Huayu's rise from top star to best actor

Chapter 688: Double blue blood, fake at first glance!

Back to the crew and take a night's rest.

The next day, Xu Yien continued to shoot the remaining scenes with full energy.

It’s only a few days away from the wrap-up, and I’m in a great mood.

At the same time, regarding the upcoming expiration of Celine.

Many brands are ready to take action.

It seems calm, but in fact it is very treacherous.

In the fashion world, top stars are treated just like that.

It’s like the five big blue bloods and the eight red bloods competing for Gong Li, and in the end Prada offered five times the price of the other blue blood brands before signing the contract.

Come on, this is Gong Li.

Being the spokesperson for Cartier is also a unique privilege.

While others are just brand friends, Gong Li has the world's only highest title - Global High Jewelry Ambassador.

With Gong Li's level, there is no need to consider the brand style at all. If you ask her to be the spokesperson, the brand style will naturally improve.

Don’t blame the road for unfairness.

The road is always there.

Real superstars are so grand when it comes to high-end luxury brands.

Burberry fired the first shot in the "battle for Xu Yien", which has a hidden meaning.

LVMH is certainly not happy about Burberry Group's move.

Celine's contract is just about to expire, it's not due yet!

Maybe Xu Yien will renew his contract?
Not to mention that Burberry is against Xinjiang cotton, and you are still thinking of having Xu Yien be the spokesperson.

Don’t even think about it, dream on.

Who doesn’t know that Xu Yien, as a top Asian superstar, is an extremely patriotic young man?

It's not just Burberry. Other red-blooded brands such as Valentino, Givenchy, and Versace have also extended olive branches to Xu Yien.

The treatment and endorsement fees offered by these brands are hard to resist.

Especially Valentino, since Xu Yien became the spokesperson for Valentino's cosmetics and fragrances, the domestic market has been completely opened up and sales have grown rapidly;
Just based on the economic benefits, the headquarters is also envious...

It just so happens that Zhang Yixing's contract is about to expire. If he spends a few million more and asks Xu Yien to be the spokesperson, the profit will definitely be more than just a few million.

In addition to these brands, Loewe is also very interested;
Xu Yien is the strategic location of high-end luxury.

Others have various exclusive agreements that prohibit the splitting of categories.

But Xu Yien is valuable enough, so splitting him up is a piece of cake.

It's not possible that you occupy this strategic location while others can't, right?

Win-win cooperation is the best choice.

Xu Yien's breakdown of each category is extremely detailed.

Brand: You don’t need to worry about brand conflicts, we will segment the fields ourselves.

As long as you have enough strength and top-level popularity, brands will rush to extend olive branches.

The only pity is that no other blue-blood brands extended an olive branch. After all, Blue Blood has an exclusive agreement and cannot endorse two blue-blood brands at the same time.

Overall, Xu Yien felt that Luo Yiwei's conditions were the most attractive...

The conditions are more advantageous than those offered by other brands.

Let the team go talk to Loewe.

This brand is currently trending very well.

Especially the recent clothing designs are all very beautiful. Xu Yien is a bit tired of wearing Celine. Why not try other styles?

Xu Yien said that it was definitely not because Loewe's offer was high.

When Xu Yien's business team was negotiating with Loewe.

LVMH is even more anxious.

This time I have to use my ultimate move!

As Dior's global brand ambassador, he is officially announced to have global ready-to-wear advertising, a guaranteed endorsement in five major magazines, and an endorsement fee of 60 million for three years.

At the same time, he endorses LVMH’s Double Blue Blood ready-to-wear brand, with no exclusive agreement;

They all belong to our own group. Even if they endorse two blue bloods at the same time, they all flow into the hands of the same company.

This principle is "good things should be kept within the family"!
This is the treatment...

All the employees of Xu Yien's company were excited.

As the first global dual-blue-blood spokesperson in history, Fu Liting received the news from the Ministry of Commerce and even slapped himself twice to make sure if he was dreaming.

LVMH’s move is really ruthless.

There is simply no reason to refuse.

He immediately found Xu Yien and told him all of this.

After hearing this, Xu Yien agreed immediately. Wouldn’t it be appropriate to not agree?

This is so sincere.

Zhou was also confused, she had just switched from Louis Vuitton to Dior;
As a result, our own brother En En created a history in the entertainment industry that was unprecedented and will never be repeated. Is this really reasonable?

Having more than a dozen luxury brands was outrageous enough, and now having two blue-blood endorsements is really too exaggerated.

"what?"

Zhou Ye grinned, looking very surprised.

Seeing her like this, Xu Yien pinched her face and asked, "What? Are you surprised?"

"You're not surprised, are you?!" Zhou Ye's astonishment turned into delight, and she congratulated him, "You're worthy of being my husband! He's just that amazing!"

"Of course." Xu Yien gave a thumbs up. "Next time, we can attend Dior's events together."

Zhou Ye asked, "Are you sure you want to take this?"

Xu Yien said, "Why don't you take it? Loewe offers good salary, but the brand style itself can't compare."

"Awesome!" Zhou Ye shouted, almost breaking his voice.

Xu Yien explained, "If the other blue bloods came to me, I definitely wouldn't be able to endorse them together. Do you know why?"

"Why?" Zhou Ye cooperated, looking curious.

"Because LV and Dior are from the same company, while Chanel, Gucci, and Prada are all owned by different groups, so of course they can't have two different groups endorse the same brand. In fact, I prefer Prada to Dior."

"Oh, did you guess Dio would come looking for you?"

"No." Xu Yien shook his head and smiled, "I'll talk to Dior later and ask them to upgrade you to ambassador. Once I say it, they will definitely upgrade you."

"Hmm~" Zhou Ye shook his head and refused, then said: "I rely on myself!" "You have ambition and pursuit, you are worthy of it."

"Of course I have to rely on myself, but I can't let it get out that I got the upgrade because of you. I'll be thrown away."

"Are you being sarcastic to Sister Meng?"

"Hehe, no~"

"I think so."

"Even though we say we don't compare ourselves with others, we still do compare ourselves to some extent."

"To be honest, I miss her quite a bit."

"You're not allowed to think about her. I'm here, how can you think about her?" Zhou Ye turned his head away and muttered, "I think she's still okay."

"You're not going to be a prostitute with her, are you?"

"What do you mean by selling a girl? We have always had a good relationship~"

"Even though we're not on good terms, we can still sleep together. Really..."

Xu Yien actually doesn't care about the title of "the world's first double blue-blooded spokesperson";

It is obvious that Dior is better than Celine, not to mention that the treatment and endorsement fees are top-notch.

If LVMH does not put forward this condition.

Xu Yien went to contact Loewe.

But this is the treatment now?

It would be tactless not to accept Dior.

Goodbye Luo Yiwei, you should go find Wang Yibo.

Wang Yibo will communicate with Chanel before becoming your spokesperson.

LVMH is just that ruthless.

Now that the negotiation is done.

Xu Yien currently holds endorsements for three top brands of the LVMH Group, namely Louis Vuitton, Dior and Rimowa.

Next, LVMH will invite Jay Chou to become the global brand ambassador of Dior and the global brand spokesperson of RIMOWA;
Valencia is awesome, no need to say more.

It is expected that Xu Yien will have to shoot a two-person advertisement for Rimowa with Jay Chou in the future.

Valin went to see the Louis Vuitton show at his own expense, and Valen became one of the three luxury kings, and the gap between them is getting bigger and bigger.

I hope Valin continues to improve...

This is what a progressive king should do.

Otherwise, it would be unworthy of this title. The singer circle has also become as obsessed with luxury as the traffic.

……

……

Fashion news spreads very quickly.

Not to mention the blue-blood brand that is already attracting much attention.

Especially since Dio wanted this matter to be spread, he was fanning the flames behind the scenes.

The less people believed the news of double blue-blood endorsements when it first came out, the more shocking it became when it was officially announced.

This is also a great way to warm up.

Xu Yien is the face of Dior, and she's being treated better than other brands. Wait till the announcement, Loewe is crying in the corner.

"It smells like fake melon. Xu Yien has LV and Celine, but what the hell are Dior and Loewe?"

"Yimi doesn't know. I only know that Xu Yien has global marketing rights for more than a dozen luxury brands."

"Fake melon, no appointment."

"Eat melon but don't believe it~"

"Could it be that LV gave Xu Yien to Dior? It's not impossible. After all, Jackson's treatment at LV has been amazing lately. There's no room for two tigers in one mountain, so they transferred Xu Yien to Dior?"

"I feel that what the above person said is probably correct."

“This is a very probable event.”

"Girls, I have a bold guess. Could it be that he is endorsing two blue bloods?"

"You're going crazy. How is that possible? There's no such thing. I admit that Xu Yien having over a dozen luxury brands is an exaggeration, but the idea of ​​two blue bloods is really a fantasy."

"Xu Yien currently has endorsements for Louis Vuitton, Céline, Moncler, Jaeger-LeCoultre, Tiffany, Rimowa, Valentino Beauty, Valentino Fragrances, Bottega Veneta, Taschi, Roger Vivier, Lindbergh, Michael Kors, and HOGAN. He's endorsed across all luxury categories. Even porcelain has the luxury brand Royal Copenhagen, for a total of 15 luxury endorsements. I won't bother with fake news."

"I'm curious, which one is higher-end, Royal Copenhagen or Wedgwood?"

Reply to the above: "Almost the same, of the same level. The difference is that Royal Copenhagen entered China not long ago and its first spokesperson was Ian, and they have been working together ever since."

"Other people need to be licked, but Yi En doesn't. If he already has LV, he doesn't need Dior. The gossip maker's gossip this time is a bit fake."

"I've unfollowed you... Where did you get this gossip from?"

"It's outrageous and against the will of heaven. This isn't outrageous, this is out of the question."

"You're so funny, you said Xu Yien is endorsing Double Blue Bloods. I might as well believe the recent rumor that Jay Chou is going to endorse Dior!"

This sentence……

It will definitely become a boomerang afterwards.

Because not only does Xu Yien have to endorse two blue-blood brands at the same time, Jay Chou also really has to endorse Dior.

Jay Chou is about to unlock Dior and Rimowa, adding to the previous Tudor, becoming the true King of Three Luxury.

In this regard, they are already far ahead in the Chinese music scene.

The only one who can catch up with him is his ex-girlfriend Jolin Tsai, who he has had countless relationships with over the past decade.

The fact that Wallin doesn’t endorse luxury goods can only mean that he hasn’t made enough progress.

You should know that in 2024, Henry Liu Xianhua unlocked the dual luxury endorsements of Dior and Tiffany brand ambassador.

They are all musical talents, Warin, please give it some power!

Even if you can't get the title and endorsement fee, you must at least get the brand's official invitation to the show.

This exposure warm-up has attracted great attention.

The melon owners are just a little bit vomiting blood.

Because the revelation seemed too much like fake news, many people labeled it as a fake news and unfollowed it.

Sadly lost reading volume and reposts and likes...

Even if I posted a few blogs saying that this was true.

But will anyone believe it?
Breaking the routine is incredible in itself.

(End of this chapter)