I'm not a drama freak, I can really see through the script

Chapter 279, Targeting the Promotional Activities for "Chu Liuxiang"

Chapter 279, Targeting the Promotional Activities for "Chu Liuxiang"
Ju Jueliang was furious at this moment.

Looking at CCTV's promotional activities, right across from "The Return of the Condor Heroes"...
All of them were part of the same launch event program held at the same venue.

In terms of scale, it is indeed 'treating everyone equally', but this kind of equal treatment is itself a form of injustice.

One very important point is that the IP strength of "The Return of the Condor Heroes" is much higher than that of "Chu Liuxiang".
To put it bluntly, if a literary giant dies, the value of his works and his reputation will rise by at least half a level. This may sound a bit hellish.

But sometimes, that's just how it is.

As for Gu Long, you can't say he's worse than Jin Yong, but in terms of audience reach, even after his death, he's still not as good as Jin Yong.

Jin Yong remains the number one martial arts novelist; the strength of his intellectual property is undeniable, as he took popularization to the extreme.

Gu Long was lacking in this respect; his writing style meant that his audience could never be large.

This explains why CCTV's main sponsor this time is "The Return of the Condor Heroes," with "Legend of Chu Liuxiang" as a backup.
The backup option originally existed solely to highlight the character in "The Return of the Condor Heroes".

Although it may sound harsh, that's the truth of the matter.

Jin and Gu are gentle and kind.

But you can't be so blunt.
So direct!

Have you any shame at all?
too disgusting
Liu Pengsheng, standing nearby, said speechlessly.

"This was intentional."

“There’s nothing we can do about it; that’s how the sponsor arranged it.” Liu Pengsheng looked at Ju Jueliang beside him. “Besides, when we were filming ‘Chu Liuxiang,’ we still lost face for CCTV.”

This matter has nothing to do with right or wrong; if you lose face, you lose face.
This is roughly equivalent to—even if I'm 99% wrong, and my literary consultant doesn't understand "Chu Liuxiang," so what? Does that mean you should fire her?

This is the logic, and as a result, we see "small shoes" everywhere.

Perhaps these small shoes weren't intentional. Perhaps this was the intended positioning from the beginning.

But that feeling of frustration just wouldn't go away.

However, "Chu Liuxiang" is not without its advantages.

The biggest advantage.

Actually, it was still Li Xuan.
At that moment, a woman was also rushing to catch a plane, wearing sunglasses and a Chanel-style dress.

This trip was to China to promote the work, as one of the female leads.

"It seems you value this work very much."

The manager next to her looked at Choo Ja-hyun in such a hurry, which she had never seen before. No matter where Choo Ja-hyun went, she was always unhurried.

She's never in a hurry.

She always applies light makeup with perfect poise, and always exudes confidence.

She never appeared in public with heavy makeup, because she was confident that in the prime of her life, her beauty was unmatched.

Her beauty, which is absolutely unmatched, is her most powerful weapon.

But today she put on full makeup and started getting up at 5:00 to prepare for her upcoming schedule.

It's rare to see Choo Ja-hyun take an event this seriously; it seems she really loves that Legend of Chu Liuxiang.

This trip was specifically for the promotional press conference for this work.
"Hmm, I do value this work very much."

"After all, it's one of Mr. Gu Long's martial arts projects, so it should have some influence on our peninsula. The mainland project can give back to us," the agent said from the side.

The Korean Peninsula is heavily influenced by martial arts culture. Since the Shaw Brothers era, the martial arts gene has never been broken here—of course, the Korean Peninsula will claim that these martial arts stories all took place on their own soil.

While most educated people would find this absurd, it's probably true in most parts of the world—the majority are uneducated.

As long as they believe it.

At this moment, as everyone talked about the overall situation and its impact, the manager was practically imagining Choo Ja-hyun in a completely different light.

But in reality, Choo Ja-hyun might not be thinking about this at all.

That's what Choo Ja-hyun thought.
The figure that appeared in my mind was not blurry.

His name, his image.

I just want to see him as soon as possible.

I want him to see me as soon as possible.
I.

In Beiping, the commercial and trade center, located in the center of the Second Ring Road, even had separate venues for events, one to the south and one to the north.
The two sides are basically facing each other; one side can see the other, and the other side can see this side. Media reporters and ordinary citizens are not prohibited from coming.

In other words, this press conference can be seen as a way to intimidate others in terms of 'fame'.

It's meant to be hurtful.

At this moment, Wang Haiyang was on Huang Xiaoming's side, watching him as he was putting on makeup.

It must be admitted that Huang Xiaoming is indeed worthy of being able to get the job based on his looks back then; in terms of appearance, he really has an absolute advantage.

The advantages are huge, really huge.

"This idea was probably Zhang Jizhong's. This kind of publicity strategy."

Huang Xiaoming neither confirmed nor denied this.

“Our producer Zhang is very good at this.”

Producers also come in different types. Some focus purely on the quality and purity of the work and don't care much about publicity and distribution. Some only focus on publicity and distribution, while others do both.

Wang Haiyang felt that Zhang Jizhong possessed both qualities, but leaned more towards publicity and promotion.

He is indeed talented in publicity and promotion, and he knows very well how to stir up these things. But the facts have also proven one thing: this thing is quite useful. Nowadays, the media finds the head-to-head competition between "The Return of the Condor Heroes" and "Chu Liuxiang" very interesting.

Yes, it's very interesting, literally.
The media is like a shark, extremely sensitive to the smell of blood.

Adaptations of such popular martial arts IPs naturally generate a lot of buzz, not to mention the current confrontational tone, which only fuels their writing.

Write articles that can stir people's hearts and emotions, attracting trends and popularity.

Used to attract attention.

They are good at doing this.
Extremely skilled at it.
"Don't worry, Mr. Wang, I can manage on my own."

"Haha, I didn't say you couldn't do it." Wang Haiyang smiled slightly and said, "I've always felt that you are a true prodigy, and I have high hopes for you."

Huang Xiaoming is now officially signed with Huayi Brothers and is one of Wang Haiyang's artists.

Still a new generation of artists
In his words.

That would make it one of our trump cards.

He did indeed favor Huang Xiaoming more, although now it seems that Li Xuan's 'purity' is very high.

But Huang Xiaoming's advantage lies in the fact that he is better at doing the right thing within the system and at dancing within the rules. Such a person is actually more suited to this era and more adaptable.

Zhang Ziyi and Zhao Yanzi, both from the 1996 class of Beijing Film Academy, are very good at social maneuvering, while Chen Kun is more introverted. Huang Xiaoming, on the other hand, is more outgoing and has more emotional desires. He knows what he wants and what he is willing to pay for it.

During this period, Huang Xiaoming regained his confidence—confidence stemming from the compliments of other actors in the crew, his performance in "The Return of the Condor Heroes," and the popularity brought by "The Banquet."

"Curse of the Golden Flower" and "The Banquet" have been released.

It can be said that this was a grand event for the Chinese film industry. In terms of popularity, no one could surpass it; it was a true explosion of popularity.

By choosing this time to release the promotional materials for "The Return of the Condor Heroes," Zhang Jizhong was clearly taking advantage of the success of "The Banquet" and "Curse of the Golden Flower."

In other words, they ate Zhang Yimou and Ma Xiaogang's leftovers.
The battle between the two directors is indeed quite exaggerated. The box office has just started and is already in the tens of millions. However, "Curse of the Golden Flower" is even better, achieving a spectacular 50 million on its opening day.

Zhang Yimou is Zhang Yimou, and China's number one director is China's number one director.

Although Ma Xiaogang was slightly inferior, the buzz generated by their rivalry should not be underestimated, especially considering the specific circumstances.

By simply capitalizing on leftovers and leveraging the popularity of "The Return of the Condor Heroes," Zhang Jizhong has already maximized these two advantages, and he intends to continue doing so.
Meanwhile, Zhang Jizhong was focusing his attention on something else entirely.
Compared to Huang Xiaoming, this 'Yang Guo'.

He was more concerned about the 'Little Dragon Girl' in front of him.

All they could see was the word 'peak'
Compared to "Demi-Gods and Semi-Devils", Liu Yifei's appearance has changed again, but not for the worse, but for the better.

If Wang Yuyan was just a budding flower, then Xiaolongnu is now in full bloom; her figure, temperament, appearance, and even her eyes are all approaching maturity.
Too beautiful.

The nickname "Fairy Sister" is truly well-deserved.

Zhang Jizhong can conclude that, in terms of static appearance, this Little Dragon Girl should be the youngest Little Dragon Girl.

Li Ruotong could fight her.

But he could only manage to fight her.

In terms of appearance, she is absolutely the number one Little Dragon Girl.

However, at this moment, Xiaolongnu's eyes seemed somewhat absent-minded.
"Are you nervous?" Zhang Jizhong paused and said, "It's normal to be nervous. Just be normal when you go on stage."

"Ok."

Liu Yifei nodded—actually, she wasn't nervous at all. What kind of big scenes hadn't she seen? Why would she be afraid of these reporters' cameras and microphones?

Don't be afraid.
The reason he seemed somewhat distracted was probably because he was looking for someone.
Her eyes glanced towards the other side's stands.

I just want to find someone.

At this moment, the atmosphere at the "Chu Liuxiang" event was noticeably quieter.

CCTV arranged it this way precisely to highlight this contrast.

"That guy over there really fits the character's description."

At this moment, Liu Pengsheng looked at the spirited "Yang Guo" opposite him.

The character Yang Guo has a very important quality.

That's youthful spirit.

There's also a sense of chivalry. He is Guo Jing, and the combination of him and the young hero should embody both the spirit of a hero and the feeling of youth.

His makeup was done very well.

A professional makeup artist creates a customized look for you.

We provide the most professional makeup and styling, and the most suitable looks.

The most suitable temperament and aura.

That's how he came to be the person he is today.

It's very suitable
Ju Jueliang was looking at Huang Xiaoming across the hall.

From his perspective, he might be more suitable to play Yang Guo than Andy Lau or Louis Koo.

As someone who has acted in "The Return of the Condor Heroes," I am so certain of this.

"Even you think he's the most Yang Guo yet?" Liu Pengsheng said in astonishment, "That's a terrible thing."

Ju Jueliang was in charge of Liu's version of "The Return of the Condor Heroes," and he even participated in the production of Louis Koo's version of "The Return of the Condor Heroes," after all, he is considered a veteran of TVB.

"You can't say that. It hasn't even started airing yet. Who knows who the most convincing Yang Guo will be?"

At this moment, Ju Jueliang spoke.

"All I can say is that the makeup, props, and sound and lighting on the mainland are much better than they were back then. Yeah, and the location scouting and set design are way better."

Just by looking at the promotional posters on the other side, you can tell how exquisite the visuals of Zhang Dahuzi's version of "The Return of the Condor Heroes" are.

Compared to the TVB version, how much better is it in terms of sound, light, and visual presentation?

This is an inevitable consequence of the progress of the times. Technology progresses in a spiral.

The visual presentation of Louis Koo's "The Condor Heroes" was much higher than that of Andy Lau's.

In this day and age, it goes without saying.

The visual effects and makeup are absolutely superior; in other aspects, it might be weaker.
That.
Especially after Xiaolongnu appeared.

Ju Jueliang and Liu Pengsheng both had a feeling.

That's fucking beautiful.

There's an actress like this in the entertainment industry?! It's so sad for those of her generation.

That was their first thought.

In terms of appearance and temperament, her 'ethereal beauty' is simply unparalleled and unsurpassable.

Even without makeup, she is still stunningly beautiful, with flawless, snow-white skin. Except for her black hair, her entire body is white, and her face is exquisitely beautiful. She perfectly embodies the 'youthful and innocent' yet mature appearance from the original work.

There's something else in his eyes.

Enlightenment is an analogy.

A very faint sense of detachment.

This sense of alienation.

Regardless of acting skills, no one can surpass her as Little Dragon Girl.

On the other hand, female celebrities like Xiao Qiang also gradually emerged after finishing their makeup.
Hu Jing and Xiao Qiang stand together, but in terms of attractiveness, they are completely unable to compare with the Little Dragon Girl opposite them. It's not that they are not beautiful or attractive enough; on the contrary, they are both beauties of their time with excellent acting skills and appearance, and they are both at the peak of their age.

But in terms of 'eye-catching' and 'role fit'...

She's no match for the Little Dragon Girl on the other side.
"I feel like the two of us combined aren't as attractive as that young girl alone." Hu Jing sighed at this point: "I really feel that this new generation of young girls are just too stunningly beautiful. I'm glad I wasn't born in the same era as her."

It would be awful to be born in the same era as her and become an actress.
"Well, that's not quite right. After all, every era needs its own unique and vibrant flowers."

Xiao Qiang was much more open-minded than Hu Jing.

A hundred flowers bloom, each vying for attention; today, Liu Yifei is even more suited to be the Little Dragon Girl, and for now, she will be the most eye-catching one.

What's more, we also have a grand finale: the 'Stone Guanyin'.

She is also a rare beauty.
at this time.

CCTV's literary consultant Liu Xiaoye also came here, but she didn't interact with Ju Jueliang and Liu Pengsheng at all, as if they were strangers.

Where is our main character?

"He's still getting his makeup done, but he should be ready soon,"

"Hmm, what a strange arrangement. Why is Li Xuan's appearance scheduled for so long?" Ju Jue Liang looked at the schedule of appearances for the promotional event and felt something was off. Li Xuan's appearance was way too late.

It's not unusual for the main character to be the 'final act'.

But Xiaolongnu and Yang Guo on the other side came out very quickly.

Why are you taking so long to arrange things here?
"I don't know. This publicity campaign was entirely handled by CCTV. We were just responsible for conveying the message."

"Um"

At that moment, Liu Pengsheng saw something not far away.

The literary consultant, Liu Xiaoye, who had been "driven away," gave a somewhat malicious smile—a smile that carried a distinct sense of mockery.

This sense of mockery gave both directors a bad feeling.

It was discovered that there was a 'mysterious special guest' before Li Xuan's appearance.

This special guest will be the next one to appear.

who is he.
Soon, the answer was revealed: someone came out from inside, and when they saw the person coming out from backstage...

Ju Jue Liang and Liu Peng Sheng then understood why this person was smiling so sleazy.

Fuck!
Liu Pengsheng really wanted to curse.
This special guest, dressed in white, was exceptionally dashing.

Qiu Guan.

The special guest they invited was none other than Adam Cheng!
When Adam Cheng came out, the effect was still very good.

It immediately attracted the attention of cameras and microphones, as well as the atmosphere of the scene.

That's Adam Cheng!

A perfect man who is handsome, refined, and mature.

There have been quite a few installments of the "Chu Liuxiang" series, but Adam Cheng has always been the 'most Chu Liuxiang'.

none of them
His appearance caused an uproar. The news coverage was immediately drawn to him.

The old Chu Liuxiang appeared at the promotional event for the new Chu Liuxiang, and he was even invited by the official team.
This is a complete slap in the face! And it was done by CCTV itself.

Does this imply that the new 'Chu Liuxiang' is completely inferior to Adam Cheng?
That's the subtext, isn't it? That's CCTV's subtext, otherwise they wouldn't have done something so embarrassing like inviting Adam Cheng over.

But anyway.

This kind of thing is exactly what the media loves to see.
This is today's headline.

Huang Xiaoming was enjoying the limelight at this time.

Before Adam Cheng appeared, the camera focused on him and Little Dragon Girl.

"It seems that the conflict between the production team of 'Chu Liuxiang' and the CCTV literary consultant is not just a minor one, that something like this has come to light."

At this moment, Huang Xiaoming was also thinking about this unexpected event.

Considering Li Xuan's "autocratic" approach to controlling the pace of the film crew in "To Live".

This approach can be beneficial when it encounters the right production team—like with "To Live."

But I encountered a mistake.

That would be different.
"It seems the conflict between CCTV and Li Xuan is quite significant."

Wang Haiyang was also looking at Qiu Guan, who was coming out from the other side—he really was handsome.

Otherwise, how could Ah Fei be so completely infatuated with him?
Regardless of their character.

His image is the closest to that of the 'debonair' Chu Liuxiang.
The perfect match between his image and acting style made Adam Cheng a great actor; he and his roles complemented each other.

Many people know him from his novel "Chu Liuxiang".

This image is just too good.

He's showing some signs of aging now, but no matter what, Adam Cheng is still handsome.

Very handsome.

This move directly led CCTV to question the legitimacy of its production of "Chu Liuxiang".

In other words, the investors are quite dissatisfied with Li Xuan's legitimacy as the successor to Chu Liuxiang, and even have considerable dissatisfaction with it.

It could even be described as an open 'breakup'.

Using the old Chu Liuxiang to promote the new Chu Liuxiang drama is simply a slap in the face.

He suddenly thought of a saying: "Success and failure both depend on Xiao He."

Li Xuan has acting skills and an unparalleled ability to understand scripts. He can even lead the crew's pace. This ability is a double-edged sword. When your abilities match perfectly, it is a sharp blade. But when your understanding of the script is only superficial, it is not a harmonious and wonderful thing.

The upper limit is high, and the lower limit is low.

A literary consultant for CCTV. That must be great! After all, he came from CCTV!

You even managed to have such a heated argument with the literary consultant brought in by CCTV.
Well, this time, Huang Xiaoming has it in the bag.

(End of this chapter)

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