Huayu's rise from top star to best actor

Chapter 831: In the circle, pretending to be cool is the first driving force

The reason why the Earl did not renew the contract with Wang Junkai may be because he has no money.

With the current economic downturn, the sales of most luxury goods are not as good as before.

In this case, we have to be a little more frugal in marketing expenses.

The commercial endorsement fees of Tong Yao, the brand ambassador officially announced by Piaget next year, and Chen Zheyuan, a close friend of the brand, are not high. It is estimated that the combined endorsement fees of the two are lower than that of Wang Junkai alone.

It is quite difficult for Wang Junkai himself to sign a jewelry or watch endorsement contract.

Even Yi Yang Qianxi’s contract with Tiffany was not renewed, and he no longer accepted jewelry endorsements from new brands, not to mention Wang Junkai.

Xiao Zan's Zenith and Dilraba Dilmurat's Panerai will both expire.

Given the current economic situation, it is still difficult to get endorsements for watches and jewelry.

There are two solutions to this.

One is to sign endorsements for top watch and jewelry brands such as Cartier, Chopard, Piaget, and Bulgari.

The disadvantage is that it seems like two lines, but in fact there is only one endorsement fee.

The second is to endorse a single watch or jewelry brand, leaving the other line vacant.

Or sign a less high-end watch brand, such as Tissot or Mido.

Although it’s not high-end enough, but as long as I can get the endorsement fee, what else do I need?

It is inherently difficult to sign with two top brands for watches and two top brands for jewelry respectively.

Nowadays, there are very few artists who are dual endorsers of top brands such as jewelry and watches.

Signing a low-end jewelry or watch brand will make you look low-class;

Because of this, many artists now sign with a single top-tier brand, and would rather leave the other line empty than sign with other less prestigious brands.

Yi Yang Qianxi has recently been rumored to be taking over Celine's jewelry line, but because Thousand Paper Cranes, Yi Yang Qianxi and his team are not satisfied, the jewelry line has remained vacant.

Vacant can say oneself waiting for top brands.

If you sign a contract with a brand of mediocre qualifications, it will lower your original grade.

If Xu Yien's Jaeger-LeCoultre contract expires and is not renewed, then Xu Yien will not accept other general watch endorsements, otherwise he will be ridiculed for his downgraded status. This is a realistic reason and must be carefully considered.

Gong Jun’s jewelry is signed with Messica and his watch is signed with Tissot.

Ren Guochao's jewelry is signed with Tasaki and his watch is signed with Mido.

It seems that there are dual-line endorsements for jewelry and watches;

But whether it is a jewelry brand or a watch brand, the quality is not top-notch enough.

Although Liu Yifei also endorses Tissot, she still has a certain status because she is endorsed by Bulgari. When others endorse Bulgari, the watches and jewelry cannot be separated, but if she can separate them, it means she has already won.

Even Chris, who endorses Bulgari, cannot endorse other watch brands.

This cannot be divided according to the level of coolness.

Luxury brands that can split into two lines of jewelry and watches are already at the next level compared to others.

That was the case with Xu Yien in the beginning. She was the dual spokesperson for Piaget and De Beers, and her status was very high.

Now it is endorsed globally by Tiffany and Jaeger-LeCoultre, and its status remains undiminished.

There are some etiquettes for taking over the luxury generation, it’s all for the sake of face.

What's more, Xu Yien's endorsement fee is extremely high, and his reputation and money are both top-notch, and the rest of the people can't compare at all.

In the entertainment industry, face is still very important.

Showing off is the first driving force.

If you don't pretend to be cool in the entertainment industry, it only means one thing: you are not yet at the level where you can pretend to be cool.

People who have reached this level of fame are basically all showing off.

Is this not pretentious? Is he still a human being?

Actually, it’s okay as long as you can receive it.

There are also many traffic sources that cannot get endorsements from jewelry and watch brands.

Even if the brands of jewelry and watches endorsed are not very prestigious, they can still attract countless people in seconds, and at least they can get two endorsement fees.

It's funny to see someone boasting about luxury even though they don't have it. Countless celebrities have started to follow Gong Jun's lead, such as Yang Mi, Staccato, Huawei Auto, Estee Lauder, Kérastase Paris, and MISS SIXTY, all of whom are boasting about luxury, fearing they won't be embarrassed...

At least Gong Jun was blowing the fourth luxury and the sixth luxury, while Yang Mi was blowing the seventh luxury with two luxury.

It is not shameful to have two extravagances, but it is shameful to have two extravagances and then blow up seven extravagances.

Apart from fooling fans, you can't fool anyone else.

I heard that the Earl will sign Wang Junkai back next year.

It is not known whether it is true or not, but if it is true, it is understandable. In any case, Wang Junkai has a large traffic volume, and the sales of the products he brings must be good.

It's quite frustrating that De Beers hasn't given Xiaokai a title after a year of contact.

Let’s not talk about this anymore. After Wang Junkai paid the bill, Xu Yien went out with him.

Xu Yien asked: "Where's your car?"

"Oh, I came here on a shared bike, just to get some exercise. Did you drive? Or did you take a taxi?"

"I drove here. Don't ride anymore. I'll take you there. Have you chosen an internet cafe?"

"I'll send you a WeChat location, just drive there."

Although everyone has a top-of-the-line computer at home, if you really want to play games with friends, you still have to go to an Internet cafe to get the atmosphere.

How boring is it to open a microphone at home?
If you are unhappy with a game in an Internet cafe, you can curse at each other offline, which is much more interesting than talking on the microphone.

When playing against him, it was a match, and the match was also an Eclipse game. Xiao Kai, who was at the silver level, became depressed. It was really impossible to play against him. Later on, he started playing Teamfight Tactics, and Xu Yien started playing CF.

It’s nice to reminisce about your youth occasionally.

I also played "Critical Ops" when my home computer was not well-equipped.

But "Critical Elite" is now very abnormal, and even with cheats, you can't beat the krypton guys, so Xu Yien only played one game to reminisce his childhood, and closed it in seconds.

It's meaningless...

I guess it will be shut down in a few years.

"Why are you playing CF?" "Just to reminisce. Even though I'm not very good at it, it's also a fun part of the game."

"What's your CF rank?"

"You've never played a rank before? Mutations have ranks?"

Judging from Xu Yien's performance, it doesn't seem fake.

Wang Junkai explained to him, "There's just a ranking mode, it's just for demolition. How can a competitive game not have ranks? Are you kidding me?"

"Aha?"

Xu Yien said as a matter of course: "If I play CF, why do I still play Demolition? If I play Demolition, I will play CS. Isn't the purpose of playing CF just for the mutation mode? It doesn't matter. Anyway, I don't play it much now, so let it be."

"Hahahaha." Wang Junkai couldn't stop laughing, and gave a thumbs up and said, "Brother, you are really awesome. You don't even play in the CF ranking."

"I hate playing in the rankings. If I play high, it's fine, but if I play low, it's too embarrassing."

Xu Yien spread his hands and said helplessly, "Back then, I finally reached level 30 playing League of Legends against AI. I excitedly went to play ranked matches, but ended up having to play ten qualifying matches. I lost nine out of ten, and was ranked in Bronze, the lowest rank. I was discouraged at that moment and never played League of Legends again."

"Hahahahaha, there's nothing we can do about it. Gaming depends on personal preference."

"Yeah, I don't understand why those brass are so awesome, are they here to fry fish?"

"That shouldn't be the case." Wang Junkai thought for a moment and said, "It's just that it's difficult to get to the top of the league. Now when I have free time, I just play ARAM."

"Indeed, but I'm also terrible at Smash Bros."

"Brother En, I admire your ability to face your own shortcomings."

"Haha, it's okay. You're no good at fighting Nakalpa anyway."

By the time the 100 internet fees I recharged were used up, it was already late.

Xu Yien asked: "Is there any next event?"

"That's all. Where else do you want to go? To Bar 857? Or go karaoke?"

"This is boring." Xu Yien shook his head and said with a smile: "Okay, then I'll go home."

It’s really boring to go to bars and KTVs. It’s better to find a restaurant and have a midnight snack.

Wang Junkai smiled and said, "Bye."

"gone."

"be careful."

"it is good!"

After saying goodbye, the two of them went home.

Although surfing the Internet is actually quite boring, it is always more interesting to chat with friends online than to stay at home alone.

Going out to eat with friends and surf the Internet is always more interesting than watching TikTok and playing games alone at home.

It's boring, right? It's all about contrast, contrast creates beauty.

When Xu Yien got home, he ordered half a baked chicken.

I don’t order too much, so I don’t worry about gaining weight.

Especially if you remove the skin and eat it as a main meal with some vegetables, you don’t have to worry about gaining weight, you will definitely lose weight.

Even if Xu Yien loves to eat barbecue and often consumes too many calories, he should just exercise more.

Losing weight is not difficult at all. It just depends on how determined you are and whether you have enough time.

It’s nothing more than controlling your mouth and moving your legs. If you don’t want to exercise, just starve yourself.

Most celebrities don’t want to exercise and are simply starving themselves to lose weight.

For example, Chris in the past, he almost never did any exercise, and had a very thin body. Whenever he gained weight, he would drink fruit juice and eat egg whites to lose weight.

This method of weight loss is not very scientific, and ordinary people cannot learn it. It is better to exercise and lose fat honestly.

Because ordinary people have to go to work if they have no money, and they get annoyed when they go to work, and when they get annoyed, they eat more.

If you don't work, it would be quite comfortable to starve yourself to lose weight.

……

……

In a couple of days I will be going to Milan Fashion Week to see the HOGAN show.

Although HOGAN mainly sells shoes, it is now also pursuing a full range of lines like MK.

When she goes to the show, Xu Yien will have to wear all HOGAN clothing.

Many light luxury endorsements are like this.

We will focus on one category first, build awareness, and then continue to expand the user base in other categories.

Jimmy Choo used to only sell women's shoes, but now it also sells men's shoes and bags.

There's even a makeup and fragrance line.

This is normal for luxury brands.

Next year, Jimmy Choo will re-sign Song Qian and newly sign Wang Yibo, and will let Song Qian promote the perfume line and Wang Yibo promote shoes.

Chanel itself started out as a fashion house that only sold ready-to-wear clothes, but now it has a complete range of lines and even does well in jewelry and watches.

Many of its brand ambassadors represent the entire line, so there is no way to split the categories.

Being able to split product categories means you have the strength.

For example, when Liu Shishi was the spokesperson for Chanel, she only promoted the makeup line, and it would be hard to brag about it without ready-to-wear clothes.

This time it was returned.

I really didn’t get any of the benefits of “A Thought Across the Mountain”…

The contracts of TOD's and Qilin are about to expire, so the only luxury brand that Tangren's top actress can endorse is Omega.

I wonder if Armani and Ralph Lauren can get endorsement contracts.

Given the current situation of the 85 flowers, she is still falling behind too quickly.

The one who really benefited from the dividends of "A Thought on Guanshan" was the little-known actor Chang Huasen.

(End of this chapter)