Huayu's rise from top star to best actor

Chapter 546: Sky-high Price Promotion, Commercial Value Top 1
Fu Liting ran over from not far away, panting heavily. Although he had lost weight, he still didn't have much strength.

Fat Brother relies on dieting to lose weight, but he still needs proper aerobic or strength training to improve his physical strength.

"Don't rush to talk, let you breathe for a while."

"Is something good happening? Aha?"

Patting his arm, Xu Yien asked with a smile.

Fu Liting held up his phone and said, "Boss, Louis Vuitton has recommended several more for you. They're for the June issue of Cosmo, Harper's Bazaar's September multi-national collaboration, T Magazine's October issue, and Elle's October issue, and there's also Ellemen's May issue."

"Of course, these magazines are all pretty awesome. It must have cost a lot of money to publish them." Xu Yien chuckled.

As for the current mainstream magazine promotion, the cover of a first-line men's and women's magazine is priced between one million and three million.

Among the magazines that Louis Vuitton recommended to Xu Yien, except for "ELLEMEN", which is a second-tier magazine, the rest are all first-tier magazines.

The endorsement fee for promoting a few more of them is several million, and the annual endorsement fee for promoting a few more of them will be close to Xu Yien’s.

Taking the top five domestic magazines as an example, Vogue has a revenue of around three million, while the other five magazines range from one and a half million to two million.

If magazines from multiple countries work together, the promotion costs will be even more expensive.

Louis Vuitton promoted Feifei in two domestic VOGUE magazines, which amounted to six million.

Adding in other magazines, the amount Louis Vuitton spends on Fei Fei's promotion every year is definitely higher than her endorsement fee.

In 23 years, Feifei appeared on the covers of all five major magazines except Vogue. Based on the average price of two million, four covers would amount to eight million RMB.

Feifei can really brag about the treatment she receives in the fashion circle.

Brands' treatment of artists is actually very transparent. There's no need to look at fancy fan propaganda; you can tell from local advertising and magazine covers.

As for the price of magazine cover, it is really sky-high.

If there is no brand to pay for it, the artists will not spend this money to show off their wealth.

It is not worthwhile to spend millions of dollars from your own pocket just for an illusory status!

Domestic magazines have been promoting high-end luxury goods all year round, including blue blood, red blood, Swiss watches, and high-end jewelry.

Mainly because these luxury brands rarely advertise on traditional television media, magazines are a very important part of their advertising budget.

"Hey, boss, you're definitely worth it. Otherwise, why would they spend this much money on you? This is just for Louis Vuitton, there are other brands to promote as well."

Fu Liting continued to speak with a smile.

"Tell me?"

"Jaeger-LeCoultre's August double issues of Couture and Homme are linked to the Italian edition, and GQ's September edition coincides with the same month. They're really willing to spend money!"

"Oh, that's right."

"I'm not done yet, boss. You have too many luxury brands. After seeing you sign with Louis Vuitton, they felt a sense of crisis and are all pushing you to sign!"

"Then keep talking."

"Haha, Hogan has subscribed to the November issue of Esquire and the December issue of Figaro, and Rimowa has subscribed to the British magazine Dazed."

“There should be more?”

"Yeah, and one more thing! BV has subscribed to Wallpaper and Wonderland. Boss, you'll probably be shooting non-stop for these magazines this year."

Xu Yien chuckled: "Okay, that's good."

Basically, all the luxury brands she endorsed were promoted.

De Beers is not promoting it anymore.

It is already April, and Xu Yien's team has expressed their intention not to renew the contract when it expires in August and seamlessly transition to Tiffany.

They started looking for a new spokesperson and have recently been in contact with Zhao Liying.

Now, all of De Beers’ promotion budget has been given to the giant C Kun Kun.

Listening to them talking about these things about the magazine, Zhou was in a state of surprise, exclaiming "wow wow wow".

After all, Zhou Ye has been in the circle for so long and has appeared in many magazines, so he is familiar with these things.

I did a rough calculation in my mind and found that "T" is at the level of the top five magazines, so I calculated the price based on the cover price of the top five magazines.

Fashion and Men's Fashion are quasi-first-tier and second-tier magazines, respectively. GQ is a first-tier magazine, Esquire is a first-tier magazine, Figaro is a quasi-first-tier magazine, and ELLEMEN is a second-tier magazine.

These magazines have varying prices.

Harper's Bazaar's September multi-country collaboration generated at least five million.

If you calculate it this way.

Oh my god.

No matter how you calculate it, the price of so many magazines is tens of millions, maybe even over 20 million!

Zhou also feels that Xu Yien’s appearances on magazine covers will continue to increase by the end of the year.

Thinking of this, Zhou Ye couldn't help but sigh: "Wow."

Xu Yien asked: "What is Lao Wa?"

Xu Yien thought it was okay, it would be even better if it could be converted into endorsement fees and put into his own pocket.

When it comes to magazines, Yi Mi rarely brags about them.

"Surprised."

"Are you surprised?"

"Otherwise, if I'm not surprised by this, then when will I be surprised? I'm not your top brother~"

Zhou Ye, always sharp-tongued, continued, "If I were your celebrity, appearing in major magazines and getting luxury brands would be as easy as drinking water, I certainly wouldn't be surprised. But I'm not. Why shouldn't I be surprised and proud of you?"

"Oh, sure." Xu Yien gave him a thumbs up.

There are still too many magazines this year.

Excluding the Silver October issue of "ELLE", which is back from a long journey, there are twelve issues promoting these brands.

Sigh... I still have to find time in my busy schedule to shoot for magazines. I'm not interested in status in the fashion circle, and I don't even touch the fashion circle.

There are too many luxury brands and their commercial value is too high. It’s all my fault!
This is when Wang Junkai is still filming Cheng Lang's scenes.

Otherwise, if you stand by and hear Xu Yien's recommendations, you will be confused.

No, there are so many brands promoting it. And they are basically all major magazines. Holy shit.

These brands don’t treat money as money anymore.

Is it so unbelievable?

Zhou was not very satisfied with Xu Yien's reaction and asked, "Just one sentence is okay?"

"What do you want me to say?" Xu Yien asked back, turning his head slightly.

Zhou Ye laughed, his intentions exposed. "Praise me?"

"Hmm? I don't know what to praise for the moment. Maybe I praised too much in the past? Oh! I see~"

Zhou Ye's eyes were full of anticipation: "What do you know?"

Facing her expectation, Xu Yien smiled and said, "I know how to praise you now."

"What do you praise me for?"

"You sing beautifully, never out of tune."

"Oh, Xu Yien! I'm going to make a scene, you're being mean to me again~"

……

……

Since Xu Yien himself did not want to delay the filming of the movie, the magazine and business team came to Qingdao to cooperate with Xu Yien in the filming.

As the God of Wealth, this treatment is basic.

Often at night, the brand business team would come to the crew to invite Xu Yien to the studio for filming.

Xiaokai and Xu Yien receive similar treatment. He now has 19 commercial endorsements, both of which are considerable in quality and quantity.

The brand business team also comes to Qingdao from time to time to have him take photos.

As the most handsome member of TF, Wang Junkai has endorsements for high-end luxury brands, high-end skincare, national brands, games, and mobile phones.

TFboys has accumulated extremely high national popularity over the years, and Huazi has not kept up with the team and is about to be lost in the crowd.

Wang Junkai's three luxury brands, Lu Boting, Dior and Piaget, are a level that many first-line stars cannot reach.

"Brother, you're going to shoot another commercial."

"Aren't you too?"

The two smiled at each other and went to the studio to shoot the commercial.

Rao Xiaozhi and Guo Fan took some time to rest, coordinate the whole scene, and wait for the two to come back before continuing filming.

Zhou Ye accompanied Xu Yien to shoot a magazine and was a little envious.

She has quite a few business deals. As the Crown Princess of the Ice Kingdom, she has nearly 20 endorsements.

The magazine's promotion resources are acceptable.

But her status is not high enough, and her unit price cannot be increased. The business prices that the company helps her to get are definitely not high. She still has to rely on her own abilities to get endorsement treatment from brands. How can you not envy her?
Envy is envy.

I am more proud of Xu Yien and feel quite honored for him.

She just supported her face with her hands, smiling as she watched Xu Yien shoot the cover of "Cosmo", occasionally making a heart shape with her hands, or making a pistol gesture (biubiubiu).

Nothing else, I just wanted to tease Xu Yien when I was free.

Xu Yien tried hard not to laugh, otherwise it would be ruined.

For magazine shoots, a cool look is the best item.

At the shooting site, Xu Yien was willing to cooperate with every request made by the photographer, and answered every question in the interview in a leisurely and humble and gentle manner.

"Teacher Xu, if you could pick a species to describe yourself, what would you choose?"

"I should be a tree, right? Taking root and sprouting, quietly and slowly."

"Why do you say that?"

"For a tree, the deeper its roots, the more stable its trunk, the longer it lives, and it won't break or wither due to environmental changes. No matter what happens, a tree can remain calm. This mentality has long become a part of my life."

"Oh, then Teacher Xu..."

All work is finished.

Xu Yien was so busy that she had no time to rest. She quickly went to shoot the new season perfume advertisement of Valentino Beauty.

Zhou followed as usual.

The Valentino fragrance commercial was easy to shoot, it just involved some still photos.

Xu Yien took the new Miss Sunset and sprayed a pump on Zhou Ye.

how to say?

When I first smell it, it feels like Reversed Paris. But when I take a closer look, it doesn't have the sweetness and sweet clarity of Reversed Paris. The base note has a very strong chemical feel. It is a very ordinary commercial fragrance.

Zhou also felt that it was quite good.
It feels like a strong and sweet floral and fruity fragrance, a bit like fruit candy?
You can use it lightly.

"what do you think?"

"It's okay~ I think it could be used."

Xu Yien praised familiarly, "You don't need to use it, baby. You still smell good even if you don't spray it."

Zhou Ye nudged Xu Yien and said cutely, "Nah, that's the smell of shower gel."

"I don't care, it smells like you."

"Is this true? Are you kidding me again?"

"Really."

In fact, Xu Yien doesn’t like to use most perfumes.

Like Dior's Homme des Garçons... I can't accept it, it has a very tacky smell of a nightclub scumbag, and the fragrance lingers for too long and it still smells stuffy.

Without saying much, Xu Yien immediately started shooting the advertisement.

(End of this chapter)