Huayu's rise from top star to best actor

Chapter 556: Endorsement Fee Exchange Treatment is a Sign of Weakness
The 17th China Changchun Film Festival will be held on August 2022, 8.

There are still more than two months left.

Xu Yien is very much looking forward to this year's Golden Deer Awards.

Why look forward to it?
Because Xu Yien is eager to win the award.

The Golden Deer Award is a second-class award in China, and its value is almost the same as the Golden Goblet Award of the Shanghai International Film Festival.

Although the Golden Deer Award is not as good as the Golden Rooster and Hundred Flowers Award, it is also a national second-class award and is truly a mainstream award.

In fact, there is really no need to look down on the Golden Deer Award. First of all, this award is not a fake award like the Huading Award. On the contrary, it is a national award with a very profound foundation.

Changchun Film Studio plays an important role in the history of Chinese cinema and once had a glorious past.

Therefore, the Golden Deer Awards was very popular for a while and was called one of the four major film awards in China.

The industry also attaches great importance to this award. It once had a huge fanfare on the red carpet, and the nominees and winners were all of great quality.

However, with the development and stagnation of Changchun Film Studio, the Golden Deer Award failed to stand out and gradually retreated to the second place, allowing the Golden Rooster Award to stand out.

Just like before the TV drama awards, apart from the most mainstream Feitian Award, the one with the most profound background and the most valued by the industry is the Golden Eagle Award, and every one of them is a grand event.

For a long time, white magnolia was not popular and was even criticized as black magnolia.

Who knew that the Golden Eagle Awards would later develop a bad reputation for being a failure, while the boom in life dramas allowed the Magnolia Awards to slowly break out?

Awards also have their own luck.

In any case, even if an old veteran wins the Golden Deer Award, it is a great recognition, not to mention the new generation being nominated for the award.

There are only a few formal awards in the country, and winning any of them is a victory.

Winning the Golden Deer Award for Best Actor based on his own strength is better than Hu Ge winning half of the Golden Goblet Award through the Shanghai circle.

Xue Xiaolu of "Embrace You Through the Cold Winter" has already registered for the Golden Deer Awards, and he and Xu Yien have promised that the possibility of winning the award is very high.

Even though Xu Yien said that being shortlisted and nominated was encouragement.

But in fact, I had already made up my mind.

This award is a must-win.

Brother Long from the original time and space got it with the help of Ye Ziyang.

Why can’t I, Xu Yien, get it?
It would be strange if you can't get it.

Compared to the calmness and steadiness of "Hug You Through the Cold Winter" which won him the Golden Deer Best Actor award.

In fact, Xu Yien is more worried about whether "Sniper" can be nominated for the Golden Rooster Best Actor, and whether "The Journey Home" can win the Golden Rooster Best Actor title next year?
This is something that is hard to say.

The original time and space memory did not give Xu Yien an accurate answer.

Xu Yien still needs to go this route by himself.

Sometimes the lack of an exact answer makes people more excited.

Just stay confident. Xu Yien has confidence in "The Journey Home" and Zong Dawei, and also has confidence in "Sniper" and Liu Wenwu.

This year's Golden Rooster Award is not intended to win an award, but nominations should be no problem.

You will find out if you walk and look around.

He said on the phone: "Don't be too nervous. Awards can't be rushed. We have nominated you for the Best Actor award at this Changchun Film Festival. I believe the judges will choose you. Your acting skills deserve this award."

Xu Yien smiled and said, "Thank you, Sister Xiaolu. I'm looking forward to it too. Thank you for your guidance on the set before."

"Well, that's nothing. We can still cooperate if there's a chance in the future."

"Hahahaha, it depends on when the opportunity comes!"

"I'm not in a hurry. I plan to take a break and look for inspiration."

"Okay." Xu Yien said with a smile, "As long as you call me, I will come to shoot."

"Sure, it's a deal, hahaha." Xue Xiaolu now admires Xu Yien very much. If the main credit for "Hug You Through the Cold Winter" goes to Jia Ling and Huang Bo, then the main credit for "Sniper" goes to Xu Yien. She is very optimistic about Xu Yien's future development.

Good actors will never be buried.

Find an opportunity and you will always take off.

Xu Yien chuckled: "It's a deal."

"How was filming Guo Fan's movie recently? What do you think?" Xue Xiaolu asked again.

Xu Yien replied: "It's fine. I feel refreshed. The atmosphere on the set is also very good. I feel great filming every day. It will be released during the National Day holiday. Sister Xiaolu, you have to cheer for me."

"Okay, not only will I give you a thumbs up, I'll even book the entire theater for you, hahahaha. What's your goal for this movie? One billion?"

"More than 1 billion. Although the National Day period isn't as good as the Spring Festival period, there aren't as many fierce competitors, so it's better to set a higher goal."

"It's always a good idea to have this idea. I'm also looking forward to it. I'll go to the cinema to watch and learn from it."

Chatted for a few words.

Just hung up like that.

On the phone, Xu Yien did agree to Xue Xiaolu's request, but if she really started a new film project, she still had to prioritize the script.

If the script is particularly bad, you can't act in it even if you have a good relationship with it.

This is also said that it is a particularly bad script. If it was just an ordinary script, Xu Yien would also support it.

These days, resisting box office is just a false proposition.

Even Xu Zheng, who is the most beloved by Qidian, only had a box office of 2.6 million for his latest film "Love Mythology".

But this movie has a low budget, so how come it still makes tens of millions of dollars? "Love Myth 2" is already in preparation for filming.

Xu Yien's box office is estimated to be 200 to 300 million.

This chassis refers to the bad schedule, cold publicity and promotion, and rubbish team. But this box office is not something that can be easily obtained. The Little Yellow Duck has failed three times in a row, and the box office has not exceeded 100 million.

The producers didn’t even make back the little yellow duck’s salary.

Whether the box office is high or not is linked to the cost.

Any profit of tens of millions is already a victory.

……

……

The "Fashion Cosmo" promoted by LV in June was released, and it is still handsome and full of fashion expression.

The cover slogan this time is "Define yourself, no one can replace you."

This cover is not much of a breakthrough compared to previous magazines.

But even in high-intensity magazine shoots, she can still maintain her expressiveness.

This... is also Xu Yien's level.

As long as the level does not slip.

Whether or not we can go further is not important at all.

I say Xu Yien's handsomeness is as easy as breathing, a graceful young man. Brother En really suits this style and can easily control the avant-garde look of LV.

How can our Yi En be so handsome in such a simple way? I can’t take my eyes off him!

[The top luxury brand LV and the handsome Xu Yien complement each other, shining together, extremely noble and with outstanding temperament.]

[Xu Yien x Cosmo Fashion | June issue photoshoot: bold color matching flexibly showcases fashion power, while her eyes convey a sense of transcendent atmosphere.]

Different photographers show different styles. Xu Yien is really amazing. He can always wear the same season of Louis Vuitton menswear in a different way. Now after filming the movie, his temperament has settled down, and even the cover has a more textured look.

Xu Yien's fashion resources this year are truly formidable. "Marie Claire", "ELLEMEN" and "Cosmo" were all promoted and paid for by the sponsor LV.

He is quite favored, and the treatment of surpassing Ji Dengfeng is really dazzling.

So far, she has officially completed the five major magazines and appeared on the cover of the overseas edition of "VOGUE" several times. It is not an exaggeration to say that she has achieved a grand slam of the five major magazines.

[So so handsome! Congratulations to Xu Yien. His style is a perfect match. He has given the brand new life. He deserves to be loved.]

His high commercial value and excellent appearance are the reasons why fashion investors are willing to support him. It's just a matter of mutual success.

Outputting an ugly cover? This kind of thing never happens to Xu Yien.

There is no need to elaborate on Xu Yien's plans for film and television, judging from his acting skills in recent years, the quality of the dramas and the cast.

Compared to most people, what may be more difficult to achieve is that Xu Yien also has super clear planning in this aspect.

He embodies the magical combination of luxury and mass-market brands.

Because Xu Yien's great expressiveness and advantages in fashion and his personal image are so consistent with the luxury brand's tone, positioning and market audience.

Therefore, Xu Yien is the spokesperson for many light luxury brands.

Almost every brand is like this, so Xu Yien often appears in the financial reports of consortiums and brands, and can always lead the brand to the top of the list overnight.

This is also the reason why Xu Yien receives good brand treatment.

Xu Yien is truly the only one with such a clear and meaningful career path.

Another point is that Xu Yien is also very careful about his reputation and will not do anything that will damage his brand value.

Even when endorsing a low-cost product, the first choice is products with high national popularity, rather than endorsing some micro-business brand for money.

Because these things are put together in a real way, the brand loves it.

This time, "Fashion Cosmo" thanks two brands.

They are Louis Vuitton and Fresh.

Fresh didn't give Xu Yien much space, but he still received the treatment he deserved.

The brand can be seen in every promotion.

At this stage, Xu Yien has very high requirements for endorsements. The endorsement fee must be high and the treatment must be good.

Either there are both local advertising and promotional titles, or the local advertising and promotional titles have the same top treatment.

Some actors will use endorsement fees in exchange for better treatment. It doesn’t matter if the endorsement fees are low, as long as there is publicity or promotion.

This is what Canadian trendy men do, sending out brainwashing packages crazily and bragging about how high their endorsement fees are.

The results of it?
Various financial reports and materials were dug out, and it turned out that his endorsement fee for Bulgari was only 8 million RMB for two years.

Xu Yien's one-year endorsement fee for De Beers is equivalent to his four-year endorsement fee for Bulgari.

This is also basic operation, and many people in the circle do this.

Junjun’s endorsement fee is not high, but she has received a lot of brand promotion.

The reason is simple: this was agreed upon when negotiating the contract with the brand - endorsement fee in exchange for treatment.

In the early days, in order to gain wider reach, Yang Yang was even willing to lower the endorsement fee to a few hundred thousand RMB.

Because having a large area does have real benefits, it allows more passers-by who don’t pay attention to the entertainment industry to recognize you through billboards on the street.

Artists who are valuable enough do not need to exchange endorsement fees for treatment.

Those who exchange endorsement fees for treatment basically do so because the value is not high.

Resource exchange is a classic practice in the industry. Ultimately, endorsement fees are also a resource and a bargaining chip.

(End of this chapter)