My Lord, you need to stand up!

Chapter 166: The local method also has the vitality of the countryside

Although pandas are precious these days, they have not yet become a super treasure trove that stands high above the rest.

At least the panda base is still just a poor government office that can only survive by begging.

They were very cooperative in letting Weidong's crew fulfill the contract to shoot the commercial.

Jin Zhuoqun and his team had never shot a commercial before, they simply followed the model of film and television crews.

So it took four days to shoot in total!
Han Guobin watched the whole thing with Rang Weidong and reported back, "Old Jin will definitely make it happen. He's been very thorough in organizing everyone on the scene, and I think this commercial shoot has great potential."

Veteran security guards in prefecture-level cities genuinely don't understand what it means to be a pioneer in the advertising industry in first-tier cities like Pinghu, Guangdong, and Shanghai. Shangzhou's advertising companies rarely leave a good impression on tax authorities: "I know he's impressive, but he's not someone who can fight alongside us. I'm wary of his constant attempts to curry favor with higher-ups."

Han Guobin, who spent four years as an undergraduate in Pingjing, understood: "It seems this kind of thinking is very common in Pingjing, and we can profit from it now, but you, Boss, have always been very cautious."

Weidong cites You Qili as an example: "He believes that it's better to deal with people than with issues. He believes that all problems can be solved with just a word from the leader. Many people think so these days, but it's those who truly accomplish things who focus on their work. Feiyan sanitary napkins were built on an imported production line established by a leader, but the real drivers of success were the electrical and mechanical engineering department of Jiangda University, the Jiangzhou Cotton Mill, and potentially the non-woven fabrics of Jiangzhou Petrochemical in the future. Only with our own strength and technology can we avoid becoming disposable sanitary napkins."

Han Guobin shuddered. "Your description really makes me want to avoid it. Okay, I understand."

Rang Weidong warned him, "This advertisement is a small matter for you. The electrical appliance company that the Postal and Telecommunications Equipment Factory cooperates with is the big deal. We need to steadily output products and help them survive so that they don't get desperate and break the rules."

Han Guobin has been in Chengdu for just over a month and spends every day at the Post and Telecommunications School factory. "Their advantage lies in their technical expertise and a steady supply of cheap labor from technical secondary school students. Chengdu also has a broad and deep foundation in electronic components, so we can get even simple electrical appliances at a good price. In particular, we can get low-cost plastic casings from the Xishan factory. Currently, we're able to stabilize our repeaters and loudspeaker tape recorders, and we've already turned a profit. The problem lies in production capacity."

Let Weidong share his experience: "Previously, the Xishan factory was also constrained by production capacity. 5,000 units per week was the upper limit, but how much could be earned with 20,000 units per month? Could it support 800 employees and thousands of their families? We could give them a brief respite and let them realize that only by working harder can they achieve a better life. Now, the Xishan factory has joined forces with the other four factories, with a monthly output of 80,000 units. Although the number of employees may have increased several times, the scale has increased, costs are being shared and reduced, and efficiency has been improved."

Han Guobin concluded, "We need to convince them to expand. Those who are always hesitant, fearing they won't be able to expand in the future, and content with just selling a few thousand units a month, are unwilling to make progress. Fortunately, the X cameras' success has provided them with a model."

Weidong began to understand the people of Rongdu. "Don't give them the good news. They just like to be lazy and drink tea leisurely. They need to analyze the situation of being eliminated by the market. Look at how other camera manufacturers survived when X cameras sold millions of units a year. As for tape recorders, from Shanghai to eastern Guangdong, the coastal manufacturers would have killed them in minutes if they had put in enough effort. At that time, all the profits we have now would have been gone!"

Han Guobin chuckled: "Okay, Boss, you really deal with these factories often. I'll go and do an internship."

Weidong was never stingy with his own people: "As for the sales staff of the electrical appliance company, besides the commission, you should also get shares to stabilize the situation and expand the production scale at this stage. If the sanitary napkin ads make money, the tape recorder will be put on the stage next. What do you think the production volume should be?"

Han Guobin was indeed not looking at how much money he would get, and he was immediately shocked: "Oh my God, you suddenly made me nervous when you said that. What's the big deal about producing a thousand units a month now? Okay, okay, I'll hurry up and communicate with them, and I'll report back!"

After Weidong hung up the phone, Shen Cuiyue commented earnestly, "That's right. If you want the horse to run, you have to feed it with grass. If you follow the people who work for you, you have to give them enough benefits and opportunities."

Could the old security guard say he was trying his best to imitate Old Shi's style? "Since the commercial is being filmed, shouldn't we also start contacting the TV station through newspapers or something?"

If you are a qualified secretary, or a good horse who wants to follow your lord to conquer the world, I will definitely recommend you to make it bigger and stronger and create greater glory.

Shen Laosan was a little afraid: "We have done enough in Pingjing. Do you really want to get in? Today you asked me to deliver sanitary napkins to the police station, and I was shaking. This kind of dealing with the government is almost enough."

Wei Dong also subconsciously didn't want to get involved with high-ranking officials. He also knew the dangers. "Then... pretend to leave the matter of contacting the TV station to Lao Jin?"

Shen Cuiyue nodded slyly, "Yes, let him think that we left him a way out because we saw how hard he worked. Since you said he has ambition and a future, let him do this. We can pay him for the passage when we need it. The rest has nothing to do with us. In fact, this is the rule in the underworld. Don't think of asking for everything."

After letting Weidong agree, he nodded and went back to the suite. There were a lot of people, noisy and busy over there, so he had to make his own calls in the standard room here.

Shen Cuiyue said considerately: "Just rest here for a while, there are a lot of people smoking in the room."

He also sat on the edge of the bed and twisted his body, easily outlining the signal that he wanted to ride.

Let Weidong laugh and scold: "Don't talk about it, the rules are like this everywhere, don't think you can get anything!"

After saying that, he turned around and walked out, then made faces to himself in the quiet carpet corridor. Damn, he was so excited just by twisting his body in just a white shirt. He is really professional!
The only one left was Shen Lao San, scratching his head, wondering if there was something he hadn't grasped.

Go to the bathroom and look in the mirror to review.

Shitou and Mao'er, who were over there, saw their eldest brother coming back, so they peeked back into the standard room. Seeing their third sister, neatly dressed, posing in the bathroom, they sighed and shook their heads, "You can't do that! Big sister can definitely handle it if she's here!"

Shen Cuiyue was so angry that she told the two little bastards to stop and let her teach them a lesson. The two boys said, "We are not stupid!"
Anyway, despite all the chaos, I managed to get enough exercise for my daily practice.

Sure enough, Han Guobin reported that the filming was basically completed, and he thought Jin Zhuoqun had led the team back to Pingjing.

Even if you take the train, it should appear in two or three days.

Six whole days passed!

The Olympics, which lasted only about fifteen days, were about to end when Jin Zhuoqun appeared in front of Rang Weidong with red eyes and handed him a videotape.

Weidong's first reaction was: "Do you have a way to buy a VCR? Get me one and some videotapes."

Shen Cuiyue wondered if it was because she'd been beating her brother so often lately that the Sichuan-Yu Tyrannosaurus Rex gene had begun to activate, and she felt like kicking Weidong. Why couldn't she control that unfathomable energy?
Jin Zhuoqun was also a little surprised: "Huh? Oh, I was so busy that I didn't realize you don't have a VCR here. I'll make a phone call. TVs are hard to get, but VCRs are actually not difficult to find in our arts department."

Sure enough, the ones he could get in touch with were professional-grade VCRs, and even they didn't have the same idea of ​​a home VCR.

At over 5,000 yuan per unit, who would buy this thing for home use?

Only a very few brave and discerning people dared to buy it and open a video hall.

This thing is a production tool.

Weidong must have looked down on the job of running a video hall now, and happily asked Shen Laosan to pay the bill.

While waiting for more than half an hour, he also listened to Jin Zhuoqun talk about his extraordinary creative process.

Let me put it this way, no one in China has ever shot a commercial!

Weidong thought that the advertising shooting was very simple, but in fact, no one had ever done it at the professional level.

Because a qualified commercial may seem to be only ten or thirty seconds long, but it involves music, dubbing, camera work, post-editing and even directing, and nothing can be missing.

Such a large team was formed just to shoot something for more than ten seconds?
Who will take the photo?
Under the planned economy, cameras were only found in TV stations and film studios; no private sector had them.

The situation has finally loosened up in the past two years, and some people are secretly taking out their equipment just to record themselves or take pictures for fun.

No one would dare to use it to make money.

This is different from secretly taking a public bus to look for work after get off work. The TV footage can be easily traced. There are only a few devices. Whoever is shown in the footage taking private work will lose his public office if he is caught.

Therefore, an expert like him who can pull out every link to make a living also needs to understand how to shoot, how to edit, and finally how to monetize.

It's hard to get it just right.

But it just so happened that Jin Zhuoqun had filmed this film once before in Guozhou, an inconspicuous prefecture-level city.

As for the chemical plant that Weidong sent oil to, its core equipment was imported from France.

After the French came and completed the installation and debugging in 82, the factory wanted to take a picture to record it and report to the superiors on the results of spending foreign currency. The foreigners also wanted to record some information to report to their boss when they returned home from a business trip.

Jin Zhuoqun, whose art troupe mainly performs quick-talking and crosstalk, served as director, screenwriter, dubbing, and technical instructor. He then found a friend from the local TV station and worked with the art troupe's band to dub the troupe to produce this two-episode documentary that cost him 12,000 yuan.

It was this job that made Jin Zhuoqun feel that he had a chance to stand out in front of television cameras.

A brand new video recorder was delivered, and Jin Zhuoqun showed Weidong his unique skills...

When Weidong saw it, he was like, Wow!

Those who experienced the 1980s and 1990s will know what happened.

It’s like the postal and telecommunications equipment factory that makes the repeater.

Weidong knew that this thing existed and how to use it, but he definitely had no idea how it worked.

In fact, the later repeaters have a small storage chip inside the device, which can record short recordings of a few seconds or even tens of seconds. Every time you press the repeat button, the machine will briefly record that segment and play it repeatedly to help children correct their accents.

It is impossible for the Post and Telecommunications Equipment Factory in 84 to have this kind of chip. They didn't have this idea. They just played with the mechanics. When the repeat button was pressed, the machine would rub the tape repeatedly!

Fast rewind and slow down!
I even deliberately slowed down the speed so that any inflections and throat sounds in the sound could be heard clearly.

As a result, children who use this thing always pronounce words a little slowly, like in slow motion, but that's fine as long as they get good test scores.

Jin Zhuoqun is actually the same.

Shoot a bunch of materials, two TVs, and three VCRs, two of which can be connected in series for recording. Use one VCR to play the materials, and when you are sure that the content is good, play it on another one, and the third one will record it silently, thus stringing together countless segments of shooting materials.

You can even skillfully go back a few seconds between each segment to create an overlap or blur!
Even the voiceovers are recorded this way using the audio input.

Don't talk to me about linear editing, non-linear editing machines, not to mention professional editing desks that cost hundreds of thousands or millions of dollars. They are just the most primitive copy and paste of videotapes!

It feels like cutting sections of videotape and sticking them on the back with transparent tape to form long strips for playback.

But what is put together is fresh and refined!
(End of this chapter)