Huayu's rise from top star to best actor

Chapter 218 Asia's No. Fashion Icon
On October 10th, GM launched the YIEN co-branded global sunglasses, which were sold out in ten minutes and were snapped up by Yimi.

Although Xu Yien is not as trendy as Kris, whose every style will be imitated by others, this time GM's global joint project and nationwide promotion advertisements are still all over the Internet.

Besides, Xu Yien has always had a good sense of fashion.

Last year, small items and clothes with the words "Same style as Xu Yien" written on the Internet were easily sold out.

But we can’t name it that way now because it infringes on copyright.

Only brands endorsed by Xu Yien can have [Same Style as Xu Yien] written on them.

The rest are not acceptable.

You can’t write titles on Taobao now, but when you click on the style selection page, there will be a small text saying [Same style as Xu Yien]. This is not an infringement, it’s just not displayed in a big and obvious way.

To put it bluntly, those who like Xu Yien are quietly working hard to copy her style.

Not as trendy and fashionable as Kris.

After all, Kris has no achievements in film and television, so he needs a personality that stands out from the crowd. Apart from those negative ones, the only positive word that can represent him is "fashion".

Unfortunately, these GM co-branded sunglasses were all snapped up by Yi Mi.

This means that passers-by who accidentally see a product on the Internet and really like it cannot buy it.

If the GM wants to increase the quantity, he will have to pay Xu Yien that much money.

They were also willing to do so, and chose to quickly draft another contract after Yi Mi cut it in seconds.

The document was sent to Xu Yien's business counterpart. After Xu Yien nodded in confirmation with Pang Ge, Pang Ge conveyed the document to the business counterpart. Xu Yien signed the contract again. GM brand replenished the stock of four models, 2500 pairs each, for a total of 10000 pairs.

Xu Yien once again secured a joint contract payment of NT$1200 million before tax.

Bashideban~
Cool!
This time the replenishment is mainly delivered to offline stores, so that more offline customers will come. If it is online, it will be sold out in seconds.

Although the commercial value is fully utilized, the offline stores appear empty because the traffic is not increasing.

Xu Yien is a well-deserved international superstar, and her global joint venture with GM has set the fashion world on fire.

Xu Yien's black and silver haute couture look transforms him into a "king," and No. 16 appears in a limited-time space with GM.

Xu Yien and GENTLE MONSTER launch global collaboration, which is highly promoted on all overseas platforms and attracts global attention.

While browsing LinkedIn, I stumbled upon an industry white paper that comprehensively reviewed global luxury marketing activities this year. The GM collaboration, which just launched today, has already been singled out for praise. The Xu Yien/GM collaboration was cited as a "well-rounded" example of a brand that achieved both social media buzz and e-commerce conversions, standing out from the crowd. The author of the report also specifically mentioned the importance of matching celebrity and brand tonality.

【Looking forward to tomorrow's offline event in Shanghai! 】

Xu Yien and GENTLE MONSTER have released a campaign for the GENTLE MONSTER×YIEN "GENTLE XU" series. She's dressed in a black and silver Maison Margiela couture suit paired with the collaboration's sunglasses, showcasing her sharp style!

The Yien Xu x Gentle Monster collaboration series, "YIEN GentleXu," has officially launched. It feels like Yien could star in a Hollywood blockbuster right now.

People who saw these reports and video blogs also admired Xu Yien's look this time.

There is no need for fancy words, it is just really cool, handsome and fashionable.

In particular, this high-height custom-made piece has been recognized by Maison Margiela at home and abroad.

Designers have come out to recognize Xu Yien's style and say that Xu Yien is their idol. It can be said that they are giving her a lot of face. Although "idol" is definitely nonsense, fans can naturally brag about it because it is not Yi Mi who brags about it herself, but the haute couture designer himself.

"Looking at his face, all I can say is 'wow' and 'amazing'. Oh, and also 'cold'."

"Yi En promised me that next time you'd get some everyday styles that girls can wear while shopping, and I haven't even snagged this yet. It's too extravagant!"

"He's an impeccably handsome guy."

"It's so expressive, you can immediately get the emotion and style he's expressing. It's so noble, cool, and distant. I thought it was going for a futuristic, technological look, but it turned out to be this avant-garde yet gorgeous design, comparable to his last black and gold couture collection."

"This guy is incredibly cool, a cool-faced handsome guy."

Amidst a chorus of praise on the internet.

GM's online voice volume was hundreds of times higher than usual, and the online customer service staff complained bitterly that they were too busy to handle the situation. There were too many people or passers-by who failed to get the sunglasses, and they couldn't respond to them at all. Even the special page for Xu Yien on GM's official website could not be clicked on because the website crashed due to too many visitors.

The brand had to repair it overnight, but it was all worth it. I was so happy that I didn’t even have time to complain.
Jin Hanguo wishes his homepage would crash every day so that he can make more and more money!
The title of "Prodigal Son of Programming" is well-deserved.

GM is also very awesome. In 2020, it will collaborate with Huawei to produce sunglasses. There are many cross-border collaborations now, which can bring good economic benefits.

This collaboration with Xu Yien has brought out the celebrity effect to the fullest.

The premise is that GM also spent a lot of money on publicity, and the publicity effect was extremely good.

In short, it is a win-win situation for both parties. Xu Yien has consolidated her position in the fashion circle and gained recognition through global promotions, while GM has achieved rapid growth in sales and online popularity in mainland China.

……

……

The next day, Xu Yien arrived in Shanghai.

In addition to the large crowds of people who came to watch the fun, GM also invited influential fashion bloggers from major platforms to participate in this offline event.

Xu Yien wore a black Burberry custom-made outfit similar to Wang Jiaer's met gala outfit, a double-breasted Chinese stand-up collar short jacket paired with slim-cut trousers, and GM co-branded cat-eye sunglasses on her face. She had a superstar temperament and was fashionable and avant-garde.

There were countless screams when he appeared.

The main thing is that this shape is too impactful.

They have never seen this style before.

Xu Yien's products are not pure copies, as there are still many differences between the customization of Burberry and Louis Vuitton.

"So handsome, damn!"

“Ahhhhhhhh!” “Yeen, yeen, yeen!”

"Ahhhhh I'm dead, this is so cool I fainted!"

"I'm invincible!"

Seeing all the women around them falling for Xu Yien, Li Xuan, who was just there to watch the fun, curiously asked the fashionable girl next to him, "Does he have any works? I told you he's really handsome."

"There are many works, such as Soul-Calming, Everlasting Love and Lotus Tower."

Li Xuan was stunned. "Huh? He's the one playing Li Lianhua?"

"Huh? Can't you see?"

"The difference in temperament is quite big."

"So this is what an actor is, so handsome."

"Nb..." Li Xuan sighed.

The pretty girl was also very talkative. "Hahahaha, even I, who's not a fan, have fallen for him. Many people are saying what works he has. Please, although I have seen many of his works, I am not attracted by his works, I am attracted by his charm, haha."

"He doesn't appear on variety shows, how did he know that?"

"It's simple. Just look at their face, their speech and their temperament. Celebrities are bound to have some fakeness to them. Just like the surface."

"You are quite insightful."

"Of course, now that I'm thirty, I'm not as crazy as I used to be."

"Hahaha, that's true, but he looks very young, probably in his early twenties."

"You look young when you're young at heart."

Although this offline event is all for Xu Yien.

But the exhibition hall is also a highlight, with a futuristic and technological feel, which is very suitable for filming.

Many internet celebrities planned to wait until Xu Yien left to take photos and check in at the exhibition hall.

Every GM store around the world has a different decoration.

This time, Xu Yien collaborated with the company to transform the place into a brand new look, with Xu Yien's commercials playing on the big screen.

I believe that many fans or internet celebrities will come to check in and increase their online voice.

On the stage, Xu Yien was talking about some of her views on design and her own fashion concepts.

These have all been reviewed in advance.

The media and reporters present also took notes. After all, Xu Yien is now quite famous in the fashion circle with her endorsements for three luxury brands.

The last Vogue issue also received a good response overseas. Many Southeast Asian and Hong Kong and Taiwan celebrities copied Xu Yien's style, and the cover of that issue was also called a model.

It's simply copy and paste.

It's not about how fashionable it is.

The show is solely supported by Xu Yien's face and temperament.

Because apart from trench coats and overcoats, the rest of Burberry's clothes are not very good-looking.

This time, BOF's 500 Most Influential Global Fashion Figures decided to include Xu Yien in the ranking, and Vogue Thailand also said that Xu Yien is Asia's number one fashion icon.

These days, Thai entertainment is gradually catching up. For example, the Thai version of Daoming Si Bright will be the spokesperson for Burberry in a few years, and the Thai version of Simon is the spokesperson for Prada.

Thailand's stunning actress Maidavika is also the brand spokesperson for GUCCI.

She is a goddess, a really pretty girl.

But it is still 2019, and Thai entertainment has not yet taken off.

It took two years for Thai entertainment to gain popularity after the emergence of BL dramas and the new version of Meteor Garden. Thai gay dramas went global and swept across Asia, driving up the rest of Thailand's entertainment industry. Everyone soared together and gained a dominant position in the South Asia-Pacific region.

But compared with domestic entertainment, Thai entertainment is still far behind.

If domestic entertainment adaptations are not banned.

Thai entertainment can’t get up.

Because when domestic entertainment danmei adaptations were not banned, Thailand did not like to watch its own gay dramas, but instead liked to watch domestic entertainment danmei adaptations, because domestic entertainment danmei adaptations have many elements, and fantasy, mystical, and fairy tale danmei adaptations are much more interesting than Thailand's urban and modern danmei adaptations.

In comparison, the treatment for star-chasing in Thai entertainment is quite good. In the Chinese entertainment industry, the only sister with over 5 million fans had to be sued by her former idol, but in Thai entertainment, you can go on a yacht trip and have dinner with your idol for only 30,000 RMB.

In comparison, domestic entertainment is really too noble.

The main reason is that domestic entertainment makes too much money. The top star in the entertainment industry earns 1000 million RMB for a single endorsement, while the top star in Thai entertainment only earns 200 million RMB for a single endorsement, which is typical of Jing Tian's level.

Jackson Wang is a national idol in Thailand. Thailand gave him a high endorsement fee of 2.5 million, which is times that of the top local Thai entertainment artists, but this is still quite little for Xu Yien in the domestic entertainment industry.

But if he were offered this salary overseas, Xu Yien would accept it. After all, they could only afford such a high price, and it was very sincere.

Why didn't Lisa debut in Thailand?

Because there are too many beautiful women in Thailand.

90s flowers like Mai, Xiaoshui, etc. are all mixed-race beauties, easily surpassing Lisa's appearance. If it weren't for YG's packaging, Lisa's face would be just that of an ordinary girl except for her excellent figure, and she would not be as pretty as the four ordinary girls in the domestic entertainment industry.

　Thanks to Time 1979 for the reward
　　
　
(End of this chapter)