Who said this top flow is crazy! This top flow is awesome!

Chapter 449 The Director Who Has Reaped All the Benefits of the Times
"Global brand ambassador?"

Chino's ears twitched, and he turned his head to carefully examine Coco's expression. After confirming that she was not joking, he nodded: "You have good taste."

cocoa:"……"

As expected of Brother Chi, he always has a knack for discovering his own "advantages" that others don't notice.

"Hey Chi, how about we make a date?"

"Let's make a date."

"...Should we announce the news to the outside world in advance?"

Coco asked.

Chi Ye is a recognized marketing master in the industry. He used to do similar things to market himself. Don't think that celebrities don't know how to market or understand marketing. That's just deceiving fans. In fact, the artists themselves are much more shrewd than their teams.

However, this time Ikeno shook his head: "Forget it... let's leave it at that for now, no need to spend money on this."

Coco was momentarily dazed when she heard that there was no need to spend money on this.

A simple announcement without marketing has transformed the feeling of the relationship from a mere "necessity" to something more casual and spontaneous. For Chi Ge, the official announcement of his relationship brought not only physical relaxation but also spiritual liberation.

"Okay, then I'll go and arrange these things."

Coco discussed the event with Ikeno for a bit more, then turned and left.

……

at the same time.

Penguin Video.

While Chi Ye has achieved great success and made substantial breakthroughs in various aspects, Penguin Video is also welcoming its own "breakthrough".

The first issue concerns the company's internal data manipulation and falsification.

"Wang Quan Fugui" is almost finished airing. As the saying goes, it was all hype before its release, but it flopped spectacularly afterward. In short, Tencent really made a fool of itself. Although Chi Ye doesn't care, many people are paying attention to this behemoth.

If the project that was supposed to be promoted didn't succeed, then it should naturally bear the consequences. However, this time the consequences were indeed too great. This was the first time the new team had taken office and their first attempt at something had resulted in this.

It's no wonder that the boss in Shenzhen was furious. He never shows his emotions in front of others, but he has lost his temper several times recently because of the video department.

Many senior executives are trembling with fear, and the numerous personnel changes at Tencent Video have become a fait accompli.

If they are willing to accept this established fact, then it would be a bit difficult for them to take the initiative to bow down to Coconut and even beg for a chance to cooperate.

Yes, Tencent's headquarters is really in the news this time. The big boss personally gave the order that no matter what, Tencent Video must resolve its current awkward situation in the industry—a very important reason being that short dramas seem to have completely exploded in popularity.

Yego, a platform that was not widely noticed before, has now grown into the No.1 in the short drama industry, occupying a large market share, and its influence in the future entertainment sector is undoubtedly very strong.

This clearly conflicts with the penguin's development strategy of preferring to lose money. The penguin of today is not the penguin of the past. In this situation, what it prefers to do most is to use the money in its hands to pave the way, whether through acquisitions or other means. In short, having more friends is much better than having more enemies.

As for the past grievances between him and Ikeno, to be honest, someone at the level of the Tencent Boss has no idea about them, nor does he care.

"Things aren't like they used to be."

The current head of Tencent Video frowned, smoking one cigarette after another: "Everything was fine before, but now Chi Ye is not the same size anymore. Although we are relatively unfamiliar with him, to be honest, Tencent Video has had a lot of shady dealings with him from the very beginning."

"I heard that Douyin is also actively contacting Yeguo Short Drama. Is that why the boss is so anxious?"

Someone nearby asked.

Upon hearing this, the top leader's face darkened further, and he said nothing more.

He only recently heard the news. The main reason is that Chi Ye is a bit strange. On the surface, he is always surrounded by controversy and hype. Even with the recent huge success of "Joy of Life" and "My Sunshine", not many people pay attention to the hidden coconut jelly.

This news, issued by Douyin's headquarters, has attracted the attention of many investors.

— Douyin intends to acquire Yeguo and integrate Yeguo short dramas into its own entertainment system. Using Tomato as the copyright base and connecting with Douyin's traffic entrance, it is conceivable that once it is successful, Yeguo will be like a rocket, instantly breaking through all the original constraints and soaring to new heights.

Ikeno himself will also soar to great heights at that time.

So, is it still of any use for them to go now?
Outsiders are still talking about the development of coconut culture and even the gossip about Chi Ye's official announcement of his relationship, but no one seems to notice these things... including those so-called circles within the industry, which is really... short-sighted.

Thinking about this, the top leader even wanted to laugh. In any case, this mission was impossible to complete. At worst, the result of returning would be worse, but even if it was worse, it wouldn't be much worse than it is now.

He had just brought his team over, and before he could even warm up, Chi Ye kicked him back... This incident made not only the headquarters feel ashamed, but he himself felt utterly humiliated.

"By the way, things aren't going well for KuYing lately either, and so is Mihou. Mango TV has taken the lead in new user acquisition this time, and they have a lot of projects to work with Yeguo TV. Considering the current predicament of long-form video development... Sigh, thinking about it this way, we're not the worst off after all."

Upon hearing this, the top leader had a sudden thought: "I know about kiwifruit, I would regret it to death if I were in your shoes, but what's with Cool Shadow?"

"It seems there's been a problem with Coolfilm. Do you remember Director Wang?"

"Director Wang? Who's that?"

"It's Wong Kar-wai."

Upon hearing the sound, he instantly realized what was happening.

"Oh, him? What happened to him?"

……

Wong Kar-wai has been having a very bad time lately, not because of financial problems, but because of his mood. As an international director of his caliber, money is certainly not an issue for him; what matters most to him is his mood and his personal cultivation.

The so-called spiritual practice is the unity of mind and heart, the attainment of tranquility and far-reaching vision, and the enlightenment and transcendence of worldly concerns undisturbed by the outside world.

He has always had a habit, or rather, many quirks, when making movies. Therefore, it has always been rumored in the industry that Wong Kar-wai's movies are difficult to film because he has many quirks and is quite strange.

Wong Kar-wai never admits this, making it seem like he's difficult to get along with. But privately, seeing all the high-ranking actors and actresses, the A-list stars in the industry, obediently following his lead like schoolchildren, even accommodating his habits, he secretly feels a sense of pride and satisfaction. "The Mystery of the Deceitful" is his work, with the Imperial Advisor as producer, but that's just a title; the Imperial Advisor, that old man, doesn't have the energy to manage a TV series. Besides, for Wong Kar-wai's project, he naturally wants to have the most say.

The so-called director-centric system has always been the case for him.

His work on this project was not going well, and it was quite different from "Wang Quan Fu Gui". In his mind, "Wang Quan Fu Gui" was basically garbage, and it was meant to sit at the same table as "The Fortress of Shanghai".

"The Order of the Mystery" was my first time appearing in a major drama series. It was a big project with top-notch production values ​​and cast. So why did it perform so poorly?
Yes, that's what he cares about.

When "The King of Wealth and Power" was a hit in its early days, "The Order of the Mystery" broke through and took first place by virtue of its own strength. When "My Sunshine" gained momentum, Wong Kar-wai was not worried. If you can't beat them in terms of strength, you can fake it.

Advertisers, endorsers, and TV stations—if you don't want to lose and want to gain more, then you'd better step up your game! Buy data and viewership like crazy, so that the data will be worthy of my descent to earth, King of Sunglasses.

嗏

What the heck is this "Joy of Life" you're talking about?

It was released at the same time as "My Sunshine"... You're going to release two dramas at once, and both of them became huge hits, phenomenal successes. Aren't you trying to kill me?

With a market share of 92%, how can "The Mystery of the Muse" still sell viewership data?
It's no exaggeration to say that that night, "The Mystery of the Past" was like a dead horse, and Wong Kar-wai seemed to have suddenly withered away, completely overwhelmed by the two combined punches from the Coconut Brothers.

What followed was much simpler. What was originally a sure-fire way to make money (if the broadcast was bad, they could buy data to boost viewership and ratings) has now been completely exposed by Yego and Chino.

Don't talk to him about professional ethics. There are plenty of people in the industry who do this kind of thing. Wasn't "Wang Quan Fu Gui" also a pre-production hit? It was the kind of thing that everyone in and out of the industry knew about. He did it much more subtly than "Wang Quan Fu Gui".

To be honest, Wong Kar-wai thinks "The King of Wealth and Power" is at best a mini-"The Mystery of the Phantom Flame". The padding is really bad for Wong Kar-wai. Without Chi Ye, everything should have gone very smoothly. The overwhelming popularity, the artificial top star, the easy absorption of Chi Ye's fans, and even the high-class image would all be there.

"Cool Film, the TV station, and six or seven advertisers are all going to sue us, saying that we are engaging in false advertising and that our metrics are all fake. These partners are now the victims."

Screenwriter Qin Wenwen said, "Director Wang, look at the current situation, what should we do?"

Wong Kar-wai, cutting his cigar, said in a very crude tone, "What can I do? Run away, of course. What can those bastards do to me?"

Qin Wenwen was taken aback, clearly stunned by Sunglasses King's demeanor, and asked uncertainly, "Uh... run... run away, where to?"

"Nonsense, of course it's Hong Kong, is there even a need to ask?"

Sunglasses King got angry as soon as he mentioned it: "These bastards are too much. When the project was first launched, they were all scrambling to get me involved. Now that things are going wrong, they're all playing the victim. Victim? I'm the victim here!"

"...Director Wang, even going to Hong Kong won't work."

Qin Wenwen, however, added a reminder: "We also have quite a few partners in Hong Kong."

"Oh right, you reminded me."

Sunglasses Wong nodded hurriedly: "Hong Kong is now Chi Ye's territory. He's a very petty person. I've talked about him before. If I try to bleed him dry this time, he might retaliate against me."

Qin Wenwen: "Huh?"

"Go abroad, go to the US, go to Japan... Japan is fine, if you ask me..."

Wong Kar-wai is a person with no "bottom line," which mainly stems from the environment he grew up in. He also loves the cultures of other countries and is a bit of a blabbermouth, so he talks about everything without any taboos.

Qin Wenwen was already used to it, but she could only listen patiently.

Only after the other party had finished their conversation, were satisfied, and had vented their frustrations did he say, "By the way, there are some problems with the scriptwriting of 'The Ancient Decree'."

"Oh? What's the problem?"

"The signature..."

Qin Wenwen immediately started talking in a string of words.

……

"Are all the big names who have joined the Film Association well-known?"

A week later.

Ikeno's team has made preparations for the upcoming event, and Ikeno has also received a list of attendees from the Film Association for this meeting.

The China Film Association Film Festival is different from other film festivals. It also holds two days of closed-door meetings during the festival, which is not the case at other film festivals. Instead, there are receptions.

This also shows the difference between the Film Association and other film festivals. This event is mainly official, and as a potential candidate for the second-in-command of the Film Association, Ikeno will naturally participate in the two-day closed-door meeting.

He had never paid much attention to official matters before, and some lists were not made public. When he finally got his hands on them, he found that they were full of familiar names, basically covering all the big names in the Chinese entertainment industry. No wonder the top figures in the industry reacted so strongly when they heard that someone wanted to nominate him as the second-in-command of the Film Association.

This is indeed a bit of a reversal of the natural order, allowing someone as young and outrageous as Chi Ye to trample on their heads, and they still have to put on a smiling face.

"Wang Mojing is in there too."

Chi Ye turned a page and caught sight of a familiar name: "The Film Association is just the Film Association."

"Director Wang also joined the association the year before last. You know the specific reason... Although he doesn't talk much in the association, he has a high status."

The person from China Film Group said with a smile, "From now on, we're practically family."

Ikeno nodded, then shook his head.

He had never been familiar with Wang Mojing, but seeing how excitedly the other party was leading the charge with the "Gu Miao Ling" this time, he could roughly glean what kind of person the other party was. He probably cared a lot about fame and fortune; otherwise, he wouldn't have stayed with "Mojing" for so many years.

He wasn't interested in becoming family. In a way, they were all pretty much the same. Wang Mojing was someone who benefited from his "identity," and so was Chi Ye. However, the biggest difference between the two might be that one was upright from the bottom up, while the other was crooked.

And it's not just one person with a skewed viewpoint. Several directors of currently popular commercial films on this film association's list are even more skewed, such as the bald director who is 1.9 meters tall.

"Is this how they all got into the Film Association?"

Chi Ye felt a sense of unease. He used to think he knew the Beijing entertainment circle well, but now he realized he didn't know enough. The "legacy" and connections within this circle were indeed top-notch.

(End of this chapter)