Huayu's rise from top star to best actor

Chapter 519: Ten Luxury Achievements, Two Clothing Competitors
Due to the steady improvement in the box office of "Sniper", coupled with the official announcement of "Kingdom".

These two things combined produced miraculous results.

This has allowed fans who had originally chosen to stay out of the circle because they were not optimistic about the movie or for other reasons to return to the circle and collect data.

If there were super likes on Weibo now, then Xu Yien’s number of super like active fans would probably exceed 20.

The number of sign-ins in the super topic has already reached 90 to 100 million.

It hasn't fallen below 90 in the past few days.

The real gap is even greater than the sum of the two and three on the list, Bo Jun and Yi Xiao.

These are the achievements Xu Yien made through "Guardian", "Longing for You", "Lotus Tower" and "Agarwood Like Crumbs".

As for "Cang Lan Jue"?
This doesn’t mean attracting fans, it means retaining fans.

This is why Xu Yien still films ancient costume dramas even after becoming a movie star, because ancient costume dramas can really attract fans and maintain the stability of the fan circle.

As long as there is traffic and fans, there will be business endorsements, and business endorsements are all real money.

Xu Yien has artistic pursuits as well as financial pursuits. As the saying goes, earning less means losing money.

As an actor, Xu Yien is not like Jay Chou who has dominated the Chinese music scene for more than ten years. Naturally, he needs to use his works to maintain the stability of his fans.

The most effective way to maintain fan base is with a good cast of ancient costume dramas, because they love to watch this, and the general public also loves to watch this.

The best outcome of filming a serious drama is basically "fans praising and blowing the whistle while running away";
A good shot means a successful transformation.

Not a good shot?

This is not worth the gain.

The resources are gone, and the traffic is gone.

Xu Yien’s current development path is very good. He still has to do both and act in all kinds of themes.

You are so young, you can act in any subject you want, there is no need to specialize only in movies.

Not to mention that there are only a few movie scripts that Xu Yien likes, and there are a lot of them that he doesn't like, and even those that do like them may not choose Xu Yien.

Therefore, during the gap between movies, it is necessary to contact ancient costume dramas to maintain popularity.

At the same time, the LVMH Group is also discussing the new spokesperson.

Ultimately, the downfall of the former spokesperson, the Canadian trendy man, also had an impact on LVMH's stock market, and the stock price fell a lot.

The two are deeply bound together, and it is impossible for something to happen to the spokesperson without affecting the brand reputation.

Now there are only two spokespersons left for LV in the domestic entertainment industry, namely Zhou Dongyu and Liu Yifei.

Although Feifei is an American, she is essentially a Chinese entertainment actor.

To fill in the gaps, LV still needs to find a new male spokesperson in the domestic entertainment industry.

After big data analysis, one thing is finally revealed.

The best candidate is Xu Yien.

A movie star with millions of sign-ins in the domestic entertainment industry, huge popularity among the public, and a billion-dollar first victory.

In addition to these achievements, Xu Yien also has a high-quality film inventory and is extremely well-known in Asia.

In every aspect, he is better than the previous Canadian trendy guy.

It would be unreasonable not to choose him.

Celine is also under the LVMH Group. When it heard that its big brother LV wanted to poach people, it immediately became unhappy.

Although protesting was like an ant trying to shake a tree, they still had to pretend to complain, and the matter even reached the ears of CEO Bernard Arnault.

Bernard Arnault is also very concerned about the entertainment industry. Last year, he chose all members of BTS to be LV brand spokespeople.

Well...actually it shouldn't be him who chooses BTS.

It was BTS that chose them. This can be seen from the fact that every member of BTS who went solo was able to obtain the highest title from a top luxury brand.

Louis Vuitton is making a huge profit now if they can sign BTS’s representative.

There is no need to explain the spending power of Ami around the world.

The fact that Jung Hoseok, who was less popular in BTS, was able to win Louis Vuitton's global ready-to-wear advertising campaign is enough to prove this.

Now that the bulk of luxury goods groups’ revenues are in mainland China, Bernard Arnault has naturally heard of Xu Yien’s name through various channels.

Celine's financial report last year repeatedly mentioned that due to the rise in Xu Yien's stock price and the substantial increase in sales share in mainland China, it is hard not to be impressed.

After learning about the consequences of this matter, Bernard Arnault waved his hand and said, since you all want it, you can let him be the spokesperson together!
Got a reply from Bernard Arnault.

The presidents of Celine and LV, two of its brands, were stunned.

"Boss, we don't have a precedent of endorsing two brands. This will split the consumer group."

"Yes!"

Hearing this, Bernard Arnault responded with a smile.

"Isn't he also the spokesperson for MK, BV, Celine, and even our group's Rimowa? Since none of those sales have been affected by the diversion, why shouldn't he be the spokesperson for Louis Vuitton this time?"

President Celine: "Is this appropriate?"

LV President: "I also think it's inappropriate."

Bernard Arnault: "I think it's very suitable."

Xu Yien has already endorsed so many luxury brands with competing attributes, so what’s wrong with adding LV this time?

No matter how high LV's reputation as the blue-blooded first-class style is, to put it bluntly, it is in the same price range as Celine and BV.

Xu Yien can endorse Celine and BV at the same time, and there is no sign of diversion.

Both brands saw sales surge, their popularity soar, and their stock prices soar.

In this case, what difference does it make if Louis Vuitton is newly announced?
to be honest……

These luxury goods are almost all of the same level. Louis Vuitton is not Hermès, so what’s the point of pretending to be cool?

Bernard Arnault understood this.

The matter was settled.

The headquarters personally sent Xu Yien an endorsement invitation.

Honestly, when Xu Yien received the Louis Vuitton headquarters contract from her agent, Fat Brother, I wasn't too surprised. "I'm already the face of Jiushe, so it's normal for me to be the face of Louis Vuitton, right?"
Actually, it was a bit unexpected.

I originally thought that Celine would seamlessly join Louis Vuitton, but I didn’t expect that it would just join from the same place and endorse a competing product from the same group.

This is still a bit difficult.

As for the US$2000 million endorsement fee over three years that the Canadian trendy guy boasted about, it is basically a lie.

The financial reports of brands such as Vatti and Mercury Home Textiles have revealed the endorsement fees of the Canadian trendy man. His endorsement fees in the domestic entertainment industry are not as high as those of the first-generation purple boy Deng Lun.

Deng Lun: Jinzai Xiaoyu earned 2178 million in two years, and By-Health earned 1280 million in one year.

Canadian trendy men: Vatti earned 1775 million in two years and Mercury Home Textiles earned 900 million in one year.

This is all real information backed by financial reports.

It is enough to prove a simple and clear thing -

Endorsement fees are endorsement fees, and titles are titles.

Lun's endorsement fee is higher than that of the Canadian trendy man, but his Bulgari title is lower than that of the Canadian trendy man.

As for Xu Yien?
Xu Yien is the type of person who wants money over titles.

I don't really pursue titles.

As long as the money is in place, it's fine.

But brands love to give high titles.

Now Xu Yien's annual endorsement fee is almost equal to that of a Canadian trendy man in two years. Stop bragging.

A Canadian trendy guy of this level dares to boast about spending 2000 million US dollars on Louis Vuitton over three years. It is obvious that he really treats the public as fools just to create hype.

This is domestic entertainment, not Hollywood. Do you really treat money as cabbage?
Even for a K-pop group like Blackpink, which is at the international superstar level, its popular member Rose is a global spokesperson for Saint Laurent and Tiffany.

But the endorsement fee is only 600 million RMB a year.

From this we can see that Canadian trendy men are really bold in bragging and are truly amazing.

Fu Liting asked on the other end of the phone: "Boss, do you want to answer?"

"Nonsense, of course I took it. If you don't make money, you're a bastard."

"Okay, I'll reply then."

"Okay, ask the business department to follow up and discuss when to film the materials and make the official announcement."

"Okay, boss. I'll hang up now."

Xu Yien said "hmm".

After hanging up the phone, Xu Yien felt better.

Ahaha~ Another endorsement fee is about to come in.

It's just a pity for Brother Long, he has to win the Golden Rooster Award for Best Actor before he can upgrade his spokesperson title.

Xu Yien was able to get it just by relying on her traffic, and she was also the spokesperson for two clothing brands from the same competing group.

The business department will follow up in real time and convey the information through Fu Liting after communication.

It was also during this month that the ready-to-wear advertisement was shot, and in March the highest title was officially announced, and the March quarterly issue of "Marie Claire" was also temporarily promoted.

It not only promoted double covers, but also collaborations with multiple countries and regions, giving it the same treatment as Burberry at the time.

The idea of ​​two covers has been decided, one is wearing Celine and the other is wearing Louis Vuitton.

The style and grade are extremely good.

Xu Yien expressed satisfaction.

……

……

Xu Yien had just received an invitation from Louis Vuitton's headquarters.

The melon was leaked in more than half an hour.

It immediately spread across the Internet.

However, Louis Vuitton has always created a very cool image in the domestic entertainment industry.

This resulted in no one, even passers-by, believing it.

"Hmm~ Xu Yien's fans don't even know when her real star took on this endorsement. Why are people in the square already saying it? Don't believe the melons before the official announcement. Don't drag me into it, thank you."

"If you don't believe the melon when you eat it, you will become a fool if you curse the grace."

"Aren't Zhou Dongyu and Liu Yifei the LV spokespeople? Not to mention Yi En also endorses luxury brands like Celine, BV, and MK. How could she also be endorsing LV? The person making this up should be so outrageous."

"Don't make an appointment unless it's officially announced. Come and watch the now-hit movie 'Sniper'."

"Eat the real melon, all I know is that Xu Yien's Sniper is predicted to have a box office of 12 billion, a dark horse during the Spring Festival, come and see Liu Wenwu."

"That's fake. Xu Yien has never worn Donkey and has never attended any Donkey events. Doesn't look like she's going to be an endorsement? Blogger, why don't you just watch 'Sniper'?"

"Who knows whether it's true or not except him? Some people just come and criticize him. They really give up and don't leave him any room. Is it so difficult to simply say no appointments unless it's officially announced?"

"Eat melons but don't believe them. There are plenty of cakes. There's no need to flatter or step on them. What's coming will eventually come. Just follow Yi En's steps and walk slowly. The Eight Luxury Emperor is a big name both in the domestic entertainment industry and globally. There's no need to raise a Gu."

The fans didn't quite believe it.

Because this is unprecedented.

When Xu Yien was in Six Sheer, he was already number one in the domestic entertainment industry.

Now the Eight Luxuries can basically not go any further.

Unless it is to change the endorsement of competing products.

Celine, Jaeger-LeCoultre, De Beers, Rimowa, Valentino Beauty, BV, HOGAN, MK.

Just this exaggerated lineup of luxury endorsements.

Who would believe it if I added another LV?

It’s obviously fake at first glance!

(End of this chapter)