Assistant Yan's reaction once again shocked the restaurant manager.

"What? That Lü Kun is courting death! I'll find out which brand it is right away. We must cancel the endorsement deal immediately, or we won't work with that brand anymore."

The restaurant manager noticed that Assistant Yan seemed somewhat panicked and became even more suspicious. Who was this Mr. Chen that could frighten Assistant Yan like this?

The key point is that Lü Kun was beaten up. After beating him up, his endorsement contract was terminated. Even so, Assistant Yan was still worried that he hadn't bullied him enough and angered that "big shot".

Is there no justice in this world? Is there no law?
Li Xiaona and Zhang Man exchanged a glance. Although Lü Kun was past his prime, he still wielded considerable influence in the entertainment industry. How could President Chen humiliate him like this?

It wasn't that Chen Xiao was showing off; it's just that these past few days he's been constantly asked if his woman would be interested in becoming a star. Only stars are his women; how could his woman possibly become a star? They're a million times more precious than stars. Plus, this Lü Kun is really ugly, so Chen Xiao couldn't resist judging her by her appearance this once.

He had no qualms about bullying Lü Kun, who had a terrible reputation; bullying him was a way of punishing evil and promoting good.

Seeing Director Liu reminded him of the information they mentioned when he was in Jiangzhou last time, about their upcoming film project, with Yang Mi as the female lead. He had completely forgotten about it, but seeing him today brought it back to mind, so he sent Yang Mi a message and asked her to turn down the role.

He believed Yang Mi knew how to choose. She wasn't his woman; it was simply a business partnership. He wouldn't force her, but if she complied, Chen Xiao would definitely compensate him many times over for the losses. As for whether Yang Mi would obey, was there any doubt? This woman was known for her shrewdness and high emotional intelligence.

After leaving Junxiao City, Chen Xiao said to Li Xiaona and Zhang Man who were following him, "That's enough for now, you two can go back too."

Chen Xiao wasn't particularly interested in the two young beauties; he was mainly disgusted by the middle-aged man. As for spending over a million yuan to buy each of them a wristwatch, that was nothing to him.

Zhang Man looked at He Qing and the other beautiful girls, and although she felt a little inferior, she still mustered up her courage and said, "I want to go with you. My school dormitory is closed."

Chen Xiao laughed. It was only 8 PM; what school dormitory would close its gates? Besides, those two looked like working adults, not students. The lie was too clumsy.

These two women probably saw his strength and wanted to seize the opportunity. Li Xiaona then said, "Yes, President Chen, we can't go back. You can't bear to let us sleep on the streets, can you?"

This is even more absurd. In modern society, as long as you have money in your pocket, why would you need to sleep on the streets? Seeing how eager the two men were to serve him in bed, Chen Xiao thought for a moment and decided that two more wouldn't make a difference. He'd just treat them as a little treat and bestow glory upon them.

Wang Ping pouted. These two women were really shameless; they might even steal her opportunity today. But she quickly composed herself, because she knew that Chen Xiao treated her well, at least he considered her his own, while these two were different—at most, just two wildflowers.

He Qing remained silent the entire way, but glanced at the two women every now and then, her eyes filled with deep thought. Wang Ping thought she was jealous, and found it amusing; this was the first time He Qing had ever been jealous.

The deep, resonant sound of the V12 engine, like the breathing of a deep-sea monster, slowly approached, causing the air along the entire street to tremble. The tires hissed barely as they rubbed against the pavement, yet the car remained as steady as a mountain, without the slightest unnecessary sway, as if time had been paused.

As the Rolls-Royce Phantom convoy pulled up to the side of the road, Zhang Man exclaimed, "Wow! A Rolls-Royce!" She then realized that her shock was somewhat unnecessary. For someone who had spent hundreds of millions of yuan at two watch stores, riding in a Rolls-Royce was nothing out of the ordinary.

This was not Chen Xiao's Rolls-Royce Phantom Extended Wheelbase, but rather the shuttle vehicle provided by the Bund Grand Hotel. The three bodyguard vehicles were Junxing M7s.

They came to Shanghai by private jet, and used hotel vehicles for transportation. Luckily, they brought three Buick Regal M7s, otherwise there wouldn't have been enough room for so many people.

Wang Ping led the two women into a Junxing M7, and the convoy headed towards the Junxing Hotel on the Bund. In the Rolls-Royce Phantom, He Qing and Chen Xiao sat together, while Zhang Ziqian was in the passenger seat.

Chen Xiao poured himself a glass of champagne in the car. The drive back to the hotel was about an hour, so he could have a taste. It was a limited edition collaboration between Ace of Spades and Virgil Abloh, priced at 68 yuan per bottle.

His current lifestyle can truly be described as extravagant and wasteful. If we're talking about squandering wealth, even the richest families in the Middle East probably can't compare to him.

He Qing took the champagne Chen Xiao handed her, pondered for a moment, and said, "I think these two girls are a bit strange, but I can't quite put my finger on it. They're materialistic, but some of the details they show suggest they come from privileged backgrounds, which shouldn't be the case."

Chen Xiao nodded slightly, "It's alright, let's see what they're up to. They can't possibly be trying to assassinate me, can they? It's much safer here than abroad."

He was joking. If it were a real assassination attempt, there wouldn't be any firearms available in the country. Two young girls wouldn't stand a chance against him, especially with so many bodyguards.

He had been holding back when he kicked Lü Kun today, using only 3% of his strength, and Lü Kun was sent flying. A rough estimate suggested that his full-force strike would likely be even more powerful than Yan Yue's. However, he lacked Yan Yue's fighting skills, and Yan Yue wasn't known for her strength.

This is already terrifying. His full-force attack is stronger than Yan Yue, a famous imperial guard. So no matter what the two young girls do, they could never be his match.

He Qing's reminder made Chen Xiao think about what happened tonight. It was indeed a bit strange. It was one thing to start with Zhang Man, but then Li Xiaona appeared.

Was someone orchestrating this? Or is it just a coincidence?
"Ziqian, arrange for someone to investigate that General Manager Zhang." If Li Xiaona and Zhang Man have problems, then General Manager Zhang might also have problems. Let's have someone investigate first.

Bund Grand Hotel
The tea lounge, a panoramic glass space adjacent to the high-ceilinged lobby, is equipped with Hermès tea sets and a grand piano. It offers English afternoon tea (on a three-tiered silver stand) plus a Chinese tea ceremony performance.

Lu Kun's anger had not subsided. He shouted at Director Liu, who had just arrived, "Old Liu, who is that guy? I won't let him get away with this. He dares to mess with me. He should think about how to spell 'death'."

Director Liu sneered. What nonsense! Someone who follows the big shots thinks he's the boss? He didn't know Chen Xiao's background, only that Qin Jun was incredibly arrogant; people would run away from him faster than a mouse sees a cat. You, Lü Kun, are you really that arrogant, more so than Qin Jun?
Knowing that Lü Kun had lost face, he was making a scene here for these people to hear, and whether he would cause trouble for them in the future was another matter.

"If I see him again, I'll beat him to a pulp. Damn it, how dare he ambush me."

No sooner had she finished speaking than the girl next to her said, "Teacher Lü, that person is here—"

Director Liu and Lü Kun turned their heads at the same time and saw Chen Xiao coming in from outside, along with several beautiful women.

Chen Xiao also noticed Lü Kun and walked straight over.

The people around Lü Kun were all looking at him. Didn't he say that if he saw that person again, he would definitely go up and beat him up? Why was he sitting in the chair like his butt was glued to it?

What bad luck! The boast I just made has backfired. Looking at Chen Xiao walking over, Lü Kun was actually a little scared. That kick was really hard; he lay on the ground for a long time and couldn't get up.

Director Liu glanced at Lü Kun and noticed that he was actually shrinking back. He cursed inwardly, "Useless! What happened to your boastful words?"

Chen Xiao walked steadily in front of the group, pointed at Lü Kun, and said, "Don't let me see you again, okay? This is my hotel, so you don't need to stay here anymore, OK?"

Lu Kun's face flushed a deep liver color from his neck to his ears, and fine beads of sweat appeared on his forehead, making him look like a crab being roasted over a fire. His eyes darted left and right, but he dared not look directly at Chen Xiao, his pupils trembling slightly, like a rabbit being watched by a wild beast.

His fingers gripped the chair armrests so tightly his knuckles turned white, his buttocks felt welded to the seat, and even his toes unconsciously pointed towards the door. His lips moved twice, managing to squeeze out, "You...you're going too far...", the last syllable barely audible.

Chen Xiao laughed, "Why can't I talk to you nicely? Okay then—"

The slight, playful smile vanished abruptly after the words "Alright then—", replaced by a taut, sharp smile as if frozen by an invisible force. "Get lost!"

When the word "get lost" was uttered, the tone was not high, but it carried a low-frequency oppressive feeling, like muffled thunder rolling across the ground, making people's eardrums numb.

The entire space seemed to be paused, even the background music sounded like it was stuck on a cassette tape, leaving only the faint hum of the central air conditioning vents. The beams of light from the crystal chandelier pierced through Chen Xiao's eyelashes, casting a small shadow under his eyes, making his half-lit, half-shadowed face resemble a judge's mask.

Lu Kun's face was contorted with rage, veins bulging on his forehead, and his mouth twitching, like a mad dog cornered against a wall, wanting to bite but only daring to bare his teeth. He suddenly stood up, and just when everyone thought he was finally about to explode, he turned and walked in the opposite direction, then turned back and shouted fiercely, "Fine, I'll go! Who's afraid of who?"—his voice rose to a crack, the last syllable trembling like a deflated balloon.

Director Liu rolled his eyes, his lips drooping so low they could hold a soy sauce bottle, and thought to himself, "Damn, what a great actor! If we ever make a movie like 'The True Story of Ah Q,' he'll definitely be the lead. He can just play himself."

Zhang Man suddenly covered her mouth in surprise: "Oh dear! Why is Teacher Lü's pants wet at the back?"

Upon hearing this, Lü Kun practically ran out. His leather shoes squeaked comically on the marble floor, like Donald Duck wrestling.

Director Liu shook his head and led a few people to catch up. Once in the van, Lü Kun didn't say a word; even with his thick skin, he couldn't boast anymore. Just then, Lü Kun's phone rang. He picked it up and glanced at it; it was his agent calling.

"Ah Kun, Jun Xiaocheng's marketing campaign is canceled tomorrow. The brand wants to terminate your endorsement contract, and they are willing to pay the penalty according to the contract."

The moment the agent finished speaking, "The brand wants to terminate the contract," his pupils contracted sharply, his phone nearly slipped from his hand, and his fingers clenched unconsciously until his knuckles turned white. His entire face turned deathly pale, and his lips trembled as he managed to squeeze out a few words: "You... what did you say?" His voice sounded like it was being forced out of his throat, dry and hoarse.

Very few brands are seeking his endorsement these days. This particular brand has high brand recognition; it's a niche boutique, and it even used to have a store in Hengyuan Plaza. Lü Kun has always been proud to endorse this brand, so he was very interested in the marketing event he was scheduled to participate in tomorrow. However, to his surprise, the other party terminated the contract, and the notification came urgently that evening. Had something unforeseen and unavoidable happened?

The carriage was relatively quiet, and Director Liu overheard the agent's words. His mind was immediately filled with shock. That President Chen had terminated Lü Kun's endorsement contract with just one phone call? Wouldn't his own project be affected?
Just as Director Liu was thinking this, his phone rang. He picked it up and saw a message: "Teacher Yang Mi turned down the lead role in this film."

My heart skipped a beat. "Holy crap, how could this be? Could it be related to him too?"

Although there was no evidence, he had this feeling that Mr. Chen was someone who seemed to be hiding great terror behind his smiling face.

Chen Xiao booked a presidential suite next to his for Zhang Man and Li Xiaona. For security reasons, he also brought two bodyguards with them. However, the two women did not know that the two girls who stayed there were also bodyguards. They thought they were Chen Xiao's female companions, since the two female bodyguards were also of above-average appearance.

He Qing, Zhang Ziqian, and Wang Ping rested in Chen Xiao's private suite, while Chen Xiao went to meet the two women. To be honest, it was a bit of a waste of his time. Since he got the system, the worst women he'd had were at least on par with Tang Tang. Zhang Man and Li Xiaona were at least a step below Tang Tang, so they were barely worth considering.

He noticed that the two women seemed bold, but they were actually quite inexperienced when it came to actually doing it. A thought crossed his mind, but he remained calm and rolled around with the two of them.

After a fierce battle, the two collapsed to the side. After Chen Xiao left, they lay on either side of each other, sprawled out, too exhausted to even stand up.

After leaving the house, Chen Xiao's face revealed an inscrutable expression. Both of them were virgins. He Qing was right; this didn't seem to match their materialistic and proactive behavior at Patek Philippe. What was their reason? Why did they want to offer themselves to him? Borrow his sperm? He couldn't possibly do that; he had such strong self-control.

When they got to their room, He Qing was still awake. Wang Ping had also come over, looking like she wanted He Qing to take her for a ride. He was now almost completely at ease with this kind of thing; three hours was a state where he didn't consciously control himself, and if he did, it could probably last even longer.

Faced with two great beauties, He Qing and Wang Ping, he had an idea and immediately stood at attention. Wang Ping, that woman, came over as soon as she smelled him.

He Qing chuckled. Pingping was hopeless; she had truly abandoned all dignity in front of Chen Xiao.

Chen Xiao seems to be playing a prank, deliberately making Wang Ping's hopes dashed. Fortunately, she has made progress recently, and Chen Xiao occasionally lets her ride on his coattails to gain some attention.

In another room, Zhang Man rested for more than an hour. Dragging her tired body, she got out of bed and whispered to Li Xiaona, "Is he even human? How can he be so strong? I've never heard of anyone being able to do that."

Li Xiaona cried out in pain, apparently because she had taken too big a step when she went down to get her clothes.

"Tell me, my skin is all swollen, is he made of iron?"

Zhang Man picked up her phone and typed a message: "Boss, we have successfully made contact with Chen Xiao."

A short while later, a reply was received: "Keep it up, stay by his side."

He glanced at Li Xiaona and said, "The boss overestimates us. Look at all the stunning beauties around him. People like us are just a snack for him at best."

Li Xiaona nodded in agreement. But then she added, "Never mind, let's do our best. At least it's our first time, isn't it?"

The next day, Junxiaocheng (formerly Huijin Plaza) in Shanghai.
With the joint ribbon-cutting ceremony by Xu Jun, Chairman of Junxiao Commercial Management, and Zhang Shijie, Chairman and CEO of Yinuo Group, the grand opening of the Chinese luxury brand "Xingque" took place.

Almost all the business tycoons in Shanghai have gathered here. This is Xu Jun's influence. Xu Jun's influence in China's commercial real estate sector is definitely in the top 3. No one will refuse to give him face.

The mall had been promoting the "Starry Night" brand for nearly two months, and many customers came to see it today.

The building's facade features a dynamic curtain wall, with flexible LED screens covering the surface that simulate the texture of Suzhou embroidery threads in real time, resembling silk ribbons draped from a giant loom from a distance. Every hour on the hour, the curtain wall "weaves" the theme pattern of the day.

The entrance features a 6-meter-high magnetically levitated mortise and tenon gate that automatically disassembles and reassembles as customers step through, forming a "human-shaped" passage (a metaphor for "harmony between man and nature").

The first floor, the "Seamless Hall," is a design that perfectly blends traditional Chinese aesthetics with modern technology. Six industrial robotic arms, holding gold and silver threads, replicate the double-sided embroidery technique of Gu embroidery on a transparent carbon fiber frame, requiring eight hours to complete each 1cm.

The display of clothing is like a suspended piece of oriental poetry.

The magnetic levitation clothes rack showcases haute couture gowns, with garments suspended without contact and holographic projections of the wearing effect below; the silk series on the living water display stand features fabrics that float on 0.5cm deep flowing water, simulating the "wind-blown ribbons" of Wu Daozi; while the grotto light and shadow display showcases limited-edition collaborations.

Laser engraving on the side introduces the brand story. Currently, the celebrity spokespeople for the "Starry Night" brand include Lee Ji-eun, Yang Mi, and Meng Ziyi.

Xiao Yuting was appointed as the executive director and vice president of Junxing Motors, so the original plan to have her as the spokesperson was cancelled.

All the brand ambassadors arrived at the event at noon today. Lee Ji-eun wore a custom-made "digital Hanfu" (with the "A Panorama of Rivers and Mountains" scroll playing on a flexible screen), and a Ferrari sports car made an appearance, eliciting screams from fans.

Yang Mi demonstrated intangible cultural heritage embroidery teaching on site and auctioned off the embroidered works, with the proceeds donated to a charity foundation.

Meng Ziyi, carrying the "Starry Palace Sachet" (with a built-in microchip to record gait), demonstrated the "Ancient Rainbow Dance" on site and was rated as having the "best physique" by the robot embroiderer.

Chen Xiao looked at the live video sent by Zhang Shijie on his phone; it seemed the opening was going well.

The sales target set for the opening day was 500 million, but it's unclear whether it can be achieved. This store's annual sales for LV are 25 billion, and for Hermes, 15 billion.

"Xingque" has only one-third of their operating area. Chen Xiao thinks that if the annual sales can reach 3 million, it will be a great success. If the sales in the first month can reach 3000 million, achieving this goal should not be too difficult.

In the afternoon, Chen Xiao and his group went to the flagship store of "Xingque" in Junxiao City. Since the celebrities had already left, there were far fewer customers. Zhang Shijie, Xu Jun, and Huang Guangyuan knew that President Chen was coming, so they had been waiting there all day. When they saw Chen Xiao arrive with He Qing and Zhang Ziqian, they quickly came to greet him.

Zhang Shijie briefed him on the morning's events, revealing that sales had already reached 200 million yuan. This performance surprised Chen Xiao somewhat; at this pace, sales might break 500 million yuan before evening.

"It seems that Chinese consumers are not as receptive to Chinese brands as we imagined."

"Firstly, our designs are indeed fashionable and avant-garde, yet they conform to traditional Chinese aesthetics. Secondly, the fabrics and workmanship we use are top-notch. Most importantly, we have the endorsement of Junxiaocheng. Our location next to Chanel and LV naturally increases the brand's credibility among consumers."

Nodding, Zhang Shijie explained that this was precisely why Chen Xiao insisted on opening only in the top-tier commercial districts initially. It was easier to start from the top and work your way down; starting from the bottom and working your way up was incredibly difficult, no matter how hard you tried. Once a brand image is solidified, it's very hard to change consumers' perceptions.

From its inception, the "Starry Night" brand appeared in the world's top business circles, and was placed alongside the most prestigious brands, which immediately elevated its image and made consumers subconsciously believe that it was a brand comparable to Chanel and LV.

In addition, Xingque's design and quality control are superb, even better than those of established luxury brands, and finally, sales have paid off. If it can maintain this level of quality, the Xingque brand can be considered to have established itself for the time being.

However, this sales figure only met their expectations, and there is still a significant gap compared to top luxury brands. I remember when LV opened, its sales on the first day exceeded 100 million, but at that time there were many limited edition items, which boosted the sales of regular items.

Li Zhien and Meng Ziyi had worked hard all morning and were now back at the Bund Junxiao Hotel. After Chen Xiao returned, they would inevitably expend a lot of energy, so they went back to rest first.

Li Xiaona and Zhang Man also came, but Chen Xiao was talking about something, so they didn't approach. Zhang Man was a little puzzled: "Why is the boss of Junxiao Group so interested in such a brand store? Even LV and Chanel shouldn't be able to attract him."

"Our understanding of him comes from information gathered by third parties, which may differ from the actual situation. That's probably why the boss sent us to get close to him; only what we see and hear with our own eyes and ears is truly reliable."

For example, there are rumors that he's extremely lecherous and his body is completely drained. Last night, did he look like he was drained? He certainly drained us both! (End of Chapter)

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