Hu Xiaochen was surprised and looked at Zhou Haoran, "You want to shoot a commercial?"

Zhou Haoran nodded and said, "Team Leader Hu, please come and help."

Hu Xiaochen frowned slightly, "I've never filmed a commercial!"

Zhou Haoran smiled and said, "It doesn't matter. I'll provide the ideas. Just shoot and edit them according to my planning copy."

"Don't blame me if the photo is not good."

Hu Xiaochen looked very unhappy and didn't seem to want to help.

Zhou Haoran quickly said, "We can definitely film it well, Team Leader Hu. If we work together, maybe we can complete this challenge."

Lin Guiyan advised, "Xiaochen, please take some time to help."

Hu Xiaochen nodded slightly, looking at Zhou Haoran with a look of disdain, "When will we shoot?"

Zhou Haoran said, "We'll start filming right away. The spokesperson will be here soon."

"Ah?" Hu Xiaochen was a little surprised, "There's also a spokesperson?"

Zhou Haoran smiled and said, "Yes, I paid a high price to hire him."

"Who?"

Hu Xiaochen started gossiping.

Zhou Haoran said: "This year's top scorer in the college entrance examination."

“Sheng…Sheng…”

"Sheng Weicheng, he's the top scorer in science. And Ma Huilei, the top scorer in liberal arts, will be coming too."

"Are they all invited?" Hu Xiaochen's attitude changed. The appeal of being the top scorer in the college entrance examination was too great. "What kind of commercial are you shooting?"

Zhou Haoran said, "Children's Encyclopedia, a set of books."

Hu Xiaochen suddenly realized, "Cultural advertising?"

Zhou Haoran smiled and said, "Yes, cultural advertising."

Hu Xiaochen's rejection and resistance immediately subsided, and his tone became gentle, "Then you must take a good picture."

……

Zhou Haoran met Dongfang Lang at the gate of Hongxingtai.

Two more top scorers in the college entrance examination followed.

It’s something to be proud of to be able to visit the TV station!

Zhou Haoran even generously told them that filming the commercial was easy and would only take a morning. At noon, he invited them to the staff cafeteria to have lunch and broaden their horizons.

The cafeteria is arguably the best benefit that Red Star TV provides to its employees.

The variety of dishes there was no different from twenty years later. Many fruits and vegetables were not purchased from the market, but supplied directly from designated greenhouses.

It is an internal special supply.

After arriving in Taiwan, I took the two top scorers in the college entrance examination to pick out clothes.

"Family Gossip" is a family program.

They are concerned about family matters and neighborhood disputes.

Experts will also participate in each episode. The column team has a large wardrobe with many different kinds of clothes that can be worn during the filming of the program.

The two top scorers in the college entrance examination both come from ordinary families.

It was dizzying to see.

Hu Xiaochen suggested, "It would be best if we could wear school uniforms."

Zhou Haoran disagreed, "We don't want school uniforms, we want suits. They both wear suits."

"Suit?"

Hu Xiaochen frowned slightly.

I think this proposal is terrible.

Dongfang Lang, who was following beside them, was also a little confused. "Wearing suits, isn't this a bit inappropriate for their status? They are both top scorers in the college entrance examination."

Zhou Haoran said, "What we're doing isn't brand advertising, but conversion advertising; it's not promotional advertising, but demand advertising. If we want to increase conversion rates, we must make a breakthrough at the psychological level."

"what?"

Dongfang Lang didn't understand.

Hu Xiaochen naturally didn't understand.

In order to ensure the smooth filming of the commercial and to get Hu Xiaochen to listen to him completely, Zhou Haoran had to come up with a theory that would shock her. "Everyone has encountered this situation. There are some products that you have heard of, but have never bought, used, or even seen."

Dongfang Lang nodded and said, "Well, this kind of advertising only has a promotional effect, but it doesn't complete the conversion on the consumer side. Without the conversion on the consumer side, the business can't make money. Is that what you mean?"

Hu Xiaochen understood what Dongfang Lang said.

I was shocked.

I thought to myself, these two young men, who look like teenagers and have just graduated from high school, how could they understand such truths?
Many advertisements only have a promotional effect but no conversion effect.

Many people have noticed this phenomenon.

But to summarize it, we really need some insights and market analysis.

Zhou Haoran smiled and said, "Brand advertising is also valuable, but it's not suitable for categories like books. Books are individual products. Is the brand of a book the publisher or the author? Therefore, it's difficult to circumvent the restrictions of brand advertising when promoting books."

Hu Xiaochen understood now, "I've never seen a book advertisement on TV."

Zhou Haoran nodded. "Books can be advertised, but it's usually done with precision, targeting a precise user group. For example, book signings, book clubs, or hanging posters in bookstores. People who attend book signings, book clubs, and go to bookstores all want to buy books, so this itself completes a screening process."

“There’s no way to screen TV commercials, right?”

Dongfang Lang felt that this matter was a bit difficult to handle.

Zhou Haoran smiled. "Sure, it depends on whether we can find it. Besides, the Children's Encyclopedia has a huge genre advantage. If we can grasp it, even a TV ad can achieve a very high conversion rate."

"What advantage?"

Dongfang Lang asked.

Hu Xiaochen pricked up his ears and listened.

I was puzzled.

I thought to myself, this Qiao Suiqing’s younger brother is so awesome, isn’t he?
How can you understand the ins and outs of advertising so well?
No wonder Qiao Suiqing always said in the program group that her brother was a genius. She didn’t expect it to be true.

Zhou Haoran said, "There are several major categories of products in TV commercials. Even if it's a brand advertisement or a promotional advertisement, even a very bad advertisement, it can still have a good conversion rate after it is released."

"That's what you said!"

Dongfang Lang was a little annoyed, thinking that he was showing off and keeping people in suspense.

In fact, Zhou Haoran was saying this intentionally for Hu Xiaochen to hear.

To hook her.

Let her develop trust through anticipation.

Only when we are shooting the commercial later will she listen to me.

Zhou Haoran said, "It's mainly divided into four categories: children's education, men's virility, women's beauty, and the health of the elderly."

"hiss!"

Dongfang Lang's expression changed slightly.

He has recently been following Zhou Haoran's ideas to study the "supply and demand relationship" in the market.

The market is dominated by supply and demand.

This is the core!

The four categories mentioned by Zhou Haoran can be said to directly hit the most fundamental needs of these four groups of people!
Amazing!
(End of this chapter)