Huayu's rise from top star to best actor

Chapter 602: Olive Branch from Large Companies and New High-end Luxury Products
Just two days after his birthday, Xu Yien is now exactly twenty-seven years old.

Just after his birthday, Xu Yien has achieved such outstanding results in the film industry.

Whether it is family, friends, or fans, everyone is happy for Xu Yien.

Xu Yien doesn't know the cost of this movie.

For such a large production, the cost is estimated to be not low.

But when it reaches 700 million or 800 million, everything can make money.

This time, when Huace looked at the predicted box office, the person in charge was so happy that he was snotty.

No matter what, he made a lot of money. It was a great success in his first film investment. Congratulations!
The industry has also gained a new understanding of Xu Yien's ability to carry the box office.

Xu Yien's fans have started making new performance pictures.

In the past, it was filled with summaries of the actual performance of TV dramas.

That's not necessary now.

It's just a simple movie table.

"Embrace You Through the Cold Winter" tripled, with a box office of 12 billion;
"Sniper" No. 12, box office billion;
He plays the leading role in the film "A Thousand Miles Home", which currently has a box office of 6.68 billion (still in theaters).

Award: Golden Deer Best Actor.

Although these are just some of the things, they are still achievements that others can hardly dream of.

Once this year's Golden Rooster nominations are released, Job's fans will be able to proudly write "Golden Rooster Award for Best Actor Nomination" on the list.

Nomination means recognition, and nomination can also be written on the performance chart. The four words "nomination" mean that he was nominated for the Golden Rooster Award for Best Actor three times, but never won it.

It's better to be nominated than not being nominated at all and not being able to make it into the film industry. It's much better anyway, and it's an honor that you can brag about.

Now, Bona was really envious.

Extended an olive branch to Xu Yien.

If it was a few years ago...

Xu Yien would definitely rush to sign a cooperation contract with Boss Yu immediately.

But now?

Bona is no longer what it used to be.

You should know that in 2023, Bona released many films in which it had invested.

The results of it?
In 2023, only "Unknown" among all Bona films made a profit.

Other movies such as "If You Are the One 3", "Flash Point", "Knife's Edge" and "Don't Call Me God of Gamblers" all suffered losses.

This is why Wang Yi Bo has been able to make it in the film industry, because the audience really supports him.

For example, "Peacekeeping Riot Police" is not a Bona film, but a Wanda film.

Bona’s Weibo marketing accounts are all breaking the rules and leading the trend.

The cost of "Peacekeeping Riot Police" is lower than that of "Unknown". With the current predicted box office of 5.29 million, it is still a huge profit.

When the box office of "The Riot Squad" reached 1.6 million yuan, producer Andrew Lau happily returned to Hong Kong and even cancelled the roadshow in Shanghai.

From this perspective, the cost is only about 5000 million.

Today's audiences are very smart.

They don't go to see movies because of the big companies, but they go to see movies because of the actors.

Zhu Yilong’s films have never had a top-notch cast, but their box office performance is always good and their market reviews are always high.

Xu Yien also took the same route.

It’s easy to deal with whether it’s a big factory or a small one.

The prerequisite is to read the script.

If the script is good, even a small studio can produce it;
The script is bad, and even if it is produced by a big studio, it will not be good.

Because of this, Xu Yien rejected Bona's olive branch.

Declined ~
If there is a good script in the future, I can come to you. For now, forget it.

The script is not good, and the box office performance is not good either. This is really unnecessary.

It would be fine if Xu Yien was cast as the male lead in "Operation Dragon".

He didn't think about the rest of the movies for now.

Xu Yien's ability to carry the box office is also limited. If he were to follow Brother Long's example and act in a purely literary film like "The Mistake by the River", the estimated box office would be around 400 million, and it would be impossible to get any higher.

Traffic is ultimately limited.

Brother Long is currently filming the "Volunteer Army" series of movies.

In fact, Kaige also contacted Xu Yien, but no role was decided yet. He said that any role was easy to negotiate.

Xu Yien still refused.

The reason is very simple, because there is a movie of the same type and theme called "Sniper", and it also made a cameo appearance in "Changjin Lake" before, so there is no need to repeat the movie of this theme.

Now the audience is a little tired of the main theme.

If he stars in another movie of this theme, fans will probably complain about Xu Yien.

Making a movie is something that needs to be carefully considered and considered from many aspects.

If you always make this type of movie, there are pros and cons. You can become a professional in this type of movie, and the box office may be more stable.

But Xu Yien did not follow this route.

One person has a thousand faces, and the future is unlimited.

Xu Yien now even wants to find a romantic movie to act in.

It's also a chance to experience some different feelings.

We'll discuss this later.

Xu Yien is too busy now.

In addition to paying attention to the progress of "The Journey Home", there is also the filming of "Can't Hide Secretly".

The Ministry of Commerce is still contacting new business endorsements.

In addition to Mengniu yogurt, which is awaiting official announcement, there are also Yanziwu bird's nest and Moncler down jackets.

Yanziwu is a high-end bird's nest brand with a good reputation, while Moncler is a high-end luxury brand that focuses on down jackets.

Xu Yien’s high-end business matrix has added another member.

When it comes to high-end luxury splits, no one is more ruthless than Xu Yien.

After dividing it over and over again, more than a dozen categories were fully represented, and the brands had no objections.

This is the embodiment of commercial value.

of course……

This is also because they are not as popular as Xu Yien.

Any popular high-end luxury brand can be split up for endorsement, it’s just a matter of how much.

If you can’t dismantle it, it means you don’t have the ability to do it.

The price for commercial endorsements remains the same, but Xu Yien increases the quantity without raising the price.

To put it bluntly, in the domestic entertainment market, even if the brand increases the price, it cannot afford it. What’s the point of having a price but no demand?

It would be better to keep the price at this level. Even if there is no price increase, it is the ceiling of domestic entertainment.

Moncler’s previous spokespeople were: brand ambassador Song Qian, global brand spokesperson Wang Yibo;

This brand is quite stingy and only signs contracts for one year at a time.

All are now due.

I found Xu Yien with the endorsement budget for both of them.

From this we can see that brand title is not completely equivalent to status.

Song Qian's title at Moncler is two levels lower than Wang Yibo's, but she was able to become the brand spokesperson for Louis Vuitton.

Anyone who says that a brand title is completely equivalent to status is just being a hooligan.

It still depends on whether the brand is interested and how much they are willing to pay.

A high endorsement fee means a person has a truly high status.

Those who have low endorsement fees should not brag about their high status.

Money is much more important than a title.

……

……

At this stage, domestic cultural exports are becoming increasingly strong in Southeast Asia.

Most of the new generation actors in China have gathered a large group of fans in Southeast Asia.

Among them, the best are Zhao Rousi, Wang Hedi, Lin Yi, Shen Yue and others.

Especially Zhao Rousi's popularity overseas can be said to be quite impressive.

CCTV certified: The real Cambodian princess is a fan of Zhao Rousi.

If you reach Zhao Rousi's level of influence in Southeast Asia, you can get business.

Wang Hedi, Lin Yi, Shen Yue and others are just a drop in the bucket.

As a top star in the domestic entertainment industry, Xu Yien is naturally extremely popular in Southeast Asia.

In recent years, Southeast Asia's popularity is far less valuable than it was twenty years ago.

Because this is not the credit of the series or the actors.

This is an inevitable result of a country's growing strength.

With so much support from fans in Southeast Asia, Xu Yien took time out of his busy schedule to record a video to post on Instagram.

It's actually just a cover of a song.

This is a very popular song in Thailand this year. Its Chinese translation is called "Table Edge" and its English translation is called "Melt";
This song is very popular on social platforms such as Tik Tok because of its good quality.

It's a sweet and gentle song.

Since Xu Yien can't play the guitar or other instruments, he doesn't want to sing along directly.

But Xu Yien quickly thought of someone.

The task was immediately handed over to Niu Niu.

Zhang Linghe is not only handsome, but also very talented. He can play guitar and violin.

This reminded Xu Yien of Brother Long, who could play guitar and piano.

Only Xu Yien...

I know nothing about musical instruments.

The main reason is that I didn’t think about it that much when I was a child, and now that I’m grown up, I don’t have the desire to study anymore.

Xu Yien said: "Niu Niu, I will teach you this task. Please accompany me."

Zhang Linghe accepted the task and said jokingly, "Okay, I'll find a sheet music, practice a little and then record it."

"Duan Jiaxu sang, and Sang Yan played accompaniment. Wouldn't it be nice for overseas audiences to review this song when they watch 'Secretly Can't Be Hidden'? They can just say it was sung for Sang Zhi."

"I can accompany you."

Cheng Xiao raised his hand, it was rare for him to be lazy.

Zhang Linghe was curious: "Xiaoxiao also plays the guitar?"

"No, I know how to play the guzheng, but I have to find a place to borrow one."

"Forget it, there's no need to go through so much trouble. Wouldn't it be an ancient style song if it were accompanied by the guzheng?"

"Okay, alas, you have dampened my enthusiasm. Don't accuse me of being lazy in the future." Cheng Xiao said with a pout.

Xu Yien retorted: "Tsk, just because you're not lazy now doesn't mean you weren't lazy when you were lazy."

"You're talking nonsense."

"That's right, brother, you are talking nonsense. It has made my little kid angry and embarrassed." Zhang Linghe said with a smile.

Don't worry, this is not an ambiguous title.

Because in the play, Sang Yan calls his sister Sang Zhi "little devil".

Cheng Xiao held his head high and puffed out his chest: "That's right, don't use these twisted theories."

Xu Yien shrugged helplessly, spread his hands and continued, "Alright, Niu Niu, hurry up and find a routine. I'll show you off to your fans on the Internet. Do you have an Instagram account?"

"No, let the team register one later. I'll look for the music first."

During this break in filming.

Zhang Linghe found the music score, asked his agent to get the guitar from the RV, and started practicing.

Clap and stop, practice the skill of stopping.

Soon I became almost proficient in it.

That’s how it happened, on the set of “Sang’s Family”.

The assistant set up the camera and prepared to shoot.

Xu Yien sat on the main sofa, and Zhang Linghe sat on the side holding a guitar.

Cheng Xiao sat on the side sofa waiting to listen to music.

While the accompaniment was playing, Zhang Linghe also played the guitar simultaneously.

Xu Yien sang along with the romanized lyrics on her phone.

“kae pan ma piang sob da…”

“mean wa zai loi lud bai…”

"..."

It's okay if you don't speak Thai.

Why not sing Vietnamese songs or songs from other regions?

Because I haven't heard of it.

At most, the domestic entertainment industry now only listens to some Thai songs, mainly because the entertainment industry in Vietnam and other places is not well developed.

(End of this chapter)