Huayu's rise from top star to best actor

Chapter 167 Little Red Book? Little Xu Book!
Xu Yien chatted with her as they headed towards their destination. When they arrived at the garage in the shopping district, Xu Yien took out two Celine baseball caps and handed one to her.

Although she is the spokesperson for Burberry, she occasionally buys other luxury goods for herself. For example, Xu Yien has spent a lot of money on hats, short-sleeved shirts, baseball jackets and other items from Celine. After all, Burberry's autumn and winter styles are all very good-looking.

Avoid extra consumption.

Even if you have money, you have to spend it frugally.

Although I earn five or six million in bank interest a year.

The interest is more than 10,000 yuan a day, and Xu Yien hasn't spent much money yet. He is a little anxious about how to spend the money.

She was confused: "What?"

"It's nothing. Artists should pay attention to their image management and avoid being recognized on the street." Xu Yien said.

She asked jokingly, "Aren't you afraid that your hairstyle will get messed up?"

"You're nosy, you live in the Pacific Ocean?"

"Fuck, you're such a nasty person."

"Change your bad mouthing. It makes you look uncultured and uncultured." Xu Yien tortured.

She smiled awkwardly, "Yeah... I understand. I'll slowly change it."

"That's right."

Tian Xiwei put on a baseball cap, and the two of them went upstairs to the restaurant.

She paid with some pain.

Xu Yien wanted to laugh when he saw it.

After entering, the waiter arranged a seat for them and they began to show off. It was inevitable to be recognized while eating, but Xu Yien was very low-key, so no one came to ask for a photo with him.

Now I am definitely not the unknown celebrity I used to be who could go out and eat without being recognized.

Retreat after dinner.

Both of them walked out, holding on to the wall.

After all, it’s a seafood buffet that costs six or seven hundred yuan per person.

Not trying to make back the money.

You have to eat more too.

After Xu Yien left, the fans who met him by chance in the restaurant posted a post about their encounter on Xiaohongshu:

Ahhhhh! I ran into Yi En at dinner. He's so handsome! He has the air of a rich and noble son. Gentle and elegant, not overbearing or rude, but with a lot of presence. When will he be in a TV show like "The Difficult Love of a Bachelor" or "A Thousand Mountains in Twilight Snow"?

Fortunately, they also know what to do.

So it was posted after Xu Yien finished eating and left.

"Another crazy one, I'm going crazy even through the screen."

The original poster replied: "I'm going crazy too! I'm so happy!!"

"Fans who didn't recognize me at that restaurant would probably be pissed off."

Reply to the above: "I am so mad at myself, ahhhhh!"

"Sister, you are awesome. You didn't disturb him while he was eating. You are a role model for us, Yi Mi!"

The poster replied: "I wanted to take a photo, but I held back."

Xu Yien is now the top star among the top stars on Xiaohongshu.

Because Xiangliu is a phenomenal character on Xiaohongshu.

Therefore, domestic entertainment fans also call Xiaohongshu "Xiao Xushu".

What kind of phenomenon is this?

Because Xiangliu had broken one million notes, or one million posts, on Xiaohongshu less than three months after the broadcast of "Chang Xiangsi" last year. What a concept. You should know that Xiaohongshu is now an app with 200 to 300 million monthly active users, and the fan consumption conversion rate is extremely high.

These one million notes basically cover tens of millions of people.

This is the data three months after the show was aired last year.

Xu Yien himself doesn’t know the current data.

I don’t follow it because I don’t use Xiaohongshu.

Xu Yien has an account on Xiaohongshu.

But it is the employees who take care of it.

I used to post some daily life.

Now it’s all about bringing goods.

Maybe this is the process for every famous artist.

(As of today's update, the number of Xiaohongshu notes is: Xiangliu 112 million, Tushan Jing 13, Li Lianhua 21, Li Xiangyi 12, Dongfang Qingcang 13, Zhao Pan'er 4, Xu Hongdou 5, Yu Tu 3, Meng Yanchen 8, Li Shiqing 0.69, Xiao Heyun 0.87, Tantai Jin 12, Ye Xiwu 3, Wen Kexing 2;
Jay Chou is the star with the largest number of followers, with 245 million, Tan Jian is second with 179 million, and Xiao Zhan is third with 178 million. Even with the support of [Liu Yifeis], Feifei only has 161 million.

The author is a data maniac and never speaks in vain. When this book was first written, Xiangliu had only 32 Xiaohongshu notes, already the most popular character. Now, in just two months, the number has soared to 112 million. I can't imagine how much more popular the second season will be. In the internet age, the most popular male character in period dramas is Xiangliu, and I predict that no one will surpass him in the next five years.
Xiaohongshu has a very high fan conversion rate.

Many celebrities have also opened accounts on Xiaohongshu to promote products.

Xiaohongshu is also an important dimension for measuring the commercial value of celebrities.

It's also easy to understand.

Because Xiaohongshu is an app that has gradually developed into a grass-planting community, it would not be surprising if it opens an e-commerce platform like Douyin in the future. Xiaohongshu's users generally have high spending power. Many wealthy women use Xiaohongshu more than Weibo.

Many of Xu Yien's upcoming business announcements were leaked from Xiaohongshu, and then reposted by Weibo marketing accounts. Because many brands are preheating on Xiaohongshu, there will also be brand saleswomen leaking the news in advance, which is normal.

This is also the reason why it is called "Little Xu Book".

no way.

Xu Yien is truly the most popular on Xiaohongshu. Even with the success of The Untamed, Wei Wuxian and Lan Wangji's popularity on Xiaohongshu isn't as high as Xiangliu's. Xu Yien's subsequent costume dramas have been largely about maintaining stability, unable to advance further. The only person to have a hit in "Longing Love" is Xu Yien. He had two hits in a year, Li Lianhua had three, and next year "Incense Like Crumbs" will be the fourth hit, but the success isn't as earth-shattering.

For Xu Yien now, it is enough to maintain traffic and gradually improve his status by relying on actual performance. There is no need to be too anxious about his career planning. As long as the traffic is maintained stable, the endorsement fees will come in like a lot of money.

simply put.

Just three words can summarize Xu Yien's current development plan——

Gain experience.

When we got back in the car, both of us were full of food. Maybe this is a common problem when eating at a buffet.

Tian Xiwei always eats too much. Now she can't even drink a sip of water. She feels that if she drinks another sip of water, she will vomit into Xu Yien's car. She really can't stand it. Xu Yien's situation is slightly better than her. She can still drink some beverages. She picked up the lemon tea next to the seat, unscrewed the lid and took a sip.

"Can you still drink?"

"Isn't that nonsense? I've already drunk it, so I'm sure I can finish it, but there's no rush to leave. I'm afraid I'll throw up while driving."

"I thought so too. Let's just sit here for a while." Tian Xiwei also agreed with Xu Yien's decision.

Xu Yien nodded.

The two of them started browsing their phones.

Xu Yien just watches Douyin.

Tian Xiwei is different. She likes to read comments on Weibo. If someone scolds her, she must scold back. This is a common problem among those who are not famous. If they are famous, there will be tens of millions of comments on Weibo, which is too much to read. Where will the replies come from?

The abusive comments have been drowned out by the fans' praise.

Lost in the vast sea of ​​comments.

"Your necklace is very beautiful." Tian Xiwei replied to a few comments scolding her, looked at Xu Yien, and was attracted by the necklace he was wearing.

Xu Yien asked: "Do you like it?"

"Well? Are you going to give me a ride?"

"You wish." Xu Yien refused.

Tian Xi curled her lips slightly, "Tsk, I didn't ask you to send me off, you're just stinging me!"

"I just put out a hook, who knew I'd catch a black carp for you?"

"That's too much. Are you teasing me on purpose?"

Xu Yien said with a smile: "Don't be so ambiguous, I'll be scared."

"cut."

Tian Xiwei just felt that Xu Yien was staying with her like this on purpose. This was too much. Is it a big deal if he is handsome?
"Here." Xu Yien extended a hand and said with a smile, "Here you go."

Tian Xiwei took a look and saw that it was the necklace. She asked, "How much is it? It's not very good. I don't plan to take it, really."

"The original price is 78000. Do you want to give it to me?"

"Ah? Then I don't want it."

"Just kidding, this is for you."

"Are you really attracted to me? Such an expensive gift?"

"It's actually okay. I've already recommended the crew to you. Your salary is more than enough to buy ten of these necklaces. Just give me a gift in return when you get your salary."

Xu Yien said nonchalantly that she actually felt okay about this kind of thing now, because this necklace was given by De Beers. Xu Yien had a lot of such necklaces, earrings, rings and so on at home. She would be upgraded to a brand spokesperson by the end of this year, and would advertise several new ones.

This is how the top luxury ambassadors are treated.

The main reason is that Xu Yien has the commercial value and excellent image that are enough to attract brands.

"Okay~" Tian Xiwei happily took it and started taking selfies with her iPhone. The main reason was that this lotus-shaped platinum diamond necklace was really beautiful. She had never bought such expensive jewelry before because her financial conditions did not allow it.

She decided to give Xu Yien a gift after receiving her salary!
Otherwise, I would feel embarrassed to hold this necklace worth tens of thousands of dollars.

If it becomes popular in the future, there will definitely be brands buying its shares.

But now it has nothing to do with red.

The only commercials I filmed were with my senior, and I haven't gotten paid yet...

It’s miserable just thinking about it.

But it’s also pretty good, at least it can increase exposure. After all, my senior brother’s endorsement has nothing to do with me.

"You're posting a selfie right now? You're posting it on Weibo?"

"Of course, you want to give me a thumbs up?"

"Are you OK?"

"cut."

Tian Xiwei is no longer the same person she used to be. Although she still has a very tough personality, at least she is no longer as youthful and frivolous as before and keeps swearing. She is getting closer and closer to being a sweet girl. She still needs to constantly cultivate her character.

After sending her home, Xu Yien also went back by himself.

I'm going out for a bike ride to help digest the food. I won't ride too long, 50 kilometers will be enough, because I've already reached the fitness target after getting up this morning. We've agreed that Dilraba Dilmurat will come to our house tomorrow, so Xu Yien is also looking forward to it.

Because we haven't seen each other for a long time.

A busy female star.

A real desperate woman.

Too much work.

The company also has to take a cut. It turned out that Xu Yien made the right decision not to renew his contract with Dongfang Feiyun. No matter how much the money is, it is all in his pocket, bulging with money.

(End of this chapter)