My Lord, you need to stand up!
Chapter 233 Please let me make a steady profit this year
Chapter 233 Please let me earn money for the next ten years
Weidong didn't know why there was such a thing as hunger sales.
But the fact is that even he thought that this advertising period might be worse than the one before the weather forecast, even though according to the words of later generations, nine o'clock is the beginning of the night.
There was no nightlife in 84.
In addition to the strict management, the main reason was that everyone was poor. Apart from some entertainment activities in large factories, when the rural team showed a movie, villagers from a ten-mile radius would come to watch it without any hesitation.
So wherever there is a TV, there are usually crowds of people.
By the way, I have little fat or water in my stomach, so I feel hungry even when I wake up at night, but I don’t feel that hungry even if I go to bed as soon as it gets dark.
Therefore, the frequency of couples' nighttime entertainment activities remains high. What else can they do?
Being idle is also idle.
Television is simply a good helper in family planning.
As a result, now women all over the country know that there is a magical cream that whitens skin, replenishes youth and vitality, and repairs and maintains!
Our female compatriots and some sophisticated men like to maintain their genetic habits, which is engraved in their bones.
Apart from Friendship Vanishing Cream and Shanghai Pechoin, there are only various homemade cosmetics and skin care products on the market that are made by hand using folk remedies. Egg white can even be used to apply on the face, and the demand for them has been surging for a long time.
Even at night, people were asking everywhere if your department store had it, if your supply and marketing cooperative had it, if your textile station, hardware station, home appliance station, or grocery store had it?
nothing!
Even female cadres at all levels are asking about it.
The timing of this ad launch is not for selling products at all.
The three women are also stunning on camera.
Later advertising companies may think that this is too messy and will affect consumers' cognitive focus.
But here at Rang Weidong's, I want to take your three thousand lives, so come on together.
Yu Xiaoqiu is a typical beauty. To be more precise, she is a bud that has not yet fully bloomed. Her delicate and tender face embodies the phrase "as beautiful as a flower."
Her complexion is like a flower, her skin is like jade, and she feels warm and smooth, which makes her jump off the screen even on a 14-inch black and white TV.
It is easy to give young girls the illusion that they can be so beautiful if they apply this cream!
Ai Jiayi is, after all, one of the top dancers in the country's art troupe. Although her figure is a bit thin, her posture is so elegant and graceful that she looks like a fairy descending to earth.
Let Weidong point out the style of holding two products with crossed hands, which is absolutely full of artistic atmosphere that transcends time.
I really think that all the beautiful literary young women and young beauties will flock to me, and this is the top-notch temperament I should be able to create!
But the one who really knocked down a large group of people was Sister Su.
The actresses in the film studio nowadays earn an administrative salary of a few dozen dollars, but they have a beauty that is one in a billion and their professional abilities are quite impressive.
No matter what, she is a beauty of the same level as Grandma Qing, plump, healthy, and with the bold confidence of this era.
She is best at expressing herself freely in front of the camera.
Wouldn’t housewives with real purchasing power follow her example after seeing this?
Not to mention men, both urban and rural people like this kind of thing. The two mentioned above are too young and too fairy-like, which do not conform to the aesthetic of this era.
When people are hungry, they will subconsciously like fatty food so that they won’t feel sick of it.
Especially when I heard her talk about repairing and maintaining the skin, I went crazy looking for it everywhere.
The motivation women have for rejuvenation is definitely crazier than humans landing on the moon.
During that time period the next day, many people crowded in front of the TV just to find out the information about SOD honey word by word and frame by frame.
In those days, hotlines were not popular and no one knew the phone number of the Brick Tower, so we just wrote letters.
There was no need for postal codes back then; you could just write "Brick TV" or "Brick TV DB Skincare" anywhere without thinking.
Guaranteed delivery.
But before the flood of letters reached the brick platform, everyone had already crowded around to see it playing again!
After enjoying the beautiful performances of young girls, literary young women, and good-looking women, everyone stared intently at the black screen logo that appeared at the end.
In fact, there were no post-production subtitle machines at that time. Time was urgent, so we just wrote by hand on white paper, cut it out, and pasted it on black cloth to shoot. Including the product photo in the last scene, the packaging box was cut out and placed together with the real product.
The screen resolution is not high enough, and the graininess is very important. Each word looks like a mosaic with only a few pixels.
So I don’t know how many people’s eyes were blinded by it. It was only thanks to the many people who saw it, from far and near, that people could barely make out the small words at the bottom: "Produced by Pingjing Shuanglu Factory".
Well, everyone who had done business with this factory before started trying to contact them to purchase goods.
People who live closer to Pingjing drive directly over to purchase goods.
Department stores farther away, provincial department stores, hardware and daily chemical stores, and other department store's superior allocation departments also called to request goods under the urging of various lower-level department stores.
The Frost Dew Factory director, now laughing like crazy, immediately passed on the blame. "Except for the Pingjing area, where we can distribute 2,000 bottles daily, the rest is all sold by this comrade. You can go find him." It should be said that all factory directors, even the most capable ones at the moment, still prefer to focus on production and sell without thinking. That's the best.
I am also required to develop a sales network and figure out brand selling points, which would be very frustrating if I don’t know how to do it.
The very few exceptionally talented people actually have to gain experience bit by bit.
Rang Weidong didn't know either, but he knew the key point was advertising.
And I know that the sales network must be built in my own hands.
This is the trump card of the commodity economy.
Now that the scandal has broken out, he's waiting at the factory gate the next day, selling SOD honey cream for 4.5 yuan, even though the purchase price was less than 2.5 yuan. He obviously doesn't have to do anything and can just raise the price and sell it.
But after hesitating for half a minute, I decided not to increase the price by a penny and just put a thousand bottles on site for others to pick up every day. No matter where they come from, there are only these thousand bottles, and they are divided into a maximum of fifty bottles. No one can buy them all.
Everyone in the factory was surprised and said, "You should at least add a dime, otherwise how are you going to cover the hundreds of thousands of dollars in costs for filming and placing the advertisements?"
Yu Xiaoqiu and Sister Su also asked the same question.
Rang Weidong's thinking was, "We only sell about 8,000 bottles a day now. Pingjing takes 2,000, and I'll resell the remaining 6,000 to department stores at wholesale prices. If I add more, I'll be considered a black-hearted businessman, guilty of reselling in-demand goods. If I add even a dime less, I'll only make a little over 200,000 a year, which can't even cover advertising costs. I'm stupid. Since I have a sales network, I'll naturally sell it myself. I'll keep 1,000 to save everyone's face. If I make a fuss, all the 1,000 will be gone."
This is the core point.
He deliberately spent hundreds of thousands of dollars on advertising to obtain the sales agency rights. If the manufacturer breaches the contract again, no matter how the implementation is, Weidong will definitely dare to sue for compensation, and the contract stipulates double compensation.
Almost one million.
Even if other sales channels try to grab the product by force, they will still have to pay a breach of contract cost of one million.
There are indeed those who can grab the products without losing money, but they often don’t have the ability to sell millions of bottles throughout the year. If they can grab the products, why bother to cultivate a sales team? They can only resell them to other sales channels.
Therefore, those who have the ability to snatch things by force are unable to sell, and those who have the ability to sell have to consider how much it will cost to snatch them.
I watched helplessly as five thousand bottles were quickly shipped away, not knowing where they went.
Bulk goods suddenly appeared in Yuezhou, Shanghai, Chengdu, Echang and the Northeast, and were sold from colleges and universities to urban tourist attractions.
This surprised some people again. Is it such a strong logistics and sales capability?
Just when all parties were on the verge of a conflict, the meeting that everyone in the country was eagerly awaiting was held on October 20th.
The meeting unanimously adopted a resolution to accelerate economic system reform.
In other words, increase efforts and speed up progress!
The recent hot case was even mentioned in several newspapers and special programs on Brick TV.
The state-owned factories represented by Feiyan sanitary napkins, the third-line factories represented by Aix cameras, and the street collective welfare factories represented by Pingjing Frost and Dew Factory have flourished after changing their thinking!
All localities should vigorously promote, support and protect the reform achievements of these enterprises!
Who the hell dares to rob this?
Put directly under the spotlight, watched from all directions, state-owned enterprises within the system, whether for performance, for survival, or to take secretaries on a public trip, immediately gathered at the Pingjing Frost and Dew Factory to study, visit and inspect.
In this situation, anyone who intervenes must consider the consequences.
Even the factory manager couldn't hide his joy, thanking Weidong's advertising promotion for completely changing his fate.
Rang Weidong was not greedy: "We've helped you with sales for the past two years. It's your choice whether you want to develop a sales team or not. If you want to earn the money yourself, just tell me in advance. There's no need to be sneaky. I was originally helping you because of that SOD, but now they're asking for too much and have a complicated background, so I've put it on hold."
That’s right, it seems quite difficult for him to earn three to four million a year by being a direct sales agent of a product.
How could the director of the Frost Dew Factory bear to see such a good situation disappear in such a short time? "No! Don't worry, can we sign a ten- or twenty-year sales contract? I need to use the money to expand production. Right now, 8,000 bottles is the upper limit. It hurts to see so many people picking up the goods."
He only collected 20,000 yuan in payments for goods every day. Expanding production capacity was not feasible in this alley, so he had to move to the suburbs for a big move, but he didn't have the manpower and resources to engage in sales.
Let Weidong give him some advice and learn from his own side, where they can do manual work and run the machines at full capacity to increase production. Without expanding the equipment and factory area on a large scale, a lot of production capacity can still be squeezed out.
Finally, Meng Hongfei from the Medical School was transferred here to be the sales director, leading his team to guard all the hard currency produced.
Wei Dong smiled secretly and took the ten-year sales agency agreement and left. He was not greedy for twenty years, so he would decide what to do after ten years.
By then, whoever dominates the market will have the final say, and the contract won’t even be important.
Sister Su has been following Weidong around these past two days. "Xiaoqiu, that kid, you asked her to follow you and she said she wanted to stay in school. Look, it's not a good idea to let an outsider manage such a big sales job."
Weidong was too lazy to discipline an adult woman: "It shows that the child is growing up. Please help me arrange this self-funded study abroad. After deducting the sales cost of the SOD honey business of the Frost Dew Factory, I will give 10% of the profit to Xiaoyu and you, because this is her business, permanent."
The actress' eyes lit up with joy, and she rushed over to hug the driver, but was knocked back by Weidong's skillful elbow!
If you want to make money, just make it well. It’s impossible to have both money and life and still make a net profit while lying down.
Sigma men will never be spoiled at all!
(End of this chapter)
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