Huayu's rise from top star to best actor

Chapter 839: Collaboration between a Fashion Brand and a Luxury Brand

HOGAN calls this a fashion show, but it is actually just a static exhibition.

Besides, HOGAN is just a light luxury brand. Although it makes clothing, it only produces basic styles.

How can we hold a big show if there are no show pieces at all?

This can't be done at all.

HOGAN has the same positioning as Golden Goose, and its essence is high-end luxury shoes.

Even if we make ready-to-wear clothes and bags, the main products we promote are always shoes.

However, this HOGAN static exhibition is also part of this fashion week, so it doesn’t really matter if you call it a show.

It's funny to talk about Golden Goose. It is a light luxury brand in itself, but Yi Yang Qianxi's fans insisted that it was high luxury. Later, someone falsely claimed that it had the same positioning as HOGAN, so Qianzhihe simply praised HOGAN as high luxury as well.

In order to praise his brother, he also helped others to praise him.

As long as you can brag about your own Millennium Best Actor, it’s okay to brag about the brands endorsed by others.

Xu Yien felt that this was simply too much fun!

The paper cranes really put a lot of effort into bragging.

In this case, Xu Yien has to thank the Thousand Paper Cranes.

Hey, the light luxury brand I endorse suddenly became high luxury!
How can I not thank them?
This time in Milan, Xu Yien did not just come to watch the show.

There is also a collaboration with HOGAN.

A joint venture requires a creative unit. After registering the trademark, you can design and sell the products and earn extra money. Why not do it?
After all, collaboration is a new contract besides endorsement.

This is another price!
In addition to the HOGAN collaboration, the next collaboration will be with Paladin and RV. This will not only save you from opening a trendy brand and being criticized for cutting leeks, but also allow you to earn more income. Why not do it?
If you create a trendy brand but it’s not up to standard, people will just scold you for being a scammer. But if you collaborate with international brands or luxury brands, you really can’t be scolded.

Because it has both face and substance, even if the co-branding is removed, it is still a luxury product.

In this case, fans will naturally have no objection to placing orders.

You can afford it, the things you buy are of their own value, and you can also support your idols. This really kills three birds with one stone!
If business is good in a year with a trendy brand, you can make tens of millions. If you collaborate with several international brands, you can also make tens of millions a year.

The reputation and public opinion are completely opposite.

Smart people naturally choose the latter.

Those who cannot choose the latter do not have the ability.

Not popular enough, you know?

In fact, brand collaboration is not difficult, but it is more difficult to collaborate with international brands or luxury brands. In essence, it is still linked to status.

In the entertainment industry, status determines most things, it is very important.

We also need to consider the name and logo of the creative unit...

This requires a little ingenuity.

Recently, Yang Zi has been discussing endorsement matters with MK. She has been in contact with MK for a long time, from 16 to 23. In the middle, she endorsed Coach for half a year, but received almost no treatment.

Currently negotiating the title with MK.

Yang Zi’s agent is Da Lei, who has very good resources in the fashion circle.

Another artist that Da Lei collaborates with is Liu Shishi. Most of Shishi’s high-end luxury brands were contacted by Da Lei, but Da Lei has not been in good shape recently, and Liu Shishi’s fans have been scolding him every day. After all, the Chanel contract expired and was not renewed.

Without blue blood, the status quo is lost.

Everyone understands this.

When Zhao Liying's Dior bag fell off, she was ridiculed.

Since Liu Shishi's situation is over, Da Lei is more interested in Yang Zi's fashion resources.

He is currently negotiating with MK for the global title. After all, they have been in contact for a long time and have been to various promotions and platforms many times.

They have to talk about a global title, but MK is determined to get the Asia-Pacific title.

Yang Zi’s current status is actually very high. After all, she has so many hit dramas and is the top 90 in the field of TV dramas among the 1s flowers.

But the face is not good.

For luxury brands, reputation is extremely important.

In this way, Da Lei and MK remained in a stalemate.

No matter how much stalemate there is, we cannot gain the world.

In the end, I just signed with the Asia-Pacific region, but still couldn't get global advertising.

Luxury brands don’t just look at the titles, but also at the line-up of endorsements at the same time.

Even if you ask Yang Mi to endorse MK again, she won't be able to win the global brand.

Shu Qi was crushed...

Shu Qi’s status is indeed awesome.

Bulgari has only two global spokespersons in China, namely Liu Yifei and Shu Qi, which is enough to explain the situation.

The rest of the top domestic entertainment stars can only be brand spokespersons for Bulgari, but for them to be recognized globally means they have a high status.

Not to mention that Shu Qi is also a celebrity, why doesn't she sign with GUCCI or BV?

The reason is simple. Shu Qi couldn't get the global title that could completely crush everyone at GUCCI, so she signed as BV's global brand ambassador.

The highest title in the world, with full benefits.

If Shu Qi really signed with GUCCI, her treatment might not be as good as that given by BV, because GUCCI now has Xiao Zhan and Ni Ni, and the treatment of these two people could not be better.

In this case, with Shu Qi as famous as her being the one putting pressure on others, how could MK possibly give Yang Zi a global endorsement?

Giving her the title of Yatai is quite prestigious, at least it is one level higher than Bai Mengyan.

Bai Mengyan’s status is not low now.

Zi Mi, stop dreaming about things that can't come true and be more realistic.

There is nothing shameful about endorsing in the Asia-Pacific region.

Since he has the same title as Kenjiro, whoever gets treated worse will be disgraced.

Kenjiro Haraji's MK has been fully advertised all over the world, and Yang Zi is destined to be unable to compete with the best-treated artist in the domestic entertainment industry.

Shu Qi doesn’t have a global presence, and ZMI wants to have a global presence? This is pure dreaming.

As for being compared with Yi En after the official announcement?

This is even more incomparable, the global title directly crushes it.

Today's Yi En is no longer the gay actor or purple boy, but Niu Hulu, the top actor!
…………

While Tian Xiwei was still sleeping soundly in the hotel, Xu Yien set off to participate in the HOGAN exhibition.

The entire fitting is HOGAN's new season clothing and shoes.

A black wool coat paired with wool-blend wide-leg pants and new H-TV shoes is both neat and elegant. The hair color is dyed back to black and a stylish 4:6 side-back hairstyle is created.

No matter how you dye your hair, blonde or silver hair looks good, it is not as good as black hair.

Chinese must have black hair!

Black hair is always the best.

After getting on the Rolls-Royce Phantom provided by the brand, Xu Yien went to the location arranged by the brand to take photos.

In no time, the photo shoot was completed and we rushed to the exhibition.

Many Job's tears also came to support this exhibition.

There was a huge crowd, not only local Chinese and overseas Chinese, but also some local foreign female fans who were successfully introduced to the brand.

When getting off the car, Xu Yien took out his mobile phone from his pocket, took photos with his back to the fans, and bowed to express his gratitude.

Then he asked Fu Liting to order some food and gifts.

Since I came here specially, I can’t go back empty-handed.

Fan support also requires money to organize and advertise. If you don’t flatter your fans, are you still a human being?

As a star, you still need to be empathetic.

In terms of material things, Xu Yien has never treated them badly. He swipes the card for hundreds of thousands of yuan at a time, which is not a small amount. If they don't buy a supercar, these hundreds of thousands of yuan can easily buy a pretty good car.

Or you can buy an apartment in a third or fourth tier city.

This is sincerity.

Entering the backstage, Xu Yien entered the corporate and social mode and talked with the brand manager and the president.

Various group photos, various socials.

HOGAN officials simply edited and adjusted the colors on site after shooting and then released the photos.

#HOGAN Global Brand Ambassador Xu Yien#@Xu Yien's schedule update: Appearing at the #HOGAN 2024 Spring/Summer Collection #Milan Fashion Week preview, exploring a new luxury travel style. 】

The nine-square grid in the attached picture is so handsome that it confuses fans and passers-by who see it.

The haters are not very satisfied because he is too handsome and it is really impossible to criticize him.

If you can't black it out, you can only hold it in.

Otherwise, you will be laughed at if you tell nonsense to others.

"The male god only needs to make a slight move, and all the barleys in the world will kiss him."

"Support ambassador Xu Yien! The makeup and styling this time are so great!"

"Isn't this the set from the global advertisement? It's so beautiful! It's a shame it's out of stock. How come all my colleagues are so talented?"

"I've dyed my hair back, it's so fashionable, so handsome!"

"This feeling, this atmosphere, it's so fashionable, I love it!"

Every piece of news sent by the brand is very satisfying.

Because it fully demonstrates the treatment.

Xu Yien's styling this time is also pretty good, and Yi Mi naturally loves it.

If her appearance at an event was ugly, Yi Mi would not have this attitude.

Doting fans and rational fans each account for half.

Ugly looks can easily lead to fans losing interest.

This is also one of the reasons why Xu Yien cares so much.

Given Xu Yien's current status, he actually doesn't need to rely on fans to make a living.

But eating is eating, and making money is making money.

If Xu Yien were to run around with fans, he could easily make tens of millions a year.

But it’s far worse than it is now.

Today's traffic easily reaches hundreds of millions a year.

Hundreds of millions and tens of millions, even a fool would know how to choose, right?
After the event, Xu Yien was invited to attend a family dinner hosted by the brand president, where they discussed their thoughts on fashion and collaborations.

After this family dinner with a rich variety of dishes.

This work trip to Milan has officially ended.

After returning to the hotel by car, Xu Yien went upstairs to his room to rest.

Tian Xiwei wore a loose short-sleeved shirt with a missing lower body style, sat cross-legged on the sofa, browsing the tablet and eating potato chips, living a very leisurely life.

"Are you back? I saw the official HOGAN update photos. He's handsome, but he's still more handsome in person."

"You're absolutely right."

Tian Xiwei asked in confusion, "Why did you dye your hair back? Platinum blonde looks pretty good."

Xu Yien sat down next to her, put his arm around her and said, "The platinum hair color is to match the special order from MK. Hogan didn't make any special order this time, so black hair suits me better. If there's no special event, there's no need to dye your hair any other color."

"What do you think about me dying my hair blonde?"

"It will definitely look good, like a Barbie doll."

"Okay, I'll try it?"

Tian Xiwei was already eager to make a move.

I haven't tried light hair color yet.
You have to try it anyway!

Before she debuted, she just dyed her hair a non-mainstream brown-gold color, without even bleaching it, which made her look tacky.

Xu Yien rubbed her face and said gently: "If you want to try it, try it. Since I met you, most of the time it's black, at most brown. It's nice to try it."

"Yeah! I think so too~ Let's go dye it tomorrow! You come with me!"

"can."

(End of this chapter)