Huayu's rise from top star to best actor

Chapter 256: Fail or explode?

Nowadays, platforms are adding all kinds of advertisements crazily. Other platforms may not know about it, but Chenxiang Ruxie has already broken the record. Basically, all platforms that can insert advertisements have inserted advertisements.

The advertising market itself is not very optimistic. Many brands are making advertising budgets, but they find that their budgets have decreased.

There will be more and more unbroadcast dramas on the platform in the future, and only the top projects will have good investment opportunities.

With less income from investment, the platform will certainly be more frugal. Not to mention the question of how many projects to launch, it will definitely make money, but it will definitely not be as much as the dramas with good investment.

For example, in one episode, there are general opening credits, special opening credits, previous episode recap, ordinary mid-slot, ending credits, celebrity headlines, creative mid-slots, brand headlines, and corner banners.

The most expensive ones are the mid-roll ads, which have bids of tens of millions.

The rest of the advertising space has different prices according to the degree of publicity, and these are charged by the second.

Xu Yien actually doesn’t know how much money Cool Factory has made. The platform mainly makes money by attracting investment in a few big dramas, because members earn little.

Attracting investment is much more difficult than collecting data.

Therefore, long video platforms often suffer huge losses.

The high cost investment is not money laundering, because a drama can make more money than expected.

Chengyi's currently filming "Liu Li" cost 1 million yuan, Cool Factory received 2.6 million yuan in payment, and Huanrui made a profit of 1.6 million yuan. The broadcast effect broke Cool Factory's three-year high in revenue and profit.

In fact, Low Rui and Xu Yien had collaborated on two dramas and both made a lot of money. This time he approached Xu Yien again, but was rejected.

Xu Yien said that Chengyi, a subsidiary of Huanrui’s own company, was suitable, so they chose Chengyi.

"Liu Li" is so powerful, not to mention the drama "Chen Xiang Ru Xie".

The cost is estimated to be 2 million yuan, Cool Factory paid 4.9 million yuan, and Huanrui made a profit of 2.9 million yuan. It is conceivable how much money this drama made for Cool Factory.

In other words, Huanrui Productions' own profit was 2.9 million yuan, and Xu Yien earned 4000 million yuan in film remuneration. That's what it means.

But the producers have to wait for the final payment period.

The platform has to control its cash flow, and the producers will have to wait for several years for the final payment. Huanrui cannot get so much in a short time.

Cool Factory will pay Huanrui at most 3 million yuan first, and the remaining money will be paid in a few years.

I can only say that Huanrui won by choosing Xu Yien to film the movie. Being an actor is still more enjoyable than being a producer, because if the show doesn't go well, the producer won't make much money.

Many of Huanrui's dramas are in backlog and cannot be broadcast, or they are broadcast at a loss. Running a company is not that simple. No matter how big the production company is in the industry, it has to wait for the platform to slowly return the money. It will be more difficult to turn over the funds. If one link is not done well, it will result in a big loss.

Even though Chen Xiang Ruxie made hundreds of millions for Huanrui, his cash flow was not in place and he was still in the red on paper. The net profit of the production companies in the industry for the whole year was not as high as Xu Yien's after-tax income in a year.

Don't think about being capital every day.

Starting a business in a film and television company in China is simply hell. Except for the top 1%, the rest of the companies are basically treated like migrant workers.

A startup production company has the thinnest profits of all links, but bears the greatest risks.

The general public equates entrepreneurial production companies with high-profit leading film and television companies and classifies them as the same industry.

In the event of a major disaster, large companies are actually the most competitive, while small production companies will have to pay off their debts for the rest of their lives if they suffer a loss.

However, the majority of people's dislike for the film and television industry is the result of the mistakes made by the leading companies in the past few years.

It is sad and ridiculous that people think that all film and television industries are highly profitable but no one listens.

The platform is now the big daddy.

Xu Yien is the little daddy.

The producer is a send bar.

Now many production companies in the industry have to beg Xu Yien to act.

The income and profit of "Agarwood Like Crumbs" are exceptions.

Not every drama can achieve the same investment-attracting effect as "Ashes of Love".

Otherwise, no one would make movies anymore. This is the revenue effect that only top dramas can achieve.

What is the level of the 63 brands in "Agarwood Like Crumbs"?
The only hit drama from Cool Factory that Luo Yunxi praised highly, "The Long Moon Embers", only has 25 brands.

It seems that no one will be able to break the investment promotion of Chenxiang Ruxie in recent years. On the same platform, Zhenhun added 12 new advertisements, Kiwi's Lianhualou added 4 advertisements, and Tencent's Changxiangsi added 3 new advertisements.

Advertisers have a unique way of analyzing the audience of drama viewers, because once the show is discontinued, the audience will definitely go back to do some research.

This is the economic benefit of straight line flour.

The platform also made money.

Xu Yien also gained fans.

Next, several brands will come to us seeking endorsements.

Xu Yien has three endorsement projects that she hasn't filmed yet, namely ORAP, RIMOWA luggage and Levis that she was in contact with last time. The collaboration with Nike still needs some time to be designed, but there is no rush anyway, and it is expected to be released in the middle of the year.

We will concentrate on shooting the commercials at the end of the month, and then the brand will make the official announcement in one or two months. Anyway, the money has been received.

Xu Yien is not interested in the endorsement fee now, it is just a number.

I don't touch money, I'm not interested in money!
I don’t know when the song we’re collaborating on with Jackson Wang will be released.

Because we didn’t have much contact.

I have relatively few friends in the entertainment industry.

People who only meet once during a collaboration aren't considered good friends. The people Xu Yien keeps in touch with the most are Bai Yu, Zhang Wanyi, Zeng Shunxi, and Xiao Shunyao. Zhang Jiawei might have to be added to the list in the future. These are the kind of close friends who develop a bond after filming together for months. Everything takes time, including making friends.

……

……

In major forums.

Everyone started arguing.

Did this drama flop or not?

Does it look good?

Is there any bonus for Xu Yien and Li Yitong?
In short, these questions will have their answers after the show is over. It’s only episode 12, so why rush? The audience is still coming in.

The popularity of Cool Factory exceeded 49 in the site within hours, and it is also the first drama of Cool Factory to exceed .

It seems to be quite popular overseas, especially in Southeast Asia, such as the various fan screens and support posters in Thailand.

It broke the playback record of Thailand's local streaming platform and is still being promoted. As for other overseas regions, the popularity data is also quite good.

Thai media now call Xu Yien the "God of Acting";
It is indeed an exaggeration.

It’s just that Zhang Rui is now signed with Huanrui, and Huanrui also wants to promote him. His dramas were quite popular back then.

For example, he played the male lead in "Flowers Are Not Flowers, Fog Is Not Fog" and the fifth prince in the new version of "My Fair Princess". In short, Huanrui added various roles to him.

The role of the second male lead in Chen Xiang Ru Xie is not much different from that of the male lead, and all major platforms are promoting the role of Yu Mo.

But Mr. Zhang Rui's ugly face really can't attract fans, especially since his acting is not that good.

He was beaten up by Xu Yien throughout the whole process, both in terms of appearance and acting skills.

Bilibili also said that Zhang Rui gave makeup to Xu Yien.

Come on, bro, where is the makeup on?
Such a handsome look and still need makeup?
You've never seen real makeup.

There is no point in talking about it, the reason is very simple, no matter whether Ying Yuan or Yu Mo is the male lead of the drama, the male lead of the drama will be Xu Yien, it's that simple, there is no need to worry too much about it.

Post title: [Agarwood is like crumbs, beautiful and newspaper-reading feeling]

Posted by: momo
Content: [The good parts are really addictive. I love watching the male and female protagonists interacting with each other. It's really addictive. The male and female protagonists are also the best in ancient idol dramas. I highly recommend watching it. There are a lot of inexplicable supporting characters and inexplicable irrelevant plot. .

So now when I watch this drama, I just scroll to the part where the male and female protagonists interact. It's a magical way to follow a drama. Don't ask me why I won't give up on it even if it's bad. Because I'm addicted to the good parts and fast forward to the bad parts.

Everyone expressed their opinions in the comment section.

Everyone is peaceful.

“Yes, that’s how you watch this drama, hahahaha~”

"I think it's pretty good. Xu Yien and Ying Yuan are particularly good-looking. The makeup and makeup are also very handsome, and the acting is getting more and more perfect."

"I now really understand why this drama has so many fans, because the parts that are addictive are really addictive (as long as you fast forward those inexplicable plots..."

"When I read the original novel many years ago, I liked the fish. I heard that the film and television adaptation changed the second male lead to the male lead, so I don't want to watch it at all."

"It's a good thing you didn't see it. That fish was so good at giving the camera a devilish smile. I didn't want to eat fish after seeing it..."

"Hilarious! I really want to add more scenes and find someone more handsome. That fish is really hard to watch. Low Rui, I heard they wanted Yi En to sign a contract before? No wonder they recently bought negative press releases for the male lead of their own S+ drama. I'm impressed."

"The OP has found the right way to watch a drama. It's all about the main character. The main character is interesting, while the ones who watch the drama are the ones who have watered-down supporting characters."

"If you don't look at it through tinted glasses, it's not bad at all. It's even better than many fairy tales. The main problem is that there are too many negative articles now."

"I really love this drama!! Ying Yuan is truly my favorite male lead character!!"

"Yes, I have always been following dramas this way, only watching the male lead cut (because the female lead cut also has a lot of male second-man water)."

"This drama is like a fairy tale when the male and female leads are together, but like a toilet product when they are apart. There are still so many episodes left. I think the second male lead's role will be filled to the sky. This is always the case with low-quality dramas. I am speechless."

"This drama is really both ugly and good-looking. Sometimes it's good, sometimes it's ugly."

"It mainly depends on the appearance. Xu Yien, Li Yitong and Meng Ziyi are all very good-looking, but the second male lead is Old Cucumber, not so good. Looking at him always reminds me of the proud Ye Fan and the dead leaf butterfly and other ghost animal scenes. There is a reason why he is not popular."

Except for the forum.

This drama has received quite a lot of recognition.

As for the so-called official ones, I won’t mention them, as many of them are fake.

Everyone likes to use chicken feathers as a token of authority.

Hasn't it been exposed a long time ago?
Those seemingly powerful Blue V official media all charge money to publish press releases, and they even have packages that are cheaper than marketing accounts.

There are serious issues regarding whether these big V media outlets have strict sub-surface supervision, whether they use public resources for personal gain, whether they have a certain number of fans, and whether they accept money to do things.

Don’t always use these to endorse things. If they were really useful, the four characters wouldn’t have lost their popularity.

Xu Yien won’t brag about these things because the industry is very chaotic.

Boasting about these will boomerang sooner or later.

Li He is also a "good family"?
What's the use? It's still just a ladybug.

(End of this chapter)