Huayu's rise from top star to best actor

Chapter 108: Too Many Marketing Tricks

It is now January 20th, and it will be February soon.

There are still fifteen days until the Spring Festival. I will play at home until the sixteenth day of the first lunar month and then continue working.

He had money but didn't know how to spend it. He originally wanted to buy some high-end furniture, but a bunch of brand companies sent it to him for free. It saved Xu Yien a lot of money.

High-end furniture is very expensive nowadays.

Large S
A mattress costing three million is something Xu Yien couldn't even imagine before. That wasn't even the highest-end model, which cost five or six million. I used to think the Golden Hoe was fake, but now there are golden mattresses, so maybe there really is a Golden Hoe? In short, most top stars still live a very luxurious life.

Richard Miller is a recognized luxury watch brand. People like Wu Xuanyi and Sun Yi own several watches, all of which are worth millions.

For example, Xu Yien does not have this kind of demand for watches. Now he wears watches given by Piaget, and those watches are not cheap.

The main thing is to match it well. There is no need to buy high-end watches if they are endorsed by the brand. For example, Kris Wu basically wears LV women's watches or Bulgari watches. You don't have to buy them to save money.

Speaking of watches, Piaget has also reached an agreement and officially announced the brand ambassador. When Hu Ge is promoted to global brand ambassador, Xu Yien will be promoted as well. The endorsement fee is also 1680 million for two years. High-end luxury brands sometimes offer less, and many people even do not charge for the sake of style, which is normal.

"Boss, Burberry wants to invite you to London Fashion Week."

"Aren't they holding it in Milan or Paris?" Xu Yien asked.

Fatty shook his head, his face trembling, and said, "No, London Fashion Week isn't that popular right now. But Burberry is a British brand, so of course they're holding a show here. They don't necessarily require you to go. Zhao Wei and Zhou Dongyu's shows are optional."

"When were they?"

"It's the days leading up to the Chinese New Year."

"Then I won't go. I don't want to go. I just want to relax now. I'd rather go home and lie down to sleep. I'm going fishing this afternoon."

"Boss, I'm telling you, but so many celebrities want to go to Fashion Week, why don't you go?"

"There will be plenty of opportunities in the future. I have plenty of time. My global presence is enough to make me famous. It will be enough for me to just visit these fashion weeks," said Xu Yien.

To put it bluntly, some K-pop fans are criticizing the domestic entertainment and fashion resources, which is actually a joke. In South Korea, except for BTS, the endorsement fees are not high. For example, Rose Park Chae-young's public endorsement fee is 600 million a year.

This price is considered excellent in the country, but not top-notch.

Yang Zi earns more than this for endorsing a single brand in a year.

The endorsement fees from the domestic entertainment industry are much higher than those from the Korean entertainment industry. BTS is the only superstar in Korea and is not in the same class as other K-pop idols.

The main problem in the domestic entertainment industry is that there are too many artists, and there are all kinds of upgrades such as close friends, ambassadors, and spokespersons. In fact, overseas, they are close friends and ambassadors. Ambassadors and spokespersons share the same English word, which is a normal thing.

"Boss, here are all the ancient puppet dramas on the three major platforms. Would you like to take a look?"

"Okay." Xu Yien looked at the script sent to him on WeChat.

"Oh." He sighed and gave up after just a quick glance because many of the broadcasts had no names.

For the current film and television market, let me give you a simple analogy: "I went to my grandfather's house and had a bowl of noodles. I praised it for being delicious, and then he made noodles for a whole year." Many people are tired of watching it, but every year there are people turning 18, so the audience is larger than other types of dramas.

For example, "Seven Times Auspiciousness", which was produced by the same production company as "Cang Lan Jue", and "Star Falling", which was produced by the same production company as "Ashes of Love", failed miserably because the production and acting quality were not as good as the previous ones. The producers were even playing the victim on the Internet. It still depends on how well they are made.

Both companies serve you the best of the best at first, and then a bowl of shit at the next. You can't blame the audience for not watching them, because the quality of the latter two dramas is really terrible.

In fact, it is mainly because the current idol dramas are very levitating, and the ancient idol fairy tales are also blessed with special effects, and the visual effects are good enough. For example, "Eternal Love of Dream" is generally recognized as bad, but because the special effects are so expensive and the effects are so good, there is also a group of loyal drama fans who tirelessly recommend it. The same is true for "Eternal Love of Dream". Although the special effects are average, the two leading actors Zhang Zhen and Ni Ni are movie stars with a sense of style, Douban score is extremely high, and there are also a steady stream of audiences.

Although ancient costume dramas have been everywhere in recent years, there is nothing worth criticizing. They are highly discussed, have a large audience, and everyone loves to watch them, so of course the capital will be invested in filming them. Compared with other dramas, ancient costume dramas have the highest chance of becoming a hit.

The movies are all comedies and the TV series are all period dramas.

There's nothing you can do about the market's choices. Even though "Li Mao Changes the Prince" was a terrible movie, the box office was still quite high.

Many audiences never get tired of watching it. Comedy is for family fun, and costume dramas are for watching handsome men and beautiful women. It’s enough to live a happy life. There is no need to pursue pretentiousness when watching popcorn.

For Xu Yien, if there is a movie script, he will transform. If there is no movie script, he will take his time and act in well-received ancient costume dramas. The life cycle of a male actor is very long and he can keep making money. It is still early and he is still young, so he can take his time and there is no rush.

"Boss, why are you being approached for all those period costume dramas now? Why aren't you offered any movies or dramas?" Fatty sighed. Xu Yien shook his head slightly and smiled, "It doesn't matter. Just take your time. Movie scripts don't come around that often. Didn't my buddy Bai Yu guest-star in Galaxy Tutorial? It was a cameo, but he was the second lead. He's more focused on transitioning than I am because I'm much younger."

Take on commercial work to make money, but acting can't be rushed. A senior once told me that art has its flaws, and you shouldn't be disappointed if you're not chosen. I think that's bullshit, but it can only help you adjust your mood, right? But he's also right: if actors join the set seamlessly, they'll be exhausted and their aura will be eroded, which is not worth the effort."

Fatty laughed, his facial features squeezed together by the fat: "Boss, why are you talking so coherently?"

"Well, these are the experiences of our predecessors. We should listen to them."

"So who is this guy?"

"Zhu Yilong, who else could it be? I'm just Brother Long. He's close to me and cares about me. Even though he's filmed over 40 dramas in a few years, I think what he said makes sense. His aura was indeed eroded when he was filming TV movies back then, but it slowly returned when his resources gradually improved."

"Oh, I haven't contacted the business department yet. Will the movie business be more expensive?"

"No, the business department told me that endorsements are mainly based on star power. High traffic means high monetization, and high monetization means high endorsement fees. If you only have a high profile, the endorsement fee won't be high."

In fact, even after Si Zi transformed into a movie star, his endorsement fees still did not increase, and he was not as good as the top stars.

From the perspective of making money, it also depends on image and traffic. High traffic means high monetization.

Si Zi's image is average, and his traffic is even more average. This is even though he has actual achievements and blockbuster movie endorsements, and his endorsement fee is only around 600-800 million. Wang Junkai has a better image but no actual achievements, so his endorsement fee is around 400-700 million.

Si Zi simply likes to buy pretentious press releases and pursues a good title. He doesn't care about the endorsement fee as it's not too low. His high-end luxury products are mainly jewelry and watches. Armani is even unwilling to let him endorse the main line, but rather the low-end sub-line.

Take, for example, a certain celebrity endorsement website where Si Zi and Lu Han are both showing off, claiming they've earned 8000 million over two years, and the advertisers are only willing to pay back their money? It's not like they have as many fans as Xiao's website, which only earned around million a year during its peak. Don't try to deceive the public, no one with a brain would believe it.

Lao Lu's endorsement fee is less than 4000 million per year, so how can he have the courage to boast about million per year? He is simply an abstract artist.

They have too many marketing tricks.

Especially Lu Han who was cutting leeks, what about the wish season? Fans didn't dare to spend money afterwards, but he made enough money and could make a lot of money with his own investments. I guess they will still laugh at Xiaozhan Wang Yibo who will become popular in the future and work like a slave.

"Damn, why do you have such a handsome hair color today?" Zhang Wanyi was a little surprised when she saw Xu Yien.

This purple-gray hair with a 3:7 side-swept back is so handsome that he was a little tempted, but when he thought about his face and realized that he couldn't handle it, he gave up.

Xu Yien sat in the driver's seat and said with a smile, "I'm actually quite curious as to why you suddenly invited me to dinner? Why did you return to Yanjing? I guess your crew still has a while to go on set."

"Isn't that a commercial endorsement that wants me to film? I'm already a popular actor in serious dramas now, so I can make some money."

"So you're treating me to a meal and you want me to pick you up?"

"It's inconvenient for me to take a taxi. It would be great if you have a car, right?" Zhang Wanyi walked to the other side, opened the scissor door, sat in the passenger seat of the McLaren, and the two went to eat together.

As for what to eat?
The two decided to eat seafood.

If you want something like Boston lobster or king crab, you have to go to a special seafood restaurant to eat them.

Hotels are not necessarily reliable. For example, some five-star hotels that cost thousands or tens of thousands of dollars a night have buffets full of garbage and all kinds of frozen food, which are similar to the dishes in buffets that cost only a few dozen or a hundred dollars. They are purely a scam.

Xu Yien basically doesn't have high expectations for five-star hotels now. He was quite surprised when he stayed in one for the first time, but now he's just fine with it.

While waiting for the food to be served, Zhang Wanyi jokingly said, "On Weibo Night, you and Dilraba posted the same emoji. The marketing accounts went crazy at the time. I even saw Yimi and Alice get into a fight. It was too much."

"Are you still following the fan circle?"

"Of course I pay attention to fan circles. I am still young even though I am calm. I mainly pay attention to your fan circle. Last time during an interview, someone asked me who Chen Zheyuan was and I didn't know."

"Thank you very much." Xu Yien bowed. "I follow you a lot, but you don't have many die-hard fans, but you have a lot of casual fans."

Zhang Wanyi took a sip of Fanta and said indignantly, "Are you acting like you don't have many casual fans? You have a lot of casual fans and a lot of die-hard fans, so I don't know how much more you earn than me!"

"I am modest, self-deprecating and humble. Actually, I don't earn much," said Xu Yien.

(End of this chapter)