Who said this top flow is crazy! This top flow is awesome!

Chapter 435 The Madman's Steaming and Boiling Leads to His Illegitimate Child

What will Dior ultimately choose?

This is the most closely watched development by countless people in the industry who are eyeing Ikeno's resources.

Dior didn't keep everyone waiting too long either.

The main reason was that they received a call from Coco, and after a brief period of thought and struggle, the person in charge ultimately chose to "believe" Coconut.

Coco's phone call only conveyed a suggestion and a clear message.

You can terminate the contract, but it's advisable not to look for a new brand ambassador during this period.

Dior was unclear about Ikeno's intentions. It was already absurd that Ikeno would ask Dior to "give up" on him. After all, what celebrity in the world would complain about having too few top-tier luxury endorsements?

But Coco's words were also very rational, and she considered things from their perspective, which can be said to have chosen the best solution for them at the moment.

"No matter what happens after this, it will definitely affect the endorsement business. Although from a professional point of view, I should hope that Dior will continue to choose us, we have been the closest partners over the years. Chi told me that from a personal point of view, now is the time to cut ties."

The person in charge was initially dumbfounded when he heard this.

But he quickly realized what was going on and frowned, asking, "Is this Mr. Chi's own idea?"

Coco nodded in affirmation: "Yes, those are the exact words."

The person in charge remained silent.

Then, Coco conveyed another piece of advice, suggesting that Dior should not rush to choose a new spokesperson in such a chaotic situation, and that the upcoming Double Eleven shopping festival was simple: Ikeno could endorse them for one last time.

Although the official announcement may not have the same effect as expected.

With so many fans supporting the pairing and such a huge amount of buzz, Dior should not suffer much loss if it cuts ties decisively after Singles' Day, and may even benefit from it.

—The hype was so great that Dior took the opportunity to get a lot of exposure.

"President Chi... what exactly does he want to do?"

……

"What exactly is Ikeno up to?"

Mr. Gong, the manager of the kiwi fruit company, was also extremely shocked, as he had just finished negotiating with the mango company to ease tensions with the coconut company, only to have this incident suddenly occur.

He didn't ask the people on Mango's side, because Mango was also confused at the moment. However, because of Coconut's presence, they weren't as eager for Chi Ye's "personal business".

Therefore, the person Gong asked was Sheng Ning, one of the people most "close" to Chi Ye.

Sheng Ning didn't know how she had become Chi Ye's closest person. After hearing President Gong's words, she was silent for a few seconds before asking, "You're asking me? Who should I ask?"

Mr. Gong opened his mouth: "You...you're not his...sister?"

"Not quite like it."

Sheng Ning's own comments.

President Gong remained silent for a long while before gathering his thoughts and looking at Sheng Ning: "You knew about this all along?"

Judging from Sheng Ning's appearance, she wasn't as shocked or confused as the others, nor was she overly panicked. The shrewd CEO Gong could almost immediately tell from Ding Zhen that she must have received prior notice, or perhaps she had already suspected something.

Sheng Ning didn't hide anything from this, nodding, "I know a little, but not much."

Mr. Gong was utterly bewildered: "Why didn't you stop him? Do you know what this would mean for him if it were exposed?"

Sheng Ning said calmly, "Losing followers isn't a bad thing for him right now."

"It's not just losing followers, it's...it's..."

Mr. Gong opened his mouth, wanting to say that this would be an unprecedented heavy blow to Chi Ye's career, but when he finished speaking, he suddenly felt that it seemed... it really didn't have much of an impact.

Even he is now desperately seeking cooperation with Yego, which shows that Yego has already gained momentum. With top-tier capital, will Chi Ye still care about the "superficial" title of a top-tier celebrity?
However, despite the logic, Mr. Gong still felt a sense of incomprehension and dejection after witnessing the self-inflicted historical collapse of the domestic entertainment industry and the subsequent uproar.

Ikeno's official announcement will have a huge impact on the entire industry and the existing landscape.

Many people can't see it yet, but it won't be long before everyone understands.

For kiwifruit, the biggest impact of Ikeno's move is that President Gong can no longer use mangoes to ease the relationship with coconuts.

Because Kiwifruit, and even Sheng Ning, have signed contracts with a lot of traffic, and they can't just sit idly by and watch this feast be divided up by others. If they do, they will inevitably resort to some underhanded tactics.

In other words, it's not a good time to discuss cooperation.

On the other hand, the same applies to mangoes, except that their collaboration with coconut jelly is more about content and they have a closer relationship, naturally having an extra layer of trust compared to kiwis.

Mr. Gong is now thinking that Chi Ye's numerous top-tier luxury brand endorsements should be the first target of the competition.

really.

Dior's official announcement, though late, arrived just three hours after Ikeno's announcement. By then, most of the brands associated with him had already reacted and many had taken measures. Changing the spokesperson for the Double Eleven event was of paramount importance.

The threshold for the four characters and Zhu Yaolin has been worn down. At this critical moment, Dior, which has been silent for a long time and has been "boycotted", finally made a move. Because this kind of thing cannot be posted directly on the official Weibo, after all, this is not a "collapse" in the traditional sense.

Therefore, they communicated directly within the industry, conveying only one message: seeking new endorsement partners.

Of course, only Dior himself knew whether this pursuit was genuine or not, whether it was just for show or if he really intended to do it, but in the eyes of almost everyone, it was a signal that Dior was giving up on Ikeno.

—This is so rare, so difficult.

Ikeno's most steadfast "teammate," Dior's only global brand ambassador, and a major company that had bet on Ikeno during the "Cycle" era, has now completely severed ties with Ikeno.

What does this represent? What does it mean?
Even someone who isn't in the entertainment industry understands that Dior's statement will instantly cause Ikeno's formidable endorsement resources to collapse.

Countless large companies that may still be observing and hesitating will make up their minds and become the first wave of massive resources released after Ikeno's official announcement.

The entertainment industry went crazy. The endorsement fees of "alternatives" such as Yi Yangqianxi and Zhu Yaolin skyrocketed at this moment, and demand exceeded supply.

"I know, I know, but we at Qianrui do already have a competitor endorsing our products... I'm really sorry... It's okay, there will be opportunities to cooperate in the future."

"It's me, um... I'm sorry, Sister Liu, Qianrui just got a brand ambassadorship for a skincare brand, yes... that brand... I'm sorry, okay, but I have a few other artists under my management who are very interested in your brand..." "Hey, who says otherwise? If you ask me, Chi Ye's actions this time were underhanded. Our brand has always been positioned as a high-end brand, and his sudden scandal has affected our brand image and sales... Yes, it's also difficult to find other ambassadors. With Singles' Day coming up soon, we really don't have the time..."

In just one hour, Lin Yangqianrui's team received no fewer than ten phone calls.

Almost without exception, the callers were all top-tier companies in the industry. Some were testing the waters, probably having also called other stand-ins for the artists, while others were more direct, stating that they needed someone to immediately act as the firefighter.

The four characters were both surprised and delighted, never having had such a wonderful start.

But he was only one person, and the little bit of resources that Chi Ye had just peeked out from between his fingers was already enough to make him feel like he was bursting. It was hard to imagine how outrageous Chi Ye must have been at his peak. Now, Si Zi wished he could split himself into ten people and take all of these things for himself.

Unfortunately, I lack the ability and strength.

They could only do favors for the agent, who also had other artists under his management, and they started dividing up these resources among themselves.

However, the results so far are not very good. Firstly, the brands that can be interested in Ikeno are all big brands that have previously collaborated with Ikeno or even endorsed her. Aren't they all very picky?

If you weren't so arrogant, you wouldn't have found Chino, and you even succeeded!

Therefore, for the artists under the four-character agent's management to want to take over Chi Ye's "legacy" at this moment is nothing short of wishful thinking. It's like trying to sit on a hot stove while the pot is overcooked; taking too big a step will only lead to trouble.

Ikeno has only revealed his relationship, but that doesn't mean that just anyone can get his resources.

Secondly, and most importantly... the competition is just too fierce.

The four-character agent only did a quick sorting out and sadly discovered that there were more than twenty rival companies vying for the endorsements that Chi Ye had leaked!

Among them, in addition to the well-known top celebrities and popular artists, there are also various capital teams and even top companies, and the artists promoted by the three major platforms are equally impressive.

There were too many wolves and not enough meat, so even they couldn't gain any advantage.

"This can't go on like this."

With his intelligent eyes blinking, he bluntly told his manager, "None of your other artists are as good as me."

The agent was speechless for a moment.

The words may be crude, but the principle is sound. When it comes to status, even a four-character phrase like "once competed with Ikeno" can be used to compare. This alone is enough to surpass other artists, so his "priority" in the eyes of various companies is naturally much higher right now.

The same applies to Zhu Yaolin.

Those below them were all a level below them.

"So... what do you mean?" the agent asked hesitantly.

"I need to get 'Wang Quan Fugui' online as soon as possible. Only in this way can I take a step further and get more benefits."

The four-character line was no longer being used: "And let me tell you, this is only a small amount of resources. The really big resources haven't been released yet, but they'll be available in the next few days."

"Uh... Weren't we already saying we'd release it during the National Day holiday? That was already quite early. If we release it any earlier... I'm worried the production team will be under too much pressure."

The agent doesn't want the four-character name to become more famous and achieve further success. After all, the four-character name is his most prominent artist and a partner with whom he has a win-win situation.

The problem is that "Wang Quan Fu Gui" was already rushing to meet its deadline and was nearing its limit. If it had to be released in the next two days, then... it would be full of uncertainty.

At this moment, however, the four characters are very confident in "Royal Power and Wealth".

With a super IP, a top-tier cast, and his own influence, to put it bluntly, even if the content is really not good, the platform (Tencent) will force it to pass (by inflating the data)!

In short, once the momentum is established, he can ride this wave and absorb the most benefits and resources, which is what he wants.

From a fair and objective perspective, the four-character approach is clearly the smartest and without any problems.

So the agent hesitated for only a moment before making up his mind—damn it!
The four-character team thus accelerated the progress of "Wang Quan Fu Gui" again and began communicating with the Tencent platform.

……

the other side.

The crew of "The Wandering Earth".

At this point, the crew was in no condition to continue filming, and the shooting schedule had been repeatedly interrupted.

That's right, it wasn't a problem with the content or the filming team, but rather the external "environment" that forced them to be interrupted.

In normal cases, someone might just shout outside the film set. In a more serious case, which happened not long ago, a sasaeng fan of Ikeno somehow managed to infiltrate the film set, disguised himself as a staff member, and then suddenly confronted Ikeno while he was eating, crying and yelling, "Why are you in a relationship!"

"You deserve to stay single forever! I'll haunt you even in hell for treating me like this!!"

"Ikeno, I hate you, and I'll make you pay!"

"..."

Such chilling images, which could even leave psychological scars, happened not long ago.

The crew was stunned. Several inexperienced new actors from the company were even speechless with fright and their hair stood on end.

Ikeno himself was mentally stable, as he was just as abnormal as the others, but after this incident, the crew obviously dared not continue filming openly here.

Especially this summer, although the madness of the sasaeng fans exceeded his imagination, he still did not expect it to be this outrageous.

He himself is fine, a grown man, but given the current state of obsessive fans, who knows, some crazy person might take a risk, and then it will be too late to regret it.

Even the other women who had contact with Chi Ye, including the makeup artist who was over forty, dared not continue to mess with Chi Ye. Before the SS was taken away by the uncle, she shouted at the makeup artist who had just done Chi Ye's makeup: "You dare to touch my brother!!"

The makeup artist's hand trembled and went numb.

This is terrifying, these kinds of fans are terrifying... To be precise, these sasaeng fans are no longer fans, but a bunch of lunatics, a bunch of fans who don't even care about Ikeno himself and are only immersed in their own world.

No wonder Ikeno wants to cut ties with these fans... People didn't understand before, but now they suddenly realize.

With this group of fans around, not to mention the "tragedies" that Ikeno himself experiences every day, the instability itself means that one day something big might happen, which would only ruin everything now.

(End of this chapter)