Huayu's rise from top star to best actor

Chapter 145 The Autumn Water and the Sky Are the Same Color

After the scandal came out, Xu Yien acted as if nothing had happened and continued to carry out activities as usual.

The team was also idle because Xu Yien didn't ask them to do public relations at all.

In fact, public relations still costs money, but it is not necessary unless it is really important.

Fashion Cosmo has also officially released the cover of its April issue.

#XuYiEn's Fashionable COSMO Lazy Retro Spring Photoshoot# As the subject of the spotlight, @XuYiEn fulfills his duties within the context of his work. Yet, away from the spotlight, beyond the lights, he possesses a layer of lived narrative.

After a turbulent year, Xu Yien has chosen to face the complexities of the world with a more mature mindset. While the storm inevitably leaves traces, he still retains his youthful spirit. #FashionCOSMO4月刊#
Cover Jewelry Support: De Beers

Skincare partner brand: Murad】

This set of abdominal muscle-revealing look has caused quite a stir in the domestic entertainment and fashion circles. It’s not that shocking, but it’s still a pretty good cover. The main reason is that the jewelry is valuable. A fashion blogger calculated the value of the jewelry and it reached tens of millions.

"Wow! I mean, Xu Yien has such a hidden physique! I didn't expect the muscles under the clothes were so impressive! I'm totally blown away by his abs, and different outfits give him a different look, full of fashion expression!"

Xu Yien is the cover star of the April issue of COSMO Fashion, showcasing a youthful vibe that is refreshing and laid-back. His signature abs reveal a bit, exuding his unique and irreplaceable charm.

"Congratulations to Xu Yien, your expressiveness is incredible!"

"You are gifted, driven, incredibly charming, and capable of a variety of roles. Congratulations to Xu Yien on appearing on the cover of the April issue of COSMO Fashion. On the road to your dreams, you are fearless and unfazed, remaining poised and confident. The future belongs to you."

"I like you very much, just like I like popsicles in summer, heating in winter, popcorn in the cinema, beautiful clouds, sunny weather, beautiful mood, and the good-looking Detective Conan. I like you very much, deeply and ordinary. I like you @徐宜恩"

"With COSMO, I've traveled thousands of miles just to meet your heart. My heartfelt wishes are like a song. Because of you, life is so beautiful."

"The stars are within reach, the rivers are within reach. I hope you will grow wings and transform into a fish in the North Sea."

"Ian's interview was really insightful. I hope he gets better and better and joins the crew soon!"

Generally, magazines, especially the better ones, prefer to take pictures of movie stars rather than singers, because actors' emotional control and body language are more professional.

However, the degree of fashion perfection ultimately depends on the face and figure. If the basic face and figure are not good, there is no way to pursue temperament.

If you are ugly, you don’t deserve to talk about temperament.

The cover of a fashion magazine serves as an endorsement of a celebrity’s fashion influence and commercial value. It is a media feature that primarily provides high-intensity publicity and exposure.

This is also the reason why many celebrities like to shoot magazines even though their works are not very popular, because it allows them to maintain high exposure.

For example, Bingbing has been banned for so long that she can’t appear in major magazines, but she can still maintain her popularity by appearing in second- and third-tier magazines and playing around with the rules.

The main reason is that fashion magazines are now also cutting leeks. In other words, the sales of fashion magazines can indeed open the door to the fashion circle for fledgling idol stars, and use the high consumption power of fans to prove their ability to bring goods and get endorsements.

Even if some people have poor fashion sense or are even unfashionable, as long as they have the support and hard work of their fans.

Then they will also have the opportunity to get endorsements by relying on the fan effect and earn the endorsement fees that everyone wants.

Xu Yien doesn't urge fans to spend money and guides them not to buy so many magazines.

Because to be honest, the magazine has already made money from the brand when it promotes the article.

Even the brand's endorsement spokesperson Xu Yien asked the brand to give a warm reminder and offer discounts to fans. The Paladin shoes, which were priced at 599 yuan, were discounted to 469 yuan in the first week after the official announcement of the endorsement. The luxury lady's face mask from Orlane, originally priced at 1350 yuan for eight pieces, was sold out. Fans of Xu Yien were given four pieces and samples of other skin care products. The entire line of Safeguard sets, which were originally priced at 199 yuan, were discounted to 149 yuan.

This was all negotiated between Xu Yien's team and the financial backers.

Not only are there discounts, but fans are also given various peripherals such as postcards.

Generally, when a celebrity endorses a product, the brand has to follow Li Jiaqi's example and raise the price. How can he be so conscientious?
Even business owner Xu Yien gives discounts to fans, so how could he let fans buy hundreds of these useless magazines worth thousands of dollars?

Just buy it as needed. Xu Yien's value does not need to be proven by magazine sales.

This is not a way to save face, because I really have the ability.

Some wealthy fans spend tens or even hundreds of millions on De Beers and Piaget jewelry.

There is really no need to spend money on magazine sales. That is something only actors who are in urgent need of proving their popularity would do.

Deng spent 50 million yuan on a second-tier magazine for his fans, but still couldn't get many endorsements.

The atmosphere among Yi Mi's fans is also very good, and they all encourage everyone not to make impulsive purchases.

You can buy it on demand, which is why every time Xu Yien officially announces an endorsement, the sales volume is only at the level of 24 to million in hours.

If Yimi really wants to abuse fans to boost sales, then it wouldn't be a problem for him to spend 50 or 60 million yuan to increase sales, but this is killing the goose that lays the golden eggs.

The most important thing is that if you do that, fans will return the products out of dissatisfaction, the brand will not make any money and the platform will lose stars, and the endorsement value of the celebrity will be greatly reduced, affecting its reputation. There is no need to force things.

Although she didn't join the crew, the materials released by "Ashes of Love" and "Lotus Tower", as well as Xu Yien's updated vlog and her appearance in the variety show "My Daughter" are enough for fans to chew on.

Not to mention female fans, Xiang Liu was so handsome that he attracted a lot of male fans before, and he will probably attract more male fans after "Lotus Tower" is broadcast. Xu Yien is confident in himself.

Many people have wondered why Xu Yien doesn't appear on variety shows, despite her low exposure, she still manages to attract fans. The reason is simple: every work Xu Yien diligently films and every character she portrays is highly effective, with a significant long-tail effect. Even if she's not currently airing a series, her existing dramas continue to attract fans over time, similar to how Shen Wei and Xiang Liu both have a strong long-tail effect.

I brought my team to Nanchang, and our two-day itinerary was for Safeguard's offline brand event. We first stayed in a luxury suite in a five-star hotel arranged by the brand.

Everyone was chattering about where to go for fun.

Xia Mei said, "Boss, can we go shopping?"

"Sure, let's go together. I've never been to Nanchang either," said Xu Yien.

Liu Cheng said, "Let's go eat some noodles first, and then go see the Nanchang Twin Towers."

Xia He: "I think it's okay."

"Support, support!" Fat Brother also said.

They are lazy.

Because Xu Yien did not join the team, apart from accompanying business activities, they just worked for a few days with a salary of tens of thousands of yuan. They lived a very comfortable life and even had time to start a side business.

Xia Mei said, "I just read on Xiaohongshu that you can't eat Nanchang mixed noodles that cost more than five yuan, otherwise it won't be authentic."

"Are Jiangxi cousins ​​so honest?" Xu Yien sighed when he heard that it was no more than five yuan.

After all, the cheapest Hunan rice noodles here start at around 6 yuan. The prices in Nanchang are really good.

If your spending power is limited, you can spend three or four days in Nanchang with less than 2023 yuan, not to mention that most tourism is just like this. The big data in 130 reported that the per capita consumption of tourism across the country during the seven-day National Day holiday was only yuan/day.

This includes hotels, which is enough to show that everyone's wallet is not full, and most people travel on a budget.

There's really no need to spend so much money.

Going to a place and eating some cheap local snacks can help you experience the local customs and culture better than eating in a big hotel.

Xia Mei added, "Hahaha, how about I be your guide? There's a complete travel guide on Xiaohongshu!"

"Then it's up to you, boss. What do you think?" Fatty agreed.

Xu Yien smiled and said, "Let's go."

As an assistant, Liu Cheng has become accustomed to holding a small camera to take pictures of Xu Yien. This has become second nature, especially when he goes out and plays in Nanchang, how can he not take vlogs?
Even if you are not a celebrity, there is nothing wrong with sharing your life on WeChat Moments or Tik Tok.

I found a noodle shop and ordered a clay pot soup that I hadn't eaten at in a long time. Many clay pot soup shops in Hunan have closed down.

Xu Yien ordered a bowl of Nanchang mixed noodles for himself for 3.5 yuan and an egg and meat pie soup for 6 yuan.

A bunch of people only spent a few dozen dollars on the meal.

Good prices always make people feel more favorable towards a city.

After finishing the meal, Xu Yien burped without any idol baggage, gave a thumbs-up to the camera held by Liu Cheng, and said with a smile: "It's delicious."

The boss didn't recognize him before the bill came. It was not until the boss's wife came back from buying groceries that she recognized Xu Yien. She was a little excited but politely asked for a photo. After the polite photo, she wanted to waive the bill for Xu Yien and return the money.

This is all separate matters, eating for free is not acceptable.

There's no need to take advantage.

Xu Yien refused with a smile.

Like that variety show where celebrities eat free meals from passersby. They really think they are the bosses and act arrogantly towards passersby. The reputation of the actors has been ruined by this group of shameless people.

After dinner, we went to Tengwang Pavilion. The ticket cost 60 yuan per person, which was just for taking photos and checking in.

It's hard to feel the historical culture. Tengwang Pavilion has been rebuilt for the 29th time. It's made of reinforced concrete. To be honest, you can only look at the exterior. There's even an elevator inside...

As the sky gradually darkened, I witnessed the scene described in Wang Bo's poem: "The setting sun and the lone wild goose fly together, and the autumn water and the sky are the same color."

Traveling means going from a place you are tired of to a place others are tired of.

Everyone was very happy. Who would need a bicycle when the boss is treating us to a trip?

Except Liu Cheng was recording a vlog for Xu Yien.

The rest of the people were taking pictures of each other or taking selfies.

Working for Xu Yien is quite relaxing and enjoyable.

They had previously discussed their own treatment with the management teams of other stars, forcing the other stars to raise their employees' salaries.

Because they pale in comparison, they can't help but feel a little resentful.

(End of this chapter)