Huayu's rise from top star to best actor

Chapter 207: Huka Paradise
The location for shooting the Sofia advertisement this time was not a studio, but the Guangzhou headquarters of Sofia Furniture.

They had set up a room in advance, which was filled with high-end furniture, and this was where the filming would mainly take place.

Xu Yien changed into a black custom-made suit with a high-necked sweater underneath. He looked slender and quite capable.

The thing that fans of Xu Yien are least afraid of is having ugly photos, because they are not afraid of their face collapsing when attending events and the raw photos are released, mainly because their skin is relatively tight.

Tight skin looks much better than loose skin, and it will not be swollen. It looks good even in unretouched photos.

Some stars have strange muscle shapes and loose skin.

That would be a disaster in the raw photos.

But fans usually continue to be stubborn.

Used to it.

Sophia has already written the official lines for Xu Yien.

[He is an artist whose commercial value continues to rank among the top]

[He is a popular and powerful actor]

[He is a gentle and warm-hearted national idol]

[He is Sophia's global brand spokesperson: Xu Yien!]

It is estimated that the official announcement will be in December.

But the money arrived on the day Xu Yien came to shoot.

The only pity is that the support food truck that Zhu Yilong ordered for Xu Yien arrived, but Xu Yien ran out to shoot a commercial, which was a bit embarrassing.

But Zhou Ye and the crew members were very happy eating, especially the director Sha Weiqi, who was nicknamed "Shaqi Ma" by fans who were looking forward to the show. He ate a lot.

He is also quite dramatic and even took a photo of Xu Yien and sent it to her on WeChat.

Xu Yien glanced at it.

The things Zhu Yilong ordered did look delicious.

After the promotional video and photo shoot were completed, Xu Yien had a meal and drank some wine with the brand sponsors.

Xu Yien said that he didn't like drinking, but he still had to drink at the dinner with the brand boss. They didn't force him to drink, they just chatted and talked while being slightly drunk.

The brand is still very satisfied with Xu Yien and is just waiting for the economic benefits after the official announcement.

This kind of brand looking for spokespersons is basically not for fan economy.

It mainly depends on whether the national popularity and image temperament are in line with the brand tone.

Endorsements focus more on the added value they bring, such as the level of publicity and buzz, etc., not just the number of people who buy from celebrities. Companies have a budget for brand advertising every year, and endorsements are part of it.

The design fee of more than 1000 yuan per square meter for Sofia Custom is not cheap, and it is mainly for attracting traffic.

Job's tears or passers-by attracted by Xu Yien's advertisements will think of Sofia, which is endorsed by Xu Yien, when they think of home decoration customization in the future.

Not only are the endorsement fees high, their advertising costs for land advertising and online promotion are also bound to be high.

But by finding Xu Yien, they knew that Xu Yien would definitely be able to make money for them.

The drinking party is over.

Heading to the parking lot, Xia Mei helped support Xu Yien and said with concern: "Boss, you really drank a lot."

Xu Yien was helpless: "I'm the boss, so I don't let you help me block the wine. If you say this, the other stars will have made you drunk."

"Yeah, thanks, boss." Fat Brother also admired him. In fact, he also helped drink a lot, but not as much as Xu Yien.

Xia He sighed, "There's nothing I can do about it. If you want to make money, you'll have to have some drinking parties."

"Vocal, boss, someone here said Lu Han's endorsement fee is 4000 million a year."

"You believe this? That's enough. Hurry up and drive me back to the hotel."

"Look~" Xia He handed the phone to Xu Yien.

Xu Yien took it and sneered, "40 million a year in his dream? Impossible, I don't even have as much as he does? Even at his peak traffic, he wasn't as good as I am now. That's about right."

Xia Mei nodded heavily and said, "That's right!"

In fact, there are many marketing accounts that like to pretend to be in the industry and secretly help others to brag. "Fox Factory Investigation" said that Zhu Yilong's endorsement fee is tens of millions, which is only 1/3 of the top artists. In other words, the endorsement fee of the top first-line artists can be as high as million.

The top celebrities mentioned by this marketing account are Liu Yifei and Bo Jun Yi Xiao;
But the actual financial report shows that Wang Yibo’s single endorsement fee is 1 million yuan a year, and not every endorsement costs this much.

It’s roughly around 1000 million.

Xu Yien's price is about the same.

So these are quite abstract in the industry. It turns out that Wang Yibo's endorsement fee of 1400 million is three times that of Zhu Yilong's 1000 million. It's too ridiculous.

Is mathematics taught by physical education teachers?
For example, the highest-paid male actors in the industry currently command over 10 million yuan: Xu Yien, Zhu Yilong, Bo Jun Yi Xiao, Deng Lun, and Wu Yi Ke. Bo Jun Yi Xiao is still in the early stages of his career, having just gained popularity, so he can charge a low price to gain market share first, and then gradually increase his endorsement fees.

The financial report shows that Wu Yikai's endorsement fee for Vatti Electric Appliances is 1750 million yuan for two years, and for Bestore is 2500 million yuan for two years. The price negotiated for each endorsement is different.

Even the endorsement fees of Li Xian and Cai Xukun are not in the tens of millions, and Li Xianmei's endorsement fee is 700 million a year.

What if a single endorsement fee for one person in the domestic entertainment industry could be 3000 million?
Either the brands are crazy or the domestic entertainment industry is doomed. Jay Chou only makes 1000 million yuan a year and Huang Xiaoming only makes 600 million yuan a year.

In fact, those who pretend to be in the industry just want to brag about how great certain stars are and fool fools.

The financial report must be shown as soon as it is released.

It's pretty good~
Xu Yien felt that it was okay for them to brag like this. Even if fools thought that Xu Yien's endorsement fee of tens of millions was not impressive, he would still be happy and comfortable, making a fortune in silence.

Anyway, as long as the industry understands it, the more black fans there are, the better. Anyway, the endorsement fees that those people brag about are not really as high as they say.

……

……

Title: [Why does Xu Yien always pick his feet when he's not filming, and never work when he's filming? It's easy to keep up his popularity, right? Why did he stay home for six months after filming Chen Xiang Ru Xie, and then just stay there and continue endorsing?]

Posted by: momo
Reply from inside the building——

"That's normal, right? His dramas are all pretty good, and he had a lot of inventory at the time. It's fine if he doesn't want to take a role."

"Eme's popularity on Douyin is terrifying. You can find new Emems anytime, anywhere, in seemingly unrelated corners. It's hard for him to be forgotten. He has a good personality, good acting skills, and good looks. Although he has scandals, his fans don't seem to care too much. His previous check-in peak exceeded 80 yuan, and now it's stable at 45-50 yuan. My friends in the industry also said that his endorsement fee is very high. There's nothing wrong with enjoying life."

"Anyway, those who want to watch dramas can watch Chen Xiang Ru Xie, or Wan Wan Lei Qing. If you recall Xiang Liu, watch White-haired Ying Yuan Xiao Xia Zi. If you like Xiang Yi, watch Young Hero Tang Zhou. If you are looking forward to Dongfang Qing Cang, watch Xuan Ye~"

"His popularity on Weibo and Douban is terrible, but he's very good on Douyin and Kuaishou. It's just that recently Bilibili has gone from loving him to being a bit sour and negative. Douban and Bilibili are really a paradise for the obscure. If they become really popular, they're bound to be criticized."

"As expected, Yi En has had four hits in three years. I predict that Chen Xiang Ru Xie Wang might do well on a cool platform, but passersby will laugh at its flop. However, friends in the industry told me that the investment round has already been completed. This advertising is quite surprising. He really has something to carry a drama. When it airs, there will definitely be a group of fans. Just wait and see. Be prepared for danger in times of peace. It's true that self-employed people in the entertainment industry will be targeted."

"I feel like he has some requirements when accepting a role. At least he has to like it."

"His characters are all awesome, but they're a little difficult to act."

"Looking forward to Ying Yuanjun, his style is so handsome. Last time I saw the pictures posted by the proxy photographer, his style was very divine, like a Bodhisattva."

"Not miserable, not cruel, not vomiting blood, not acting, the audience has a sense of it (Shen Wei, Xiang Liu and Lianhua are all like this, Ying Yuan should be similar)"

"Different scripts and different characters, all of them are deeply touching and make the audience love them. What else do we need to pursue?"

"Looking forward to watching the show, I like him quite a bit, but I think he looks too delicate, which doesn't quite suit my aesthetic. I prefer a rougher look."

"Actually, the funniest thing is that so many people hate Yi En so much. It was revealed online that 253 minutes of Xiang Liu's first season was added to the show. The second male lead in Lianhua Lou had 1000 minutes, and haters still scolded Yi En. Don't be so outrageous, I say. Really, don't hate him so much."

Actually, they are right.

The pattern has been figured out.

If a popular person has a good reputation, then he or she will be very popular and well-liked on Douyin and Kuaishou, but there may be some controversy on Bilibili.

But for those who are fake famous, their fans must gather on Bilibili, but their popularity on other platforms is not high.

Different platforms have different information cocoons.

For example, Bai Mengyan and Zhou Shengru were very popular on Bilibili because of their blurry filters. However, after they became really famous, Bilibili had completely criticized them. However, their popularity and popularity on platforms such as Douyin and Kuaishou are still very good.

Bilibili is isolated from other platforms, so it is also called "the paradise of unknown users";
Some dramas are terribly obscure.

It is very popular on Bilibili.

This is a typical case of false redness.

Because once you become really famous, people on Bilibili will start to hate you. Let’s take a look at the top “unknown” stars on Bilibili: Beitang Mo Ran, Run Yu, Yu Si Feng, Zhou Sheng Chen, and Cui Shi Yi.

In the future, everyone will boomerang on Bilibili, and will either be scolded or ridiculed.

The one who really fought back was Cheng Yi, who stopped making trouble, and still relied on Li Lianhua, a character who was popular on all platforms.

The main thing is that all the viewers on other platforms have recognized it, and CCTV has also recognized it. If you, Bilibili, don’t recognize it, then it will be inexplicably laughed at, and the vilification will be too obvious. Once the vilification is too obvious, it is no longer a vilification effect, but a ridiculous one.

Fortunately, Xu Yien’s popularity did not only explode on Bilibili. Shen Wei, Xiangliu, and Li Lianhua’s popularity exploded on all platforms.

Otherwise, Xu Yien would also be scolded.

There is a famous saying: "Bilibili has gone from being your mother's home to being your enemy."

Hey, Xu Yien doesn't have to endure such inexplicable abuse. After all, Xu Yien has never bought any press releases on Bilibili.

There will definitely be people on Bilibili making fun of "Agarwood Like Crumbs" when it starts airing, and I've already prepared myself mentally.

It's nothing more than saying that the plot is old-fashioned. To put it bluntly, it's all the same old commercial blackening and fan-black wars.

Xu Yien is still confident about the three characters Ying Yuan/Tang Zhou/Xuan Ye.

(End of this chapter)