Peninsula: I'm the Top Streamer

Chapter 678 Contract Renewal and Profit Sharing! Dior Bows

The afterglow of the script reading session still lingered in Kwon Hyun-hyuk's mind. The deep and powerful recitation by senior actor Choi Min-sik, the precise guidance from director Jang Jae-hyun, and the interactions with actors such as Kim Go-eun and Oh Jung-se all filled him with anticipation for the filming of "Breaking the Tomb".

Feeling a little tired but mostly satisfied with the progress of his work, he returned to BH Entertainment.

Why return to the company after so long?

In reality, it is something that is about to happen, and it is quite important.

That is Kwon Heonhyuk's contract renewal.

With his three-year contract expiring, Kwon Heon-hyuk is about to become a free agent.

As one of the most eye-catching actors right now, he is highly sought after in every respect.

The problem now is not that he needs BH, but that BH needs him.

"Representative Sun is waiting for you in his office. He said he has something important to discuss."

Park Jung-jung followed him and whispered his instructions.

Quan Xuanhe paused slightly, of course understanding what this "important matter" referred to.

His commercial value and future development potential are at an unprecedented peak.

Sun Xiyu's purpose in contacting him at this time is self-evident.

"Okay, I understand." He nodded calmly, straightened his shirt collar, and walked towards Sun Xiyu's office.

Park Jung-jung followed closely behind; as his manager and uncle, he had to be present for this crucial negotiation.

Pushing open the heavy wooden door to the president's office, Sun Xiyu was sitting behind a large desk, with the bustling Seoul cityscape outside the window as his backdrop.

Seeing Quan Xuanhe enter, he immediately put on a warm smile, stood up, walked around the table, and opened his arms: "Xuanhe! You've worked hard, you've worked hard. You just came back from such an important reading session for 'Breaking the Tomb', how are you feeling?"

"You must have learned a lot from working with Director Zhang and senior actors like Min-sik, right?"

Kwon Hyun-hyuk gave him a light hug: "Yes, President-nim. The reading went very smoothly, the seniors were all very professional, and the atmosphere was great."

He walked over to the sofa and sat down, while Park Jung-jung sat to his side and behind him.

Sun Xiyu personally poured a glass of water and placed it in front of Quan Xuanhe. He then sat back in the main seat, crossed his hands on the table, leaned forward slightly, and his eyes behind his glasses revealed eagerness and determination.

"That's good! 'Breaking the Tomb' is a big project, and we at BH have full confidence in you, Xuanhe." He changed the subject, his tone becoming extremely solemn.
"Now is the time for us to have a serious talk about your future."

Quan Xuanhe picked up his water glass, took a small sip, and remained silent, waiting for him to continue.

"Your contract only has three months left," Sun Xiyu said bluntly, his tone revealing a sincere and open attitude.
"Watching you grow from a trainee to where you are today, watching you grow step by step, winning the Best Actor award, and becoming a top actor in Korea and even Asia, to be honest, as the president of the company, I am more proud and gratified than anyone else!"

"BH has always been your strong support, and we hope it will continue to be so in the future."

He paused, carefully observing Quan Xuanhe's reaction. Seeing that the other party remained calm, he continued to escalate the situation.

“I know that companies outside are trying to poach your company, and the offers they're making are definitely very tempting.”

"Going solo? I believe you have the ability and resources, but Xuanhe, BH can offer you much more than just the numbers on the contract!"

Sun Xiyu raised his voice slightly, conveying a strong sense of persuasion.

"We have a top-tier network of film and television resources, which is the result of the all-out efforts of the entire BH PR team and network! In the future, we will only invest more! BH will spare no effort to win over the scripts you want and the directors you want to work with."

"You are still young and in the prime of your career. BH can steadily lift you to a higher position and make you a true center of Chungmuro!"

"Think about the potential Best Actor awards in the future... These all require a powerful company to operate them."

He leaned forward, his gaze intense: "BH won't treat you unfairly when it comes to money. We can renegotiate the profit-sharing ratio; I guarantee you'll be satisfied!"

"In terms of business, although BH does not have a huge idol system like the Big Three, it has the ability to connect and negotiate with top luxury businesses."

"Going out on your own may offer freedom, but it requires hands-on experience and involves building a team and coordinating resources. Is it really more efficient and allows you to go further than working at BH?"

The office fell silent for a moment as Sun Xiyu waited for his next words, with only the faint noise of the city coming from outside the window.

Quan Xuanhe put down his water glass, his fingertips unconsciously tracing the inside of the glass. Sun Xiyu's words were extremely persuasive, emphasizing BH's irreplaceable nature, their shared glory and future, and even hinting at a willingness to compromise on profit sharing.

What he said is partly true; BH's film and television resources and public relations capabilities did indeed play a significant role in helping him rise to power.

"President-nim," Kwon Seonhyuk finally spoke, his voice calm and steady.

“I will always remember BH’s cultivation and dedication to me. From a trainee to where I am now, I can’t do without the support of the company and you, especially Baeksang. I have seen all the hard work of the team.”

He first affirmed Sun Xiyu's words, which made the other party's expression soften slightly.

It was definitely BH who pulled hard behind the scenes at the Baeksang Arts Awards; otherwise, it's hard to say whether the Best Actor award would have gone to him.

This is similar to the case of Han Hyo-joo, but because her competitors at the same time were not as strong, there was not much doubt about Kwon Hyun-hyuk.

Otherwise, winning the Best Actor award after only three years in the industry would sound far too sensational. The subsequent public relations and marketing efforts, as well as the guidance of public opinion, were also quite substantial.

Otherwise, questioning will most likely become the dominant theme.

"Regarding the future," Quan Xuanhe raised his eyes and looked directly at Sun Xiyu.

“I am indeed thinking about it seriously. The platform and resources provided by BH are indeed the cornerstone that I value very much. However, as you said, I now have more choices and the aspects that need to be considered are more complex.”

"The details of the contract, especially the profit-sharing ratio, autonomy, and future resource allocation priorities, all need to be discussed in great detail and in depth. This is related to the development plan for the next few years or even longer, and cannot be taken lightly."

He neither agreed immediately nor refused, but instead pushed the negotiations to a more practical level of detail.

This is a clear signal.

Talks are possible, but BH needs to offer something substantial that meets his current needs, not just empty promises or emotional appeals.

Park Jung-jung nodded slightly. This was exactly the strategy they had agreed on in private: to firmly grasp the initiative in the negotiations and force the other party to reveal their hand.

Although Park Jung-jung is part of BH, to be honest, if Kwon Heon-hyuk decides to go solo, he will follow without hesitation.

BH, which Son Seok-woo and Lee Byung-hun co-founded years ago, has now become a deeply rooted major company in the film and television industry.

Couldn't he and Quan Xuanhe do the same in the future?
Sun Xiyu smiled and nodded, appearing quite amiable, but secretly he knew that Quan Xuanhe was not a young man who could be easily bound by gratitude.

But he was not discouraged; on the contrary, he was encouraged by Kwon Heonhyuk's willingness to discuss the details.

"Of course! Of course we need to have in-depth discussions! This is a responsible attitude for both sides."

“I’ve already had the legal and brokerage departments prepare the specific plan, and it will be ready soon. We can schedule a time for you, me, Zhengting, and the relevant personnel to sit down and go over it point by point.”

"I believe that as long as both of us are sincere, we will definitely be able to find the most perfect cooperation model." To put it simply, when Quan Xuanhe first signed the contract, it was a 50/50 split, and in just these three years, it has brought the company at least tens of billions in profits.

Although there was support at the beginning, we've been fed until our bellies are full, and now it's time to give back some of the benefits.

A 50/50 split is definitely not going to work; it should be at least 70/30, and 80/20 is also reasonable.

He doesn't need BH's support anymore; he just needs to provide backup for himself. Quan Xuanhe has already shown enough gratitude to BH.

Kwon Hyun-hyuk had no aversion to renewing his contract; if he wanted to renew, he would. BH didn't have any problems with him either.

He's still young. He can spend another two years honing his skills at a large company, then transition through a period at a talent agency before officially going solo.

Although Quan Xuanhe is already quite famous, he still needs to further develop his foundation and capital, so that he can become an army on his own.

Just like Bae Suzy back then, she could have gone completely solo, and even JYP's actor department was disbanded, but she still renewed her contract for three years out of loyalty, winning praise from the industry.

Everyone likes to be friends with people who are grateful and kind, especially in the entertainment industry.

"Brother, I also want to stay at the company. I hope the company will continue to value me so that we can have a smooth discussion."

Quan Xuanhe looked at Sun Xiyu and didn't say anything more polite.

These words pleased Sun Xiyu greatly, and the smile on his face instantly became genuine.

Just then, Kwon Hyun-hyuk's personal cell phone vibrated in his pocket.

He glanced at the screen; it was Liu Hongzhen, Dior's representative.

He frowned slightly and made an apologetic gesture to Sun Xiyu: "President-nim, I'm sorry, I have an important business call to take."

Sun Xiyu immediately expressed his understanding: "No problem, you take it. We'll discuss the contract renewal details another day."

Kwon Hyun-hyuk walked to the window and answered the phone: "Yo-ho, Representative Yoo?"

Liu Hongzhen's enthusiastic voice immediately came from the other end of the phone: "Xuanhe-xi! Did I disturb you? Congratulations! I heard that the reading of 'Breaking the Tomb' went very smoothly. I'm really looking forward to working with Choi Min-sik!"

"Thank you for your concern, Representative Liu." Quan Xuanhe said politely, though he knew exactly what the other party's purpose was.

What's going on? Everyone's rushing to talk about contract renewals.

“That’s right,” Liu Hongzhen said, her tone becoming more intimate and candid.

"After our last phone conversation, the Paris headquarters took the contract renewal very seriously! The feedback was very positive!"

"Headquarters fully recognizes your unparalleled influence and market value, especially after you became the youngest TV King in the history of the Baeksang Arts Awards."

It seems they don't want to wait any longer, fearing that Kwon Heon-hyuk's new movie will make him even more popular, and they'll have to pay even more.

He paused, as if conveying a major decision.

"To show our utmost sincerity, Dior headquarters has given preliminary approval to upgrade the plan. It's no longer just about the beauty line; we are considering inviting you to be the spokesperson for the fragrance line."

"The investment in publicity resources will also be top-notch, including global advertising blockbusters, prime-time treatment at major fashion weeks, and more exclusive customized collaborative projects. This is an unprecedented level of sincerity."

Liu Hongzhen's voice was full of allure, attempting to sway Quan Xuanhe with this major upgrade.

After all, to go from being the spokesperson for a single product line to being the spokesperson for multiple product categories is almost one of the highest-level fashion contracts that Korean celebrities can obtain.

Quan Xuanhe listened without changing his expression, but he understood perfectly well what was going on in his mind.

Dior's offer was indeed very sincere, and the upgraded title and resources were quite tempting. However, he did not immediately show any surprise or agree.

He now carries the identity of Louis Vuitton's main line global ambassador, and his ready-to-wear and bags cannot overlap with those of other brands.

Dior probably wanted to promote him directly to global brand ambassador for their main line, but the key issue is that Louis Vuitton is standing in their way.

However, they wanted to renew the contract and didn't want to let Kwon Heonhyuk go, since the commercial value he brought was indeed amazing and the brand image was flawless.

Therefore, the only option was to make up for it with more sub-brands, so Dior fragrances were chosen.

Dior's fragrances are also quite famous.

For example, the classic Dior J'adore perfume line, whose advertisements featuring Charlize Theron became world-famous and iconic.

“I truly felt Representative Liu’s sincerity, and I am very grateful to Dior and the Paris headquarters for their high regard.” Kwon Hyun-hyuk’s voice remained calm, showing little emotion.

You want to sign a contract now? Why didn't you do it earlier? He'll be even more famous when his new movie comes out. It's only a matter of half a month. What's the rush?

Not to mention the exposure boost from "The Hunt," it's clear that her status will only continue to rise.

"However, as you know, I am currently working on a crucial matter of contract renewal negotiations with the company. Both are very important future plans and need to be considered and coordinated simultaneously."

"How about this, once my initial discussions with the company have yielded more results, I'll have Representative Park schedule a time to meet with you and your team so the three of us can sit down together and clarify everything in detail?"

Liu Hongzhen on the other end of the phone clearly understood the unspoken meaning. Quan Xuanhe's decision not to reject the upgrade plan relieved him.

However, the need to "coordinate with BH on contract renewal" and "detailed discussions among the three parties" also means that Kwon Hyun-hyuk will not sign easily. Dior will need to offer more specific and favorable terms and negotiate with BH on the negotiating table.

"Of course, of course I understand!" Liu Hongzhen's voice was still warm, but with a hint of caution.

“Xuanhe has considered everything very thoroughly. I’ll wait for Representative Park’s good news then, and I look forward to finalizing this important collaboration as soon as possible.”

After ending the call, Kwon Hyun-hyuk turned around and saw that Sun Seok-woo and Park Jung-jung were both looking at him.

You can guess the general idea from Sun Xiyu and Quan Xuanhe's few words and expressions.

The smile on his face grew wider.

Dior's relentless pursuit only proves Kwon Hyun-hyuk's current value and strengthens his resolve to retain this cash cow and new brand at all costs.

Park Jung-jung nodded slightly to Kwon Seon-hyuk.

"It seems Dior is in a hurry too," Sun Xiyu said with a smile, breaking the brief silence with a knowing tone.

"Xuanhe, I'll have my team come up with the details of the contract renewal proposal as soon as possible, and we'll try to finalize it soon."

"Okay, then thank you for your hard work, President." Kwon Hyun-hyuk smiled, his smile showing confidence, but also a hint of fatigue that was hard to detect.

Whether within BH or with top brands like Dior, he needs to proceed cautiously, step by step, to secure the best leverage and the greatest freedom for himself.

I've been incredibly busy lately, with one thing after another.

(End of this chapter)