Who said this top flow is crazy! This top flow is awesome!

Chapter 339 #Consort Xi Returns to the Palace, Face Remains, Empire Remains
As the classic instrumental background music of "Stay With Me" began to play, Liu Xiaoxiao and her boyfriend exclaimed "Wow!" in their hearts. They remained stunned until the background music ended and Hunan TV started broadcasting commercials.

After a while.

"Why hasn't the second episode started yet? I want to see what happens to these two."

"That's right, Mango TV is getting more and more outrageous, the commercials are so long..."

Starting with the second episode, unlike the first episode which required a brief setup, the second episode immediately entered a fast-paced plot. Liu Xiaoxiao and her boyfriend stopped talking and watched intently.

……

If a bad movie has many common flaws, then an excellent film must also have many common strengths.

"Goblin" is an extremely excellent work. In fact, with the experience and groundwork laid by "My Love from the Star", its growth curve was entirely predictable. Compared to the "Goblin" of another world, the "Goblin" of this world has obviously taken the modern idol drama to the extreme.

Visuals, music, cinematography, cast members, costumes, props, plot…

It has achieved near perfection in almost everything that is involved in the current reality.

On average, each episode features one or two iconic scenes, breathtakingly beautiful shots, and top-notch background music that perfectly complements the story. Combined with the inherent charm and quality of the script itself, the drama "Goblin" left Liu Xiaoxiao and her boyfriend wanting more after watching the second episode, wishing they could fast-forward to tomorrow immediately.

This feeling was both familiar and unfamiliar to them, or rather, it was familiar and unfamiliar to Liu Xiaoxiao.

She seemed to have had the same feeling when she was watching "My Love from the Star".

Since "My Love from the Star" ended, she has never felt that same compulsive craving when watching other types of dramas.

This time, "Goblin" is both the same and different.

What's the same is that the familiar feeling seems to have returned; what's different is that my boyfriend, who used to be uninterested in "My Love from the Star," is now incredibly eager to watch it.

"Chi Ye is so handsome, and Shi Jinwei... Wow, is her acting really that good? Is this an idol drama? Judging from the shots, the music, and the plot... have domestic idol dramas really developed to this level?!"

When his girlfriend asked him this question, the boyfriend excitedly shared his feelings about "Goblin"—a phenomenal drama that completely changed his previous impressions of domestic idol dramas.

Yes, it became a hit after just two episodes. In the heart of my boyfriend, who used to look down on modern romance dramas, "Goblin" has become an unexpected delight.

"That's right, didn't I tell you? Coconut's acting skills and talent are both excellent. As long as it's a project he's in charge of, he's never let us fans down..."

Liu Xiaoxiao paused.

"You fans?"

Her boyfriend realized what she meant and laughed, "Didn't you unfollow me?"

"Uh..." Liu Xiaoxiao blinked, and said guiltily, "I just went from being a die-hard fan to a casual liking, not a hater... but... he's really handsome!"

In "Goblin," Jo Ji is calm and composed, wearing a classic black coat and scarf. The way he stands in the snow shows a completely different side of Ikeno. I think anyone with normal aesthetic sense would find it hard not to like him.

Ok…

and many more.

Liu Xiaoxiao suddenly realized.

If this is how her former fan reacted, then... what are the reactions of those "haters" and the "traffic stars" who have lost their following?
—Are these lunatics blindly criticizing this show?

Oh no, they actually seem capable of doing something like that...

Thinking of this, Liu Xiaoxiao hurriedly opened her phone. She felt like she had returned to the "glorious days" of "My Love from the Star" and felt that she had to protect the coconut from wave after wave of the raging black tide.

……

"What kind of show is this? It's only two episodes. I thought it was some kind of suspense drama with this kind of subject matter."

within the company.

Xiao Zhan's agent glanced at the thoughtful crowd around him, thought for a moment, and then pouted, preparing to deliver a sharp comment.

"Wait, don't speak!"

He had barely finished speaking when Ling Han snapped at him, "I'm posting this, so don't say anything!"

broker:"?"

He turned to look at the others.

One of the senior executives from Tencent Video's content department frowned, and after a long pause, tapped the ground with his high heel, asking with a puzzled look, "This quality... is not bad?"

"...It's alright."

The others gradually came to their senses as well.

"It's trending!"

As soon as she finished speaking, Ling Han cheered, "Wow! This is going to be a hit! I knew 'Goblin' wouldn't let us little coconuts down!"

Everyone: "?"

But Xiao Zhan had no interest in paying attention to Ling Han, this brainless second-generation star. He opened Weibo and saw that the Weibo was indeed completely flooded with posts about the premiere of "Goblin".

But it wasn't because of the content, but rather...

——#KiwifruitBeHaveKnowledge#
#Report Kiwifruit#
#The airing schedule of "Goblin" is illogical#
#I suggest adding ten more episodes#
Xiao Zhan: "???"

A sudden, extremely bad premonition rose in his heart, and he cursed inwardly, "No way... This is only the premiere day, only two episodes, and they're already pulling this stunt?"
Did Ikeno buy the trending searches?
That would be so stupid!

He clicked on the relevant trending keywords and immediately saw tens of thousands of reposted marketing accounts' Weibo posts.

#Report Kiwifruit#
"Mango TV airs two episodes on satellite, but iQiyi is also airing two? Isn't that a bit overconfident? Shouldn't online streaming platforms air four episodes?"

"Sure, it's not like I can't afford SVIP, why are you showing me this?"

"Holy crap! This show is so addictive! My sweetheart Luo He, and Uncle Zhao Ji... Oh no, I have a new husband now."

"New husband? Just an old flame."

My assessment is: as long as the country exists, the country exists.

"Consort Xi has returned to the palace, and Chi Ye has returned to the palace."

"This is amazing! How did they film that face? It's so damn handsome, I got all wet watching just one episode."

"Everyone's talking about the cast's looks, am I the only one focusing on the plot? It's got that 'My Love from the Star' feel to it, it's so good! Does anyone know what the ratings for 'Goblin' will be tonight?"

"Forget about ratings. Ikeno just had a 'collapse' recently, becoming the first person to lose fans. Even the executives at kiwi were cursing on the spot. Do you really expect die-hard fans to boost the numbers?"

"..."

Among the many discussions, some viewers who watched two episodes of "Goblin" were both excited and worried about its ratings. They felt that if even a current idol drama of this caliber couldn't achieve good results, then the Chinese entertainment industry was truly doomed.

The ratings are available in real time, so it wasn't long before netizens posted the ratings for the first two episodes of "Goblin" tonight.

On Hunan TV's Golden Eagle Theater, the first episode of "Goblin" achieved a viewership rating of 1.5034%. The second episode achieved a viewership rating of 1.7405%.

It broke 1 on its premiere and even broke 1.5!

It's just one step away from surpassing Yang Ba's 1.8% rating for historical dramas with political intrigue. "The Lotus Order" has reached its climax and has the added benefit of CCTV's platform. It can be said that "Goblin" almost surpassed the undisputed "King of Dramas" at the beginning of the season.

Everyone was a little confused.

But before long, the initial popularity of the kiwi fruit segment had stabilized at 10104.

The premiere of "Goblin" garnered over 10,000 views, which is different from the ratings because... "Goblin" has now surpassed "The Lotus Order" in popularity, ranking No. 1 in online popularity on the day of its premiere.

What... what's going on?!

Didn't they say Ikeno's career collapsed? Didn't they say Ikeno lost a lot of fans?

How come it got this rating for its premiere?

Some people here may not be familiar with the factors that determine the performance of a TV series on its premiere day, or the current standards in the Chinese entertainment drama market.

With the rise of online streaming in recent years, the domestic entertainment industry is no longer dominated by viewership ratings. It is common knowledge how important online streaming popularity is.

Even if a new drama series has the best promotion and marketing, it still relies on the actors' own fans to "manipulate" the data on its first day of broadcast.

Of course, thanks to the cleanup campaign and several crackdowns, the phenomenon of rampant online streaming platforms in the Chinese entertainment industry has been eliminated. The so-called "data manipulation" simply means that fans pay money to buy virtual screenings to attract casual viewers and increase the buzz.

"Cloud subscription" can be simply understood as an actor's fans paying money to give ordinary casual viewers a platform membership. As long as casual viewers click in and watch for ten, twenty, or thirty minutes, they can receive a cloud subscription membership from the fans.

The duration is as short as seven days, and as long as a month is not uncommon.

This is why everyone in the drama industry values ​​viewership so much; just the amount of money fans spend on the first day of the premiere is enough to make a fortune, and the industry is saturated with it.

Similarly, this is why many people generally feel that Chi Ye's first broadcast might not be able to "save the day"... His fans who are willing to spend the most money on him have all left. How can a top star survive without these fans?
Relying on casual viewers? Your show only airs two episodes on the first day, who the hell is going to watch that?

Even if I'm genuinely interested, I'll probably wait until there are more episodes, or even until the series is over, before I'll really put my opinion to the test.

After all, we live in a fast-paced era with short videos everywhere, and there are just too many places to be entertained. It's too difficult to get ordinary viewers to sit obediently in front of the TV or their phones and watch dramas at fixed times every day.

So, seeing "Goblin" break 1.7 in viewership ratings on its premiere day, after just two episodes, is already surprising enough, but for its online streaming to instantly surpass "The Lotus Order," which had been the top-rated drama for over half a month, is...

What happened to the promised data usage reduction?

The traffic figures look pretty good!

"What's going on...Ikeno didn't flop?!"

Kiwifruit platform.

Sheng Ning's partner paid special attention to the premiere results of "Goblin" today. The popularity of the first episode jumped from 6000 in the initial trailer to 9000, and then the second episode quickly broke 10,000.

Outsiders only care about the fact that Ikeno's fan base hasn't dwindled, but they haven't noticed that "Goblin" has already achieved the record for the fastest show to reach 10,000 views in Kiwi's history.

The partner is a bit confused. She wonders if Sheng Ning has gone "crazy" and started flooding her brother.

"There are so many online bookings, it's really impressive. Besides fans and the main actors, Jin Xia booked 200,000 screenings, Shang Youshu booked 150,000... Shi Daifu... oh? Shi Daifu also booked 150,000... Yang Zi booked 200,000... and Jin Xia added another 100,000 later..."

The platform monitoring staff looked up and said, "These people are fucking rich."

Partner: "..."

"So, the popularity of 'Goblin' isn't real, and it's all thanks to these virtual screenings?"

She started to feel a little down.

If it really was Ikeno fans who put in the effort this time, then "Goblin" should have given the outside world a big surprise. But now it seems that "Goblin" has not only broken the record for the fastest film to reach 10,000 views on iQiyi, but also the record for the highest number of online screenings on iQiyi.

The two seem to be very similar, the only difference being that one is supported by fans and the other by friends.

This……

"Yes...but no."

The monitoring staff paused, hesitantly saying, "Looking at the trend on the backend... Ikeno's fanbase hasn't dropped as much as we thought; she still has a lot of loyal fans."

"...I'll go check on President Sheng. You guys continue monitoring."

The partner didn't say anything more. She planned to go see Sheng Ning and discuss how they should deal with the situation if the popularity of "Goblin" could be maintained or not.

Personally, she believes that "Goblin" should at least be a hit, or even a minor explosion in popularity.

But going any higher, let alone surpassing "My Love from the Star," even getting close to it might be a bit of a pipe dream.

If such a large-scale operation cannot even be completed, then it is a failure in itself.

……

Thus, the next day arrived, the second premiere day of "Goblin".

It's not just kiwifruit; after last night's commotion, everyone inside and outside the industry—stakeholders, gossip lovers, and even ordinary passersby and fans—is now paying close attention to the real-time ratings and popularity of "Goblin."

But this time they didn't have to wait long. The moment the news ended and the third episode of "Goblin" aired, they saw that the ratings for "Goblin" were flat, slowly "shifting" over time.

Everyone was confused.

Because the news broadcast had just ended, Hunan TV's ratings reached their peak for the day, at 2.0045%.

It's a news broadcast, and although it's a satellite TV station, Hunan TV has a large user base, so it's understandable that it usually gets this kind of viewership.

Generally, when the news broadcast ends and the drama airs during the commercial break, the ratings will plummet because many people who watched the news broadcast will not continue watching TV.

But today is different. The ratings have remained relatively stable with minimal fluctuations, never dropping below 2%—even during commercial breaks.

Even as the opening theme of "Goblin" played, the real-time viewership rating remained stable at 2%. Upon seeing this, the boss, who had deliberately worked overtime that night and hadn't gone home, gasped and slapped his thigh: "It's moved to 2%! I... it's already broken 2% on the first day of the second day?!"

On its second day, "Goblin" broke 2 points right after it premiered!

This is just the beginning. After last night and today's fermentation, coupled with the fact that the supposed loss of fans was actually far less dramatic than Ikeno's influence, the quality of the plot of "Goblin"...

From that moment on, every ten minutes, the viewership ratings of "Goblin" began to rise rapidly, like climbing a mountain, at a speed visible to the naked eye!
2.1456%, 2.2305%, 2.3455%, 2.4056%...

By the end of the third episode, the viewership rating for "Goblin" had reached a staggering 2.4902%.

It was just a hair's breadth away from breaking the 2.5% mark!

Even before its premiere, "Goblin" had already surpassed the ratings of "Lotus Order," which was about to have its finale, overtaking CCTV-8 to become the number one show in the country.

With its current rating of 2.4902%, it's not just about surpassing "The Lotus Order," but about surpassing all the TV dramas of this year and last year... even several blockbuster dramas!

Two years after "My Love from the Star," another phenomenal drama has been born.

(End of this chapter)