"Ikeno is coming back for the New Year this year?"

"I don't understand, what's wrong, Mommy?"

"It's nothing, I just wanted to ask."

"You're not going to work anymore, are you?"

"It's just a temporary vacation."

At the Spring Festival Gala rehearsal, Jin Xia tilted her head, talking on the phone with Ms. Zeng while reading the script for this year's skit.

As the year draws to a close, she, who has been inactive for a long time, is finally going to get active again. Several months ago, she received an invitation to the Spring Festival Gala, where she will perform a skit with other guests this year.

Chi Ye will also participate in the Spring Festival Gala this year, in a singing program, but he is quite busy, having recently been working on the post-production of "The Wandering Earth" and the promotion of "Nirvana in Fire".

"Nirvana in Fire" was one of the major dramas that Yego Media collaborated on with Kiwi. Many problems arose during the production, and Chi Ye was waiting for a specific time slot, but ultimately couldn't get it, so the start and end of filming were both quite late.

We've just finished post-production, and because the Spring Festival period is a good time to release the film, we're planning to schedule it for early February.

"Nothing else, just take good care of yourself. Also, now that you two are public, haven't you asked Chi Ye about when..."

Ms. Zeng's words were unclear.

This summer: "Huh? What? Keep talking."

Ms. Zeng said unhappily, "Are you really that clueless or are you pretending not to understand? Getting married, you're not getting any younger, and he's already this age. It's already a bit late to have children at this age, but you two aren't in a hurry at all, are you?"

"Well, I'll ask about that when I have time."

"Do you have time? Ask now."

Ms. Zeng was a little dissatisfied, mainly because she was anxious. It was one thing for the two of them not to go public before, as their families actually tacitly approved of their relationship. Back then, it could be said that it was for work. But now that they have gone public, and both of them are not young anymore, the necessary procedures and the necessary children should be put on the agenda.

This summer, I'm already over thirty. If I wait a few more years, I'll be considered an elderly mother, which is very dangerous.

"I know, Mommy, I understand what you mean, but don't rush."

The Empress Dowager comforted him, saying, "It's my own fault for not being prepared. I always feel... like I'm still a child."

Ms. Zeng: "A 32-year-old child?"

This summer, she complained, "Mom! How could you say that about your precious daughter!"

"Alright, I won't say any more. Since you don't have time to come home for Chinese New Year this year, I won't force you. But you have to bring up the topic of marriage..."

After a pause, Ms. Zeng lowered her voice and said, "Silly child, women always lose out in these kinds of things. The more you play around, the more you lose. He may not care, but you need to be more careful."

This summer: "Okay, okay, I know, don't worry about it anymore."

"Sigh, really."

Ms. Zeng shook her head and hung up the phone.

This summer, after the call ended, she put down her phone, her little face looking a bit sullen.

"Your mother is right."

Honey, who had been secretly watching from the side, said, "I think next year would be good. Let's get married after the New Year."

"Hmm... but if you get married, you have to have children."

This summer, she frowned and said, "I'll get fat and ugly by then."

Honey glanced at her sideways: "So what do you mean, sir?"

“…But you’re right.” This summer, the tone shifted: “I’ll test the waters later.”

Honey was stunned, bewildered: "What do you need to test? Can't you just tell me directly?"

"No, no, no." Jin Xia waved her little hand: "This kind of thing has to be agreed upon by Teacher Chi. After all, it's a matter for two people. How can I give birth alone?"

"Hey." Honey suddenly became interested, glanced around, and then leaned closer curiously: "You and Chi Ye... how do you usually take precautions? You two have been doing this almost every day lately..."

The old lady was slightly annoyed: "Honey, be mindful of boundaries!"

"...I'm just concerned about you."

I'm genuinely curious too.

This summer, she said angrily, "Why don't you just ask me about this? Do you think I can tell you?"

"Then could you be a little more tactful?"

"you go!"

"..."

……

What measures can be taken?
Since this person really cares about the experience, and I always feel sorry for him this summer, the only thing I can do is a physical method. This way, it won't harm my body and it's more hygienic. The only thing to worry about is that it's troublesome, and I might actually get infected if I'm not careful.

I actually think I've already been infected this summer.

She kept it a secret from everyone, not even Sister Mi knew.

She hasn't come for the past month.

She didn't notice it at the beginning of summer until the day before yesterday, when she went online to check and bought a pregnancy test herself, and then... she was pleasantly surprised to find two lines.

When she got upset, her first reaction was that the sky had fallen. She always washed it very clean, so why did this happen?
It's all Teacher Chi's fault, always talking about "experience, experience." Now it's really time to experience the joys of being a parent.

She had considered whether or not to take medication, but this was something she really needed to discuss with Chi Ye. However, she hadn't figured out how to bring it up yet, and Chi Ye had been extremely busy lately, so she decided to wait until he returned before discussing it further.

"Sigh... this is too sudden."

The Empress Dowager touched her still smooth and slender belly, finding it hard to imagine what it would be like ten months from now.

……

"Ah."

Kiwi fruit event scene.

Just after finishing his speech, Chi Ye sneezed, and Xiao Liu handed him a hot water bottle: "Brother Chi, do you want to buy some cold medicine?"

"Need not."

Chi Ye shook his head, took the water and took a sip: "It's just been a bit cold lately, it's nothing. It's probably Wang Mojing who's talking about me behind my back."

"If that doesn't work, we'll find someone else to take care of him."

Xiao Liu: "..."

I feel sorry for Wang Mojing.

"You can stay here and continue to liaise with President Gong. You're not getting any younger, you can't keep being my assistant forever."

Chi Ye had already put on his coat and was waiting for the other team members when he said to Xiao Liu, "Do a good job this time. If you do well, I'll take advantage of you a lot in the future."

Xiao Liu was initially quite touched... well, she's still quite touched now.

She said, "Brother Chi, stop testing me. I really have no ulterior motives." "See, you're getting impatient again." Chi Ye pointed at her: "Keep it up."

"...Don't worry, Brother Chi, I'll try to lose 80% of the money."

"Then you can pack your bags and get out of here tomorrow."

Chi Ye also emphasizes authenticity, and Xiao Liu has long been used to Chi Ye's style of doing things. Although Chi Ye is never one to mince words, he is actually quite difficult to get along with... well, he is a very nice person.

Well, so what if someone has a good face, lots of money, and a sharp tongue?

Anyway, she figured that even if she were to be Chino's assistant for the rest of her life, she would resign tomorrow!

……

This collaboration with kiwifruit is actually an attempt led by Sheng Ning last time, but it is no longer an exclusive collaboration. This time, kiwifruit can only be considered to have taken a small role in it.

— Nirvana in Fire was broadcast simultaneously on two platforms and two satellite TV channels.

Four platforms are quite rare in the Chinese entertainment industry in the past. After all, since the advent of the Internet era, with the traditional TV stations becoming increasingly closed off, it is rare to see two stations broadcasting simultaneously.

But Yego's dramas need no introduction now, and with the recent introduction of new regulations, many people say that it was Chi Ye who proposed it, but that's a bit of a misunderstanding about Chi Ye... In short, the promotion of "Nirvana in Fire" this time can be described as a huge undertaking.

Ikeno himself was not the lead actor; he was only credited as producer, distributor, and screenwriter, but the film is still considered to be Ikeno's work.

As Coconut has become more standardized and developed, very few of the new projects launched within the company now involve Chi Ye as a screenwriter or producer. Most of the time, other screenwriters and directors within the company take the lead.

Ikeno himself has largely transitioned to working behind the scenes.

This is somewhat like gradually adapting to a change in status and position; there's always such a process.

Of course, this does not mean that Ikeno has faded from the public eye. On the contrary, he is still quite active on screen. Although he is not as frequent as he was at his peak, he does have the kind of presence that makes him an instant hit.

"Has President Chi left?"

When Mr. Gong asked the people around him, he said that he rushed over as soon as he received the news, flying back from abroad, but he still couldn't see Chi Ye.

"They just left not long ago."

"Ugh."

Mr. Gong shook his head regretfully. He knew that Chi Ye probably guessed he would come, so he left early. Mr. Gong felt a little aggrieved about this.

As Ikeno's old friend, although he hadn't been able to help him much due to his position, he had always been on Ikeno's side. Well... now Ikeno was giving him a corresponding return.

"President Chi... why are you avoiding me?"

Mr. Gong clapped his hands helplessly: "Do you think I'm going to eat you?"

Xiao Liu, who was standing nearby, couldn't stand it anymore and said, "President Gong, Brother Chi does have other things to attend to. How about... you two schedule another time?"

"Oh?"

Upon hearing this, Mr. Gong remained unfazed: "Hey... I'll contact him myself later, haha."

"……Row."

Xiao Liu paused for a moment before getting to the point: "I had discussed the publicity for 'Nirvana in Fire' with General Manager Zhang beforehand, but I didn't expect you, General Manager Gong, to come in person this time... Regarding the publicity resources, what do you think..."

"Follow S+."

Mr. Gong said with a serious expression, "Although we have no investment in this film now, it was a project we worked on together before. Since Mr. Chi has chosen to trust our platform, let's proceed as originally agreed."

"The S+ freeze-frame promotion, which will be displayed on the screen for three days, will not cost Coconut. Consider it a gift from me to President Chi."

Upon hearing this, Xiao Liu couldn't help but nod: "President Gong is so generous."

Mr. Gong is indeed magnanimous.

The resources related to kiwifruit have always been among the most valuable on the three major platforms. Here, "valuable" refers to their importance within the platform.

Because Kiwi is the only one of the three major platforms that needs to be self-sufficient in terms of profits and losses, it has always been difficult for them to obtain resources within the industry.

The logic is simple: if Tencent and Coolbox lose money, they can complain to their parents about being poor. But if Kiwi loses money, it's truly their own loss, and the big boss behind them won't "reimburse" them.

Fixed screen is currently the largest recommended resource in the industry. After entering the software, you can see a full screen of video channels, and you can watch the movie/TV series by clicking on them.

Strictly speaking, "Nirvana in Fire" has long since lost any connection with kiwifruit, as Mango had already paid to acquire it.

Therefore, this is indeed a significant amount of money spent, and it is also the "sincerity" that President Gong wants Chi Ye and Ye Guo to see.

As for whether this sincerity will ultimately be effective, he doesn't know, but he can only do his best to do so.

……

What do you think of Kiwi's recent actions?

The next day, Ikeno and Coco met in Shanghai. After they finished talking about work, Ikeno casually asked a question.

Coco pondered for a moment after hearing this before saying, "This company has never had much autonomy. It seems to be responsible for its own profits and losses, but when it is really affected, it has no way to do anything about it."

"I can tell."

Chiye nodded.

Kiwifruit is a typical example of a giant that has been promoted by internet capital. Their situation is completely different from that of Tencent Video. Although the latter two are also backed by internet giants, one is their own company, while the other is equivalent to a "child" that has been forcibly integrated into them.

Only the kiwifruit is like an adopted child, unloved by its maternal grandmother and paternal uncle.

"Mr. Gong's attitude this time is very clear: he wants to continue our previous cooperation. What do you think?"

Ikeno asked again.

Coco answered more cautiously this time: "Personally, I think you really shouldn't put all your eggs in one basket, but kiwis... don't seem like the best choice either."

She added, "We can give them something appropriate, like this joint broadcast, but we can't gamble like we did before."

Ikeno didn't speak, but he was clearly thinking about it too.

We did suffer a great loss last time. Kiwifruit turned against us without warning. Although there was a reason for it, it was exactly as Mr. Gong had thought. Once this happened, it would inevitably create a rift between the two parties.

It's human nature to seek advantage and avoid harm, but when this natural instinct is applied to oneself, no one would be happy to do so.

only……

"If kiwifruit isn't a good fit, mangoes are our designated partner. With so many projects in the future, which other companies do you think we could collaborate with?"

"Coolfilm, or Penguin?"

When the penguin was mentioned, Ikeno paused for a moment to observe Coco's reaction.

He was indeed intentionally testing Coco this time, because the company is getting bigger, his energy is limited, and he really doesn't want to be busy with the company's business all the time.

Coco has made great progress over the years, handling everything well from the studio to Coconut Culture. The only thing she still lacks is in her professional field.

To take the simplest example of a conglomerate, Coco has absolutely no knowledge of short drama operation. In addition, apart from content and talent agency-related businesses, she is also somewhat lacking in other business matters.

However, Chino felt that she had a strong learning ability, and perhaps he could consider assigning her a professional assistant, or... In short, if Coconut wanted to continue to develop, it had reached the point where it had to become "professionalized".

Only in this way will Ikeno have more time to do things he wants to do, such as... retiring. (End of Chapter)

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