Huayu's rise from top star to best actor

Chapter 179 GENTLE x XU Global Joint Project
Above the Huangpu River, neon lights illuminate the night sky.

Wearing a new black windbreaker, Xu Yien stood in front of the booth, facing the rustling evening breeze, with her hair fluttering in front of her forehead.

In the eyes of countless media, Xu Yien is the foreseeable and concrete KPI indicator for making money. He is handsome and noble, with a relaxed feeling of ease.

Apart from him, everyone else looked dull.

Today is Burberry's offline event.

After the host spoke, the reporters standing under the booth raised their microphones in unison and began the interview.

Xu Yien also looked serious and began to introduce herself, "Hello everyone, I am Xu Yien, the brand spokesperson for Burberry. I am very happy to be able to participate in this event..."

In addition to him, there are two other spokespersons for this event: Zhao Yanzi and Little Yellow Duck, but Xu Yien has no connection with them.

They have resources in the film industry but don't know how to act as matchmakers. Their reputation isn't very good either, so there's naturally no need to communicate with them too much.

Weilong, who currently has no title, is still in the probation period. This event is to see what the response is. He looks really handsome and a bit like Won Bin. As long as his subsequent works are popular enough, Burberry will also give him the title of brand ambassador.

Sitting next to the brand director, Xu Yien took a sip of champagne.

Zhou Dongyu said, "Hello, Yien, nice to meet you."

"Hello." Xu Yien nodded politely and the two clinked glasses.

She's really ugly, just... well, not very good-looking.

“I hope we’ll have the opportunity to work together in the future.”

"Me too."

After a while of pleasantries, Xu Yien started chatting with the brand director. The director began to make promises, saying that on Xu Yien's birthday, he would have several editors-in-chief of overseas magazines come to celebrate Xu Yien's birthday. Xu Yien just perfunctorily passed it over. After all, it was no use believing such talk, it was nothing more than a face-saving measure.

As for the multi-national vogue shoot that was previously filmed.

Burberry was delighted to see that the broadcast of "Lotus Tower" was so successful.

They have all been changed to the overseas version of Golden September.

It cost a little more money, but it was very impressive. In the future, Xu Yien can use his achievements in the fashion circle to show off his overseas influence. In fact, overseas influence is not very important. After all, the Chinese market is the largest. For example, Lisa from BLACKPINK went to dance striptease and hooked up with the third son of the Louis Vuitton Group.

As a result, the Chinese market had a huge response and the public opinion was very serious, so Lisa was directly removed from Bulgari and CELINE. China is the largest market for luxury goods, so of course they pay attention to Chinese public opinion.

She has been banned in Asia's largest market. What else is left who is willing to spend money on her?
Do you really think you are a world star?
Speaking of Kpop idols, although they do have some influence in Europe and the United States, it is actually not as big as imagined. A big reason why European and American brands choose them for promotion is that their market is very large in our country. After all, their performances account for a large part of their albums.

BTS, which has truly conquered the European and American markets and reached the top, does not have as big an advantage as BLACKPINK in luxury brands. BTS's top-rated member, Jeon Jungkook, whose single "Seven" topped the global charts, only has one endorsement from CK. BP's advantage in taking on high-end luxury brands lies in its popularity in China. YG arranges at least hundreds of Weibo hot searches for BP in China every year.

The dinner ended and Xu Yien retreated.

It was on several hot searches during this event.

The main praise from passers-by comes from Douyin.

"At first glance: just so-so, but the moment the topic was brought up: so handsome!"

"It felt like the famous smoking and lighting scene from The Beautiful Sicily. The microphone was so touching when it was handed over."

"The moment the microphone suddenly fell to the ground was so cool."

"If this guy looks at me, I will probably never look down on any man in my life (crying)"

"I can't watch him anymore, my mind is full of him (heart)"

"Why do you look hot to me..."

"It feels like he's fierce and skilled, the kind who would deliberately hurt someone to cause trouble (tears streaming)"

"What kind of lewd words are these? Oh my god (laughing and crying)"

"I can't imagine how much this hurts, Xu Yien is killing me (lick the screen) (lick the screen) (lick the screen) (lick the screen)"

"He's so handsome. As a man, I feel he's so handsome. None of these stars are more handsome than him. The only male stars I recognize nowadays are Xu Yien, Wu Yikai and Wang Jiaer. They are all very manly stars and their outfits are very good."

"There's no chance of setting off a fire in neighboring Chongqing in this lifetime."

"No one noticed because there's no shortage of handsome guys in the entertainment industry. Everyone likes him because of his acting skills. His good looks are a plus, and his ability is always his strength. I'm grateful to those directors who chose Xu Yien to play Shen Wei, Xiang Liu, and Li Lianhua. They really had a good eye for talent. This is probably why Yien often thanks them in interviews, especially Director Guo Hu. This is a great favor!"

The masses of TikTok are free.

For example, fans of Yu Shuxin and Zhao Lusi on Weibo are fighting each other every day, and many passers-by on Douyin like both of them. They don’t care about the rules of your fan circle. They say, "Fan circle, get away. I like whoever I want. You fan circle is overreaching."

As for buying hot searches?
There is absolutely no need to buy it. The influence of magazines like GQ, ELLE, and COSMO is enough to make it to the hot searches. After all, Xu Yien is just a booth event, so there is no need to spend money.

Because they already have luxury brand endorsements, actors like Wei Long, who don't, need to buy hype about their fashion sense to generate buzz and attract attention. Usually, after the marketing account leaves the stage, fans will follow suit. Brands will see the audience's response, and if the results are good, they will accelerate the trial period. "Boss, GENTLE MONSTER wants to collaborate and launch a co-branded product."

"Answer it." Xu Yien nodded.

"I'm curious, Boss. You already have a Parsons endorsement, so why would you be collaborating with GM?"

Fat Brother asked again, "The business connection team also finds this very strange. Besides, this is the first time GENTLE MONSTER is collaborating with a celebrity. It's just a short-term collaboration, just a co-branded product, and it doesn't count as an endorsement. How should we quote this?"

"Whatever price I choose, my fans have a high spending power anyway, so the starting price is still 10 million."

Xu Yien thought for a moment and then said, "Because GM and Parsons are of different price points, they are not competitors. Parsons is only one or two hundred yuan, and it's a cost-effective option, while GM costs several thousand yuan.

They're not in the same tier, so naturally there won't be a competitive relationship between the brands. Anyway, just charge that price. What they mean is that they're limiting the number of units to a few thousand or ten thousand, so you can just ask the counterparty to charge as usual for endorsements."

"Okay, I'll notify the connection right away."

Fat Brother was confused by what he heard, but he thought what his boss said was right. He picked up his phone and started to reply to the business contact, asking her to quote the same price as before.

GM generally cooperates with the most popular male artists in the domestic entertainment industry. The three people who collaborated in 2020, 2021 and 2023 were Kris, Zhu Yilong and Kun Kun respectively, and the sales of the collaborations were pretty good.

Now...Xu Yien is also the first to get involved, having received a joint invitation in 2019.

It just depends on whether they are willing to pay tens of millions in joint fees. After all, the sales of Kris and Zhu Yilong's GM joint venture are only seven or eight million. Xu Yien's business fees are still too expensive, but the returns are also extremely high.

The previous Safeguard contract expired and they turned around to look for the new top star Bo Zi. Endorsements are time-limited. Xu Yien is just a spokesperson and not the heir. The old one goes and the new one comes. There is nothing to be sad about, right?
In just over two minutes, Fat Brother received the message from the connection point.

The joint fee was 1198 million, and the business contact said that GM accepted it immediately.

After the negotiations were concluded, GM was already drafting a contract. After the contract was signed, they started filming commercials, saying it was a global joint venture...

But to be honest, it's a crappy Korean brand.

How global can a global project be?
Can there still be high-end luxury authority?
In fact, it's just average, but fans can praise it as high-end luxury, and asking Xu Yien to co-sign can be regarded as raising the profile of the GM brand.

But after all, celebrities from all over the world wear them. Although they are not bought by the celebrities themselves, but are promoted by GM, the sunglasses are indeed very good-looking.

For Xu Yien, it’s just average.

But it is a top-level business resource that only the top-tier stars can reach.

……

……

The next day, the contract was signed and the money was directly deposited into the account. After deducting taxes, there was still 695 million. It seems that making money in business is really comfortable.

But the advertising will have to wait until October or November.

The official announcement will be made after the filming of the commercial is completed at the end of November.

The sunglasses specially customized by GM for Xu Yien have to be redesigned to some extent. If they were to sell ordinary models directly, it would be insincere, and fans would not pay for it without sincerity. They must have some characteristics of the co-branded artist.

It also follows the avant-garde retro design style. The main custom-made brand informed Xu Yien that the main model will be cat-eye sunglasses.

Xu Yien asked Fatty to reply, "Okay."

simply put.

This is the one that Jackson Wang often wears.

Very avant-garde and eye-catching.

GM's plan is to launch four models, each with 3000 sets. The sales channel is online instant sales, and the basic price is around 2000 yuan. They will not pay so readily at the beginning. The main reason is that the tens of millions of sales after Xu Yien officially announced De Beers gave GM confidence.

The instant sales of 12000 sets only cost 2400 million, which is very easy for Yi Mi, which has such a large base and strong purchasing power.

Rich ladies like Yi Mi are still very rich, not to mention that cat-eye sunglasses are beautiful and practical.

After Xu Yien became the spokesperson for Duoduo Lemon Tea, the brand even spent money to customize an exclusive emoji for “Coix seed” on Weibo.

Except for Xu Yien, other popular fans have not received such treatment of exclusive Weibo emojis.

The main reason is that the brand sponsors have made profits, so they give feedback to the Job's tears.

How much cohesion does an exclusive emoji bring to Job's tears?
Fans sometimes value this unique appearance.

"I'm really looking forward to the new sunglasses styles. Everyone in our studio will have a pair, and we'll look so cool when we go out!" Xia He thought happily, "I'm tired of wearing the same GUCCI sunglasses that Ni Ni wears!"

Xia Mei: “Me too.”

(End of this chapter)