Huayu's rise from top star to best actor

Chapter 482: Audiences who are not optimistic about "Sniper"

Apart from the Spring Festival Gala, Xu Yien has not participated in any other activities, and he did not attend Mango TV's New Year's Eve invitation.

Although I can earn announcement fees, I'm too lazy to run around.

The exposure of the New Year's Eve party is not a big deal for Xu Yien at the moment, it's not to the point where she has to go.

Looking at Fu Liting, Xu Yien said, "I'll just decline this time. I don't want to attend the New Year's Eve party. Let's talk about it next year."

Fu Liting did not interfere with Xu Yien's decision because he could not interfere.

I just asked, "What's wrong, boss? Why don't you want to go this year?"

"I just don't want to go." Xu Yien smiled, "Why not?"

Fu Liting also laughed and said, "Haha, got it, boss. I'll go connect with him right away."

"Ah."

Fu Liting added, "The Ministry of Commerce has also approached a new endorsement agent, Apex, who previously co-branded chocolates with the film Lotus House. The endorsement fee is top-tier, with no bargaining involved. The title is the highest global brand spokesperson, and the advertising is also being run to the highest standards."

"it is good."

Fu Liting scratched the back of his head and reported, "It's a very sincere brand. At the same time, there was a resourceful guy named Wang He who was the spokesperson for dark chocolate in China."

Xu Yien said, "I understand. Just sign it and it's done. Just check the contract carefully."

"Okay, boss. I'll retreat then."

"Okay, let's go."

Janice Man congratulated him and said, "A chocolate endorsement? Then you won't have to worry about chocolate anymore."

"When the time comes, I'll ask the brand for some goods. I like eating chocolate," said Ni Ni.

Chen Sicheng echoed: "Me too, Yien, don't forget my share."

Xu Yien readily agreed: "I can still agree to this, hahaha. Everyone will have a share by then. I said it well, once a word is spoken, it cannot be taken back. Everyone will have a share, no need to be polite with me."

Everyone in the crew complimented and thanked him.

"Hahahaha. Good, good, good."

"Okay, I love chocolate!"

"Great, thank you, Teacher Xu."

"Teacher Xu, can I choose the flavor then?"

Xu Yien replied: "When the flavors are available, everyone can choose for themselves."

Xu Yien herself has tried APS chocolate, and all of its flavors are pretty good. They are not expensive either, so it is quite cost-effective. Fans will not feel that they have been ripped off, and it is definitely worth the money.

Hedi Aipshi’s title is the spokesperson for dark chocolate in China, and is the spokesperson for the branch dark chocolate in China only.

Even though "Cang Lan Jue" was a big hit in the original time and space, the title was not upgraded, and it was taken over by Ding Yuxi. Coincidentally, both of them are monkey-type artists that Kiwi is promoting.

Later, Chengyi officially announced that the title was the highest title without qualifiers - global brand spokesperson.

Deng is the spokesperson for Kérastase Greater China and the global brand spokesperson for Chengyi APS. Hedi can't beat either of them.

Especially after the release of "Camp with Love", the popularity of the film went viral at the speed of light, and the number of commercial activities dropped sharply.

The original 15 endorsements have dropped to only 10.

The brands he endorses are not high-end and are fast-moving consumer goods. If they fall from grace, it means that the brand is declining due to insufficient traffic.

Next, we will wait and see the performance of "Dafeng Night Watchmen". If it becomes a hit, the traffic will increase, and if it fails, it will be the second generation of Junjun.

On the other hand, Chengyi, which has always been criticized for its bad performance, continues to gain momentum with its hit martial arts drama "Lotus Tower", and there are still three or four business projects waiting in line for official announcement.

Several of Yu Shi’s short-term contracts for the role of Ji Fa in “Investiture of the Gods” have expired. We look forward to whether the second and third parts of “Investiture of the Gods” can continue the popularity.

Harman Kardon was originally mocked for its billion-dollar contract expiring in just six months.

As a result, the JBL headphones, a sub-brand endorsed by Yu Shi, had a shorter shelf life.

The fact that it expired and was not renewed after only three months is enough to prove that the popularity will not last.

Not to mention the original time and space, even in this time and space, the Harman Kardon contract that Xu Yien had signed for so long has now expired and will not be renewed.

As soon as the contract for this brand expired, the studio immediately contacted the new spokesperson for Beats headphones.

When he goes to the Spring Festival Gala rehearsal or the preview of "Sniper" at the end of the year, Xu Yien will shoot the advertisements for Beats and Epsom Chocolate together.

After the filming is completed, the official announcement will be made at the beginning of 2022.

In terms of endorsements, as long as there is a brand that is willing not to renew Xu Yien's contract, there will be better brands to sign it. Top commercial value comes from having such capital.

Both Beats and Epsom signed two-year endorsement contracts, with a total endorsement fee of 6123 million. After tax deduction, Xu Yien received 3551 million.

Not to mention the other income from filming and appearances, just from the 26 business deals, the annual income after tax is more than million.

Xu Yien feels helpless because he spends money faster than he earns it. Why can't he experience the feeling of having his savings stretched to the limit?
If people knew what I was thinking, I would definitely be called Versailles.

One day Xu Yien will also buy a detached villa and imitate Jay Chou and say on the Internet - I have no neighbors.

Just thinking about it is enough to make you bking.

……

……

Now "Hug You Through the Cold Winter" has not been released yet, but the release date trailer of "Sniper" is here.

In the trailer, the first shot is Liu Wenwu, played by Xu Yien, shouting, "Dayong."

"To!"

The squad leader called out the soldiers' names one by one.

A snowy scene, heroes rushing forward. Accompanied by passionate and heavy music, the trailer begins to show the length and content.

From the soldiers' laughter and playfulness at the beginning to the heroic sacrifice later, each character has an equal role in the trailer.

"But the Japs have everything, and we have nothing!"

Liu Wenwu rushed over and grabbed his collar, yelling, "You little brat! Who said we have nothing? I'm still here, your kid is still here! Class 5 is still here!"

The camera turned and Liu Wenwu bravely went forward, pulled out a grenade, jumped into the enemy trench, and died heroically with a flash of fire.

The picture changed from color to black and white.

The company commander played by Zhang Yi and a group of soldiers shed tears on the spot.

He shouted enthusiastically, "Class Five!"

The soldiers responded in unison: "Here!"

The preview ends.

The background color is black and the font is gold——[Youth is dedicated to the motherland, and the prosperous times welcome you home]

"boom!"

The three big words "Sniper" appeared on the screen along with the sound.

Director Zhang Yimou's works are naturally popular, not to mention that Xu Yien is starring in the film, so the attention is naturally even higher.

For a time, the Internet was in an uproar.

There are various evaluations:

Without the sacrifices of the volunteers, we wouldn't have the happy lives we have today. Salute to the heroes of the volunteer army. However, for Spring Festival, all I want is to watch comedies, pick up new cars, buy new houses, win the lottery, have family reunions, have adorable pets, and finally find love. And celebrate the New Year with joy.

[Xu Yien's acting is fine, but his character was sacrificed? Fans are going crazy.]

Honestly, mainstream film fatigue is here. It's not that the content is so bad it's unbearable, but rather that they lack originality and innovation. Different heroes, different stories, but presented in the same way and from the same angle. The constant barrage of "manufactured products" during the Spring Festival, May Day, Summer, and National Day holiday periods is truly overwhelming.

I'm completely unimpressed by this kind of sentimental film. One reason is aesthetic fatigue, and the other is that it feels a bit contrived.

【漫威宇宙电影电视剧10年拍了30多部怎么全球都没看腻呀？20年前10部电影8部主旋律，现在20部电影1部主旋律，这叫近几年越来越多了是吧？】

Those who say there shouldn't be war films during the Spring Festival season might not know this: "Operation Red Sea" grossed 21 billion yuan.

I want to watch a high-quality anti-Japanese film like "Yabai" (The Eight Hundred). The art effects in "Yabai" are amazing.

I was hoping Zhang Yimou would make me a war film like "On the Cliff," but he ended up making me "Me and My Sniper."

Except for this sensational trailer.

Sniper also released another trailer.

This trailer mainly depicts the battle against the enemy.

It’s actually quite interesting.

But the audience still didn't buy it.

The reviews given were not very friendly.

I don't think so. Sniping requires meticulous calculation, precise shooting, a command of the battlefield situation, and an understanding of the enemy's psychology. It's not about rolling in the snow and then firing a 100-meter headshot, nor is it about a full-power sniper bullet being unable to penetrate a thin steel plate. I didn't see any professionalism involved, but I can only say that good reincarnation skills are truly important.

Honestly, Chinese directors really like to group together. Once a theme becomes popular, you'll see the same thing repeatedly for years to come. It wouldn't be a big deal if they kept getting better, but this isn't the best way to go.

[Capitalism is a money-making business. Most directors are not fools and are not that shameless, but they can't help but eat the boss's food.]

I encourage and support this type of patriotic film, but, but, but, I'm very afraid that this kind of subject matter will be used by some rubbish as a tool to attract traffic and make money. I'm very afraid that the public's patriotism will be used by them to make disgusting money.

It feels like every director with a bit of a reputation has this kind of KPI to meet for their films…

[Amazing drama! Anyone with even a little military knowledge knows, this is how a sniper can be shot.]

[Please, directors, please spend some money to hire some good military directors when making war films.]

[The slow motion of the bullets makes it magical.]

[They say it's co-directed, but I'm afraid it was mainly directed by his daughter. This doesn't look like Zhang Yimou's work, does it?]

【Why is this trailer so bad...】

[The secret to wealth is: a mainstream war film + a great director + Spring Festival release = a box office hit]

To put it succinctly, Zhang Yimou has also fallen and has started using traffic actors to perform mainstream dramas.

Most of those who criticize Xu Yien do not watch Xu Yien's dramas, and most of them are male viewers.

Soon, conflicts began to arise among the male audience. Because many of them liked "Lotus Tower" very much, the male audience also started to confront each other.

One side criticized Xu Yien for his popularity and said that his movies would definitely fail, while the other side said that Xu Yien had great acting skills and they were just waiting to see him get slapped in the face, and they were enjoying the slapping.

This is just a glimpse of the whole picture.

Because there are actually very few people who hate Xu Yien.

Regarding this drama, more negative voices do not come from Xu Yien.

Everyone is cursing Zhang Yimou and the main melody.

In short, some people are optimistic about this drama, while others are not.

The conclusion is...

Most people are still pessimistic.

Of course, there are also many people who are looking forward to this movie and will not express their opinions online.

(End of this chapter)