Huayu has been doing one good deed a day since 2001

Chapter 284 The Truly Hardcore Toy Industry!

When Liu Tao and Dong Yi were speechless after being teased by Tong Liya.

Several more people appeared from behind the restaurant: Liu Yifei, Tang Yan, Zhu Yawen, and Wen Zhang.

When everyone saw Xiao Tong, they quickly ran over to greet him.

After all, Tong Liya has transformed from an actress into a successful director, and her identity has changed.

Moreover, Tong Liya's directorial projects are all excellent, and she wields considerable power.

They are truly the kind of people that young actresses and actors need to curry favor with.

After a brief exchange of pleasantries, Tong Liya smiled and said, "Qianqian, Tangtang, are you coming down to eat now? I thought there would be fewer people at this time."

Liu Yifei quickly explained with a smile, "We got jet-lagged while watching TV shows."

"I've been binge-watching (Soldiers Sortie) and (The Legend of the Blue Sea) for the past few days."

"That Xu Sanduo is really amazing, I'm almost a fan of his. The second male lead, Ya Wen, is also very good in this show, he's probably going to become a huge star."

The Korean version of "The Legend of the Blue Sea" has started airing on the Korean Peninsula.

Two episodes a week is too slow.

But this is Jeon Ji-hyun's return to the small screen.

The first episode garnered a 30% viewership rating on the peninsula, making it a true ratings queen.

Sister Wang is back, delivering a devastating blow.

The original Blue Sea only achieved a peak viewership rating of 25% on the peninsula in 2016.

Even now, in 2006, there are still a huge number of viewers who would turn on their television sets to watch TV.

But starting at 30% is still an abnormal level.

Incidentally, Chen Xiao, as the male lead, became an instant sensation on the Korean Peninsula.

The Mandarin version is still in production, but Beijing TV has already urged us several times to buy the rights to broadcast it.

These past few days, Liu Yifei and others have been watching the Korean version with Chinese subtitles.

In terms of quality, the ocean is like a major idol drama.

It's not in the same category as Soldier Assault at all.

Even young girls like Liu Yifei became fans of Xu Sanduo, played by Wang Baoqiang, while watching the show.

Tong Liya suddenly realized that these were all projects planned last year.

Zhu Yawen started military training with Wang Baoqiang last October.

Filming takes several months, post-production takes several months, and the final product is normal.

As the year draws to a close, a series of major dramas are about to bombard the small screen.

After realizing what she meant, Xiao Tong laughed and said, "Qianqian, when are you flying to the Peninsula? I heard the quality isn't as good as Goblin and My Love from the Star, but Quan Jie's popularity is just too amazing."

"The new movie takes you flying and easily dominates the screens in East and Southeast Asia."

Liu Yifei nodded excitedly, "I'm flying there the day after tomorrow. I'll be acting with Brother Yawen again. He's bringing his wife with him, so there won't be any rumors or gossip."

Missed out on the beloved character in Mojin: The Lost Legend?
The second female lead in Descendants of the Sun is more important.

This is the fourth installment of her ethereal beauty.

As for her and Zhu Yawen, they were classmates and developed a close friendship by rehearsing together frequently at school. Zhu Yawen has a stable girlfriend in the entertainment industry.

As for the male lead in (Descendants of the Sun), Jin Dong was chosen.

Jin Dong brought his girlfriend, Sui Junbo, to the start of filming at Peninsula.

Sui Junbo also had a cameo role in Descendants.

Xiao Tong smiled and nodded, "I wish you a smooth start to filming. Qianqian, your ethereal fans have been hoping to squeeze out the eight beauties from the Secret of Love so many times."

"It'll probably get even more lively after this is filmed."

Liu Yifei felt so embarrassed she wanted to die.

Xiao Tong asked Tang Yan a few more questions about when Chinese Paladin 3 would be broadcast before running off to grab some food and heading back to the 15th floor.

After being busy for several days, a new TV series has finally been released.

Even celebrities like Liu Yifei are hooked on the show.

She also wanted to find Lao Li to play through a round of Soldiers Assault and The Legend of the Blue Sea.

Wait for Tong Liya to leave.

Liu Yifei and the others also began to greet Liu Tao and Dong Yi politely after ordering their food.

Tang Yan asked curiously, "Sister Tao, what brings you two here for dinner today?"

Liu Tao and Dong Yi looked at each other in bewilderment.

Then Liu Tao coughed and looked at Zhu Yawen, Wenzhang and the others, "I heard that Sister Bingbing's assets are about to reach 30 billion and she's going to be on the rich list."

"How do you young actors feel about this? Wenzhang, your struggle is about to air."

"Aren't you pursuing Xiaolu?"

Wen Zhang coughed loudly twice, gulped down a glass of water, and shook his head. "Sister Tao, please stop teasing us. All I want in this life is to be like Brother Yawen, just living off a few bites of soft rice."

You once said to my face that Zhu Yawen was living off his rich and beautiful girlfriend.

This is definitely sarcastic and provocative.

But after (Reply 1988) and (Soldiers Sortie).

And he's got a whole string of projects lined up for the upcoming drama "Descendants of the Sun"?
Zhu Yawen has also made a significant advancement, becoming a small gold mine.

This isn't meant as an attack; it's just a casual joke from a close friend.

As for their relationship? They were together from November 2004 to July 2005.

They starred in a TV series together for eight months, and their characters were still good buddies and childhood friends.

Their relationship is really good.

Zhu Yawen glared at Wenzhang, both amused and exasperated, and teased, "Where's Lao Wang? Sister Tao, you've descended to earth like the White Snake, and Lao Wang, the Xu Xian, isn't here? That's so rude!"

Wang Chuanjun was also one of the five members of the team in Reply 1988.

As for how to answer Liu Tao's question? What a load of rubbish.

The question of how Boss Li distributes his secret stash of money to his wife.

They were just as dumbfounded and bewildered as the netizens.

Speechless, speechless.

Anyway, this rumor started spreading in July.

A few months is enough time for everyone to calm down.

…………

15th floor of the Media Building.

After Tong Liya knocked on the door and came in, she found that Lao Li was not there, only Pang Bing was there.

Xiao Tong first greeted Bingbing politely, wishing her a successful run on the small screen with "The Voice of China," before asking curiously, "Bingbing, isn't your senior brother here?"

Fatty Bing rolled her eyes at her speechlessly, "He went to Qianli to get toys."

Dong Xuan and Liu Shishi, as usual, went to join in the fun, even though they couldn't understand anything.

However, this did not prevent the two from further deepening and strengthening their admiration for Lao Li while watching the spectacle.

Originally, he was just a handsome, rich, talented, incredibly wealthy, and powerful man.

Now transitioning into a national treasure-level scientific research expert?

They also witnessed countless times how, after finishing all his official and personal affairs, including driving and boating, Lao Li would read countless books and study on his own.

Year after year.

They've been studying it for so long that it's become a national treasure—that's more than just outrageous.

Everyone felt that Newton must be turning in his grave.

Xiao Tong once again displayed her high emotional intelligence and skill in delivering lines with a forced smile before running away to the ends of the earth.

Tong Liya drove to the headquarters of Time Travel.

This 50-acre factory has long since expanded to a large scale; the land was purchased in 2004.

The outer perimeter wall now stands tall, covered with barbed wire. The guards at the main gate are young men in ordinary security uniforms, but their demeanor is...

Xiao Tong looked at the smiling young people staring at her and felt that she was in a very special situation.

When she arrived at the headquarters building, she received a text message from Dong Xuan: "You're here too? Come to the training ground, your senior brother has finished working on the new version of the robot dog."

"They are currently practicing and comparing various commands with military dogs."

"It feels so novel, a little funny and a little creepy."

"I heard that after he develops a large AI, he's going to work on robots too." "Is this genius really going to drive a world-class revolution?"

After reading the text message, Tong Liya also felt a chill run down her spine.

I got goosebumps.

What is meant by comparing robot dogs and military dogs?

When Tong Liya drove to a training field and got out of the car, she could still clearly see the spirited young men's defense.

Inside the real training ground, Liu Shishi ran over to greet the person, exclaiming, "From walking, sitting, and lying down commands, to tracking, bomb disposal, search and rescue, and so on."

"These robot dogs are getting more and more powerful, including being able to navigate various obstacles."

"From tackling and subduing suspects to other things, it's truly an eye-opener."

Xiao Tong, "..."

Looking out, she could see young men in security uniforms trying to soothe or comfort a few unhappy biological-grade military dogs.
A dozen or so middle-aged and elderly bigwigs or scientists were surrounding Old Li, discussing what he was explaining.

Lei Zi, the CEO of Time Travel, stood quietly in the corner smoking.

Are the robot dogs sitting or lying down like lifeless objects, resting? Or are they waiting for commands?

Xiao Tong gasped, "How many of these robot dogs and drones have been sold?"

This is not a question of money.

Even if each robot dog and drone has a five-figure retail price.

Initially, each official placed an order for 1500 aircraft.

This is a transaction worth up to nine figures.

But compared to the increasingly booming Chinese film market, it seems really insignificant.

She was curious about popularity.

Liu Shishi was bewildered and said, "I don't know. I heard from my senior brother that it needs to be upgraded again, mainly in battery technology and protection, as well as the communication system."

"For example, in disaster relief efforts after earthquakes or typhoons, if people are found to be trapped."

"It can transmit camera footage directly to a computer control terminal over a range of several kilometers."

"Or is it transmitted via a pre-written text program?"

"They were talking about the exchange, promotion and development of radio systems, all in Chinese, but unfortunately I couldn't understand a word of it."

Tong Liya, “…”

She doesn't understand either.

A few seconds later, Tong Liya nodded generously, "It's okay. Look, President Lei is a top student. He's had a huge entrepreneurial success and made a lot of money."

"I feel that even Mr. Lei, who is standing on the side, probably doesn't understand, so we don't need to feel guilty."

Aside from a group of middle-aged and elderly bigwigs with extraordinary auras or outstanding scientific temperaments, Old Li was positioned on the edge of the group.

Lei was just a nobody over there.

Xiao Liu, "???"

After a few seconds of blank stare, Liu Shishi nodded, "That's right, I heard that the leaders who sold this land to my senior brother were all promoted."

"Most of the industrial parks in this area have changed owners."

"You're a bit late. Shall we go back and watch some TV shows or play some games?"

In July 2004, a leader who repeatedly sought confirmation from internet tycoon and head of a super-large company, Li, was indeed going to get involved in toy manufacturing and other real-world industrial manufacturing.

In just over two years, I was absolutely amazed by this toy factory.

This is truly hardcore toy manufacturing!
…………

a few days later.

October 30, 2006, was the Double Ninth Festival.

Beijing TV was the first to broadcast (Soldiers' Assault) at 7 p.m.

This new drama, which doesn't have any big stars or romantic entanglements, only achieved a 5% viewership rating when it premiered.

It's only average.

However, as the series progressed, the ratings really did climb steadily.

Actors such as Wang Baoqiang, Zhu Yawen, Duan Yihong, and Zhang Yi have successively become popular.

Soldiers Sortie is a major transformation in the genre of realistic military dramas in China.

Military themes and inspirational stories resonated with countless netizens and television viewers, making Xu Sanduo a breakout star.

The viewership ratings are still struggling in the single digits.

The internet has already seen a surge in discussions about Xu Sanduo and Wang Baoqiang, creating a phenomenon-level buzz.

Beijing TV has also bought the Mandarin version of (The Legend of the Blue Sea), and is just waiting for Soldier to take over and continue sweeping the ratings.

November 11th is the beginning of winter.

After watching a few episodes of "The Voice of China" on the 13th floor of the Media Building, Li Wenyu smiled and praised, "The production is good. It's bound to be another phenomenal, trending variety show."

The preliminary selection process began before June, followed by the large-scale selection process starting in June with Fat Ice leading the team.

Next came the production and filming.

The show, which has a total of 14 episodes, is now coming to an end.

In 2012, the highest single-episode rating of this show exceeded 6%, while the original "Scarlet Heart" of Little Blind Sister only had a little over 1%.

You can imagine how popular this phenomenal variety show is.

The overall viewership share is also close to 30%.

Nearly 30% of televisions turned on across the country are watching this program.

The four mentors—Zhang Guorong, Jacky Cheung, Liu Huan, and Wang Fei—are undeniably captivating.

This is about to usher in a golden age for Chinese talent shows.

Fan Bingbing smiled broadly, "The highest sponsorship offer from outside is 1.6 million yuan. They're after my name and the title of one of the four mentors."

"This is much more profitable than selling movies."

The show "Soldiers Sortie" was sold to Beijing TV for only 20 yuan per episode for its premiere.

This price is only possible because of the reputation of projects previously produced by Time Media.

On the contrary, The Legend of the Blue Sea sold for 80 per episode.

At the very beginning, the relevant personnel in charge of the TV station did not expect that "Soldiers Sortie" would become such a hit.

Traditional urban idol dramas are still more reassuring.

After all, there are a series of representative works like My Love from the Star and Goblin that came before it.

And the sponsorship fee for The Voice of China? Just look at the four mentors, and then at the weight of the actress who starred in (Lucy), and you'll know how attractive it is.

It's already November.

Li Wenyu topped the list of richest people with a net worth of 1500 billion yuan.

The magazine has been published and is selling very well.

The only thing on the internet that could overshadow the hype surrounding "Soldiers' Assault" was this.

The company that paid this exorbitant sponsorship fee is Yunnan Baiyao.

Many things spread in a cyclical manner.

For example, Moutai was still at its daily price limit!
Some well-informed people discovered that Li Jiaxin holds more than 4% of Yunnan Baiyao's shares.

Moreover, Yunnan Baiyao toothpaste was launched in 05 and its sales exceeded 8000 million yuan in one year.

In 06, it continued to make rapid progress in the market and continued to improve.

For example, in 2010, Yunnan Baiyao toothpaste sales exceeded 10 billion yuan, making it the first domestic toothpaste brand to achieve annual sales of over 10 billion yuan.

In 2019, Yunnan Baiyao toothpaste defeated brands such as Colgate and Crest for the first time.

This will be a powerful booster and a super engine for Yunnan Baiyao Group's market value to reach 100 billion yuan.

Well-informed individuals have also begun to crack down on Yunnan Baiyao.

This has propelled Yunnan Baiyao's market value from just over 100 billion to over 150 billion.

Ah Yan initially bought 4.2% for HK$1.09 million, which is now worth HK$6.3 million.

Yunnan Baiyao Group clearly knew what was going on, so they spent a lot of money advertising for Yunnan Baiyao.

In terms of naming rights fees, Yunnan Baiyao easily beat brands such as Wahaha, Wanglaoji, and Coca-Cola.

Fat Bing took a sip of tea and remarked, "If the ratings explode, would Yunnan Baiyao have broken 20 or 30 billion yuan in 2007?"

"If a company can dominate the toothpaste market, the industry chain will be quite large."

(End of this chapter)