Who said this top flow is crazy! This top flow is awesome!

Chapter 433 introduces me to everyone; this is my girlfriend, @JinXia.
9 month 1 number.

On its third day of release, "My Sassy Girl" grossed 2.5 million yuan, bringing its total box office to over 10 billion yuan. While the weekday box office was slightly sluggish, pre-sales for tomorrow (Saturday) have already reached 2.7 million yuan, and the box office is expected to likely reach 4 million yuan tomorrow.

This achievement is undoubtedly an incredible miracle for the Chinese entertainment industry, which is gradually cooling down, and it once again proves Ikeno's appeal and marketing skills in the film industry.

On this sunny and breezy day, the capital city in September was already getting cooler, a perfect season for going out in neither too hot nor too cold. Many people were looking forward to this year's National Day holiday, and had started making plans a month in advance, such as where to go and what to do during the holiday.

Zhang Mengmeng was one of them. This year, her parents planned to take her and her younger sister to Japan for the holiday. She didn't really like the mundane life, but she was still very happy to be able to go out and have fun.

The only thing that made her a little unhappy was that after the release of "My Sassy Girl," the box office was a huge success, and the on-screen couple Chi Pan Xia Yu also became popular. Perhaps due to big data, it had already flooded her WeChat Moments.

She was happy because Ikeno's film achievements increased again, but also frustrated because of the surge in CP fans.

Many of the former sisters in the group thought this was normal, and some had already given up. Zhang Mengmeng knew that they had long since become fans of Chi Ye's career. Indeed, in the Chinese entertainment industry, being a fan of Chi Ye's career is the most exciting thing.

There aren't that many unexpected problems or troubles.

"Xiao Zhang, we'll be having a meeting later. Make sure the reports from last quarter are ready; we'll need them for the meeting."

The supervisor came over and greeted her, and Zhang Mengmeng responded.

She is currently an employee of a foreign company in China. Interestingly, this company has some connection with Ikeno, as they have all hired Ikeno as the spokesperson for their brands. She was also the global spokesperson for their daily cosmetics brand that they just met last quarter.

When the news was first officially announced, the foreign company's products sold out immediately, and the supply could not meet the demand. The brand's executives and CEOs were shocked and regretted their decision, saying, "If only we had contacted Chi Ye a few years earlier!"

But Zhang Mengmeng couldn't help but feel a sense of pride at the time. Could she afford to hire Coconut back then? Besides, Coconut had been known for her controversial image since her debut. Could she handle it? Could she maintain her stance?
Do you think everyone is Dior?

However, the fact that her company had connected with her favorite idol made Zhang Mengmeng happy for several months. She even generously gave away a lot of prizes from the company in her fan group and super topic, all of which she paid for herself.

Today, the executives should be preparing plans to renew Ikeno's contract, although it's a bit difficult... because the endorsement effect is too outstanding, and Ikeno's appearance fees are too expensive. Renewing the contract with him depends not only on financial resources but also on luck.

It's no exaggeration to say that the international brands that want to renew their contracts with Ikeno could stretch from China to overseas.

If only things could stay this way forever, the coconuts would always belong to the fans.

Zhang Mengmeng still has some lingering doubts. The huge explosion of #Chipanxiayu# made her very worried that the things she had predicted would happen. However, there has been no news for the past few days, and even her fan group has not caused any trouble. At most, there is some dissatisfaction from the toxic fans.

I'm probably overthinking it. It seems like nobody else thinks that way except me. Even the company is incredibly optimistic, believing that "My Sassy Girl" will indirectly cause their new products to become huge hits again.

With that thought in mind, Zhang Mengmeng organized the documents and reports, copied them to a USB drive, and then prepared to get up and head to the conference room.

flap.

Suddenly, in the otherwise quiet office area, the sound of a water glass being knocked over and spilled coffee was heard, accompanied by an employee's astonished voice: "Holy crap! Ikeno has officially announced it!"

"what?"

The others around, who were still working with their heads down, were stunned and didn't realize what the other person was saying.

Ikeno has made an official announcement...

Has Ikeno officially announced a new drama?

Wow, that's fast! "My Sassy Girl" has only just been released. Is she really that dedicated? No wonder her endorsement fee is so high. With this kind of work ethic, the brand must be ecstatic.

The group was in a state of confusion. They had come to work very early in the morning, and most of them were still in a state of not being able to turn on their phones. They were just thinking about finding time to eat breakfast later.

"It's official! It's official! Ikeno has made it official!"

The female employee stared at the crowd, her mouth agape, her face flushed with excitement: "Official announcement! Girlfriend!! Chi Ye has officially announced his relationship!"

"..."

There was a two-second silence.

Then, as if a switch had been flipped, a manager in charge of product marketing jumped to his feet: "What did you say?! A relationship?! Ikeno?!"

"I...I don't know, but I saw it was trending at number one, so I..."

Where is the trending topic?

The manager strode over, only to find the employee's computer screen completely blank, with no trending topics displayed.

"I...I wasn't sure just now, so I wanted to refresh the page, and then...this is what happened."

"..."

Zhang Mengmeng felt a surge of emotion the moment her colleague first said, "Chi Ye has made an official announcement." It was a feeling that was hard to describe; there was relief, fear, anger, and sadness that she had anticipated, as well as a sense of loss that came from actually guessing.

There seemed to be a strange sense of pleasure mixed in—see, you didn't believe me, but now it's really happening, isn't it?
—It really happened.

……

Ikeno and this summer's official announcement was posted at 8:00 AM on the 2nd, which was actually quite simple.

Ikeno: [Hello everyone, let me introduce my girlfriend @Jinxia.]

This summer: [Hi everyone, let me introduce my boyfriend @池野.]

It was just two sentences, but the impact and sensation they had on the domestic entertainment industry and even offline was like a nuclear bomb.

To put it simply, it's hard to describe this feeling accurately in words. Only those who have personally experienced this whole thing, this event, know what will happen next and what terrifying things it will trigger.

That was an epic explosion that was all-encompassing, not just in the entertainment industry, but in all walks of life, media shifts, the future development of hundreds or thousands of companies and media outlets, KIP updates, account creation and deletion.

First is Weibo.

Weibo crashed 24 seconds after Chi Ye posted the message.

Yes, twenty-four seconds, exactly twenty-four seconds. This wasn't Ikeno's limit, but it just took time for that sentence to be seen by people, so it took twenty-four seconds for the Weibo post to be taken down.

The death was incredibly smooth, and no one even suspected or blamed Weibo, because on any other platform, it would have been an instant failure, without exception, simply because that person's name was Chi Ye.

With numerous blockbuster dramas like "My Love from the Star," "Goblin," and the currently showing "My Sassy Girl," he's an Asian and international superstar, a top-tier idol with an unparalleled dominance. It's no exaggeration to say that Chi Ye currently surpasses any other so-called "top-tier" idol in any other dimension. If there could only be one top-tier idol, it would be him. And now, that dominance has "broken itself"!
The Weibo page experienced its longest period of blankness since its inception. Trending topics, entertainment news, social hot topics, and thousands of user and influential accounts, including the entertainment accounts of all the big stars in the entertainment industry, were all completely blank at this moment, with no such person found.

Network connection failed.

Network connection failed.

The network connection still failed.

According to later recollections, this paralysis actually occurred twelve times in total. Each time, Weibo's backend system tried its best to save it, but each time it failed. Each paralysis lasted for more than half a day. This alone caused Weibo to set a Guinness World Record for the severity of the "loss" in history.

From a technical perspective, Weibo was receiving tens of millions of requests per second at the time, more than three times the daily peak, and the number continued to surge noticeably afterward.

In terms of daily readership, it directly broke through 800 billion+, with 1000 million likes and over 10 million comments. It was hailed as the ceiling for official announcements in the Chinese entertainment industry. Although Chi Ye had already set a Guinness World Record for 1314 million Weibo comments during the peak of "My Love from the Star", the dissemination effect of this official announcement was still characterized as the climax of the traffic era in the history of the Chinese entertainment industry, and also the end of the era of top internet celebrities.

Other platforms, such as Douyin, Xiaohongshu, Kuaishou, Douban, and Bilibili, also experienced varying degrees of disruption. Of course, due to the different video formats, forum websites like Douban and Tieba were the most severely affected.

This is also the biggest channel through which everyone can witness and feel the shock of this event—Weibo has perished, Tieba and Douban have also perished, Xiaohongshu and Kuaishou lasted a little longer, but then serious lag occurred.

Only Douyin has remained strong, and it was on Douyin that the first major controversy surrounding Chi Ye's official announcement swept in like a whirlwind.

First, there's the issue of losing followers.

According to numerous influential figures and industry insiders, Chi Ye lost over 80 followers on Weibo alone that day, followed by Douyin, Kuaishou, and other platforms. Since he did not have personal accounts on other streaming media, these were not included in the count. In total, he set a new record across the entire internet in a short period of time.

Then, fans on platforms like Douyin, Kuaishou, and Xiaohongshu went crazy.

Many of Ikeno's die-hard fans broke down on the spot, but because there had been warning signs and foreshadowing, most fans, although they were hit by the first wave of shock, remained relatively calm.

However, there is a problem here: the judgment of "the majority" and "the minority" is based on a base number.

As a top-tier celebrity in the history of the Chinese entertainment industry, Chi Ye has an enormous fan base. If all the other top celebrities in the Chinese entertainment industry combined can occupy 20% of the traffic market, then Chi Ye alone can occupy 80%.

Therefore, the "minority" here becomes the "majority" in the face of this terrifying number.

These emotionally distraught fans also acted in a crazy way. Those who publicly announced that they would stop supporting the fandom were the mildest of the three. There were also many who turned against the fandom after leaving. Some even went so far as to film videos of themselves burning posters of Ikeno, which they used to love the most, and emptying their support items.

Of course, most of the criticism came from this summer.

It was only then that everyone realized that the original popularity of this summer was just a drop in the ocean compared to Chi Ye. Before the incident, people couldn't see it and always thought that the two were equal male and female stars.

Only now do we realize that this is not equal at all; it's practically a one-sided "massacre."

However, this kind of abuse and trend of public opinion soon led to greater divergence, because this summer, although her own fans were unilaterally "massacred", even her own fans were in turmoil due to the official announcement, which can be understood as Koike No.

On the other hand, "My Sassy Girl" is a huge hit, and the box office miracle of breaking 10 billion yuan in three days continues. The CP fans of the national CP #Chipanxiayu# have also become very strong.

This brings us to CP fans. If toxic solo stans and emotionally distraught fans are a "niche" group, then CP fans, who are all over the internet, are the "mass." Many of these people are simply casual observers who enjoy the interactions between the two characters.

Under such circumstances, the clash between the parties led to an unexpected and chaotic battle for online traffic. The situation was so chaotic that it was impossible to distinguish who was who, let alone to fully confirm the direction and specific results after the official announcement.

……

"Has a press release been issued? Has it been issued?!"

The four-character studio was practically bursting in. His slightly hunched face was now filled with excitement, and his voice trembled as he asked, "Has it been released yet?"

"Uh... I didn't send it."

Seeing his expression, the assistant became a little frightened. After thinking for a moment, he added, "It hasn't been sent out yet."

Four characters: "?"

"Weibo is down, it's been two hours and it's still not fixed, we can't post anything at all!"

The marketing director in the team looked up, stopped refreshing the page, and said in despair, "This is outrageous! How can it be stuck like this for so long!"

"Not ready yet?!"

Four characters were also stunned. He knew that Weibo was going to crash. It wasn't hard to guess. Even if he hated Chi Ye, he had to admit how terrifying his popularity was. As long as it was officially announced, it would definitely cause a temporary crash.

But note that it is "short-term", not "long-term"!

It's been two hours and it's still not done...

Two hours, what does that mean?
Weibo is a publicly listed company! How much profit will be lost if it's paralyzed for two hours?
This time, Ikeno's official announcement will probably cause Weibo to be half dead from all the noise...

Not necessarily. This time, Weibo might gain an immeasurable amount of traffic.

Uh……

For a moment, Si Zi's mind was in chaos, and his thoughts wandered into various dreamlike states.

Two hours... If he remembered correctly, when Old Wang was put in a hat, such a shocking thing, he was paralyzed for only half an hour.

What the fuck...

"What about other platforms? It's not just Weibo!"

The agent who came in with the four-character name hurriedly asked, "Don't other platforms work either?"

"The mainstream ones are all too laggy, only TikTok is okay, but..."

Marketing Director Wei Si hesitated, "But with the current public opinion... nobody's paying attention to us at all."

Si Zi had already taken out his phone and started searching for keywords, and then he was dumbfounded.

Because Douyin is indeed flooded with this matter now, but most of the posts are from die-hard fans of Chi Ye and Jin Xia, CP fans, and even big V's who have moved from Weibo, all "celebrating" and passionately speaking out.

At times like this, nothing that happens to other people in the industry can generate much discussion or attention.

(End of this chapter)