Huayu's rise from top star to best actor

Chapter 68 Burberry Brand Spokesperson

In the following days, we will shoot promotional materials for various brands.

On the day of Chinese Valentine's Day, the Burberry brand spokesperson will be officially announced, and then the brand live broadcast room will be opened.

The remaining brands will also be officially announced one by one later. Now Xu Yien’s studio has communicated with the big fans who opened the websites, asking fans not to be anxious and just wait quietly.

The big fan who gave Xu Yien a Lanvin scarf before is now one of the main members of Xu Yien’s big fan station [Yi Ge Xinwen]. I felt a little touched after receiving this news.

Less than a year after I gave the Red Blood Lanvin scarf as a gift, Xu Yien was about to be officially announced as the brand spokesperson for Red Blood Burberry.

I feel inexplicably moved.

But that’s actually the point.

It’s so cool that Xu Yien is going to be the spokesperson for Red Blood. I’m going on a shopping spree after the official announcement!
Although busy, Xu Yien likes this feeling and will share photos with Dilraba Dilmurat when shooting materials. Guo Hu also sent news that Li Yitong has taken over "Agarwood Like Crumbs", which is a Cool Factory S+ big deal after all, and it can't be compared with any A-level drama.

During a break in filming a Jo Malone commercial, Xu Yien rubbed his chin, still unsure. He simply asked his stylist, looking up and humbly asking, "Teacher Xia He, what do you think I should give her for Chinese Valentine's Day?"

"I think I should give her a Hermès bag, a Hermès shadow bag." Xia He said casually.

"Then please buy me one, thank you."

"Okay! I'll pay you back when the time comes!"

Xu Yien chuckled: "Okay, thank you for your help."

Xia He patted her chest and said with a reassuring smile, "You are the boss. As long as it does not violate the principles, I can do anything the boss says. I know a lot of people."

She clicked her tongue and looked very confident.

"That's good, that's great." Xu Yien chuckled.

Now Xu Yien needs to pay nearly 240 million yuan a year in salary to the studio staff, and he also has to pay bonuses at the end of the year. There are also various publicity and promotion expenses that are not small, so he still has to take on more advertisements and dramas to make money.

"Oh." She sighed. It was because of Burberry's promotional event on the Chinese Valentine's Day that she couldn't go to Hengdian to see Dilraba. Of course, she had to order flowers and gifts in advance. Even if she couldn't be there, she had to have gifts. This way, she would know that Xu Yien was thoughtful and what she wanted was emotional value.

Xia He chuckled: "Leave it to me."

The next step is to officially shoot the perfume advertisement for Jo Malone, which belongs to the Estee Lauder Group.

It is a high-end brand that focuses on perfumes and sells them at very high prices. It is considered to be one of the highest-end perfume brands.

This time, Xu Yien shot the advertisement for the company's flagship product "Blue Bell Perfume".

This kind of brand that specializes in selling perfumes attracts people who understand perfumes, while luxury perfumes attract those who are just taking advantage of it. Jo Malone's perfumes are much more expensive than many luxury brands, and its main focus is on high-end.

Most luxury brands, apart from luggage and ready-made clothes, sell accessories and perfumes just to make money. Not only are they expensive, but they also lack quality. The only thing that makes them valuable is the brand logo.

Xia He and Xia Mei, who were watching Xu Yien's filming, were both moved.

Even though Xu Yien has a typical unpretentious image, the cool feeling mixed with the luxury of the brand creates a unique atmosphere, and the advertising blockbusters shot by her still make people want to buy.

In fact, Kris is not noble at all. He just has a trendy feel, but his style is more European and American, which looks much more high-end than Edison Chen's Japanese style.

August 8th is Chinese Valentine’s Day.

Currently, members of "Longing" have updated to episodes 31-32, and non-members have also updated to episode 24. Basically, the situation is determined. Xiangliu is the most popular, followed by Tushan Jing, Xuanxuan, and Chishui Fenglong. At 7 o'clock in the evening.

Burberry officially announced on Weibo that Xu Yien is the new brand spokesperson——

@Burberry officially announces @Xu Yien as brand ambassador, joining us on a new journey together. Stay tuned. #BurberryBrandSpokespersonXu Yien#

Fans have formed a team to post various messages. Although the words are different, they all have the same vision, which is to congratulate. There are not many Red Blood spokespersons in China now, and Xu Yien is really pretending to be one.

“#Xu YienBurberry brand spokesperson#Easy to grasp~”

"Congratulations to Xu Yien, who has great looks, acting skills, and a great character. She is incredibly well-known and genuine!"

"Congratulations to Xu Yien for becoming the brand ambassador for Burberry~"

"Professional achievements are extraordinary, which complements the brand spirit of Burberry!"

"A fresh look, a unique and distinctive classic style, and a refined and handsome man with a unique style. Burberry has teamed up with brand ambassador Xu Yien to create surprises in every moment."

"With red blood in hand, the world is mine. Congratulations to Burberry for landing Xu Yien, the spokesperson who has become popular twice in one year!"

"Is Xu Yien the spokesperson for China or the global region?"

The official blog replied: "Thank you for your attention. There is no geographical restriction for Burberry brand ambassadors. We look forward to creating a better new journey together."

Actually, it’s very simple.

Not such a complicated title.

As long as the overseas official announcement has a wide range, it makes no difference if it is a global spokesperson. However, many other luxury brands are hesitant because they see that celebrities need luxury brands to increase their commercial value, so they have created a hierarchical classification system.

LV is a typical example. The gifts given to foreign boy group idols are quite simple, but the top domestic stars have to go the movie star route to upgrade. This is the most exaggerated part.

After the official Weibo account made the announcement, other fashion bloggers naturally followed suit. It was certain that they had to earn some KPI even without any promotion fees, and they used all kinds of fancy words to praise Xu Yien's sense of fashion.

This may be enough to fool Zhou Dongyu, but Xu Yien herself knows that she has no sense of fashion and relies solely on her looks!

At 7:30, Burberry started its official live broadcast, and Xu Yien made a stunning appearance in the live broadcast room in a white suit.

This live broadcast is not about selling goods, it is just a simple chat with fans and viewers.

It’s difficult for Burberry to be listed on the shared yellow cart since it’s so expensive, and there’s no need to urge the fans to be more self-aware.

The online shopping platform has basically been sold out by Xu Yien's fans, and they are just waiting for restocking.

The influence of popular celebrities in promoting products is the honey that luxury goods cannot give up.

This is also the reason why they immediately contacted Xu Yien, who has a good image and high popularity, and has no negative news in front of the public.

It is true that there is no fashion, but it is another completely different temperament and is also very popular in the fashion circle.

As for offline boutiques, a lot of fans rushed to buy them out.

In fact, another top luxury brand, Lanvin, also contacted Xu Yien about cooperation, but they suffered heavy losses, resulting in a relatively small business quotation, only 15 million in two years, which was 10 million less than Burberry. So everyone knew what to choose.

(End of this chapter)