Peninsula: I'm the Top Streamer

Chapter 97 is extremely popular!

"Both sides directly gave your ambassador a contract, which basically achieved the original goal."

After Park Jung-jung and Kwon Hyun-hyuk met with the brand managers of Louis Vuitton and Dior respectively, they summarized the results.

"After the signing, we will keep a synchronized publicity on the official website and various social media platforms such as Instagram to officially announce it to the outside world."

"To the outside world and the current situation, you are already an artist with two luxury brand endorsements, which is enough to widen the gap with your competitors of the same age."

As for the contract amount, this is actually not the more important number. In fact, the endorsement fees given by these two brand ambassadors are not as much as other advertising endorsements he has taken on.

What is important is the level of prestige, the influence and status that endorsements of luxury goods bring to artists, so that they can maintain their own position in this highly competitive entertainment industry and be boasted by fans.

After a short three-month brand inspection period and the huge success of his new drama, Quan Xuanhe skipped the subsequent inspection process and got the title of ambassador.

What's next?

Change ambassador to spokesperson.

Then it rose from the Korean region to the Asia-Pacific region, and then from the Asia-Pacific region to the world, thus completing the last step of the strategy: becoming a global brand spokesperson.

In just half a year, Park Jung-jung witnessed Kwon Hyun-hyuk's complete rise to power with his help, which was enough to amaze most people.

The fact that he was able to create a hot artist with a bright future in just half a year was enough to shock the industry. Before this, there had never been another artist with such a development trend.

Park Jung-jung continued to talk to him about work, including endorsements.

"We've screened all the endorsement deals for you. We've eliminated any cheap or low-end brands. The following are the ones we're currently in contact with."

Low-end brands and some marginal brands with not-so-good images often charge prices that exceed the actor's current worth.

But everyone knows that this will affect their own image, so unless they are going to kill the goose that lays the golden eggs, they will not accept it.

"The first was NH Nonghyup Bank, which offered 3 million won, and the second was Hanwha Life Insurance, which offered the same price."

South Korea is not like China. Banks, finance, insurance and other sectors also vigorously promote and hire spokespersons to run advertisements, so there is no need to be surprised.

Both companies are large, well-established companies that have always operated stably. They also hire popular celebrities to endorse their products, and their prices are reasonable, neither too high nor too low.

And is this situation still popular in the current entertainment industry? Some high-end companies can only prove the star's own value if their own idols endorse their products.

This is the same reason why celebrities are now scrambling to enter the fashion circle and snatch luxury goods endorsements.

"Besides that, there are some daily endorsements, such as Godiva chocolate, puradak fried chicken and other lifestyle endorsements."

Park Jung-jung mentioned three or four brands in one breath.

"The prices vary, with the highest reaching 400 million won."

"It is estimated that if all of these endorsements are accepted, the estimated amount will be close to 2.5 billion won."

Not only are there advertising endorsements from South Korea, but some overseas Southeast Asian brands have also extended olive branches.

Are these a lot? Actually, not a lot, and many of them are the ones he had been holding back since his first drama ended, and he waited until now when his net worth increased.

If the price of a top Korean star is calculated based on a one-year endorsement, it would range from 500 million won to 1 billion won.

Quan Xuanhe's new drama is very popular now. As the ratings rise in the later stages of the show, his popularity will only increase.

It’s only been a few episodes since the show aired.

However, the price presented to him now is actually an estimate based on the price after the broadcast is completed. His team is not stupid.

Don't think Korean stars don't earn much; that's only relative to the Chinese entertainment industry. Once you're used to seeing the lavish paychecks elsewhere, you'll find them petty. From a global perspective, Korean stars, with their global influence, command salaries and endorsement fees that rank second only to those in China and the United States, surpassing those in other regions.

Because of the influence of Hallyu, Korean celebrities can easily get overseas endorsements, which is a great advantage for celebrities from other regions.

In general, after he finishes the work at hand, the company will share the profits with him, and after paying taxes, he will have millions of dollars in income.

If more brands extend olive branches and invite me to be an endorsement, my income this year will exceed 10 million RMB.

For an artist who has just become very popular, it is neither too much nor too little.

Now we are about to set sail, and good days are yet to come.

After this was said and done, after signing contracts with both fashion brands, the brands responded very quickly and announced the endorsement news on Instagram and their official website.

At the same time, we contacted some media to release press releases in a timely manner and bought marketing posts.

Louis Vuitton stated, "Kwon Hyun-hyuk has gained global popularity with his powerful acting that blends seamlessly into his story. LV warmly welcomes Kwon Hyun-hyuk to join us as we embark on a new journey together."

Nicolas Ghesquière, Louis Vuitton’s Artistic Director, said: “I am delighted that Kwon Hyun-hyuk has become our brand ambassador for South Korea. We first met at the Cruise 2020 fashion show in Seoul last November.

At the after-show party, I was completely captivated by Kwon Hyun-hyuk's charm. I think he has a unique charisma and a unique sense of style."

[Korean new generation popular actor Kwon Hyun Hyuk has now become the DIOR Korean makeup ambassador.

This charming interpretation of the makeup masterpieces created by Peter Philips, Creative and Image Director of Dior Makeup, is full of fashion inspiration that transcends styling and exudes the ultimate beauty.

The official tweet, coupled with photos of various brands that Quan Xuanhe had previously taken, immediately attracted the attention of a large number of fans and a considerable amount of outside attention.

It successfully became a hot trend in seventeen countries, with over ten million views, causing an extraordinary response.

Not everyone has the ability to officially announce two luxury brands on the same day.

The fans’ big-character posters were also taken out in time.

[LV and Dior, two blue-blood brands, officially announced! Sponsorship opportunities will be announced during the March probation period!]

[Investing in Quan Xuan He is worth it, and the beauty of the prosperous times is Quan Xuan He! ]

[Top 1 new generation artist, top brand treatment for artists born after 1, the new generation is flourishing both at home and abroad, and their popularity is far ahead of others! ]

[Three-times-anticipated drama, effectively creating buzz during its broadcast, and creating buzz every time it returns! ]

[32 active trending posts across the entire network, with 20 countries trending globally! We've managed to achieve both popularity and popularity, and both are impressive!]

Fans know how to exaggerate things the best. When they bring out things that they don’t even notice, they sound very impressive and seem like serious matters.

However, considering Quan Xuanhe's current popularity, there is some truth to his exaggeration.

The New Year cover of Marie Claire magazine, shot at the end of last year, was also released in time, catching up with the momentum of the drama's broadcast.

The topic of the cover photo was discussed quite a lot, and Kwon Hyun Hyuk's own fashion photos were also discussed many times. Fans also bought the magazine in large quantities, which was a significant increase compared to the last time.

It is indeed outstanding and expressive.

Although luxury goods are judged by popularity, the artist’s sense of fashion is also considered.

Of course, the reason why you can get the gift by clicking on it is because the gift is too much and it is due to the cooperative relationship with the company behind it.

There is no bottom line at all, and they are only interested in money. The so-called class and value have also been greatly reduced.

(End of this chapter)