The world begins with Hong Kong movies

Chapter 176: Not to My liking! (Subscribe)
At this time, Wu Feng was sitting in the chairman's office of ATV.

"Takeshi, this is the ATV program ratings statistics for the past three months!"

Program director Li Zhuanglie put on a serious expression as he placed the information in his hand on the desk.

Wu Feng picked it up and glanced at it casually, then smiled faintly and said, "Most of the programs are not much different from three months ago!"

Li Zhuanglie smiled bitterly and said helplessly: "Wusheng, this is our problem!"

The ratings report was there, he had to admit defeat, there was nothing to explain.

In particular, Wu Feng's "Unlimited Fighting Tournament" and the recently launched "New Film Newsletter" have both seen explosive ratings and steadily increased ratings, which are much better than the stagnant ratings of many of ATV's old programs.

Not to mention the advertising revenue, there is no comparison at all!

During the broadcast of "Unlimited Fighting Tournament", advertising revenue was in the millions of Hong Kong dollars.

This is because it was launched in a hurry. If it was planned well, it would be possible to collect tens of millions in advertising fees from any competition.

Not only that, ATV also made a lot of money from the surrounding products of the competition.

Apart from anything else, ATV has already started producing the "Ong Bak" series of TV dramas.

The first thing to be produced is Datou’s TV series!

Judging from the popularity of the comics, the TV series will definitely have good ratings.

Not only TV series, but also cartoons need to be produced.

Of course, ATV lacks talent in this area, and according to Wu Feng's requirements, it has to go to the mainland to find American factories to cooperate with.

In short, Wu Feng's "Unlimited Fighting Tournament" was enough to boost ATV's viewership in a certain period of time, completely crushing its rival TVB.

And as long as the heat of the competition remains, this crushing situation will continue.

The second "Unlimited Fighting Tournament" has begun to warm up, and the response from the outside world is quite positive.

This time, Wu Feng, as the organizer of the competition, plans to invite mainland experts to participate.

As for "New Film News", by broadcasting the new films of the next month on TV, the publicity effect will only get better as time goes by.

Any ambitious film company will definitely pay "New Film Briefs" to help announce the release of a new film in the future, and the profits will definitely be great.

Under such circumstances, the rest of ATV's programs naturally appear dull.

"I won't make a big fuss, and my previous promise is still valid!"

Wu Feng said calmly, "However, for those shows with very low ratings, how about slowing down the pace and airing them once a week?"

"That's it!"

Li Zhuanglie did not fight for it or refute it. The big boss had given him so much face. If he still insisted on it, he would be shameless.

"I think we should add more breaking news programs!"

Wu Feng suggested, "For example, between seven and eight in the morning, send reporters to the streets and alleys to broadcast the real life conditions of the citizens and local news!"

"This, isn't it bad?"

Li Zhuanglie hesitated and explained, "I'm worried that the show won't be popular with the audience!"

At this time, the ATV media people were still quite arrogant.

There is not much interest in reporting street news, otherwise ATV and TVB would not have real-time news programs in this area.

"It doesn't hurt to give it a try. It's just a matter of adding a few more live broadcast trucks!"

Wu Feng didn't seem to be dissatisfied at all. He said with a smile, "With so many hosts and reporters at ATV, they should go out more often to film. It's not good to stay at the station all the time!"

"Okay, let's do as Takeshi says!"

Li Zhuanglie was also speechless, but ATV was rich now and didn't really mind having a few more live broadcast communication vehicles worth tens of millions.

"Prepare the personnel going to the mainland in advance!"

Wu Feng changed the subject and chuckled, "Since we can't beat TVB in TV dramas and variety shows for now, let's start with animation!"

"That's as it should be. I've heard of the strength of the animation studio!"

"Wusheng, many directors at the station want to adapt the popular novels on Mong Kok News!"

Li Zhuanglie asked cautiously, "Should we let them shoot one or two TV series first to see how it goes?"

Obviously, the program director also has ambitions for TV series.

"If you want to try it, start with the stories in Novel Monthly!"

Wu Feng said calmly: "Some bargains are not so easy to take advantage of!"

"Okay then, I'll make it clear with the director at the station!"

Li Zhuanglie was a little embarrassed, but he didn't force it. In his opinion, the long stories in "Novel Monthly" were not bad. It just depended on how to adapt them.

After the matter was almost settled, Wu Feng just patted his butt and left.

The main reason why he often hangs around ATV is to put pressure on ATV employees.

The six-month period agreed upon earlier is approaching, and he wants to see the specific results.

With "Unlimited Fighting Tournament" and "New Film Briefs" as comparisons, if the performance of ATV's old employees is too bad, Wu Feng doesn't need to say much, ATV will take drastic measures to cut the programs that need to be cut.

Furthermore, he insisted that reports on mainland China be neutral and objective; he disliked sarcastic comments. Of course, at this time, Hong Kong's two major television stations weren't simply sarcastic about mainland news; sometimes they were directly and explicitly targeting it.

Wu Feng didn't care whether the host on the station was happy or not, he just made this request.

If you can't even do this, then I'm sorry. ATV is too small to support a real Buddha.

Although he only added two programs to ATV, the effect was quite obvious.

At least, the new movie shot by Wang Jing has been known to many audiences.

Wu Feng is still quite optimistic about the box office of "New Hard Times".

With the joint promotion efforts of Fengrui Films and ATV, assuming the quality of the film itself is not bad, it should at least earn millions more at the box office.

He actually wanted to see how the movie performed at the box office without those vulgar plots about shit, piss and fart.

It's funny to say that when the novel and comic of the same name were released, I heard that this guy took the initiative to delete and modify the content in this regard. He also knew how embarrassing it was.

Shit, piss and fart, this is a more polite way of saying it!

Just look at these three words and see which part of the body they come from, and you will know how vulgar this plot is.

It’s not that certain jokes and stories cannot be told, but they cannot be based on this theme.

You are making a serious theatrical movie, and you are also making a video tape to distribute it throughout East Asia and Southeast Asia. It would be better to have fewer points that are criticized and attacked.

Seeing Wu Feng leave so quickly, Li Zhuanglie sighed deeply.

Facing Wu Feng, he felt extremely pressured, and it was much more difficult than when Qiu Sheng was there.

Mr. Qiu simply practices frugality and does not actively interfere with program production.

Unless the results are really bad, the station naturally has its own set of rewards and punishments.

But Wu Feng is an insider!

His film company is a first-class presence in Hong Kong Island, so many of the TV station's programs are naturally not to his liking. He just made a promise and didn't make a big fuss.

He didn't call on the TV station to continue to be frugal, but the requirements were still high.

Although he only comes here occasionally to sit and show up, his casual comments are always to the point.

The key is to have solid results to back it up, which makes it very difficult to do.

Some programs that have been lukewarm for years have reached a point where they have to change.

"Call the heads of all departments to come to the director's office for a meeting!"

Every time Wu Feng came, he would hold a meeting to resolve some issues and troubles.

This matter is quite offensive.

But Wu Feng's attitude was clear. Unless Li Zhuanglie didn't want to do it anymore, he could only do things according to Wu Feng's requirements. He had no intention of resigning voluntarily.

He is the second in command at the TV station, second only to the first person!

Not to mention the extremely high salary, the social status alone is extraordinary!
When he interacts with people outside, anyone who knows that he is the ATV program director will look up to him. It feels pretty good.

He is very clear-headed and will definitely not put himself in a passive situation for the sake of so-called face.

To be honest, it’s time to shake up some of the old hands in some stations.

Some things are fine if you don't pursue them, but once you do, it's not so easy to get through.

It's already this late, and the new boss obviously can't tolerate any sand in his eyes. How could he allow someone to occupy the station's resources for personal gain all year round?
At present, the TV station has added a lot of programs.

How many high-rated programs can be derived from "Unlimited Fighting Tournament" alone?

These programs are to be broadcast on the Golden Channel, but the Golden Channel is only on for 24 hours!

There are also those very interesting sports and entertainment competitions, and we have to make time to broadcast some exciting clips from time to time. That’s what the boss specifically asked for, so we can’t not broadcast it, right?

There are also some additional interview programs, such as the ceremony of Hung Hing leader Chiang Tiansheng donating a road to Sai Kung, which will be launched soon. Not only will the ceremony be broadcast live in its entirety, but subsequent interviews and reports will also be necessary.

Would Li Zhuanglie dare to suppress such a program or broadcast it during garbage time?

Anyway, with all these things coming together, it's time to make a decision.

Wu Feng had no idea that his occasional visits to ATV would bring so much pressure to Li Zhuanglie.

Of course, even if I knew, I wouldn’t take it to heart.

ATV's current situation is actually quite good and it has not been suppressed too badly by TVB.

At least, there is still some ability to fight back.

In fact, both ATV and TVB were in the process of modernization and transformation at this time.

Whether it is the type of program or the time arrangement, compared with later TV programs, it can only be described as crude.

For example, news broadcasts are rarely broadcast live.

This made Wu Feng, who was used to various street interviews, look particularly awkward.

The improvement of various modern facilities of TV stations is also lagging behind.

(End of this chapter)