Who said this top flow is crazy! This top flow is awesome!

There's a saying that's been around in the film and television industry since ancient times: "High-quality content can overcome everything," which is somewhat similar to the idea that "good writing can overcome everything."

This theory is actually correct in a strict sense. Although the phenomenon of bad money driving out good money has existed in the market for many years, the reason for being driven out is mostly due to not being "good enough".

The excellence here refers to its appeal to all audiences; how many people's interest and affection can you capture within such a large national audience?

Undoubtedly, many works that are critically acclaimed but commercially unsuccessful are only popular within a small circle. When placed in the broader market, they face very clear selection criteria and barriers.

"The Wandering Earth" is probably the kind of film that is both critically acclaimed and commercially successful. Even before its release, it can be said that its quality is very good. At least in the eyes of Yego, this is a super project that will determine the company's development in the next few years.

With such a large project, the investment in publicity and promotion is naturally unparalleled, and it seems understandable to pay attention to competitors.

But Ikeno said, "Don't pay too much attention, just let it pass." This was by no means arrogance or haughtiness. On the contrary, it was precisely because he understood the market and marketing so well that he was very confident.

—The Wandering Earth itself is not lacking in so-called popularity and topics. To put it bluntly, it is his first leading role film in a year, plus the various historical achievements of Coconut Entertainment and the foundation laid by The Martian.

From any perspective, The Wandering Earth is riding high this time.

As for their competitors during this year's Spring Festival season, each had its own promotional focus. Without exception, these projects were all outmatched by "The Wandering Earth," which was not lacking in quality or popularity.

Given this, instead of focusing on competitors who are slightly behind us, we should focus on perfecting our own marketing and promotion to achieve the maximum goal that everyone expects: a box office of at least 50 billion yuan, with no upper limit.

This is something that "The Wandering Earth" on Earth didn't achieve, but the current environment, market, and even the influence of the lead actors are completely different.

"Besides promotion on streaming platforms, it would be best to collaborate with several departments and institutions related to the technology in our film, including the various new technologies we showcase..."

Chino sat in the chair and thought for a moment, then tapped the table with his pen: "Let's go in this direction, the more relevant the better, the more...sci-fi the better."

Coco mentally translated what Ikeno had said and came to the conclusion that "the higher the quality, the better."

Indeed, science fiction films have always been considered a high-end and sophisticated genre in the film industry. This isn't due to any hierarchy of disdain, but rather the inherent nature of the subject matter itself, which determines its appeal.

Full of technology and imagination, yet grounded in reality, and ideally, it should be something that can actually be made – after all, for a science fiction movie to satisfy the audience, special effects are the most basic things.

When all of these conditions are met, the film's future is undoubtedly bright, without a doubt.

What Yego and Chiye want to do now is to connect "The Wandering Earth" with reality as much as possible. In their first film, they used many technologies that do not yet exist in reality but are very likely to be realized.

If all goes well, the release of "The Ball 2" will likely reignite the popularity of this IP.

This is a long-term plan. Ikeno's identity is different now, and his perspective on things needs to change accordingly. As the boss and decision-maker of the group, he has been constantly learning and changing over the years.

Coco wrote down all of these conversations, then checked the time and realized it was time to eat. She put down her notebook, sat cross-legged on her chair, and looked at Chi Ye with a grin.

"Is there anything else?"

Ikeno found her condition very strange.

"Could you take me to see the baby today?"

Coco shamelessly said, "As her aunt, I also prepared some gifts for her."

Chi Ye was even more surprised: "How come you're her aunt?"

Coco was a little hurt by those words, but she had gotten used to it over the years, so she quickly changed her tune: "I mainly wanted to do my bidding in advance, so that when our Coconut Princess takes the throne, she will remember the good deeds of this old minister."

Chi Ye pointed at her, displeased: "You can't have this kind of mentality. Our company doesn't do things like that."

He paused, then asked, "How much money have you prepared?"

"Uh...it's not money."

Chino rubbed his face: "If it's not money, why are you going?"

Coco: "...Gold, a gold bracelet."

Chi Ye's expression softened slightly: "Then you shouldn't go yet."

"Huh? Why can't we go yet?"

Chi Ye: "She's too small now, with skinny arms and legs. You should return the bracelet first, and then give it to her when she gains weight."

Coco opened her mouth wide.

Chi Ye said with a smile, "Look, I just teased you and you react like this... Sigh... But to be honest, you're not the little girl you used to be. You're almost thirty this year, aren't you?"

"...Brother Chi, don't you know it's very impolite to ask a girl's age?"

Coco wasn't too happy: "Besides, you don't care about me at all. I turned thirty last year, okay?"

Chino was taken aback, and then looked at Coco more closely.

To be honest, Coco's looks aren't the kind that are particularly striking. In fact, she's always kept her hair short over the years, and her face has become much thinner. Her former round face is gone, replaced by an oval face. With her short hair and delicate features, she's definitely a pretty girl.

Ikeno knew that she was always concerned about what others said about her lack of authority, because Ikeno had progressed too quickly over the years. As Ikeno adapted, Coco, as his work assistant, naturally also needed to constantly adapt and adjust.

As a result, her long hair was cut short, and her cute round face turned into an oval face due to the intensity of her work.

Chi Ye found it strange, always feeling that Coco was actually quite extraordinary. She had been by his side for so many years and had endured it for so long; probably only Goujian and her could do that.

Yes, Goujian was himself.

"You're over thirty, aren't you planning to date or get married?"

"No time."

Coco was very honest: "The work schedule you gave me is so bad that I have to time myself even when I go to the bathroom. I get anxious if I'm more than a minute late."

Hearing this, Chi Ye felt a little guilty: "It seems I haven't arranged enough." Coco: "...Also, Chi-ge, you rarely care about me like this, I'm not used to it."

"Yeah…"

Chino paused for a moment, then smiled: "Maybe... it's because I'm getting older now, and I'm a father... things are definitely different from before."

Coco stared at him for a long time, then shook her head: "No."

Chiye was surprised: "?"

Coco: "Still as beautiful as before."

……

Chi Ye once said that even if you praise me for being handsome, I will not give you a raise. His behavior is actually a bit like that of an old beast, quite similar to the style of his former "good teacher and helpful friend" Yang Zi and Teacher Huang.

However, after that day, he still secretly gave Coco a two-day holiday. He shouldn't have, but when he thought about how he had "raised" Coco to the point that he even timed her bathroom breaks, he felt it was really wrong.

Of course, Coco's short personal vacation will not affect the subsequent work of "The Wandering Earth" and Coconut. The competition in the company is still quite fierce. Many professionals who have joined after seeing Coconut grow bigger and stronger are eager to get promoted.

mid-December.

The promotion of "The Wandering Earth" has entered a heated phase. The number of fans on the official Douyin account has been soaring since the release date was announced, and has now exceeded 300 million.

In contrast, "Yang Jian 2" directly used the official Douyin account and other streaming media accounts of "Yang Jian", and it also gained a lot of momentum. This is one of the advantages of the series of movies being scheduled so closely together.

To be honest, Chi Ye himself was a little surprised by the popularity that "Yang Jian 2" has generated. It's a bit of a joke, but the fact is that, due to various favorable circumstances, the discussion and momentum of "Yang Jian 2" are no less than that of "The Wandering Earth".

—Not only is it not weak, it is even stronger.

This is reality, and it has a logical basis. Every movie fan who has watched "Yang Jian" is eagerly anticipating that "Yang Jian 2" can, like the original Hollywood series, thoroughly bring the Eastern mythology to life and present it to everyone.

Science fiction films represent China's industrialization and technological development, so don't epic films about Eastern mythology also represent these things?

There is no distinction between the two; in everyone's eyes, these are among the most high-end projects in China. Their encounter during this year's Spring Festival season can be considered a clash of titans, completely igniting the Chinese entertainment industry.

Anyway, that's what everyone in the industry thinks. Some people even had a mental climax because of the sensation caused by these two movies—awesome! Let's have a few more movies like this, preferably released in the same period, to give the almost-cold box office a good boost!
When the market is booming, everyone can make a living, and when everyone is doing well, the entertainment industry can develop better.

In the past, how many people would have been jealous and resentful of these two films? Especially Ikeno's works, they would have wished they could just die on the spot.

But now, people don't think that way anymore. They even hope that Ikeno can produce more works this year and stop being lazy. Don't they know that we need to stick together for warmth right now? They've been thinking about your move behind the scenes, which has made things difficult for everyone.

"These are the films for now: Yang Jian 2, The Wandering Earth, Detective Chinatown 1899, and Xu Zheng's Rider. These four should be the top contenders for this year's Spring Festival film season."

Kiwifruit, Sheng Ning's office.

The secretary compiled the publicity and distribution information for this year's Spring Festival films and reported it to the other party.

Sheng Ning is very busy. Like Chi Ye, or rather, she tried to transition to behind-the-scenes work earlier than Chi Ye. So far, the results have been quite good. But deep down, she loves acting more than working behind the scenes—although she and the people around her always feel that she just wants to make herself stronger and doesn't care what her profession is.

Maybe so... or maybe not.

Ikeno is already this age, and she's even more outrageous. If she continues acting, she'll only be ridiculed by the masses—because she only acts in idol dramas, and her acting skills really can't support other genres.

"I wish there were more movies like 'Flu'."

Sometimes she thinks so too. "Flu" is one of the few films in her career where she feels perfectly suited to the role. You might say that she hasn't won any substantial Best Actress awards for her acting, but her performance in "Flu" was just so good.

It's often said that directors are good at training actors, and Ikeno is actually quite good at it too; he helped her a lot during that period.

"I think 'The Rider' will probably be pretty good too."

The secretary understands Sheng Ning. She is the secretary who has been with Sheng Ning the longest. After all, she used to have to change secretaries every few days. It wasn't until she tried to transition to working behind the scenes that the frequency decreased a bit.

"The subject matter of 'The Rider' is quite good, and Xu Zheng is also quite talented."

Sheng Ning remained noncommittal. She was the female lead in "The Rider." "The Rider" was a well-known major project in the industry. Xu Zheng had been out of the spotlight for several years and was not as popular as he was ten years ago. So this time, it took two years of preparation to make "The Rider."

The story revolves around a profession that is very common among the general public today: food delivery riders. Sheng Ning plays the mother of one of these riders, making her the female lead. She has a very significant and substantial role, not just a supporting character.

As the female lead, she naturally supports "The Rider" this year and wants to see if this movie can make her acting career, which she had completely lost hope in, shine again.

"Director Xu called today to ask about our schedule, as his roadshow is about to start."

The secretary glanced furtively at Sheng Ning's expression before hesitatingly saying, "Oh, right, there's also... they've sent us an invitation to the premiere of 'The Wandering Earth,' should we... go?"

She knew a thing or two. It was said that Sheng Ning didn't sleep a wink the night she gave birth this summer. It was unclear whether she was worried or had other emotions or thoughts.

In short, this "aunt" of hers should actually go and see the child.

"Aren't we releasing our film on the first day of the Lunar New Year?"

Sheng Ning paused, then asked in confusion, "Can I go?"

She wasn't doing it on purpose; she was genuinely puzzled as to how such a question could have come out of the secretary's mouth. Previously, this young woman seemed quite professional and quick-witted, but now…

The secretary sensed something was wrong, inwardly cursing herself for being so talkative, and quickly shut up.

Sheng Ning turned her chair around and thought for a long time before belatedly realizing, "Damn, I also got a minor role."

Yes, she also seemed to have a minor role in "The Wandering Earth." Not only her, but if I remember correctly, all four of the most popular young actresses were in it. I have to say, Chi Ye is really quite opportunistic... Okay, okay.

"I'll still go to the premiere. After the premiere... I'll go buy a ticket to show my support."

Sheng Ning paused for a moment, then said, "Never mind, let's just use my account to retweet a promotional Weibo post. It won't cause any problems." (End of Chapter)