Huayu's rise from top star to best actor

Chapter 533: Arbitrary Eternal Endorsement Fee (Thanks to the leader of Time 1979~
These two magazine shoots are in two completely different styles.

The Celine seal is long blue hair with a blue and white motorcycle jacket, and the LV seal is black hair with a printed black suit.

Even if the clothes are not very fashionable, the temperament they exude is different, and that is expressiveness.

Actors with good quality will not look bad in magazine photos, and Xu Yien is no exception.

The limited edition is 3 copies, which means 1.5 copies per envelope. They were all snapped up by the fans in less than ten seconds.

There are tens of thousands of Job's tears waiting for you. Refresh the page...it's sold out.

Xu Yien doesn't cut the leeks, but his fans are really upset.

Editor-in-Chief Wei heard the fans' feedback and asked Xu Yien for his opinion, asking if an additional 30,000 copies could be issued.

After thinking about it carefully, Xu Yien asked the studio operations to ask Yi Mi and the others for their opinions. They were clamoring to buy it because the photos taken this time were so stunning that they felt it would be a shame not to buy it.

Since Yi Mi and the others had this idea, Xu Yien had nothing to say.

In this case, issuing additional shares seems to be the best option.

I sent a WeChat reply to Editor Wei: "Editor Wei, please issue an additional 3 copies. I still have many fans who want to buy them."

“Why not issue more?”

"Uh, I don't think that's necessary. 3 copies will be enough."

"Okay, I'll go and issue additional shares right away." Editor-in-Chief Wei was obviously a little disappointed. How much money would he lose?
With the purchasing power of people like Job's tears, it is not a problem for the magazine to sell over a million copies.

Xu Yien replied: "Okay, thank you for troubling Editor Wei."

It's a pity...Xu Yien doesn't care about magazine sales at all, and will not cut the leeks of fans.

When it comes to boosting sales for domestic entertainment magazines, it's actually a common practice.

It can be said that magazine sales are an indicator of traffic.

The top ten on the list are almost all Bo Jun Yi Xiao.

The top three are occupied by Hiroko, and it is estimated that the number will not change in ten years, because the purchasing power of Hiroko fans is unquestionable.

博子2020年2月的《时装男士》是内娱杂志销量第一，双封杂志共卖了87万6888册，销售额突破了2511万。

The money was actually earned by the magazine.

Even though the magazine sales are so amazing, Bozi's luxury brand is still not as good as Xiao Zan's, which is enough to prove that magazine sales cannot achieve any results in the fashion circle. You can brag about it, but... there is no need for that.

Almost all of Xu Yien's magazines are limited editions that she requested on her own initiative.

Magazine promotion is about collecting money from both sides, no need to elaborate.

Brands pay for promotion to express their respect for artists. The five major magazines all charge millions for promotion.

The magazine publisher will make money no matter how many copies are sold, so this sales volume is a complete waste.

Although the sales of magazines of the 85 flowers and the big flowers are not good, it still does not prevent them from frequently appearing on the covers of major magazines.

Gong Jun is easily featured in the top five magazines, and the magazine sales are only a few thousand, but this does not prevent him from being treated well in the fashion circle.

He is not treated well because his performance in the film and television industry is not good.

Ultimately, the fashion industry is all about performance.

Jay Chou doesn't care about the fashion circle at all, but that didn't stop him from winning the three highest luxury titles: Dior Global Brand Ambassador, Rimowa Global Brand Spokesperson, and Tudor Global Brand Spokesperson, which were officially announced on the entire network at home and abroad.

This is so easy for him.

As for Jay Chou himself, he prefers Balenciaga. Dior probably gave him too much.

Jay Chou is an artist who has been able to earn tens of millions in endorsement fees in the new era for many years, and it is exactly 1000 million.

This relies on his extremely high fan stickiness and top national popularity.

Jay Chou's endorsement fee is well-deserved to be top-tier.

Although there is still a certain gap between him and Xu Yien and Hiroko, Jay Chou is an old version player who follows the new progress. With such a high endorsement fee, he is already at the level of a mastermind.

Those soft articles like Jay Chou spending 40 million to endorse Coke, uh... it's just nonsense. They are simply meant to deceive Jay Chou's fans' KPIs and are full of nonsense.

It's strange that some people believe it. Health products really don't have any trouble selling.

Anyone who believes this is a fool...China doesn't have that kind of inflation.

If you want to know the endorsement fee, you can look at the financial reports of listed companies. The 2019 prospectus of Emma Electric Vehicle clearly stated that Jay Chou’s endorsement fee was million yuan over two years.

As the undisputed number one in the Chinese music scene, it is easy for Jay Chou to get top-notch luxury goods.

Jay Chou endorses Tudor not because he cannot accept higher-end watches, but because he likes Rolex.

Tudor is a sub-brand of Rolex. Jay Chou endorses Tudor simply because he wants to buy Rolex at a better price and more conveniently.

It's not that he licks the fashion circle, it's that the fashion circle asks him to be their spokesperson.

There is no need for Jay Chou to brag about these things.

Magazine sales are even less necessary.

Album sales are real.

Unless the magazine company gives commissions to the artists, fans who buy magazines to increase sales are simply being taken advantage of.

Four words: stupid people with lots of money.

Magazine sales krypton gold is mainly a process that new traffic should do, relying on magazine sales to prove fans' purchasing power and fashion sense to attract luxury brands.

A true hit doesn't require magazines to spend money to change their fate, and they can win several luxury publications. Xu Yien has been a hit so many times, if she still pursues magazine sales and bragging, wouldn't it be a bit... degrading?
You can definitely say that.

I have a full range of advertising categories around the world, so naturally I am not pursuing magazines.

Xu Yien doesn't have much ambition in the fashion circle, she mainly pursues the film and television circle. If she achieves good results in the film and television circle, her performance in the fashion circle will be more stable.

Xu Yien doesn't feel anything even if she's pretending to be cool in the fashion circle, because she doesn't need to pretend...

There are three luxuries in the domestic entertainment industry that can be boasted to the sky.

Xu Yien's eleven extravagances are not of the same concept...

There's no point in blowing it.

Hiroko only has one luxury endorsement, Chanel, but with 38 endorsements she still earns more than Seo Yi-en.

To exaggerate a bit, Xu Yien's current endorsement fee can be said to be the highest in history.

But it's not a gap yet. Bozi's current annual endorsement fee of 1400 million is only one or two million less than Xu Yien. Xu Yien's endorsement fee must be at least 2000 million to be considered a gap.

After Kuangbiao and Best Actor, maybe it can actually increase a little?
It’s hard to say, but it’s possible.

……

……

"Both Céline and Fresh are promoting Marie Claire as the global spokesperson for Xu Yien. Even LV, who has never worked with her before, has joined the effort. This truly is the fashion treatment for top actress Xu Yien!"

"Don't get too excited, Celine and Fresh. This handsome guy is just doing a simple magazine shoot."

"Xu Yien is worth it."

"I didn't get one in the second round, can you give it another shot? Please! @Xu Yien Studio"

"Marie Claire has released its March issue. A heavyweight from one of the top five magazines, a top-tier magazine, Xu Yien made a handsome appearance wearing a Celine super-seasonal motorcycle jacket! As expected of Xu Yien, the treatment she receives as Prince Celine goes without saying. LV is also very generous. Now I truly believe in the gossip surrounding LV brand ambassadors!"

"Xu Yien and Celine embody a unique charm. His temperament complements the cool, sexy spirit of the brand, as if he were tailor-made for it. Every time he wears Celine clothing, he perfectly embodies the brand's essence, captivating everyone."

"Celine and LV take turns favoring it, the tide is rising in the East, the commercial value of superstars and top treatment~"

"The fact that these two luxury brands have taken turns favoring Xu Yien once again demonstrates her enormous commercial value. It's a great honor!"

"I found that Xu Yien's treatment in the fashion industry is really strong."

"LV hasn't looked for a spokesperson for several years. Zhu Yilong and Gong Jun are both ambassadors. I don't think Xu Yien can be the spokesperson out of nowhere. This rumor is too fake."

"A fake LV scandal led to 5-60 marketing accounts talking about Xu Yien's low fashion sense for two days. Haha, I want to laugh. An artist's fashion sense and commercial value are determined by the brand, not the marketing accounts."

"Xu Yien's fans don't care whether the LV rumor is real or not, they only care about how to buy Marie Claire's March issue. Stop criticizing her. We, Yimi, didn't say it was real. That's enough."

"They said they were the ones who suddenly signed up for the LV endorsement, and they said they were the ones who terminated the partnership... Marketing accounts are really capable."

"On the contrary, if it was truly low-status and lacking in fashion expression, there wouldn't be so many marketing accounts believing and discussing it. Ultimately, the cynics and saboteurs are all hoping this melon will fall on their own. Uh... I'm hoping, I think it's really possible."

"Hahaha, if you don't believe the melon when you eat it, you're a fool if you step on it."

There is a lot of discussion on Weibo about Xu Yien's treatment in the fashion industry.

In fact, they are quite used to it.

But every time they got used to it, Xu Yien would always come up with something new.

For example, the much-talked-about double endorsement of high-end ready-to-wear brand “Lougua”.

This surprised many artists in the circle... Not everyone in the industry knows everything, so they still have to go online and watch the gossip.

If every agent or assistant in the circle knew about this, there would be no need to stay in the entertainment industry. You can make a fortune even by selling melons.

Even the artists currently signed by LV cannot be sure whether this matter is true or false.

Even if I asked the PR in China, they were still ambiguous.

To prevent some other artists from going crazy and attacking Xu Yien.

The things in the circle that are truly enviable and admirable are basically hidden well and will only be revealed when they are about to be announced.

Otherwise, it's just raising a Gu...

Raising insects also has two sides.

One is to increase enthusiasm, and the other is to give hope.

But there are also side effects. Once fans suddenly realize the truth and see through it, there is a high possibility that they will stop following.

Some artists do this all the time.

There is no need to give many examples, as there are plenty of them. For example, a high-end luxury brand said it would make an official announcement in a year or two, but in the end, there was no official announcement for a year or two.

It is simply deceiving fans. Fans will create data as long as they have hope. For celebrities, many fans are just data.

Machine data has no value, but fan data is valuable in the market.

The additional 30,000 copies of "Marie Claire" were sold out in ten seconds after they were put on the shelves.

Now Editor-in-Chief Wei sent another WeChat message.

But Xu Yien politely declined without hesitation.

Pretty straightforward, but also very polite.

In fact, I was thinking: Damn it... your magazine doesn't even give me any dividends, so why are you asking me?
If you ask, just say no and don't agree. I don't even take advantage of my fans, so why would your magazine do that?

(End of this chapter)