Peninsula: I'm the Top Streamer

Chapter 338: Not satisfactory?

The first-hand feedback is out.

The premiere of "True Beauty" had a 15% rating at 7.4 minutes and a 35% rating at 7.71 minutes.

The first episode finally had an average viewership rating of 3.573% nationwide and 4.056% in Seoul, which was a smooth start.

To understand the audience ratings clearly, we need to compare them to see whether they are good or not.

KBS TV drama "If You Cheate, You're Dead" scored 5.01% (16% at 5.91: last Wednesday)

MBC TV drama "The Spy Who Loved Me" scored 3.02% (16% at 2.63: last Wednesday)

As a drama in the Wednesday-Thursday time slot, "True Beauty" surpassed the other two dramas at the beginning of its broadcast. The Wednesday-Thursday dramas of KBS and SBS can be directly defined as flops.

Firstly, it is a cable TV station, and secondly, its broadcast time is later than the other two Wednesday-Thursday dramas. The other two broadcast at 9:30, while Goddess Advent is broadcast at 10:40, and it continues to broadcast until 12 o'clock in the evening.

From this we can clearly see that "True Beauty" is the number one Mizuki drama of the same period.

But from a high-level perspective, a viewership rating of around 3.something is not a very high number. Since it is the first episode, not much can be seen. But what we can know is that this is not a high starting point, nor is it a ratings-boosting one. It can only be described as unsatisfactory.

At the same time, the premiere comments on Naver also came out immediately.

[Honestly, people over 786 shouldn't watch this drama, it's too embarrassing.] 81 likes, dislikes.

[I was really looking forward to it, but it's too childish and corny to watch anymore.] 572 likes, 35 dislikes.

[The director is so naive. It once again made me understand the importance of directors and screenwriters...] 527 likes, 32 dislikes.

[Kim Ji-soo's smile is so beautiful, she's a beauty genius.] 437 likes, 70 dislikes.

[Kim Ji-soo is the real goddess, so beautiful.] 386 likes, 54 dislikes.

[Kwon Hyun Hyuk is handsome from the very first appearance, with both strength and appearance.] 357 likes, 37 dislikes.

[Kwon Hyun Hyuk is a blessing when he goes crazy.] 290 likes, 25 dislikes.

This is a real first-hand review. From now on, we can clearly see the real evaluation of "Goddess Advent" after its premiere.

The plot is childish and awkward.

If you don't comment from the perspective of a fan, there's nothing wrong with what you said. However, mature people over 30 years old cannot understand these things and find them embarrassing.

This is just like the sweet campus idol dramas on iQiyi, Youku and Tencent Video. You may not be able to get into it, or even watch it at all.

But this kind of drama can just bring in huge traffic. Now all the young actors and actresses have to rely on romantic partners to gain popularity. This is the reality and it cannot be changed.

but.

Who says this show is bad, this show is great.

Young people just love to watch these things. Contrary to what the comments on Naver reflect, the reputation is average, but the popularity is exploding on the Internet.

From the protagonist to the supporting characters, they are all eye-catching and their looks are impeccable.

The entries for Yangdou and Zhongdou were created a long time ago. As soon as the show started, there were clips and viewers sent short video feedback. The cumulative number of views has exceeded 100 million, and is still growing at an ultra-high speed.

In terms of online, Netflix's official promotion is very respectful. After analysis by Netflix, Korean dramas are still melo dramas among the global audience, not to mention that its own lineup is quite strong.

Before the show was broadcast, it was frequently promoted on the official Instagram, and pushed and streamed on the official website. The publicity resources given ranked first among the TV series launched on Netflix during the same period.

Netflix's global channel advantage is unmatched. Many people don't watch it, but they don't know about it. They are the so-called silent majority.

This segment of viewers won't proactively search for foreign content on various platforms, but will instead tentatively click on whatever their platform recommends. This was clearly seen in 2016 and before, when a series of Korean dramas became incredibly popular in China, prompting domestic platforms to purchase the copyrights and promote them, fueling the popularity and expanding the audience to those who previously didn't watch much Korean drama.

The principle is the same. In short, the power of channels breaks the circle.

Compared with the mediocre ratings, Netflix has high expectations for this drama and has given it a high internal evaluation. Judging from the click-through rate and viewing time after the first episode was broadcast online, it was an astonishing number.

The hit rate has exceeded 10 million, but we will have to wait until next week to see its ranking in the non-English drama list in terms of viewing time.

At the same time, marketing efforts have also been strengthened.

On domestic Weibo, entertainment accounts for five of the top twenty hot searches.

This is a terrifying number. Even after the five trending searches came out that day, some people were dissatisfied and complained that no one was paying attention.

Who else but YG has the ability to buy hot searches? They started at a high speed and did not slow down the marketing at all while the drama was being broadcast.

All in all, the first episode has just been aired, and there will be another episode to be aired tomorrow. It has just started airing, so everything is not very clear, especially after seeing the comments on Naver, the atmosphere within the crew is actually not very high.

At this time, everyone might have thought that this was just an assembly-line melo drama, especially after the 3.5 ratings reached everyone's ears.

"Three and a half?"

After finishing work, when she saw the producer post the statistical ratings in the group, Kim Ji-soo still felt a little disappointed.

This sense of disparity stems from the expectation of a top idol that his TV dramas will become extremely popular, which forms a sharp contrast with the current mediocre numbers.

“!!! Great start, everyone fighting!”

Kwon Hyun Hyuk sent a message in the group and seemed very satisfied with the number, which encouraged Kim Ji Soo.

After all, Quan Xuanhe didn't say anything, so why should she complain?

Quan Xuanhe took the lead in livening up the atmosphere in the group. Looking at the people behind him who responded enthusiastically one after another, he glanced at them twice and then stopped looking.

On the contrary, Quan Xuanhe looked at the chat box with surprise, which had been unblocked by Liu Zhimin at some point.

It's obvious that it's been read but not replied.

However, Quan Xuanhe was not in the mood at this time. He had just broken up, and then he had work things to do one after another. He had no time to talk about love at the moment.

Besides, he just reconciled with Liu Zhimin and then his relationship with Kim Ji-soo was exposed.

Liu Zhimin must be so angry that he would go crazy.

When this mediocre number and feedback from all sides are placed in front of the relevant resources behind it.

It is obvious that the investors had anticipated this figure a long time ago, and it is impossible for an ordinary audience to understand the analysis while they cannot.

The online feedback was very good, but the ratings were average.

The next step is to mention the key things.

The time when romance rumors are exposed.

We need to find a time point that can maximize the benefits and bring the chemical effect produced by the exposure of their relationship to the extreme.

At this point, companies led by YG began to take action.

(End of this chapter)