Peninsula: I'm the Top Streamer

Chapter 225 Everything is great except the box office

NAVER reviews on the first day of release.

Ratings: 9.88 from movie fans, 8.90 from netizens, 5.67 from experts.

The reviews from fans and netizens roughly correspond to the domestic equivalents of Maoyan and Taopiaopiao, while the experts are professional industry feedback.

This evaluation is good. If you want to feel the difference most intuitively, then use it for comparison.

The movie "To Live" which was released some time ago and starred Park Shin Hye and Yoo Ah In received a rating of 7.56 from fans, 4.55 from netizens and 5.57 from experts.

The movie Intruder starring Song Ji Hyo received a rating of 9.38 from fans, 7.73 from netizens, and 6.00 from experts.

From this point of view, the public feedback on the movie "Innocence" is first-class and excellent among the recently released movies.

On the first day of the release, fans led by Yoo Yoona also took active actions, organizing private screenings or raising funds to buy movie tickets to support the release of the movie, and his fans flocked to the cinema.

"I must go to the cinema to support Oppa's first movie."

"I don't know what it's like for Oppa to play a fool."

As his biggest fan group, Yoo Yuna organized a private screening of the first premiere, and the venue was filled with fans.

At first glance, 99% of them are female fans. Looking more closely, almost all of them are girls in their 10s and 20s.

There is no way, Quan Xuanhe naturally attracts this kind of fans. Girls of this age are the most crazy about chasing stars. They have money, free time and energy.

"Everyone, please remember to leave a review online after watching. You must also give a good review on Naver, including the review on the Golden Egg. Do you understand?"

The CGV Golden Egg is similar to the evaluation of Maoyan, Tao Piaopiao and the American Rotten Tomatoes. Generally, a score below 90 is considered a failing bad movie, and 95 or even higher is considered the score that a hit commercial film should have.

The girls in the audience agreed one after another.

"If you're not sure about the copywriting, there's a unified one within the group. But don't post the same comments, or people will get suspicious. It's best to post more good and genuine reviews on Naver."

It is not uncommon for fan circles to manipulate comments and scores. However, due to the low birth rate in South Korea and the fierce competition in the entertainment industry, the fan base of the right age is limited, so it is difficult to form large-scale manipulation of comments and scores.

But for them, they have done their best. What makes them happy is that the reviews from the preview are mostly positive, and it is a qualified and good film. This is enough to make them cheer.

The excellent feedback also allowed the film's first-day attendance to break the first-day record set by The Intruder since the outbreak, with more than 64,000 viewers on the first day.

This result would not have been good enough before the epidemic, but now it is an epidemic period, so this result is extremely precious.

This first-day result is also a good signal for the bleak film industry at the moment.

After the film was released, fresh reviews came out one after another on the Internet.

[Shin Hye-sun is such a trustworthy actress! It was worth waiting so long to see Pure White! Also, the ending is amazing. You must watch it. Highly recommended. (10 points)]

It's been a long time since I went to the cinema to watch a Korean movie. It's great~ Shin Hye-sun not only performed well in the drama, but also left a warm feeling at the end. It's very good. (10 points)

[Before watching it, I was a little worried because some reviews called it boring, but it turned out to be the most interesting movie I've seen recently. Maybe it's because it's about familiar events, happening in a rural area, and on a smaller scale that makes it interesting... But the plot is very reliable, with twists and turns both big and small. (10 points)]

There were also some wonderful metaphors from Korean netizens. [It was like the dust instantly sucked into the front of a Dyson headset. I instantly inhaled this movie. (10 points)] [It's been a long time since I've seen a Korean film. The actors' acting and aura were thrilling. The sense of immersion and tension was great. I loved it. (10 points)]

The actors' acting is truly remarkable, the plot is believable, and the immersion is incredible. The months of waiting were worth it. (10 points)

[I was a little tired when I saw Kwon Hyun Hyuk in it. How good can a newcomer, especially a Korean actor, be at acting?
But after watching it, I was really moved. I was instantly attracted by his eyes, to the point where he wouldn't even notice if someone died next to him.

There were many comments online, most of which were positive. There were also some comments about Kwon Hyun Hyuk, especially about his strong acting skills despite his idol appearance, which made people inside and outside the industry have a better impression and opinion of him.

This will be of great benefit to his future development.

The company also specially bought press releases for marketing. BH, known as Radio BH, is not good at marketing, but it also put effort into Kwon Hyun Hyuk.

A rising star in Chungmuro?

Actor Kwon Hyun Hyuk has suddenly become the new focus of Chungmuro ​​with his brilliant performance in Innocence. His first attempt at a film with Innocence has achieved significant results, and Kwon Hyun Hyuk has not been overshadowed by his seniors. One of the most praised aspects of the film after its release is his immersive acting.
Kwon Hyun Hyuk overcame many obstacles with "Innocence." However, as a leading actor for the first time on the big screen, he also had to take the risk of maintaining his presence among veteran actors.

Quan Xuanhe's performance is indeed outstanding, but how can more people know about it without a press release to promote it? How can this statement be known and recognized by everyone?
When the audience believes it, others will have to believe it too. This is what marketing is all about.

He felt that the company's marketing was not strong enough. If it had the same marketing as YG, Quan Xuanhe would have taken off and ascended to the top right now. After all, marketing is something that the three major companies are good at.

Although there are agencies in the actor circle that are good at marketing, none of them are as good as those in the K-pop circle.

In addition, some variety shows in which Kwon Hyun Hyuk participated were also broadcast before and after the release of the movie.

Among them, the show that generated the most discussion was the one called “Knowing Brothers”.

Some of Kwon Hyun Hyuk's performances also sparked discussion, especially during the question-and-answer session. When he mentioned that he had been a trainee at SM Entertainment when he first came to Korea, the reaction was particularly strong.

As we all know, fans are very curious about these little-known facts and know them like the back of their hands.

There are people saying interesting things in the hot posts.

[That's right, this kind of face is the brightest flower in SM's flower garden, but SM let him go. What on earth is SM doing now?]

[It's a shame that I couldn't debut as an idol. If I were in SM, such a beautiful face would definitely be known to the world.]

[Being an actor is great, and not being in SM is the right thing to do. Otherwise, how long would he have waited to debut? He was born in 97.]

Everything looks pretty good and the momentum is strong. There are only a few movies of different sizes released at the same time, but there are no big productions or strong lineups to compete, except for the seemingly out-of-place box office.

As I said before, if this movie was released before the epidemic, it would have at least made a small profit and become a qualification that the actors in the movie could boast about. However, due to the epidemic, the fact that the box office was unprofitable is still difficult to shake.

Later, they could only earn some revenue by selling overseas copyrights and releasing the film in other countries.

Innocence has also become the most outstanding film at the moment, occupying the box office champion of the day and maintaining good momentum in the following days.

Of course, the main creators have been busy these days, working hard both online and offline. Due to the epidemic, they couldn’t go on roadshows, so they could only go to radio stations or do some interviews of all sizes.

Quan Xuanhe has also frequently received attention from the media because of his outstanding performance. He has wasted a lot of time in interviews. The entertainment industry is in a period of transition, and the 1995 generation is still in the process of development. As a result, he, who came out of nowhere and was born in a talent show, has performed the most outstandingly, as if he has leaped to the top. Who wouldn't want to dig up more information about him?

(End of this chapter)