Huayu's rise from top star to best actor

Chapter 60 Short-term "Top of the Top"

On June 6, Xiao Shunyao finished filming the Lotus Tower, and the crew specially held a wrap-up party for him.

After the hug, Xu Yien and Zeng Shunxi specially saw him off. They are really good friends. He actually doesn’t have much schedule because he is not famous, but being unfamous does not mean he doesn’t make money. His annual salary is more or less at several million.

"I'm leaving first." Tears welled up in Xiao Shunyao's eyes. Every work he performed was filled with emotion. His acting skills might be average, but his emotionality surpassed many other actors.

"Well, see you then."

"see you then."

Watching him enter the airport, Zeng Shunxi sighed, "I'll be able to meet him next time I return to Beijing."

"Yes, life is like a play, and a play is like life. As long as there are no conflicts, good friends made while filming can basically last for many years." Xu Yien chuckled.

After sighing twice, the two of them put on their costumes and got back into the RV to return to the crew to continue filming.

The studio is also actively contacting those endorsements.

They are all short-term agents, but Xu Yien also explained to the business side that he asked the brand to wait until "Longing" is broadcast before judging the quality. Let the bullets fly for a while. The added value of two effectively broadcast dramas is greater than that of one.

After a hit drama, he would take on short-term endorsements, but when they expired the following year, his popularity had dropped, and he would get fewer and fewer endorsements in the future.

But the two plays can be said to have established a solid foundation.

A typical example is Zhu Yilong. When he was a popular star, he endorsed 19 brands and earned tens of millions of yuan a year, but after his transformation, his image and appearance declined.

Although he has some status, his endorsement fees have already reached the maximum and have not increased much, while the number of endorsements has decreased a lot. His annual income is not a small amount. Originally, his endorsement fees may have been more than 100 million or 200 million before tax a year, but now it is only 50 or 60 million before tax.

Every day during the broadcast, Xu Yien's fan base continued to rise like crazy.

It is July 7th, one month after the show started, and there are still ten days left until the end.

During the broadcast of "Guardian", Xu Yien's super topic ranking was relatively stable, and he repeatedly surpassed Cai Xukun to rank first on the Weibo super topic celebrity list, and the number of people signing in to the super topic increased rapidly.

从6月25到7月16号，不到30天签到人数增长破47万。不仅如此，签到率更是惊人，几乎都在90%以上。

Sometimes the check-in rate even reaches 100%.

During the five weeks of the show's broadcast, "Teacher Xu" was also very busy. Related topics such as #黑袍哥哥##不要不好申玮##徐宜恩帮幸福# have been on Weibo's hot searches more than 80 times, and he has been ranked first on the Vlinkage Artist Variety Show Index many times, with Lu Han and Yang Mi being surpassed.

Compared with Xu Yien, Bai Yu has a large gap in both super topic ranking and sign-in number, but the growth rate is also considerable. The number of sign-ins has increased from more than 3 to 18, and the sign-in rate is also stable at more than 90%.

The two of them can now be said to be the short-term traffic that dominates the world.

We just need to see whether they can catch this huge wealth in the future and see how they can maintain it. It is very important to retain fans. If they do something fancy right after gaining fans, they will run away just like that.

Even so, the two may not necessarily become "annual traffic" or "permanent traffic".

Xu Yien and Bai Yu’s “CP fans” contributed greatly to their popularity, but this also means that after the show ends, new fan relationships will inevitably emerge. If they cannot adapt, it is very likely to affect the development of both parties.

Not to mention after the show ended, the purification has already begun now. The fans are fighting fiercely, but Bai Yu and Xu Yien are happy and comfortable. If they don’t untie, it will be difficult for them to get along in the future. We are all brothers and smart people.

If it is tied up all the time, it will be useless. In the past few days, Xu Yien has been receiving blessings from people he knows from all walks of life. Even the little director who once scolded Xu Yien not to be an actor in the future came to flatter her.

He selected some familiar people to reply to, and for the rest, Xu Yien just posted a circle of friends to express his gratitude.

Those short-term business agents are actually quite urgent.

Because after three or four months, a large number of fans will leave, and then there will be no one to boost sales. However, there are also people who are optimistic about Xu Yien's business, so they are waiting to see the data of "Long Xiang Si". "Long Xiang Si" will be broadcast for about a month. If the popularity of "Long Xiang Si" can maintain such a high level or even higher after it is broadcast, then they will start a long-term endorsement cooperation.

The main reason is that there are too many examples of stars who were once very popular but became obsolete after only half a year.

Even Sheng Yilun is not alone. For example, Hu Yitian, who exploded onto the scene last year with the drama "A Little Thing Called First Love," had 20 related Weibo topics during the show's run, appearing on the list a cumulative 1675 times. The hashtag #新進老公# alone appeared 427 times, garnering nearly 2000 million views. Furthermore, even stories like being blocked at the airport, being mistaken for someone else by a fan, and accompanying a friend on a blind date years ago have all trended.

It is no exaggeration to say that in the 30 days since the show was aired, there was no hot search that Hu Yitian could not make. However, after the show ended, the popularity also declined. In addition, the subsequent works were weak and the characters became homogenized. Up to now, he has basically lost the mythical popularity of last year.

It is easy to create a "traffic product", but it is still difficult to create a "traffic star".

The actor's subsequent development and fan retention are extremely important.

Hu Yitian also took on a few short-term jobs at that time.

What now?
Still no such person was found.

The combined magic of the Internet and fan effect has allowed many artists to truly experience the pleasure of becoming "famous overnight", but the shelf life and expiration date of "husband" in the hearts of most audiences have gradually shortened.

After enjoying the pleasure of traffic, artists still have to rely on their works and personal development plans to maintain their long-term value.

Dongfang Feiyun regrets it so much now.

Why did you let Xu Yien go?

If the contract is renewed for another ten years, I will be able to count the money until my hands cramp!
such a pity.
If one move is slow, the whole game will be ruined. Now Xu Yien has signed a sub-contract with Kiwi Fruit. As for the business contract, he holds it in his own hands. His main goal is to achieve financial freedom immediately.

But after achieving financial freedom, it depends on whether the artist wants to follow Lu Han's example and gradually fade into obscurity, or follow Zhu Yilong's example and gradually reach a new peak.

Needless to say, Xu Yien.

We will definitely move towards movies slowly.

It just takes opportunity.

It won't happen in a short time. It's hard to get resources for TV series now, and it's even harder to get resources for movies. For example, several of Zhu Yilong's early movies were ridiculed by other traffic fans as "three-no team movies", but in the end they became a hit. This shows his strength.

It depends on the follow-up situation. For now, we should stick to the TV series route.

Safe and reliable.

We still have to look at Chang Xiang Si. The audience and popularity of ancient costume dramas and gay dramas cannot be compared. Xiao Zhan and Bo Zi also caught up in the later period by shooting serious BGs. They could not beat Li Xian at the beginning.

(End of this chapter)