Who said this top flow is crazy! This top flow is awesome!

Chapter 331 "Good Sister"

"Alright then... I was going to comfort you, but it seems you don't need to."

Li Qian shrugged, picked up her wine glass, took a sip, and exhaled slowly: "The Martian is a good film."

Chi Ye was startled.

"I hope 'Goblin' is the same."

Li Qian said with a smile.

"That's what it is."

"..."

……

end of June.

After finishing filming "The Martian," Ikeno officially began promoting "Goblin."

The release date for "Goblin" has been confirmed, and only the final official announcement is pending. Because the post-production is going smoothly, and with the experience of the "My Love from the Star" team, the expected release date is much sooner than Ikeno had imagined.

It's expected that "Goblin" will air around early November this year, around the time of the first heavy snowfall of early winter.

Currently, in addition to promoting "Goblin", he also needs to select the TV station where "Goblin" will be finally scheduled for release.

— Many TV stations have been very enthusiastic lately, and their desire to acquire the satellite broadcasting rights for "Goblin" is self-evident.

It's worth mentioning here that public opinion is public opinion, and no matter how much commotion there is inside or outside the industry, it won't affect the current popularity of "Goblin". In fact, because of them, "Goblin" achieved a level of "high popularity" that other works could hardly match before it even aired.

On the contrary, it is even more attractive... After all, there is a saying in the industry: it's not that we're afraid of fading into obscurity, it's that we're afraid of no one paying attention.

Otherwise, where did the term "black and red" come from?

The attitude of various TV stations, including the three major platforms, towards "Goblin" has been very positive from the beginning to the end. The reason they chose to target Ikeno and "Goblin" is more to lower the cooperation conditions and gain more benefits for themselves.

They thought that Ikeno would concede some of the terms of the collaboration with "Goblin" due to pressure and the prevailing trend, but... the reality disappointed them greatly.

Even in the face of such a huge storm from the outside world, Ikeno's team remained calm and composed, showing no sign of backing down.

Until the filming of "The Martian" was completed, they had never proactively contacted any traditional television stations.

—If that doesn't work, then we'll have to choose pure online streaming.

Anyway, the Chinese entertainment industry today is not what it was more than a decade ago, when satellite TV stations still held market dominance. Now, the platform is the kingpin, and it is the audience's first choice when choosing what to watch.

The major TV stations had no choice but to wait. After dragging it out for so long, and with more and more news coming out from "Goblin" while Ikeno's team remained silent, someone finally couldn't hold back any longer.

Tomato TV was the first satellite TV station that couldn't hold back.

They were the ones who took the initiative to represent the major TV stations, hoping to use the Mid-Autumn Festival Gala as an opportunity to lower Ike's previously exorbitant appearance fees...

But things didn't go as planned, and they are now the first to "lower their heads" and seek cooperation.

Everyone is driven by profit, so Ikeno is not surprised by this, but he has also lost interest in Tomato TV.

During the "My Love from the Star" era, Tomato TV could be said to have benefited the most from the show. In fact, because of this drama, it was once expected to surpass Hunan TV, the long-time leader among local satellite TV stations.

Although they ultimately failed to complete this "feat" due to a lack of follow-up efforts, the benefits that "My Love from the Star" brought them were tangible.

Under such circumstances, given Tomato TV's several chameleon-like actions, and Chi Ye is neither a masochist nor a saint, this ordinary person would naturally give Tomato TV a TOP label without hesitation.

Subsequently, both Blueberry TV and Jiangsu TV had their own ideas. However, one of them was just like Tomato TV, aggressively negotiating the price without mentioning the variety shows Chi Ye had recorded on their channel. Now that it seemed hopeless, they started playing the emotional card again.

The other is a genuinely honest person, whose starting point on the platform was indeed somewhat worse than the other companies.

Ok…

Ikeno chose Hunan TV.

It's not just because Mango TV didn't target him last time, but also because Mango TV has money. It's clear that they really went all out to secure the broadcast rights for "Goblin" on a major network this time, even if it meant not making money, just to maintain their leading position.

"Chi Ye, let's not talk about your relationship with Lao Li. Let's talk business. We've already held a screening for the 'Goblin' project. The previous conditions remain unchanged, and I'll increase your advertising revenue share by 20%. If you think it's okay, then we'll finalize it. If not, we can still be friends."

"Let's collaborate again when a suitable project comes along."

Inside a private room in southern Hunan.

The head of the station, who was also the director of "See You" before, spoke with certainty. With Director Li and Teacher He accompanying him, how could Chi Ye remain reserved when such a large "family and friends group" (dog tycoon) appeared?

"Cooperation is possible."

The Chiye team has basically finalized their cooperation with Hunan TV. Coco, the team's liaison, paused before saying, "However, regarding the simultaneous release of 'Goblin' on Hunan TV... that's probably impossible, because we've already secured exclusive broadcasting rights from iQiyi..."

"...Is that so? Can't you talk about it? There have been many hit works on two or three platforms in history. Having more platforms is also beneficial to our work."

The head of the station rubbed his hands together: "As you all know, our policy in recent years has been to maintain offline and develop online... So... the conditions for satellite broadcasting can be more lenient, but online broadcasting... is still necessary."

The reason why Hunan TV has been able to maintain its leading position among local satellite TV channels in China is not only because of its strong satellite TV base, but more importantly, because it was one of the first satellite TV channels to develop an online platform.

In other words, when the Internet era arrived and the era of the three major platforms emerged, other local TV stations, such as Tomato TV and Blueberry TV, were still complacent about their past glories. However, Hunan TV, as the leader, was able to make up its mind, burn its bridges, and directly break the old concept of traditional TV stations, "going into business" and creating Mango TV.

As it has developed to this day, it has long been known in the industry as one of the three major platforms for watching movies and TV shows, and Mango TV for watching variety shows.

Especially this year, as the quality of the other three major platforms has gradually declined, Mango TV has earned the title of "one of the four major platforms", alongside iQiyi, Kuaishou, and Tencent Video.

This "honor" is why Mango TV values ​​"Goblin" so much.

Because they know that "Goblin" may not be of good quality, and its TV ratings may not be as explosive, but because of the off-screen controversy involving Ikeno, its online ratings will definitely be satisfactory.

As for a deeper level... that is the issue of "raising someone's status".

Although Mango TV has been aggressively marketing itself this year as one of the four major platforms along with three others, its inherent weaknesses are still very obvious, especially in terms of film and television dramas, where it lags far behind the other three.

Now, due to various incidents and promotional songs, "Goblin" is making a lot of noise. No matter how much it's criticized from the outside, it's undeniable that "Goblin" is currently one of the top dramas awaiting release in the Chinese entertainment industry, a major drama with Ike Ye.

In this scenario, if Mango TV can secure both satellite and online streaming rights for "Goblin," it will shatter the platform's overall brand recognition and established image in the minds of viewers. This will also propel its future advertising and transformation efforts to new heights.

That's why they're willing to do things even though they're losing money... They might lose money now, but they'll definitely make money in the future, it's just a matter of how much.

Ikeno naturally knew this, so he wasn't surprised to hear the other party say that.

"Regarding the kiwi fruit... my personal suggestion is that you go and negotiate. We will not concede any more of our interests."

Coco and Chino already had a plan before they came, so they said frankly, "After all, this is a matter for all three parties. We have signed a letter of intent and will sign the broadcast schedule in the next few days. Before that, it would be best if everyone is satisfied."

The person in charge remained silent for a while, then looked at Director Li and Teacher He.

Mr. He had no interest in these kinds of business talks, because no matter which side he favored, he would inadvertently offend the other, which was not in line with his usual way of dealing with people.

Seeing the gaze of his old friend and superior, he hesitated for a moment, then said, "Um... how about this, I'll ask Ningning to come over and chat together, after all..."

He glanced at Chi Ye: "We're all acquaintances, so it's easier to talk to each other. Whether it works out or not, it's good to get together."

Seeing that Ikeno had no objections, Coco thought for a moment and nodded, "Alright."

……

at the same time.

Sister Ning, who is described as "omnipotent" by everyone, is currently facing a crisis in her "career".

Kiwi Fruit Conference Room.

The promotional plan for "Goblin" has already had a certain "effect".

嗏

The publicity campaign was surprisingly effective, but the negative impact also seemed exceptionally heavy.

Just the day before yesterday, due to the overwhelming public discontent, a leader of the kiwifruit company was even summoned for a meeting... not to be asked to simply lower their membership prices.

But it really... has a very bad impact.

Therefore, the atmosphere in the meeting room was silent and oppressive at that moment.

"Bang bang."

Seated at the head of the table, Mr. Gong, the true head of the kiwi fruit company, tapped the table and looked at everyone: "Let's all speak up, what do you all think about this incident?"

The group of bigwigs sitting at the conference table remained silent.

"...Sheng Ning, you tell us what you think. You were the one who proposed this, and now that there's such a big reaction outside, everyone wants to hear your thoughts."

When Sheng Ning was called out, she paused for a moment before speaking calmly: "I think this is normal. After all, everyone thought the suggestion was good, so we did it. We've already seen the finished product of 'Goblin,' and I personally think it's all worth it now."

"Are you really going to guarantee that 'Goblin' will be a success?"

An executive who had always looked down on Sheng Ning and now thought she was mentally ill frowned and stepped forward: "I won't talk about public opinion because of this, we've been criticized plenty of times before anyway, but being summoned for questioning by higher-ups, isn't that a bit too much?"

"How much impact will this have on the company's future development?"

"As a film and television content media company, our first concern is the impact. If this impact continues, the losses we suffer will not be easily recovered, will they?"

"In short, I didn't really agree with this publicity from the beginning. It's too flashy. Not to mention the netizens and the audience, even I myself felt that 'you guys are desperate to go viral.'"

The group fell silent for a moment.

Sheng Ning's partner said softly, "Regarding the external influence, I think Mr. Zhang is exaggerating a bit. Every year, we and two other companies make it to the trending topics because of membership fees... Everyone is used to this kind of thing. We can't blame our own people just because we made it to the trending topics this time."

"As for the meeting... that's a bit of an exaggeration. What is a meeting? A meeting is a proper talk with you, asking you to make changes. But this was clearly a private chat and gathering... President Gong went in person this time, so I think President Gong is the most qualified to speak on this."

Upon hearing this, General Manager Gong nodded, but did not speak.

"The success of 'My Love from the Star' is undeniable. I think we shouldn't lack confidence in content creation. Otherwise, why bother with all this? Isn't this just negating our past achievements?"

The partner's sharp words left everyone speechless.

Yes, if we deny "Goblin" now, wouldn't we become the "clown" ourselves?
"...Now that this has already happened, and we know who is behind it, there is no need to continue discussing this matter."

A vice president stepped in to smooth things over: "What we should be considering now is, given all these resources given to 'Goblin,' what if... I mean, what if the broadcast results aren't ideal..."

“Sheng Ning just said that ‘Goblin’ has attracted more than 35 advertisers in the early stages, breaking historical records and is almost back to its cost. But… if the broadcast results are not ideal, the advertisers will withdraw according to the contract, and we will lose money. What will we do then?”

“I’ve said it before: you can promote and support a show, but you can’t force it. This rush is just putting everyone in a difficult position. Do you think the other two companies and other companies don’t know the current situation?”

"They know that public opinion from the outside world has no effect, but they are just waiting to see how our broadcast goes. If it doesn't work, they'll just have to wait to be laughed at."

"Watching them make a fool of themselves is the least of my worries; I'm afraid they might end up losing a lot of money, which would mean I've worked for nothing for most of the year..."

The vice president who spoke was from the traditional kiwifruit faction and disliked the "outsiders" Sheng Ning's side very much. However, he was also quite pragmatic, so he didn't care about the so-called public opinion influence at all.

As he said, Kiwifruit and the other two companies have been trending on social media more than once, but they are not the only ones with members, so there won't be any major problems.

What he was concerned about was how much revenue "Goblin" could bring to the company.

By the way... regardless of whether the profit is large or small, or even if there is a loss... the best outcome would be to be able to lift Sheng Ning up, restrain her, and then pack up and get out of here.

Sheng Ning understood the implication in the other person's words, but her pretty face remained expressionless. She simply said, "The platform selects dramas, invests in promotional shares, and recommends them for broadcast. It's all an investment, and all investments carry risks... Saying this is a bit naive."

She paused, then looked at the person opposite her and said directly, "But since Mr. Li has said so... then as the proposer and facilitator of this cooperation..."

The group opposite them smiled.

"If you lose money, just go to Chino. Anyway, we signed a contract, and if the hard data doesn't meet the standards, he'll make us pay."

Everyone: "?"

(End of this chapter)